Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Enrollment No. 097840592096 Academic Year: 2009-2011 T.N.Rao College of Management Studies Rajkot Guided By Asstt. Director Prof. Lalit Chande
PREFACE
Theoretical & practical knowledge are the very important & essential for sustaining in the corporate world. Both are independent on each other. Hence for the MBA students, GTU has included one special training subject in one part of the syllabus of 3rd SEM MBA students. I have required preparing the training project on EXCEL Crop Care ltd, Bhavnagar from 01/06/2010 to 15/07/2010. I am Hardik Oza a student of T N Rao MBA College. During my industrial training, I studied all the dept. of the company such as Marketing, Finance, H.R, & Production. I have put in my sincere efforts to prepare this report & I have tried my level best to cover all the information.
ACKNOWLEDGEMENT
It has become a tradition that every time you undertake the project the person has to acknowledge those who helped him for this project and why not after all successful works be never accomplished alone. It is very necessary to have a guide when you are a fresher in the corporate world because that helps us in finding our way our goals easily. Even Buddha and Mahavir had guides or so called gurus to guide them through their path to eternity a nd so did I. This project is not the result of one man effort; it is the contribution of numerous people. First of all I express my gratitude to God and My Parents because of who I am here. I would like to thank our respected trusty Dr. N.C.Barrot and our respected coordinator Asstt. Director Prof. Lalit Chande.
DECLARATION
I undersigned HARDIK OZA a student in partial fulfillment of MBA here by declare that the project work presented in this report is my own work and has been carried out under the supervision and guide of Prof. LALIT CHANDE (Asstt. director of T N RAO college of management studies, Rajkot)
Executive Summery
It was 19th November, 1941 that Shri. Champraj Chatrabhuj Shroff established excel with the Capital of 10000 and over the years it has grown up as a unique organization with a value based system of management style. The companys growth has been very impressive for it now stands as a tough competitor in the field of industrial and agriculture chemicals. To earn profit it has become so easier for EXCEL CROP CARE LTD. because of befitting range of agro chemicals are easily available in market which has covered almost 65% of market in India so, it is good luck to farmers too. In this company I have done research study on performance appraisal. As per this study I could understand system of performance appraisal in Excel. In research study I have taken 30 samples. Through this sample I would find that the performance appraisal of the company is very sound. At last we can say that the performance appraisal system of the company is good enough but day to day development there is a need of some improvement.
Index
Chapter 1. Index Company overview 1.1 Company Profile 1.2 Product Profile 1.3 Organization Structure 1.4 General Information Departmental overview 2.1 Manufacturing Department 2.2 Human Resource Department 2.3 Marketing Department 2.4 Finance Department Research Methodology 3.1 Introduction 3.2 Literature Review 3.3 Problem Statement 3.4 Objective 3.5 Relevance Of Research 3.6 Research Design 3.7 Research Instrument 3.8 Sampling Plan 3.9 Limitation Of Study 3.10 Data Analysis & Interpretation 3.11 Findings 3.12 Suggestions 3.13 Conclusion 3.14 Scope Of Future Expansion Bibliography Appendix Page No. 1-11 1 2 4 6 12-56 13 19 38 46 57-85 58 59 60 60 60 61 62 62 62 63 75 76 77 78 79 80
2.
3.
4. 5.
Insecticides
Endosalfan Chlorpyrophos Butane diol Profenophos Imidachloprid43keo
Fungicides
Sulfex 80% WP Sulfex gold 80% WDG
Herbicides
Isopropyl amine Salt of Glyphosate Ammonium Salt of Glyphosate
Redenticides
Zink Phosphate
Fumigants
Aluminum Phosphate
10
Total manpower strength of the company is 1200 employee. Annual turnover of the company for the year 2006-2007 is Rs. 421 Crores. An export of the company is 25% of turnover. It has also wide distribution network all over India, approximately 40,000 dealers working for excel in India. Excel is not just at the forefront of great products, but also at the great forefront of community activity, injecting a fresh approach to rural development by viewing the whole rural society as an industrial organization, integrating environmental economics as the base for the process of progress rehabilitation through our associate concern, Vivekananda Research & Training Institute, Excel has implemented numerous project for the development of rural area. Excel Crop Care is also working in the field of Bio-engineering, and developed indigenous process for bio-diesel used as a renewable energy source.
11
With the help of organization structure, management directs and controls the activities. The organization structure is a body and formulation in which unit, employees work and management handles it.
12
13
A. Introduction
C. Global Growth
D. Philosophy
14
A. Introduction
Excel Crop Care ltd the name of the company deserve the meaning of very word excellent which means better then any things occupies very important and prestigious role in pesticides in the world for 65% market shared in excel crop care ltd. Its various products like yellow Phosphorus, butane dial and Endosalfan. Excel industry ltd. primary manufacturing high quality chemicals relevant to the need of industry and agro product are marketed all over India and are export to over 50 countries in the world. It is a place where in Asia first unit of phosphorus. However today other company here also been developed in this field of as they are named by united phosphorus ltd. is the start in the India and second in the world for processing Endosalfan. They have a centralized world class research center at there head office in Mumbai supported by individual research center at each of there manufacturing plant. They introduces and are actively promoting integrated pest management to India farmer they demo string the use of crop management techniques to the farmer. For well over 60 years, Excel was Excel Industries Limited. It produced chemicals that helped reap richer rewards for farmers across India. As Excel grew closer to them, it understood the criticality of its products to their livelihood. Excel was more than just a chemicals provider. It learned that when a farmer took their advice, farmer placed not only his crop in Excels hand, but also the future of his family. This further strengthened Excels commitment giving farmers the best products and the best crop production technology. This commitment and focus gave birth to Excel Crop Care Limited - a company which began with 3 manufacturing plants; over 1200 dedicated employees; a range of market-leading brands; a distribution network of 40000 dealers; a customer base running into millions; and a turnover exceeding Rs.3000 million. Not to mention the accumulated wisdom of 6 decades. Excel Crop Care is known for mastering Hazardous technologies and manufacturing corrosive compounds that others consider difficult to make. They are among the worlds lead and Zinc phosphide, which are made to the highest purity. All their manufacturing plants are the result of in-housie research and engineering and have been installed by their own project team. Their main manufacturing plant at Bhavnagar is ISO 9002; ISO 14000 and OSHAS 18000 certified and meet statutory requirements on quality and safety. The more recent plants at Gajod and Silvassa are equipped with state-of-art machinery and are in the process of obtaining the ISO certification.
