EXECUTIVE SUMMERY

This project report is on the Impact of advertisement (Pepsi TV promo add)on retailer to know about the awareness about the advertisement. The project was carried in Mysore with sample size of 200 retailers.

There are two variables dependent and independent variables:

Dependent variable: Sales is dependent variable because when advertised properly the consumers are induced. Awareness is also related to sales because if the retailers are aware of the advertisement they can confront about the benefits to the consumers.

Independent variable: Here independent variable is advertisement.

Therefore the project is done to check the awareness level of the advertisement among the retailers.

INTRODUCTION

The project was started from May 15th to July 15th 2006 for Pepsi Co India. It was done in Mysore. The project was carried out due to the criteria of the university after the completion of M.B.A. second semester. The main objective of this in-plant training was to get an exposure to the working environment in an organization. This was an opportunity for us to relate concepts learnt by us to the practical application in the organization. This in-plant training provided us in interacting with the highly experienced managers and to improve our practical knowledge.

ABOUT THE PLACE WHERE THE PROJECT WAS DONE

Mysore city is at 770m above sea level and 140 kms from Bangalore. It is also known as the City of Palaces, Mysore retains a quaint charm that never fails to enchant. It

is situated in the southern part of the Deccan Plateau. From ancient times, this district has played a significant role in the history of South India.

Mysore District is a popular tourist destination, offering several attractions ranging from the royal Splendour of Mysore City and its fabulous Dasara Festival to exquisite temples, pilgrimage Centers and scenic spots.

Mysore today, is a pleasant city with an old world charm, contributed by its broad shady avenues, well laid out gardens, fine buildings and a salubrious climate.

STATEMENT OF THE PROBLEM

UNAWARENESS OF THE PEPSI T.V. AD. PROMO. AMONGST THE RETAILERS

PURPOSE OF THE STUDY

1. TO INCREASE THE AWARNESS LEVEL AMONGST THE RETAILERS ABOUT THE PEPSI T.V.AD.PROMO. 2. TO KNOW IF DISPLAY COULD DRIVE THE SALES. 3. TO KNOW WHO ARE THE CUSTOMERS FOR 2 LITRE BOTTLES

SCOPE OF THE STUDY

The scope of the study is to understand: 1) The Pepsi markets share in Mysore. 2) Awareness level about Pepsi T. V. ad. Promo amongst the retailers.

LIMITATIONS OF THE STUDY

1) Due to time constraints the study is restricted only to the retailers and not of consumers. 2) Amongst the retailers only the following are considered: a. A & B Class bakeries b. Supermarkets c. Few provision stores 3) The coverage of objective of study is limited to the extent of

information given by the company. Inspite of all above-mentioned limitations, every effort has been made effectively and report is prepared to best of my knowledge.

OBJECTIVE OF THE STUDY

The objective is to check the awareness of Pepsi T. V. ad. Promo among the retailers / traders. This was done considering the following, 1) Usually the retailers will be in their shops or on business. 2) They were confused about the ad. I.e. they were thinking that there is Pepsi Channel to be launched. 3) The ad. created hype in the minds that Pepsi is going to come out with the new T. V. known as Pepsi T. V. 4) Many retailers were unknown about the benefits to be given to the consumers. Therefore, as the retailers are the means foe sales they should be confronted about the advertisement and the benefits to be given to the consumers.