Whatmakesagreatlogo?

Wouldyouknowagreatlogoifyousawone?Whatqualitiesmakealogogreat?Howcanyou tellifalogoistrulyeffectiveornot?Agreatlogomakesacompanymemorable.Itaccurately conveysthecompany'sidentity.Agreatlogowillbeattractivebutwillalsohaveafunctional purposeasabusinesstoo.Agreatlogoismorethanart. Themakingofagreatlogorequiresboththenaturaltalentofourexceptionaldesignersandan understandingofalogo'sbusinessfunctions.Meetourdesignersandseewhyourteamof professionalsisqualifiedtoaccomplishthistask.

Agreatlogoshould:

Distinguishyourcompanyfromyourcompetition Don'ttrytoemulateanothercompany.Beyourownbrand.Lessthanadecadeafter CocaColawasborn,Pepsiquicklybecamesuccessfulbysettingthemselvesapartrather thantryingtoemulatetheleaders. Usemeaningfulcolors Differentcolorsandshadescanhavedifferenteffectsonpeoplebecauseofcolor association.Greenisassociatedwiththeenvironmentandisanappropriatelogofora companyliketheSierraCluborGreenpeace.However,greenisalsoassociatedwith motionsicknesssowouldbeapoorchoicefortheinteriorofacar. Useanappropriatefont Youmaygenerallygravitatetobold,excitingfonts,orfemininecurvyfontsbutifyouare aballetcompany,youshouldprobablyavoidharsh,clunkylettering,andifyouarea footballteam,youshouldprobablyavoidgraceful,delicatelettering,evenifit'smore attractivetoyou. Besimple Yourlogocanhavesomeelaboratefeaturesbutitshouldbesimpleenoughtomakea quickstatement. Bememorable Yourlogoshouldmakeastatementaboutyourcompany.Thenexttimeacustomer needsyourkindofbusiness,he'llchooseyoujustbecauseofbrandrecognition. Avoiddistractingelements Yourlogodoesnotneed,LLC,Inc,andotherdetails.Thattypeofdetailcanbesavedfor documentationaboutyourcompany.Thenexttimeyouaredrivingpastbusinesses,take alookatthelogosaroundyouandseehowothersuccessfullogosarehandled. Avoidtaglinesifpossible Taglinescanbeanimportantpartofacompany'simagebutshouldbeseparatefroma logo.Thesizeofthetextinataglineissomuchsmallerthatitoftenforcesthelogotobe biggerinordertoaccommodatethetext.