15
Excel was established on 19th Nov.1941 as a small kitchen laboratory & over the year it had been groomed up as a unique organization with a value based system of management style. Mr. C. C. Shroff a brilliant chemistry graduate combined his intrinsic knowledge of chemistry with a generous class of natural ingenuity to introduce chemical which where not yet know in India, adequately well. Excel is ranked among industry leaders with a turnover exceeding Rs.4000 million. Excel Crop Care Ltd. is one of Indias leading manufactures & exporters of agro chemical & special chemicals. Excel become the first Indian Agrochemical company to be certified ISO 9002. He stared these industries with capital of Rs.10000, out of this amount Rs.2000 was his family & Rs.8000 from relatives & friends. In 1948-49, these were only 6 employees & these were introduced 25 different type of product. On 1st September 2003 the company is divided into two parts: 1. Excel Industries Ltd. 2. Excel Crop Care Ltd.
16
C. Global Growth
Excel Crop Care's Technical Actives, bulk and branded formulations are presently registered and marketed in Asia Pacific, South Asia, West Asia, Africa, Europe (West & East including CIS countries) Central & South America and the USA. Our exports presently account for about 25 % of the turnover, but will play a more significant role in the company's business in the coming years. Besides the necessary infrastructure at the plants, we have a subsidiary in Antwerp, Belgium manned by professionals who perfectly understand the requirements and specialties of customers in that part of the world. Here, we also stock key products to reduce transit time and meet urgent customer needs. To become a truly global company, we plan to strengthen our stewardship role in promoting molecules where we have core competencies. Initially, we intend gaining market access in countries that have crops, climatic conditions and size of land holdings similar to India. For this, we are joining hands with companies across the world that offers complementary skills, products and services. Pooling resources and knowledge base will speed up market access and build a firm stronghold in these countries. In return we will offer our marketing and distribution strengths and our knowledge base in India.
17
D. Philosophy
Excel believes that in every interaction with clients, individuals as well as their corporate character. Integrated and professional is under security. They always kept the virtues of high quality, cost effectiveness, consumer need fulfillment, four prices and fair products uppermost in our minds. Excel is known for acting as a responsible citizen. They firmly believe in providing quality information and services to their international and external customer. They continuously ensure that the dynamic needs of overall their customers are fulfilled to their total satisfaction by updating technology and selection effective process. Which lead to quality material at competitive price and clean environment? All these shall be rigorous annual goal setting process and periodical review on goal.
18
MISSION
Excel Crop Care Ltd. Has always a mission to provide a proper quality of pesticides to farmers. Today Excel is earning 60 to 70 crore Rs from export as foreign exchange. Today excel is growing very fast in its field. Excels aim is to save our country several crores of precious foreign exchange. And it always aim to achieve success in its field with its employees better condition and its consumers satisfaction. It aims to be helping hands of nation
19
2. Departmental overview
2.1 Manufacturing/ Production Department 2.2 Human Resource Department 2.3 Marketing Department
2.4 Finance Department
20
B. Raw Materials.
C. Machineries Used.
D. Quality Assurance
E. License.
21
A. Manufacturing Products
Product as defined as anything that can be offered to a market for attention, acquisition uses are consumption that might satisfy a want or a need. Excel crop care LTD. Is producing chemical for industries as well as agricultural chemicals are made at Bhavnagar unit. Excel crop care LTD. Have 5 manufacturing units they are as under. 1) 2) 3) 4) 5) Jogeshwari, Mumbai Amboli Hill, Mumbai MIDC Area, Roha Lote parshuram, Chip Lon Ruvapari Road, Bhavnagar
There are 2 types of product which are produced by the excel crop care LTD. Following products are manufactured at Bhavnagar unit. 1) 2) 3) 4) 5) 6) 7) Endosalfan Choloropyriphosphate Butane Diol Trio cell Glyphosate Excel 71 mera Prophanophos
First they were producing yellow phosphorous but now they are not producing it because of some circumstance.
22
B. Raw Materials.
Excel receives raw material from India and Abroad. FROM ABROAD EXCEL RECEIVES Hexachlorochclo pentadiene. Thionly chloride. FROM INDIA EXCEL RECEIVES Epichlorohychine Caron Terta Chloride. Thinly Chloride. Tolyiene. Additives. Caustic Soda lye Formal dehyde solution Calcium Carbide. Methanol. Caustic Soda. Coke. Rock phosphate. Soda Ash Technical Acylonitrile. Trychloro Actile chloride Ortho Dichloride Ben gene Methylene Dichloride. Diethylamide thio phospyriphos Technical. Emulsifier.
