Documentos de Académico
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RESEARCH METHODS
1. The chapter that details the way in which the research was conducted is the _________ chapter
Introduction Literature review Research methodology Data analysis Conclusion and recommendations 2. Business research has an inherent value to the extent that it helps management make better decisions. Interesting information about consumers, employees, or competitors might be pleasant to have, but its value is limited if the information cannot be applied to a critical decision.
True False
3. Researchers are tempted to rely too heavily on data collected in a prior study and use it in the interpretation of a new study
True
Purpose clearly defined Research process detailed Research design thoroughly planned Findings presented ambiguously 5. Greater confidence in the research is warranted if the researcher is experienced, has a good reputation in research, and is a person of integrity
True False 6. In the research process, a management dilemma triggers the need for a decision.
True False 7. Secondary data can almost always be obtained more quickly and at a lower cost than __________data.