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Confidential

Social Media Workshop for Wipro


S. No.
1.

Session
Why should an Organization like Wipro care about social media?

Main Points to be covered Five underlying dynamics:


consumer generated content, conversations, collaboration, community, collective intelligence. Link to business objectives: insights, engagement, trial, support, advocacy Governance implications: Executive mandate, corporate social media policy, spokespersons, openness, legal buy-in. Cross-department implications: Sales and Marketing, Research and Product, Customer Support, Human Relations Cross-stakeholder implications: Customers, partners, employees, citizens Best practices and case studies Best practices and case studies

Time
40 mins

2. How should CXOs champion social media?

60 mins

3. How do technology services firms leverage social media? How do organizations leverage social tools internally to build organizational collaboration?

40 mins

4.

30 mins

http://www.gautamblogs.com

Gautam Ghosh

@gautamghosh