23
C. Machineries Used.
There are 7 Plants in BHAVNAGAR UNIT. 1. 2. 3. 4. 5. 6. 7. Endosulfan plant. (Formulation) E.C.PLAMT. Chlorpyriphos. (CPP) formulation. Butane dial. Pilot plant. (Prophanophos). Residue Incineration Plant.(ENDO&BD) Refrigeration plant. (ENDO,BD & EPP) Bio Technology Department. ( Bio mixer, Bio stabilizer, & Bio remediation Tower )
24
D. Quality Assurance
The quality of the products is the essential priority of Excel crop care ltd. The company has successfully implemented KAIZEN technology of quality improvement. The Company also continues to ISO 14001: 2004 Environment all management systems. The company continues to enjoy continues reputation of quality suppliers. KAIZEN IMPLEMENTATION For TQM (Total Quality Management) the company employed KAIZEN approach which works very smoothly a successful manner. The main 5 included in KAIZEN approach are segregation, strengthen, shinning standardization, self-discipline. REPAIR AD MAINTAINENCE SECTION The repairs and maintenance section of the company worked systematically and follows all fundamental principles. SAFETY DEPARTMENT The objectives of the safety department of Excel crop care Ltd are: Zero Accidents. Maintain safe working procedures Provide safety instructions Good house keeping within he factory Legal complaints. The Bhavnagar plant continues to maintain the OHSAS: 18000 certificate for occupational health and safety management system. The Government of Gujarat has recognized the Bhavnagar factory with an award of achieving 1 million of accident free factory operations.
25
E License.
There are about 5 license given to the product out of them some are listed below 1) 2) 3) 4) 5) Canteen license under contract hotel and restaurant. License to import store and use spirit. Endo tech. ISI and Endocel 35% ESCISI Factory license ISO: 14001 certification
26
A. Introduction B. Recruitment & Selection C. Training & Development D. Job Description E. Performance appraisal F. Working of E.S.I scheme G. Collective Bargaining & Agreement H. Provident Fund Scheme I. Trade Union J. Personnel Record K. Welfare Activities
27
A. Introduction
Human Resource Management is a management function that helps managers recruit, select, train, and develops members of an organization. Human resource management is concerned with peoples dimension in an orga nization.
Human Resource Management is the planning, organizing, directing, and controlling of the procurement, development, compensation, integrating, maintains and separation of human resources to the end that individual, organization and social objectives are accomplished.
28
2. External sources : (a) Campus Recruitment (b) Press Advertisement. (c) Deputation of personnel or transfer forms one enterprise to another. (d) Management Training Schemes (e) Walk-ins, Write-ins, and Talk-ins
29
Selection
Every where selection is very important as we in life choose or select our friends who have a quality to attracts us. Similarly for organization it is compulsory to select the staff that can make organization to achieve its goal. Selection is the process of choosing the suitable candidates out of many interested candidates. It is a process of selecting the best and rejecting the rest. This is the process of selection in Excel Crop Care Ltd. In Excel the interested applicants are differentiated in order to identify those with a greater likelihood of success in a job. Such candidates are selected and appointed.
The selection procedure of Excel Crop Care Ltd is, (1) Job Analysis (2) Advertisement (3) Collection of Applications (4) Scrutiny of Applications (5) Trade / Written Test (6) Psychological Tests (7) Personal Interview (8) Reference Check (9) Medical Examination (10) Final Selection for Appointment After the final selection the other candidates are rejected.
30
31
Development
In real life human beings need a support to do things in life say they want a developer to develop his skills, similarly for training in the organization the employee needs a trainee to teach him? In addition to training for operative staff, an organization has to take steps for training programs for supervisory staff and managers. Such training programs are called management or executive development programs. Such programs are necessary as every organization needs a team of highly qualified and trained managers at the higher management levels in order to frame and execute its business plans and policies. For this every organization particularly large as well as progressive has to take suitable steps for management development. The term development here refers to those learning opportunities designed to help employees to grow. Excel Crop Care Ltd. also gives full opportunity to every employee for developing his or herself. Excel Crop Care Ltd. always invites suggestions of every employee and arrange for number of activities which are helpful to employees for developing themselves.
