CarLer 1

Rachael Carter
Ms. Caruso
English 1101
October 30, 2013
The Check of Approval

Advertisements today can be found all over the world; on the TV, on billboards, around
campus, downtown, and numerous other places. Ads can be used to promote ideas and sell
products. Nike ads were a great way to go, because not only are they selling products but they
are also used to promote the idea that with the product anything can be achieved.
The first Nike ad chosen was of a little boy and his dog soliciting the side of a building,
meaning, indecently exposing himself by peeing on the wall. Above the main images is the
saying Just Do It with the Nike check. The color images of this first ad is a gray scale and very
dull. The second ad was created by the same brand, but had a running cheetah that was almost
blurring by. The saying is in black and white and says, Whats the secret of speed? Ask the
Master, then another Nike check is found. This one differs from the first ad mainly because it is
giving the shoe brand a positive name and is selling the shoe by saying it will make you faster
than anyone, just like a cheetah. More positive Nike ads are selling the shoe and brand by using
inspirational photos and quotes. For example, a more inspirational Nike ad consists of many
vibrant colors and actually has someone physically selling the product. Another ad that is more
of a positive seller has a professional athlete posing after a remarkable play.
Color is a huge aspect used in advertisements because it can decide where the viewers
eyes are drawn. In each of the ads, the color pallets differ. The first ad is in a greyscale that
causes the ad to come across as dull, but makes the thick black quote and red check stand out.
The other ads have vibrant colors throughout them and tend to overwhelm. Color is an important
Beth Caruso 11/7/13 9:49 AM
Comment [1]:
MLA:
- change daLe formaL
- Lake ouL underllne ln LlLle
- Lake ouL exLra space under LlLle
Beth Caruso 11/11/13 3:47 PM
Comment [2]: Work Lo flnd a way Lo
lnLroduce Lhe ad wlLhouL alludlng Lo you or Lo
Lhe asslgnmenL.
CarLer 2
element and can determine whether or not those who read and view the ads will continue
viewing it and possibly buy the product.
Another huge factor in advertisements is Perspective. This is key because it guides the
viewers point of view and creates a difference in seriousness of ads. For instance the cheetah ad
is dead center because the creator of this ad wanted the cheetah to be noticed first; in
comparison, the runner ad is viewed from the lower right corner causing the eyes to travel from
bottom to top. In this case the first thing the viewer will see is the shoes itself then the form of
the woman. This is a great selling technique because the product is noticed first and then the
consumer is affected either positively or negatively.
Finally emotion is highly important in creating ads. Any emotion can be displayed in
order to catch the viewers attention; such as happy, sad, angry, interested, and even motivated.
In selling products, its important that the audiences attention is caught and kept until they are
sold on the idea or product. The first ad is more of a negative ad because it gives off a type of
confusion and misunderstanding. The second and third ads are motivational and interesting
because they give off the idea that anything is possible with these shoes. Finally the last ad is
motivational and capturing because its based off a real experience and has meaning with words.
Each of these ads holds different ideas, colors, perspectives and even emotions; however
they are all pulled together in ways most would never expect. They may be the same brand but
more than the check and typical saying make these ads similar. All four of these give off a
purpose and type of background that make them more than just a simple picture with clever
words. The little boy and the dog could raise awareness of African poverty. The cheetah ad could
relate to fastness since cheetahs are the fastest running land animals. The final two could be
about the persons past and trials they had to defeat and overcome to be where they are now. Ads
CarLer 3
can range from pure entertainment to informative; they can relate to others or stand on their own.
Each of these ads have differences, but all connect in similar ways.














Beth Caruso 11/11/13 4:00 PM
Comment [3]:
8achael,

l declded noL Lo commenL LhroughouL Lhe
paper, buL aL Lhe end, flgurlng l could more
easlly convey my ldeas ln Lhls way. llrsL of all,
leL me say LhaL you do cover many of Lhe ldeas
LhaL l would have asked abouL, and many LhaL
oLhers may have easlly lefL ouL. l Lhlnk Lhe
below lnformaLlon, however, may help you
wlLh your sLrucLure and your connecLlons.

ln your memo, you menLloned LhaL you knew
LhaL your paper dld noL flow, and LhaL you felL
LhaL your sLrucLure was noL whaL you wanLed.
WhaL l saw ln your paper ls LhaL you ended up
Lalklng abouL all of Lhe ads LogeLher, no
maLLer whlch ldea you Lalked abouL. When l
had sald LhaL you should work by ldea, and
noL by ad, l meanL for you Lo lnvesLlgaLe your
maln ad and flnd lLs ldeas, Lhen as you Lalk
abouL Lhem, use Lhe oLher ads as backup or
conLrasL ln order Lo more clearly hlghllghL Lhe
ldeas you Lalk abouL ln relaLlon Lo your
orlglnal ad. ln your paper, you Lalk abouL Lhem
all aL once, whlch leaves you unable Lo form a
solld concluslon abouL [usL one of Lhem.
lnsLead, you form a more general concluslon
abouL all of Lhem, whlch ls probably where
you're feellng less confldenL ln your paper
overall. l can see LhaL you wanL Lo make Lhose
connecLlons, buL lL seems LhaL Lhe sLrucLure
you employed has llmlLed whaL you were able
Lo do wlLh Lhe paper. As you revlse your
sLrucLure, you'll be able Lo see where you can
elaboraLe upon cerLaln ldeas LhaL you already
lnclude ln order Lo make Lhem even sLronger.

l can Lell LhaL you have worked hard on Lhls
paper, so lL may be frusLraLlng Lo work on lL
agaln for Lhe porLfollo. lease leL me know lf
you have quesLlons, or lf Lhere's someLhlng
we can go over LogeLher.
CarLer 4