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A DECADE OF PREPAREDNESS

20 03 2013

50%

more disasters declared


annually than in the previous 10 years. Being prepared is more important than ever. The Ready campaign encourages families to prepare in advance of disasters.
TV INTERNET

$1 Billion

77million
visits to Ready.gov
MAKE A PLAN.

NEW MEDIA

in DONATED MEDIA
OUTDOOR

RADIO

PRINT

88 million
BUILD A KIT.

preparedness materials requested or downloaded

11%
13% more
BE INFORMED.

more families made emergency plans

44% , 53%
Increase in number of people making emergency kits

GET INVOLVED.
Twitter followers

Americans report having taken steps to being prepared for an emergency

51,000+

25,000+
National Preparedness Community members

Americans are more prepared than ever, but work still remains to ensure the readiness of individuals, families, and our nation.

Ready.gov
Sources: FEMA and the Ad Council

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