No 1. 2.

International Business It is extension of Domestic Business and Marketing Principles remain same. Difference is customs cultural factors

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12. 11. 12. 1$. 1'.

Domestic Business The Domestic Business Follow the marketing Principles !o such difference. In a large countries languages likeIndia we ha"e man# languages. %onduct and selling procedure changes &elling Procedures remain unaltered (orking en"ironment and management !o such changes are necessar# practices change to suit local conditions. (ill ha"e to face restrictions in trade These ha"e little or no impact on practices licenses and go"ernment rules. Domestic trade. +ong Distances and hence more &hort Distances ,uick -usiness is transaction time. possi-le. %urrenc# interest rates taxation %urrenc# interest rates taxation inflation and econom# ha"e impact on inflation and econom# ha"e little or no trade. impact on Domestic Trade. M!%0s ha"e perfected principles !o such experience or exposure. procedures and practices at international le"el M!%s take ad"antage of location !o such ad"antage once plant is -uilt it economies where"er cheaper resources cannot -e easil# shifted. a"aila-le. +arge companies en3o# -enefits of It is possi-le to get this -enefit through experience cur"e colla-orators. 4igh 5olume cost ad"antage. %ost 6d"antage -# automation new methods etc. 7lo-al &tandardi8ation !o such ad"antage 7lo-al -usiness seeks to create new !o such ad"antage "alues and glo-al -rand image. %an &hift production -ases to different !o such ad"antage and get competition countries whene"er there are pro-lems in from some spurious or &&I 9nit who get taxes or markets patronage of 7o"ernment.