32
D. Job Description
Job description means describing the details of the job to be performed. It is a written statement of the duties, responsibilities and requirements of a particular job. Jo requirement is a critical analysis of the job and gives various details or pertinent facts about the job to be assigned or performed. The management of Excel Crop Care Ltd is having a positive attitude towards job description. They believe that job description is very much essential, or without it there would be overlapping of persons at different post. The details given in Job Description and believed by Excel Crop Care Ltd are 1. Nature and title of the Job 2. The operations and tasks involved in the Job 3. Duties required to be performed 4. Location of the Job, Physical setting and discomforts connected with the job 5. Machines, Tools and material required to be used] 6. Type of supervision received and given 7. Relation with the other jobs in the organization 8. Working conditions for the job 9. Hazards connected with the job 10. Opportunities for promotion
33
E. Performance appraisal
Performance appraisal is an important component of management information and control system. It provides feedback for many personnel functions. Performance appraisal is needed in the case of all categories of employees including supervisory staff and even the Chief Executive Officer (CEO). In fact, such appraisal is more important in the case of supervisors and managers. According to Dale Beach performance appraisal means The systematic eva luation of the individual with respect to his performance on the job and his or her potential for development. In Excel Crop Care Limited, performance of persons working in the organization is appraised by the rating scale method of performance appraisal. Under this method there are different types of printed forms for workers, staff, supervisor and managerial level. Employee is to rated under this method with the help of filled in printed forms of each employee. The terms are included here in this respect of performance appraisal, person is rated and given points under this method and then it is totaled. Performance of the employee is appraised by filling up the form which is filled in by the supervisors. In this method ready comparison of score among the employee is possible. By this method they can find out the employees whose performance is the best in the organization and he is awarded. The persons working in the organization whose performance is good and who get high score are given increment in wages, promotion and the persons who require training are given training and whose performance is very bad are given notice to be careful regarding their work. There is importance, approaches and methods of Performance Appraisal are as under;
34
The performance appraisal of employees are stored and maintained in the personnel Record and their skill inventory cards. As it provides the information about ratings which may be produced as evidence when decisions on ratings such as discharge, lay-off, transfer and demotions are challenged in the court of law. Arbitrators, adjudicators or conciliation officers accept these on I the course of grievance handling procedures as authentic records. A Tool in the Hands of Supervisors. Performance Appraisal is a continuous process. Supervisors rate their subordinates and further supervisors are also rated by their superiors. So, it gives supervisors a more effective tool for rating their personnel as it enhances proper control on subordinates. It enables them to make a careful analysis of their mean and gives them a better knowledge and understanding of them. As with the help of performance appraisal, a healthy atmosphere is created where criticism is accepted without resentment and it is taken as a constructive tool for improving personality traits and self-improvement. Improved quality of supervision Sometimes, the information given by performance evaluation tells that the decrease in efficiency is due to poor supervision. Accordingly, supervisors are reprimanded. Moreover, a periodic and accurate appraisal constraints a supervisor to be alert and competent in his work. It improves the quality of supervision by giving him an incentive to do the things that he should normally be doing away. Improved quality of supervision. Contribute to the greater extent, the efficiency and productivity of the employees. Maintenane of Industrial Relations Timely, systematically, upto date, honestly and sincerely performance appraisal creates mutual understanding, trust and confidence among the superiou-sub-ordiante relationship. As frank and open discussions take place in between supervisor and subordinates, raters and rate. These all things improve and make harmonious and peaceful industrial relations. Conclusion Performance Appraisal is an important tool of HRM personnel management. It is a judgment of characteristics. Traits and performance of the employees and has a wide range of utility. The main purpose of Performance Appraisal is to provide the dad lock and research date for improving the overall personnel information system. Set target Set targets which are acceptable to those whose performance is going to be appraised and do so in a climate characterized by open communication between superior and subordinate and strive for partnership in action. Comparison Use reliable, fair and objective measures of performance, compare actual with planned performance, and provide feedback to the appraiser. 36
37
38
Factor Comparison Method. This method is known as man to man comparison method. The technique was developed by USA army during the First World War. By the method, man is not compared with man as a Whole man. Certain factors are selected for the purpose of analysis such as leadership, dependability and initiative and a scale is designed by the rater for each factor. The each man to be rated is compared with the man in the scale, and certain sources for each factor are awarded to him. Instead of comparing whole man with Whole man, personnel are compared to the key man in respect of lone factor at one time. In performance appraisal, this method is not useful because it is difficult to design scales. Grading Method. This method is an improved method over Factor Comparison Method. The rater considers certain features and allots then the marks according to scale. The selected features may e analytical ability. Cooperativeness, dependability, self expressions, job knowledge, judgment, leadership and organizing ability. The actual performance of an employee then, is compared with these grade definitions and he is allotted the grade Good b, Good or Average C, Fair D, Poor E. This method is used in interviewing, Semester-examinations and the selection made by Union public Service Commission. Free Essay Method This is also a traditional method in which rater appraises the ratees in an open-ended and uses a free-form in his own words and puts down his impressions about the employee. He takes a note of these factors Job knowledge and potentials Employees characteristics and attitudes. General organization and Planning ability Understanding of Companys policies and procedures and its application. Production or Quantity, Quality and cost control Physical Conditions Development needs for future. This evaluation depends on factual and concrete information and no quantitative evaluation is made as far as far as possible. This method provides a good deal of information. When the supervisor is asked to give two or three examples of each judgment he makes. The information will give the specific information about the rates but more important is that reseals the integument abilities of the rater. The method also has certain drawbacks. Firstly, this method is more subjective as it may affect certain important functions of personnel as no criteria is given for evaluation, secondly, sometimes the valuation may be over-speaking about the rate while in real he may not be so positive. Lastly the method is more time consuming and is caused with raters biasness as the evaluation is written in raters own words. So, these are the methods of the performance appraisal and that type of methods helps to evaluate the performance of the employees.
39
40
41
42
I. Trade Union
The trade onion activity in India made a beginning even before the end of the 19 th century. Trade union is voluntary organization of the work formed to protect the interest through collective action. According to the trade union act, Held by central government in 1947. It was suggested that registration of every trade union is compulsory. In Excel Crop Care Ltd there are two unions, they are: (a) Staff Union (b) Workers Union Both of this union work for the betterment of the employees. This both the unions are since 19th century and still both are existing in the company. The elections are held for the selection of leaders. In Excel Crop Care Ltd at Bhavnagar the unions are the same and the workers selects their own union through the elections. Recently in 2007-2008 the elections were held and both the unions selected its leaders.
43
J. Personnel Record
Personnel records provide the whole picture of employees performance. In the personnel department keeps information about each and every employee. The personnel department maintains a separate record of each employee with all details. A record is a piece of writing which provides ready information and which preserved the evidence for the future use and reference. The department also keeps the records of some special employees whose performance is always up to the mark and praise able. The person who has prominence place compare to other are given chance for their future development and for the career development. Company is giving those personnel awards and certificates for their prominence. Personnel records is very important thing which includes name, address, date of appointment, date of birth, educational qualification, performance, knowledge, hobbies etc of each employee. There is a separation file for each employee in Excel Industries Limited for personnel records of each workers working in the organization.
