Takiyah Ridley 11/18/13 Essay 3 Peer Review

Smoking Causes Immediate Damage to Your Body

I recently watched this video Tip from a Former Smokers-Terrie ad: Consequences of Smoking was posted to YouTube March 15, 2012. In the video former smoker Terrie tell how smoking has had an impact on her life. This was the first ever paid national tobacco education campaign. The campaign was created to encourage people to quit smoking by highlighting the tolls that smoking related illnesses take on smokers and their loved ones. These hard hitting ads shows people living with painful consequences of smoking in their everyday lives. Many of the people that are in these ads started smoking at a very young age and was diagnosed with life changing diseases like Terrie. The ads also features suggestions from former smokers on how they get prepared daily with getting dressed when you have stoma or artificial limbs like Terrie who had an artificial voice box. This YouTube video was original for a stop smoking campaign for multiple places and viewed by many. The Tips campaign lasted 12 weeks, and the ads were placed was on television, radio, and in magazine, out-of-home billboards, bus shelters, in-theater, and online through digital video, search, and mobile channels. The audience of this video is

mostly to be people who smoke or people that know people who smoke. They believe that smoking is bad for you and people around you. Terrie video is to reach people of all age to inform this about the damage and harm that smoking can causes people. The 30 second video began with a picture of Terrie when it was younger and her telling that she used to be a smoker. Then she goes into to giving you some tips on how she gets ready in the morning. She starts with putting her teeth in first then her wig because she doesnt have hair because of the cancer. Then how is put in her hand free device because she doesn't have her larynx. Then she is ready for the day after that they end the video with a statement that smoking causes immediate damage to your body brought to you by the CDC and it gives the website with their logo. During this time the ad was released on March 19, 2012, an appeals court issued a decision upholding many parts of the federal Family Smoking Prevention and Tobacco Control Act. The court of appeal found many parts of the Tobacco Control Act valid. There was a large warning label required tobacco packages. Then there was ban on brand-name event sponsorships, the distribution of branded non-tobacco merchandise, claims implying that a tobacco product is safer because of FDA regulation and a couple of other violations. In August 2009, major tobacco companies filed a lawsuit in federal court in Western Kentucky challenging several provisions of the Tobacco Control Act. In 2010, the District Court upheld most of the law, striking down two provisions and upholded eight others. The Sixth Circuits decision is largely similar to the earlier decision in this case made by the District Court. At this time a lot of people were dying from the thing that cigarettes are made of and is one of the reason that the ad were to show you how smoking is slowly killing you.

This video establish an extrinsic ethos throughout the whole presence of the CDC tips from former smokers ad throughout the video they show the daily challenge of Terrie have to face form a day to day basis. The video began with Terrie opening up saying that she used to be a smoker and her working up to show that she is now. When they are showing the picture of Terrie when she was younger and her voice comes in a say Hi my name is Terrie and I am a former smoker. The CDC is tried to show people that if you dont quit smoking this is one of the consequences that could come from your actions. The audience will find this appeal to ethos effective because she a former smoker who have had a life changing experience. The whole video increase extrinsic ethos with smokers and people you may know or be related to a smoker. The audience should believe the CDC is trying to help them improve their lives by using Terrie and her condition to show them how smoking can cause illnesses The video showed pathos by showing people how Terrie gets prepared in the morning. First she doesnt have teeth any more so she put her false ones in. Then her wig because she lost her hair because of the cancer. next her hand free device that she talk through now. This video should make people that sympathetic to people in that situation because that could be them if their a smoker or a family member and friend. They are taking the time to show you that you don't have to end up like that and you need a healthier life. After seeing this clip it make you to stop smoking or go out and help somebody to stop smoking so they can have a healthy life. The logic here is if you are a smoker that chooses to keeps on smoking than putting your teeth in or wearing a wig and putting a device in your throat will be your future and you are to blame because you have been shown that illness that can be caused by smoking.

People should feel that smoking have painful consequences. People who smoke have a choice and it is really up to them the path they want to take and spend the rest of their lives Terrie is just one of the example that could happen to them. The CDC Campaign is all about Smoking causing immediate damage to your body That can lead to long-term health problems. For every one person that have died from a smoking related illness there are 20 more Americans living with an illness caused by smoking. Now is the time to quit. Works Cited "Campaign Overview." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 04 Mar. 2013. Web. 21 Nov. 2013. "CDC: Tips from Former Smokers - Terrie's Ad." YouTube. YouTube, 15 Mar. 2012. Web. 21 Nov. 2013. "Terrie's Story." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 05 Nov. 2013. Web. 21 Nov. 2013. "What Is the Latest on the Federal Lawsuit Filed by the Major Tobacco Companies Challenging the New Tobacco Control Act?" Home. N.p., n.d. Web. 21 Nov. 2013.