INTRODUCTION

Introduction to the Company

Kerala Dinesh Co-op Society Ltd is a co-operative society Ltd, deals in coconut
products, Cashew fruit products, Food processing, Mushroom farming and
processing, Detergent powder and cake, Pickle of different varieties, mango
product, Jack fruits processing, Pepper products, umbrella making, Spices
processing and spices oil extraction, curry powder making, Fruit pulps, Varieties of
Jams, Phenoyil Manufacturing, Garments.

History and Origin

The Kerala Dinesh Workers Central Co-op Society , one of the largest co-operative
societies in India, is established in the year 1969 and has a 38 years of meritorious
service in the co-operative sector. The society was born and bought up with the
active support and initiative of Govt. of Kerala with 22 primary societies on February
15th 1969 to rehabilitate the 12000 beedi workers who had become jobless
overnight due to closure of the private enterprises where the said workers had been
employed for many years. All jobless workers were soon employed and at one point
of time the no. of workers increased to 42000. Eminent persons from India and
abroad often visits the Society, conduct deep study and get their papers published
in journals, periodicals and books worldwide. Famous among them is “Democracy at
work in an Indian Industrial Co-operative – the story of Kerala Dinesh Beedi” a book
published by Cornell university press USA.

It is based at Kannur with operational units in the three northern districts of Kerala-
Kannur, Kasargod and Kozhikode. It provides full time employment to 9500 persons
directly and more than one lakh people indirectly through functional units of beedi
rolling, food processing, umbrella assembling, Garments making and IT.

Since the mission of the KDBWCCS is the upliftment of weaker sections in the
society, it has been focused on new ventures, which creates more employments.
Coconut milk extraction unit was started in the year 1997, curry powder and pickle
unit in the year 1998 and a fruit processing unit during 1999 and a more labor
oriented umbrella assembling unit during 2000.

The production capacity of Dinesh foods is around 10 tons per day. There is a
separate go down facility and factories are spread all around Kannur city. The
manufacturing units have their own warehousing facilities for their raw materials,
finished goods and for packing materials. The Dinesh group employees around 9500
employees.

Organization Chart

Board of Directors
Managing Directors

General Manager

Production Manager Quality Controller marketing manager purchase

Manager

Major Competitors

The major overseas and domestic competitors of Kerala Dinesh Co-operative society
are the following

1) Eastern
2) Saras
3) Melam
4) Mangala
5) Brahmins
6) Mohanlal’s taste buds
7) Sadhoo beedi
8) Kissan
9) Fruitomans
10)Johns
11)Poppy
12)Anns

Kerala Dinesh Co-operative Society Ltd has its own network in some middle east
countries. Its target markets are USA, Saudi Arabia, Oman, Bahrain, Jordan, UAE,
Kuwait, Qatar, Dubai, Australia.