MEDIA PACK 2013

AD LIB

WHY ADVERTISE WITH AD LIB?

AD LIB is the only monthly magazine exclusively for Liberal Democrats. Read by grassroots members and government ministers.
Given the importance of maintaining a distinct identity within a Coalition, its vital the party and its policy-makers have a channel to debate, challenge and communicate with each other. Danny Alexander, Chief Secretary to the Treasury AD LIB is essential reading for anyone who wants to keep up to date with the party and its views. I love to be able to read in-depth interviews with colleagues like Nick Clegg, Paddy Ashdown and Shirley Williams, but also still be able to get by-election news, read letters and find out about events near me. Tom McNally, leader of the Liberal Democrats in the House of Lords AD LIBs local government news is engaging and interesting. Its great to know what my colleagues around the country are up to and see that where we work, we win. Councillor Abi Bell, leader of Lib Dem group, Hull City Council

READERSHIP

8% 8%

5% 24%

11% 17% 11% 12%

Symbols of Success Suburban comfort Grey perspectives Rural isolation

*Mosaic categories of UK households

Ties of community Urban intelligence Happy families Other

ADVERTISING RATES
Sent monthly to subscribers and twice yearly to more than 40,000 Liberal Democrat members

PRICING & DIMENSIONS

Subscriber-only issues Full page dimensions (mm) Trim 210 x 148 Bleed 216 x 154 Back cover 300+VAT 1,200+VAT Inside front cover 250+VAT 1,000+VAT Inside back cover 250+VAT 1,000+VAT Full page 250+VAT 500+VAT Half page dimensions (mm) Trim 142 x 100.5 125+VAT 250+VAT Inserts maximum dimensions (mm) Trim 210 x 148 300+VAT at a rate of 75 per 1,000 for 4,000 1,500+VAT at a rate of 37.50 per 1,000 for 40,000 All-member issues

DISCOUNTS & DEADLINES

Quarter Page Dimensions (mm) Trim 69.5 x 100.5 75+VAT 125+VAT

DISCOUNTS For agencies booking inserts, we offer a standard 10% agency discount before VAT. For associated party organisations, we offer a 25% discount on all rates.

AD LIB ADVERTISEMENTS Two weeks prior to publication date. For further information please contact: AD LIB 8-10 Great George Street London SW1P 3AE Tel (020) 7222 7999 adlib@libdems.org.uk