44
K. Welfare Activities
The company is engaged in various activities for the benefit of its employees. Such facilities are provided as a gesture of goodwill and for the personal development and motivation of the concerned employee and his family. The basic aim of the welfare activities are as follows: The services should satisfy the real needs of the workers. The services should be such as can be handled best by a group approach. The services should not distinguish between manager and workers. The cost of the service should be calculated and its financing should be established on a sound basis.
The welfare activities related to employee in Excel Crop Care Ltd are as follows: (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) Uniforms are provided to each employee. Shoes are provided to every employee. All employees are provided 4 napkins. Workers are provided spectacles, Bananas, Buttermilk, Soda Water, Milk, Soap, etc. Canteen facility is provided in which Lunch is of Rs3 and Tea & Snacks of Rs1. Festival Sweet, Birthday Gifts etc are given. Insurance Policies, Retirement Gifts etc are provided to them. Departmental Tours are made to motivate employees. Library facility, internal sports etc. are provided to them. Loan facilities are provided to them. They are arranging the Tracking Camps.
45
A. Introduction B. Organization Structure C. Channel of Distribution D. Market Research E. Product Life Cycle F. International Market G. Exports
46
A. Introduction
Market is a sender around which marketing activities revolved. In layman language market is a place where buyers and sellers meet personally to finalize the deal after personal inspection but in actual manner it is not only a place for exchange. It is an atmosphere or a region in which a force of demand and supply operate directly and indirectly to bring about transfer in the title of goods and services. Human wants are unlimited and repetitive in nature by business activities aim at acquiring wealth converting them into desired form and making the final product available for exchange and for the satisfaction of human wants and this can be done through the most complex and challenging function performed by every business firm. Marketing is the set of those activities which are necessary and incidental to bring about exchange relationships. Definition of Marketing given by Paul Masor, Marketing is the creation and delivery of standard living in the society Marketing is an important component of business. It is that potential force while commands high significant for the society as a whole. It satisfies human wants and also serves as an instrument for economic growth and social welfare. Large scale production is possible mainly because of support of marketing system. Moreover marketing activities are fast growing all over the world. Excel Crop Care Ltd has a large scale organization and is a manufacturer of chemical and pesticides. It owes monopoly in many of its products and production process. To identify the wants and create customer services there is a marketing department which plays a vital role for success of the company.
47
B. Organization Structure
The planning of work is done in organization. It plays a very vital role in marketing department as it includes the plans which are related for increasing the customers as well as the production. Excel Company is a very large company and planning for marketing becomes more important. The marketing department of Excel Crop Care Ltd is at Ahemdabad and following is the organization structure,
48
C. Channel of Distribution
According to Philip Kotler, Every produce seeks link together the set of marketing intermediaries that best fulfill the firms objectives. This set of marketing intermediaries is called the marketing channel also trade channel or channel of distrib ution. Channel of distribution are the means employed by manufacturers and sellers to get their products to the market and into the hands of the users. Channels are management tools use to move goods form place of production to place of consumption. They are the means by which title to goods is transferred from sellers to buyers. The producer may choose any one of the channels available considering various factors which force the producer to decide about one channel or the other. Excel Crop Care Ltd. has following channel of distribution which are as under,
The Excel Crop Care Ltd products are first sent to the distributors. There are about 22 to 25 distributors of Excel Crop Care Ltd. The distributors are the major stockiest of the products. They distribute the products in specific amount to the dealers and retailers for the retail shop of the product. The dealer serves as the important link between the company and the consumer. They are the actual risk bearer of the physical market. Thus the channel of distribution works very smoothly.
49
D. Market Research
According to Philip Kottler, Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision making and control in the marketing of goods and services. It may be concluded that marketing research is the systematic collection, recoding, analysis, interpretation and reporting of necessary information and data about existing and potential customers, marketing methods, channels of distribution, media of advertisement, methods of sales promotion and competitors. The main object of marketing research is to frame new policy or modify the existing marketing policies, strategies and programs. Marketing research reduces the risk involved in marketing decision. Its befits are as follows, a. Production of New Item. b. New Uses of Products. c. Valuable Information about Customers. d. Selection of Channel of Distribution. e. Knowledge about Demand. f. Existence of Competitive situation. Excel Crop Care Ltd has established two researches, 1. C.C.Shroff research Institution. 2. Vivekananda research and Training Institution. In their Institute they make efforts for water management, try to reduce the pollution and for other research activity. There is an atmosphere forecast school in industry form where they can come to know about present and future atmosphere and also can forecast future demand in the market.
50
51
F. International Market
International market refers to the trade transaction between the two countries for international market. The firm has its own policies, rules and regulations of the government and they are different form country to country. Excel Crop Care Ltd entered in the exports market in small way in the fifties today a lot of Excel Crop Care products enjoy a world wide market. Exporters during this year has increased to 36% and reached Rs. 135 crores as compared to Rs. 110 crores in the previous year. The products are exported to more than 35 countries all over the world. Some of them are USA, BRASIL, AUSTRALIA, THAIVAN, SINGAPORE, GULF COUNTRIES, EGYPT, ETHOPIA, FEW AFRICAN COUNTRIES, etc. International market plays a very key role in the competition and Excel Crop Care Ltd have made world wide progress through this and it is the number one company in the world.
