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Quality Function Deployment (QFD)

The Voice of the Customer

QFD in 15 minutes
History The House of Quality The Voice of the Customer (VOC) Deploying the VOC Personal Use

What is QFD?
Quality Function Deployment is a design planning process driven by customer requirements.
QFD deploys The Voice of the Customer throughout the organization. 2. QFD uses planning matrices -- each called The House of Quality. 1.

Voice of the Designer

Voice of the Customer

x = Design Trade-offs

Benchmarking

Reverse Engineering

Deploying the VOC


Technical Requirements Customer Requirements Product Requirements Technical Requirements Process Requirements Product Requirements

Control Requirements Process Requirements

The Objectives of QFD


1. Determine the voice of the customer. 2. Examine the companys response to this voice.

QFD - ASQ Meeting


Desserts on table Special dietary needs Screw top bottle Wine in a box

$2 wine Dessert before dinner

Solicit Feedback Objective Evidence Gives suggestions Good format

QFD - Audits
Prioritize findings Make allowances Good Checklist Mutual Scheduling

Keep a sense of proportion

Dont waste my time Dont nitpick

Give me a useful Report

and error
Know your risks http://www.google.co.in/url?sa=t&rct=j&q=& esrc=s&source=web&cd=1&ved=0CE4QFj AA&url=http%3A%2F%2Fwww.asq1506.o rg%2Feducation%2FQFD.ppt&ei=t-

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