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Corporativo

1. Herdez

Nombre
comercial
Herdez

2. La Costea

La Costea
Rompope
3. Grupo Bimbo
Coronado
Kraft Foods
4. Kraft Foods
International
Unilever de
5. Unilever
Mxico
6. Artesanales Artesanales
7. O'Frut
8. Produpan
Fabrica de
9. Mermeladas
SA
10. Andros
Otras
empresas

%
Participacin
25.0%
15.0%

25.0%
40.0%

12.0%

52.0%

7.0%

59.0%

7.0%

66.0%
72.0%
78.0%
83.0%

6.0%

O'Frut

6.0%

Produpan
Fabrica de
Mermeladas
SA
Andros
Otras
empresas

5.0%
4.0%
3.0%
10.0%

87.0%
90.0%
100.0%

Mercado mermeladas
Mexico 2011
Andros
3%
Fabrica de Mermeladas SA
4%

Otras
empresas
10%

Herdez
25%

Produpan
5%

O'Frut
6%
Artesanales
6%

Unilever de Mxico
7%
Kraft Foods International
7%

La Costea
15%

Rompope
Coronado
12%

MARKET DEMAND BY VOLUME


Historical Markets

Retail Market:
Foodservice
Market:
Total Market:
North
America:
% Country
Market:

Forecast Markets

2005

2009

2010

2011

2012

('000 tons)

('000 tons)

('000 tons)

('000 tons)

('000 tons)

57.6

5.4

59

62.2

63

63.7

64.5

370.9

350.7

346.3

342.1

337.6

15.9%

17.7%

18.2%

18.6%

19.1%

5.42%

1.29%

1.11%

MARKET DEMAND BY VALUE


Historical Markets

Retail Market:
Foodservice
Market:
Total Market:
North
America:
% Country
Market:

Forecast Markets

2005

2009

2010

2011

2012

(USD m.)

(USD m.)

(USD m.)

(USD m.)

(USD m.)

203

15.8

184.1

194

218.8

228.5

238.2

1405.1

1487.3

1555.5

1565.2

1575.7

13.1%

13.0%

14.1%

14.6%

15.1%

Ao
Market

Consump.

Historical

Forecast

Shares

Per Capita

Growth

Growth

2013

2010

2010

2005-10

2010-13

('000 tons)

(%)

(kgs)

(Av. Ann.)

(Av. Ann.)

ecast Markets

91.5%

0.53

8.5%

0.05

65.3

100.0%

0.58

1.3%

1.2%

333.6

0.77

-1.3%

-1.3%

2005
2009
2010
2011
2012
2013

19.6%
300.0
Market

Expendit.

Historical

Forecast

Shares

Per Capita

Growth

Growth

2013

2010

2010

2005-10

2010-13

(USD m.)

(%)

(USD)

(Av. Ann.)

(Av. Ann.)

ecast Markets

250.0

200.0

92.8%

1.87

7.2%

0.15

248.4

100.0%

2.02

2.5%

1.2%

3.45

-0.3%

0.1%

1567
15.8%

150.0

100.0

50.0

2005

2009

Volumen M toneladas
Valor MM USD
59.0
184.1
62.2
194.0
63.0
218.8
63.7
228.5
64.5
238.2
65.3

248.4

66.0
65.0
64.0
63.0
62.0
61.0
60.0
59.0
58.0
57.0
56.0
55.0
2009

2010

2011

2012

2013

Valor MM USD
Volumen M toneladas