GENERAL PRESENTATION 2014

Eurosport Events Ltd. 55 Drury Lane, London WC2B 5SQ, United Kingdom T: +44 207 468 7777 F: + 44 207 468 0024 Registered in England & Wales under No 4361881 - VAT No: GB 792 1320 40

31.01.2014

FIA WORLD CHAMPIONSHIPS

Source:

Eurosport Events Ltd. 55 Drury Lane, London WC2B 5SQ, United Kingdom - One of the leading sports media analysts and full service provider in sports communication T: +44 207 468 7777 F: + 44 207 468 0024 Registered in England & Wales under No 4361881 - VAT No: GB 792 1320 40

EUROSPORT EVENTS PROMOTER & RIGHTS HOLDER

CHAMPIONSHIP PROMOTER SCOPE
CALENDAR
Calendar structure Event agreements

MANUFACTURERS & TEAMS

Team coordination Team agreements

TV
HD production Media distribution Media monitoring

PROMOTION & COMMUNICATION

Official website Social medias Corporate promotion

COMMERCIAL RIGHTS
Sponsorship Licensing Hospitality
3

EVENT MANAGEMENT & LOGISTICS

Timetable and paddock Passes distribution Support races Over seas operations

EUROPES LEADING SPORTS MULTIMEDIA PLATFORM

THE No.1 PAN-EURO CHANNEL

54 countries, 131 million homes, 15 million viewers every day, 120 different sports covered

STREAMING ON PC, MOBILE, TABLET, CONNECTED TV & Xbox

Available on iOS, Android & Windows Phone Live streaming, exclusive bonus channels, catch-up service and enhanced Live TV 53 countries, 14 languages

FASTEST GROWING TV CHANNEL

51 countries, 66 million homes, 18 languages, 5 million viewers every day

WORLD-CLASS SPORTING EVENTS MANAGEMENT

Producing 350 hours of TV programs 1st ever HD production of WTCC & ERC

EUROPES No.1 SPORT WEBSITE

15 worldwide sites 5 with Yahoo! 11 languages, 21 million unique users per month, 350,000 videos every day

TRUE EUROPEAN SPORT APP

11 local versions, 11 million app downloads, 1.6 million daily active users

The best experience anytime, anywhere and on any device

WTCC DNA

GLOBAL WTCC calendar covers 70% of global car sales

REAL CARS When street cars become race cars

REAL RACING No pit stop bumper to bumper

MADE FOR LIVE TV Sprint race format 2x30 race / weekend

ACCESSIBLE Affordable for teams & fans

WTCC POSITIONNING

6 Source: - One of the leading sports media analysts and full service provider in sports communication

2013 KEY TV FACT

Source:

WTCC TV WORLD FEED

WORLD FEED DISTRIBUTED AT EACH OF THE 12 EVENTS BY
STANDARD EUROSPORT TV SCHEDULE ON

SATURDAY
QUALIFYING ROUND - 1h program NEWS FEED - 2.5min program

SATURDAY QUALIFYING ROUND 15:00-16:00 SUNDAY QUALIFYING REPLAY 08:00-09:00 RACE 1 11:45-12:45 RACE 2 15:15-16:15 MONDAY REPLAY 09:00-09:30 TUESDAY FIA INSIDE WTCC MAGAZINE 26 23:00-23:30

SUNDAY
RACE 1 - 1h program
RACE 2 - 1h program NEWS FEED - 2.5min program HIGHLIGHTS - 24min program

STRONG DOMESTIC LIVE COVERAGE

COMPLEMENTARY TO EUROSPORT
2013 EVENT TV CHANNEL TYPE OF TV PROGRAM 2013 EVENT TV CHANNEL TYPE OF TV PROGRAM

ITALY
Monza

Portugal MOROCCO
Marrakech Porto

ARGENTINA
Termas de Rio Hondo

SLOVAKIA
Slovakia Ring

USA
Sonoma

HUNGARY
Budapest

JAPAN
Suzuka

AUSTRIA
Salzburgring

CHINA
Shanghai

RUSSIA
Moscow

CHINA
Macau 9

TV DISTRIBUTION

557,56 512,07

TOTAL BROADCASTERS:

+ 9%

111
74 32 5

472,81

TERRESTRIAL TV CHANNELS:

349,87

CABLE & SATELITTE TV CHANNELS:

WORLDWIDE & NEWS AGENCIES:

TV COVERAGE
2008 2010 2012 2013

CUMULATED AUDIENCE (million by season)

19%
EUROSPORT CHANNELS

81%
OTHER CHANNELS

10

Source:

PRESS, DIGITAL & SOCIAL MEDIA

OFFICIAL WTCC WEBSITE

FIAWTCC.COM + iPHONE / iPAD APP + ANDROID APP

120 000+ SUBSCRIBERS

EUROSPORT PLAYER

100 000+ FANS

8% commitment rate
FACEBOOK PAGE

FIA WTCC DEDICATED SECTION ON EUROSPORT.COM

PRESS WORLWIDE
700+ CIRCULATION 41 MILLION PRESS VALUE 0.77M
A4 PAGES

30 000+ FOLLOWERS
TWITTER ACCOUNT @FIA_WTCC

WEB WORLWIDE
70 MILLION WEB VALUE 11.5M
UNIQUE VISITORS

11

2014: STEP 2 OF WTCC - 10th SEASON

NEW DRIVERS

&

SEBASTIEN LOEB
9 times rallye world champion

PECHITO LOPEZ
Argentina Touring car multi champion

NEW GENERATION OF CARS

NEW CHINESE DRIVER

For Citron on selected events

2013 CAR

2014 CAR
Up to 380 bhp 18 wheels 50 kg lighter About 1.5 sec/km faster

12

REPRESENTED CAR BRANDS

NEW GENERATION OF TC1 CARS

New car in progress

TC2 2013 CARS

13

2014 CALENDAR

12 EVENTS ON 4 CONTINENTS,
FROM APRIL UNTIL NOVEMBER
14

PARTNERS

OFFICIAL SERIES PARTNERS

PARTNERS

PROVIDERS

MEDIA PARTNERS

15