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Aarey Dairy Parent Company Category Sector Tagline/ Slogan USP Dairy Development Department, Maharashtra State(India) Milk

Products Food and Beverages One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products STP Segment Target Group Positioning Anyone who needs milk and milk products Families from lower class and middle class As Mumbais own dairy producing good quality, unadulterated milk and milk products Product Portfolio 1.Aarey milk 2.Aarey Energee Brands 3.Aarey Lassi SWOT Analysis 1.One of the most popular brand in Mumbai 2. Trusted for its quality and hygiene 3.Stong network of AareySaritas, selling Aarey milk and milk products 4. Products available at affordable price 5.Strong brand recognition and recall 6.Milk and milk products being a necessity, there would always be demand 7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc. 8.Efficient supply network, supplying milk to most parts of Mumbai Strength Weakness 9.Aarey milk colony which is a major tourist attraction 1.Strong competition from milk companies like Amul and local

dairies means limited market share 2.Milk and milk products being perishable have lower shelf life 3.Major presence only in Mumbai and no other place 1.Increase penetration into other cities 2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc. 3.To promote milk as a healthy and nutritious drink 4.Replacement of beverages like aerated drinks 5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise Opportunity 6.Health consciousness of people 1.Inflation and increased fuel cost causing increase in price of the product 2.Strong competition from other established brands Threats 3.Lower entry barriers for competitors Competition 1.Amul milk 2.Mother dairy milk 3.Mahananda dairy

Competitors

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