52
G. Exports
Excel crop care ltd. Has entered market of export in 1956 in small way topping potential countries solely but steadily the company strengthened its sales in this sphere by establishing in quality, pricing. Currently many excel products enjoy the world wide market in about 45 countries across the global including U.S.A U.K. Germany. Japan, France, Italy, Australia, Europe, Africa etc. In order to get more close to its customers in Europe, Africa set office in Antwerp, Belgium , In the financial year 1998-99 its sales turnover exceeded 90milliom over 20/- of which was accounted for by export. These export figures are increasing day to day. In this year made Rs.119.38 Cores and in the previous year it was Rs. 129.27 Crores. This proves that excel is performing not only in India but also all over the world.
53
A. Introduction B. Organization Structure C. Financial Planning D. Capitalization E. Capital Structure F. Management of Working Capital G. Profitability & Dividend Distribution H. Investors Relations
54
A. Introduction
Finance is the regarded as the life blood of a business enterprise. It has rightly being said that business needs money to make more money. Hence efficient management of every business enterprise is closely linked with efficient management of its finance. The term business finance mainly involves rising of funds and their effective utilization keeping in view. The overall objective of the firm this requires great caution and wisdom on the part of management. Financial management is mainly concern with proper management of funds. The finance manager must see the funds procured in a manner that risk, cost and control considerations are properly balanced in a given situation and there is optimum utilization of funds. According to Solo man, Financial Management is concerned with the efficient use of an important economic resource, namely, Capital funds. Thus, financial management does not stop at procuring the required finance. It has also to see that it is effectively utilized in business. It is concerned with maintaining adequate funds on hand to meet the expenses of both revenue and capital nature. It has to manage the finances in such a way that the goal of business, say, profit maximization, is realized
55
B. Organization Structure
To raise finance at a right time and to utilization it most efficiently is the primary functions of financial management. Whereas all other functions of management can be safely delegated to other officials of the business, the financial decisions are monopolized by the top management only. This underlines the importance of financial management. The top official of the finance department is known by different names, namely financial officer or finance manager or finance administrator or treasurer or controller. Generally, the finance manager is responsible to the managing director or the board of director or to the board of directors of the company. In Excel Crop Care Ltd there is a well organized finance department.
56
At Bhavnagar site
57
C. Financial Planning
Each and every company needs a plan to be set for its finance. So it prepares it with much effort by seeing the investment and loans. The financial manager looks after it and prepares a plan for future investments. Financial planning is primarily a statement estimating the amount of capital and determining its composition. It should estimate the resources required to carry out operations and determines how far these resources can be generated internally by the firm itself and how far they will have to be obtained externally. A firm needs to manage its resources effectively and efficiently to achieve its objectives. The managing of resources in an effective manner is possible only when the management works out the future courses of action in advance and takes decisions in a professional manner, utilizing the individual and group efforts in coordinated and rational manner. Financial planning includes: a. Estimate the requirement of financial resources in time with its operating program. b. Estimate the extent to which this requirement can be met by internally generated funds and to what extent procurement of funds should be made. c. Develop the best plan to obtain the requirement fund. d. Establish control points which need to be established. e. Analyze the financial results of operations. f. Determination of the quantum of finance, i.e. the amount needed for implementing business plans. g. The determination of the form and proportionate amounts of securities. The responsibility of financial planning rests with top management. Without a detailed financial plan, the lower and middle management personnel may develop their own policies and procedures which would create confusion and waste such as loss of time, goodwill and financial resources. At Excel Crop Care Ltd. they have the planning and budgeting department at central level under the controller of finance. This department is engaged in financial planning and decision making. Major area of decision in each organization remains the same. But decisions are made in the context of organizational objectives. They have to plan accordingly. At Excel Crop Care Ltd. they have planning about long term as well as short term financial planning. Short term planning is for monthly planning and long term planning is for yearly planning. Financial planning and decisions making are undertaken at central level. Decisions are made in the contest of organization objectives.
58
D. Capitalization
The main function of financial management is to raise fund and secondly to allocate funds in such a way that maximum utilization of funds becomes possible. Capitalization is an important decision in financial planning. In common sense the term capitalization means the total amount of capital employed in a business. The need of capitalization arises in all phases of business cycle estimation of total funds or capital arises in the initial stage to start a new business unit. The firm needs funds to fulfill day to day working capital requirements. In its broader sense, the term capitalization refers to not only the quantity of finance needed but also the way in which its long-term obligations are distributed between different types of securities including long-term borrowing. Hence, Capitalization includes the proportion of different components of capitalization. By components of capitalization, we mean the different securities which taken together lead to Capitalization.
59
E. Capital Structure
It refers to the mix of long term sources of funds such as debentures, ling term debt preference share capital and equity share capital including reserves and surplus i.e. retained earning. Capital structure is the break of long term capital into small unit of various forms of shares. Usually any company desires to have a balanced, liquid, economic and simple capital structure. This activity is done by finance manager of the particular company. Excel Crop Care Ltd. has made good progress in capital structure. An optimum capital structure can be obtained at that combination of debt and equity that maximize the total value of firm. We can say that the capital structure decisions are very crucial as they affect the total value of the firm. So they are to be taken very wisely. Debt equity mix that maximizes the total value of the firm is to be selected. But it differs from company to company.
