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SPRING 2013

Lorin Camargo Christina Cuevas Mary Steben

TARGET MARKET
Women Age: 26-35 Income: $75,000+ Single BA or Masters Degree

CUSTOMER PROFILE
Audrey
Lives in a big city Loves fashion, art, and design Enjoys reading and walking through the park and city Loves quality girl-time and shopping She dates around but is still a romantic Works as a writer for a fashion magazine

COMPETITION

COLOR STORY
Primary

Accent

POSITIONING STATEMENT
Aspiring to make every woman feel sophisticated, beautiful, and romantic.

PRODUCT & MERCHANDISING SUSTAINABLE EXPLANATION


Soy-based dyes are used in some garments Hang tags are made from recycled paper and materials Donate 3% of quarterly sales to Future Female Leaders Foundation

LINE DEVELOPMENT

LINE SHEET
Tara Ruched Dress AD37607 Audrey Corset Dress AD34002 Adrienne Chiffon Maxi Dress AD35304 Mesh 100% Nylon Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS: $160 Tulle & Lining 100% Polyester Fiber Content XS, S, M, L WS: $210 Silk Chiffon 100% Silk Double Knit 100% Polyester XS, S, M, L WS: $369

LINE SHEET
Tiered Lace Blouse AB17620 Carrie Asymmetrical Maxi Skirt AS29362 Scarlett Sweetheart Top AB15218 Maddie Skirt AS25765

Lace 100% Cotton XS, S, M, L WS: $82

Tulle 100% Polyester Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS:$169

Mesh 100% Nylon Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS: $76

Silk Chiffon 100% Silk Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS: $200

PHOTO SAMPLE

HANG TAGS AND LABELS

WINDOW DISPLAY

WINDOW DISPLAY

FLOOR PLAN

FIXTURES

FIXTURES

FABRIC SWATCHES

Nylon Mesh Jersey Silk Chiffon Content: 100% Nylon Content: 60% Cotton, 40% Content: 100% Silk Vendor: Discount Fabrics, Lycra Vendor: Discount Fabrics, (415) (415) 495-4201 Vendor: Discount Fabrics 495-4201 Price: $2.98/yd (415) 495-4201 Price: $16.98/yd Fabric width: 58 Price: $6.50/yd Fabric width: 45 Lead time: 2 weeks Fabric width: 58 Lead time: 2 weeks Fabric care: Hand wash, Lead time: 2 weeks Fabric care: Hand wash cold, hang hang dry Care: Machine wash cold, hang dry dry

COST SHEET
Scarlett Sweetheart Top AB15218
Jersey: $6.50/yd Mesh: $2.98/yd Total Fabric: $3.25 + $1.49 = $4.74 3 Labels: $.024 Cutting and Sewing: $1.20 + $1.20 = $2.40 Other Costs: $12.00 Packaging: $1.00 First Cost: $20.38 Wholesale Cost: $40.76 Suggested Retail: $82

COST SHEET
Tiered Lace Blouse AB17620
Lace: $2.98/yd Total Fabric: $2.98 5 Buttons: $1.00 Elastic: $0.25 3 Labels: $.024 Cutting and Sewing: $0.40 + $0.40 = $0.80 Other Costs: $12.00 Packaging: $1.00 First Cost: $18.27 Wholesale Cost: $36.54 Suggested Retail: $76

COST SHEET
Carrie Asymmetrical Maxi Skirt AS29362
Tulle: $2.99/yd Jersey Lining: $6.50/yd Total Fabric: $11.96 + $13 = $24.96 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $1.00 + $1.00 = $2.00 Other Costs: $12.00 Packaging: $1.00 First Cost: $40.70 Wholesale Cost: $81.40 Suggested Retail: $169

COST SHEET
Maddie Skirt AS25765
Silk Chiffon: $16.98/yd Jersey Lining: $6.50/yd Total Fabric: $25.47 + $9.75 = $35.22 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $0.40 + $0.40 = $0.80 Other Costs: $12.00 Packaging: $1.00 First Cost: $49.76 Wholesale Cost: $99.52 Suggested Retail: $200

COST SHEET
Tara Ruched Dress AD37607
Tulle: $2.99/yd Jersey Lining: $6.50/yd Total Fabric: $14.95 + $19.50 = $34.45 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $2.00 + $2.00 = $4.00 Other Costs: $12.00 Packaging: $1.00 First Cost: $52.19 Wholesale Cost: $104.38 Suggested Retail: $210

COST SHEET
Audrey Corset Dress AD34002
Silk Chiffon: $16.98/yd Double Knit: $5.50/yd Total Fabric: $50.94 + $21.75 = $72.69 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $1.40 + $1.40 = $2.80 Other Costs: $12.00 Packaging: $1.00 First Cost: $90.23 Wholesale Cost: $180.46 Suggested Retail: $369

COST SHEET
Adrienne Chiffon Maxi Dress AD35304
Nylon Mesh: $2.98/yd Jersey Lining: $6.50/yd Total Fabric: $11.92 + $13.00 = $24.92 1 Button: $0.20 3 Labels: $.024 Cutting and Sewing: $0.80 + $0.80 = $1.60 Other Costs: $12.00 Packaging: $1.00 First Cost: $39.96 Wholesale Cost: $79.92 Suggested Retail: $160

SPEC SHEET FOR SALES SAMPLE

SALES PLAN

Aspiring to make every woman feel sophisticated, beautiful, and romantic.