Scribd Logo
Cargar

¡Te damos la bienvenida a Scribd!

  • Planning Implementation Tool

    Cargado por

    Iván Amarelo
    12 vistas3 páginas
    Marketing plans with adequate level of brainstorming result in more great ideas than can be implemented. Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. At least 50% of the tactics should Longer Term efforts that are difficult for competitors to easily implement.

    Descripción original:

    Derechos de autor

    © Attribution Non-Commercial (BY-NC)

    Formatos disponibles

    PPTX, PDF, TXT o lea en línea desde Scribd

    ¿Le pareció útil este documento?

    ¿Este contenido es inapropiado?

    Denunciar este documento
    Marketing plans with adequate level of brainstorming result in more great ideas than can be implemented. Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. At least 50% of the tactics should Longer Term efforts that are difficult for competitors to easily implement.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como PPTX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    12 vistas3 páginas

    Planning Implementation Tool

    Cargado por

    Iván Amarelo
    Marketing plans with adequate level of brainstorming result in more great ideas than can be implemented. Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. At least 50% of the tactics should Longer Term efforts that are difficult for competitors to easily implement.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como PPTX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 3

    Implementation Assessment Tool

    Marketing Plan

    Implementation Matrix

    Longer Term

    Immediate

    Impact

    Dont Bother

    Low Priority

    Low

    Ease of Execution

    High

    Implementation Assessment Tool


    What is the right mix of Impact ideas?
    Implementation Matrix

    Marketing Plan

    Longer Term

    Immediate

    25%

    50%
    Impact Dont Bother Low Priority

    25%

    Low

    Ease of Execution

    High

    Guidance 75% of the final approved plan effort should have a high impact. If there is less than 75%, then this is a danger zone. Marketing plans with an adequate level of brainstorming and new idea generation result in more great ideas than can be implemented.

    Implementation Assessment Tool


    What is the right mix of Long-term vs. Immediate ideas?
    Implementation Matrix

    Marketing Plan

    50%
    Longer Term

    50%
    Immediate

    25%

    50%
    Impact

    Dont Bother

    Low Priority

    25%

    Low Guidance

    Ease of Execution

    High

    Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. To maintain a competitive advantage, at least 50% of the tactics should longer term efforts that are difficult for competitors to easily match.

    También podría gustarte