Excel crop Care Ltd capital structure includes owners funds and loan funds. In owners funds equity capital and reserves and surplus are there. Preference capital share only in authorized capital and is not issued. The capital structure of Excel crop Care Ltd as on 31-3-2008 as per the Balance sheet is as under: Rs.(In Lakhs) Share Capital 550.28 Reserves and surplus 11252.82 Secure loan 7330.31 Unsecured loans 5086.34
60
61
Inventory Management Inventory has a wider meaning. Inventor refers to the stock, not only of materials, but of finished and semi-finished goods, spare parts, tools and equipments and general stores like oil, grease, belt etc. In other words Inventory contr ol means the decision of the firm as to the extent to which inventories can be economically stored.
Some types are as follows, a. Raw Material b. Work-in-Process c. Finished Goods d. Supplies e. Component Parts f. Scrap These are the types of inventory. If inventories are not useful no business firm will like to tie-up even a rupee in inventory. In fact, inventories have proved to be highly useful. This is due to the following functions they perform, a. Inventory gives protection against uncertainties b. Inventory enables continuous production for seasonal goods c. Inventory helps in getting quantity discounts. Generally, about 60% of the current assets are represented by inventories. Excel Crop Care Ltd has invested more than 30% of total current assets in inventory. As Excel Crop Care Ltd production process is continues. Any shortage of inventory may result in heavy loss. So that careful management should be required. At Excel Crop Care Ltd at each branch they have their own material management department where they decide safely stock level and then demanding required raw-material from head office is also adopting such techniques to fulfill the demand of branch whenever it arises. Excel has adopted scientific inventory control system so it never face crises of inventory.
62
Dividend Distribution Since dividends are distributed out of the profit the alternative to the payment of dividend is the retention of earning profit. The retained earning constitutes an easily accessible important source of financing the investment requirements of the firm. There is, thus a type of inverse relationship between return earning and cash dividends. Thus the alternative use of the net earning dividend and retain earning are competitive and conflicting.
In Excel Crop Care Ltd the firm paid dividend on equity share holder for the year ending from and 2007 was 4.13 crore and 2008 was 5.50 crore.
63
H. Investors Relations
Excel Crop Care Limited follows a culture of transparency and good governance in its dealings with shareholders, financial institutions, bankers, stock exchanges, media and other concerned organizations. The company is held in high esteem with bankers and financial institutions with which they maintain excellent relationship. The company's operations are in full swing across the country. With the expectation of a good monsoon this year combined with the government's focus on agriculture, the company hopes to maintain its growth in sales and profits. The company has been also concentrating on exports, which have grown to over 30% of total sales. This provides a natural hedge against adverse seasonality effect on the company in the domestic market.
64
3. RESEARCH METHODOLOGY
65
3.1 Introduction
Research methodology is a way to systematically solve the research problem. Any types of research can be done scientifically and it has a specific frame work of methods for getting the information related to research problem. The plan for research work is the most important steps to enter in to real situation problem of the company for doing research, we have to design the research work and go through step by step.
To achieve the research objectives, following methodology was undertaken. Questioner method I filled up the questioner through the employees Observation of focused group Information was also collected face to face with employees of organization.
66
67
The Company is whatever produces and what to do the product beyond the crop protection are as followed: Excel Crop Care Ltd is one of the major producers of Pesticide chemicals in India Excel industry ltd. primary manufacturing high quality chemicals relevant to the need of industry and agro product are marketed all over India and are export to over 50 countries in the world. Excel become the first Indian Agrochemical company to be certified ISO 9002 There are many scopes for the modern generation to get job easily. From this research I could understand the performance appraisal properly. Performance appraisals are systematic ways of measuring, reviewing & analyzing employee performance over a given period of time & using the information gathered to plan for the employees future with the organization.
68
Exploratory research design Descriptive research design Hypothesis testing research design
Exploratory research study should concern in three different methods such as about the survey of concerning literature, the experience survey, and the analysis of insight Stimulating example. Since the Exploratory Design can create new Idea from the research study. Here the research design is exploratory research design. The major emphasis of exploratory research is no the discovery of ideas and insights. The main purpose of such Study is that it gives more precise and accurate result relating to problem. The purpose of this design is to extract new insight in to the problem. Here the research study will need to adopt flexibility and ingenuity.
69
70
Age
13%
13% 51%
23%
As above the age group analyses we can know that 51% of people is above 50 age Group and it is the majority than any other age Group. And other group is divides the 49% of the chart.
71
1 to 10 3
11 to 20 7
21 to 30 7
30 to 40 13
40 & above 0
work experience
0% 10% 1 44% 23% 2 3 4 5 23%
By the analyses we can know that majority of the workers of the Excel Industries are experienced of 11 to 20 years By that we can assume that those performance are vary good by this working experience
72
Favoritism
10% Agree 40% 50% Disagree Netural
As the above information you can decide that the employees of the particular company is satisfied or not it means you can justify that the employees satisfaction of the employees.
73
Particular Agree Disagree Neutral I am usually willing to change my mind when 15 9 6 majority of the group disagrees with me
Decision
30%
As above information you can justify that the how is the group co-ordination of the particular company as per my view that a good co-coordinating group takes the others
74
Particular Agree Disagree Neutral I modify my stance on issues when doing so would 6 13 11 benefit others with whom I am associated
Question:-3
20% Agree 43% 37% Disagree Netural
This question is show the attitude towards the group members you can justify that it is the positive attitude or the negative attitude.
75
Particular Agree Disagree Neutral I stay informed of various positions and scenarios 13 8 9 and make changes as they are needed
Question:-4
30% 43%
27%
In this question you can justify the flexibility of the decision making among the group and it is also show the up to date decision making towards the Particular group.
76
Particular Agree Disagree Neutral In most situations I seek additional information 21 3 6 before choosing a course of action.
Question:-5
10%
I have asked this question for knowing their awareness of the information & its related sources. You can see that majority would like to choose a course of action before decision-making.
77
Particular Agree Disagree Neutral I insist of finishing all currently scheduled tasks 21 0 9 before initiation action on additional work.
Question:-6
30%
0%
70%
By this question we can know about the work efficiency if the worker doesnt finish his work before doing the additional work than the employee is not efficient towards its work.
78
Particular Agree Disagree Neutral In Unfamiliar Situation I take advice form my 20 3 7 superior or my boss before taking action
Question:-7
By this question we can measure both things first thing risk ability and second things that over confidant these points are related to the positive aspect and the negative aspect here we show as the positive aspect so as you see the diagram the majority are agree with this sentence.
79
Particular Agree Disagree Neutral In unfamiliar situations I reach conclusions only after thoroughly studying the available information and 18 8 4 resources
Question:-8
13% Agree Disagree 27% 60% Neutral
By that question you can know that they are evaluating the data or not during the decision making process as you see the above diagram you can know that majority is study the information during taking the decision making process so we can say that the employee efficient take care about the decision making
80
Particular Agree Disagree Neutral Are you able to convert difficult task to a great 12 11 7 opportunity
Question:-9
23% 40% Agree Disagree Neutral 37%
By the above question you can know about the managerial competency in the manager efficient to convert the difficult task to a great opportunity it is allegeable to become the manager and it can take any challenges.
81
Particular Agree Disagree Neutral During the decision making you consider the 27 1 2 suggestions of the workers or the colleague
Question:-10
3% 7%
By this question you can know that the employee has leadership skill or not I thing that in that particular thing the employee is vary positive about that and they may become a good leader.
82
3.11 Findings
Above the data analysis according to that I conclude the whole question as fewer than one by one: 1. By the Question of favoritism we have to know that the employee of the company is satisfied with the performance appraisal systems or not by the analyses at some level they are not satisfied with the company. 2. The second question ask for to know that how the co-ordination between the employees during the task by the analyses I may conclude that the co-ordination of the employees are very good. 3. The third question asks for knowing the attitude towards the group during the particular task and by the analyses I may say that the attitude is comparatively good. 4. To know the flexibility of the leader of the particular group and they make changes as the employee are needed so the flexibility is vary good. 5. I have asked the question to know that the awareness of the information & its sources for choosing a course of action and by the analyses we may say that they are much aware of the information & its sources. 6. The sixth question I have asked for knowing the working efficiency and by the analyses the majority is finished his working before doing another activity so we can say that the work efficiency of employees is vary good for the company. 7. The seventh question I have asked for knowing the risking taking ability as the analyses parameter there is lake of risk taking ability during the work. 8. The eighth question I have asked for knowing the evaluating the data for the decision making and during the decision making process majority of the group of the employees want to study the available information and resources this is good for the company. 9. The last question I have asked for the knowing the leadership ability of the employee are their or not but by the analyses we can know that the employees have the leader ship skill.
83
3.12 Suggestions
o o o Some training regarding the attitude of employee towards employee and also towards their respective head can improve upon the motivational level of employees. Training can be with respect to Human resource There is also a need found for some increase of salary at every level in the organization, because it has seen that the satisfaction level with regards to the salary plaid is low. Company should find some other way for performance appraisal because many employees have a complained that the paper work done for performance appraisal is much and the results are no up to the mark. Top management should think upon providing more facilities towards the development of employees i.e. self development on an overall basis.
84
3.13 Conclusion
At last I would like to highlight here that excel crop care ltd has bright and excellent future. After taking tanning this unit I find following points to include. a. Excel crop care LTD always invites suggestions from the employee to give full opportunity to develop their career and human resource opportunity. b. As we know time is money as well as power Excel crop care LTD. Maintain strict time keeping system for workers staff, supervisors and managers. c. As excel crop care LTD is not only profit oriented but also takes care about employee satisfaction so it provides various employee services to motivate employee. d. Excel has appraisal sound and efficient structure of every organization and appraisal desirable working relationship among all the workers of the organization. e. There is no any one day strike in the history of Excel. f. Trade union and management are success in making the adjustment while the problem arises. g. Marketing research is given an important by excel and for that research centers are also established by it. h. Excel under takes effective financial planning such that no financial crisis comes of. i. j. Excel fix assets turn over ratio is gradually nearing its optimum level. Excel is appraisal profit making company with a sound financial position. Excel Crop Care Limited has been awarded an Export House status.
85
86
4. Bibliographies
www.excelcropcare.com
Reference Books
For Marketing Department Modern management By S.R. Sheralaker Marketing management By Philip Kotler For Finance Department Finance Management By P.U.Kulkarni Finance Management By I.M.Pandey For Personnel Department Personnel Management By C.R.Memoria Personnel Management By P.C.Tripathi For Research Research Methodology By C.B.Kothary
87
5. Appendix
Age:Year of Services :Designation
No 1.
Particular Favoritism is done by the supervisor or manager I am usually willing to change my mind
Agree
Disagree
Neutral
2.
when majority of the group disagrees with me I modify my stance on issues when doing so
3.
would benefit others with whom I am associated I stay informed of various positions and
4.
scenarios and make changes as they are needed In most situations I seek additional
5.
information before choosing a course of action. I insist of finishing all currently scheduled
6.
7.
In Unfamiliar Situation I take advice form my superior or my boss before taking action In unfamiliar situations I reach conclusions
8.
9.
Are you able to convert difficult task to a great opportunity During the decision making you consider
10
88