1. Where is Automatic Placement option shown on network toolbar. Listing of Domains (if any) 2.

Role of Negative keyword on Google display network? Negative keywords prevent your ads from appearing whenever a user includes a certain term in his or her search query 3. To prevent ads on displaying on social network and gaming sites. Site & Category Exclusion 4. Benefits the ads using managed placement. Ability to raise or lower your bid when keyword matching puts your ad on one of those placements. 5. Best practice for setting up a placement-targeted campaign? 6. Correct steps for setting up a campaign that will run on automatic placement only? Select to target Relevant pages across the entire network then select the placement where the ads will appear. 7. Which best describes the way keywords & placement work together in an ad group to determine where ads are shown? Placements will only display ads if keywords are added. 8. Site & Category exclusion tool is used to exclude sites:On the google display and search network 9. Advertiser wants to display Chocolate 10. Adwords advertising policies are designed to : Ensure users see ads that are relevant to the given search query. 11. Changing the match type of group of keywords from broad to exact match will likely Decrease impression 12. Two ways to identify the keywords quality score are to view the quality score column & to:

Enter the keyword into the Traffic Estimator tool. 13. Keyword tool is used to : Find new keywords 14. Grouping similar keyword together in an ad group will:Allow an advertiser to create ads relevant to those keywords. 15. If advertiser uses phrase match keyword Cheap hotel, the ad show on google: Cheap hotel deals 16. An advertiser is focused on direct response. Advertisers delete keywords from a search campaign and generate: Ans:- a) generate many impressions and very few conversions. b) Generate many clicks and conversions. 17. Phrase match triggers an ad to appear when a search query: Include keywords exact 18. In order to contextually target ads to pages on the google Display network, the adwords (When contextually targeting ads to pages on the Google Display Network, the Adwords system helps you target) Placement selected by advertiser 19. Advertiser ads negative keywords to ad group. This means that ad will not show: (When an advertiser adds negative keywords to an ad group the ad will not show Appear in a users search query 20. A keyword with a very low clickthrough rate(CTR) will usually receive: A low quality score on google search 21. Susan has added only these keywords to her ad group: "wedding dress", [designer wedding dress], -[cheap wedding]. Which search queries could potentially trigger her ads?

Wedding designer dress 22. Negative keywords can help advertiser target their ads to potential customer and increase: 23. One common reason an advertiser may optimize a campaign to: Improve ROI of the campaign 24. Advertiser wants to improve ROI. Keywords and ad text are same. Which is the best option: Evaluate current landing page to determine is it relevant 25. Advertiser should use google website optimizer when: Website not generating result 26. Advertiser increases CTR. Eliminate irrelevant impression. Add relevant keywords. 27. Where Adword advertiser find automated ideas that are customized to an account 28. Adding placement to an ad group: Improves the quality score for google 29. Primary function of google website optimizer. Test version of a websites content & layout. 30. Impact of poor landing page Quality on ad group? Ad disapproved due to low quality score 31. Quality score on google search is evaluated query: Time a keyword receives a clicks. 32. Ad has been disapproved. Cause? Ad does not follow policy of advertising. 33. Benefits of google Adwords Image ads. Can appear next to related content on a website 34. Which best describe the optimize ad rotation setting in adwords?

Automatically shows best performing ads. 35. How is managed placement defined? Advertisers manually select the desired sites on which their ads may appear. 36. How does contextual targeting work? Websites outside of the google display network are selected for keyword- matched placements. 37. What does the Devices targeting setting allows advertiser to do? Select the mobile service providers on which users may see ads 38. On which devices are mobiles ads eligible to appear? iPhone's and similar mobile devices 39. Advertiser creates a new ad group in campaign that is set to run on all relevant sites across the google display network. If both keywords and placements are added in ad group , they would work together to: Ans:- determine the target ROI 40. Placement targeted and contextually targeted ads complete for placement on pages across the google display network based on:Keyword match type 41. Which adwords setting are specified at account level? Unique email address, password and billing information 42. Co-worker needs to log into someone elses Adwords account? Administrative 43. Benefits of My Client Center (MCC) is: bSummaries of statistics for all client accounts. 44. By monitoring ad campaign performance, an advertiser may obtain the information needed to: Determine if campaigns conversion goal. are meeting overall marketing and

45. Which formula Google use to rank keyword- targeted ads on Google search. Maximum CPC bid*Quality score 46. Benefit of locating targeting is that advertiser can: Target any countries 47. Benefit of Search advertising with Google Adwords? Extended reach to search partners 48. Which best describes contextual targeting? Themes of keywords are matched to relevant content on websites. 49. A first page bid estimate is based on QS and the: Past average first page bid estimate 50. Online retail company wants to promote their ad in Spanish language: Language targeting 51. Which are the methods recommended for the advertiser who wants to increase the QS of low-performing keyword? Modify the ad associated with keyword. 52. Benefit of online advertising with Google Awords: Ads are displays to users 53. How often does the Adwords system run an action to decide which ads to show on the google search page: Every time a user enter the search query 54. To diagnose the issue of no impression on a keyword? Raise the keywords maximum CPC bid. 55. What an advertiser used to organized ad groups? Common themes 56. Is it beneficial to create multiple ad groups in order to: 57. Which can controlled at ad group level of an ad words account.

Placements 58. Ad rotation setting optimize means that multiple ads within the same ad group will rotate evenly: Until the ad with the better CTR starts to show more frequently. 59. Required components of an ad group running: Text ad, keywords, default bid 60. Advertise create ads for diamond necklaces. Pearl and diamond necklaces 61. Best practice for optimizing a display ad campaign Create multiple display ads with different colors and fonts. 62. Which ad text disapproved on Google: 63. Best way to monitor the performance of newly created video ad? Interaction rate 64. Best practice for creating effective ad text? deliver key message early 65. Ad using Click-to-play: Ans:- deliver key message early 66. Negative affect the performance ad a video ad on Google display network? Ans:- Content with a non-commercial look and feel 67. Allowable in an Adwords image ad? Use of Phrase like Hurry 68. Display ad builder reduces the need for image editing software by allowing advertiser to: Customize template

69. What happens if advertiser sets a daily budget lower than the recommended amount using Standard delivery method? Ads will not show every time a user searches. 70. Which budget delivery option appropriate throughout the day? Standard 71. Which are the methods Google uses to calculate a search campaign recommend daily budget? Placements 72. What happens as a result of a search campaign consistently meeting its daily budget? Missed potential ad Impressions 73. One characteristics of the Accelerated delivery method? Shows your ads as often as possible until your budget runs out 74. Advertiser using Standard delivery notices at around 4 pm that the daily budget for one campaign has been reached. Ads have stopped servicing but other campaign is still running.Cause: Ans:- Campaign accrued more clicks 75. Which is a factor that Google uses to target ads to users based on physical location? 76. Tool used for ad to see how ads are shown in different geographic location? Ad Preview tool 77. Someone using Google Russian search domain changes the language to English: English speaks Russian 78. To determine which ad language to target the use, the adwords system refers to that users? IP

79. Bilingual user searches on Google.com and set Spanish as preferred language. In order to target this particular user which campaign language setting should an advertiser use? Spanish 80. Ads often show a Google with a fifth line of ad text. Reason:Search query included to name of city 81. Advertiser who decides to edit the location Targeting. Campaign level 82. One Reason an Active, eligible keyword may not receive many impression is because the keywords: Has its own destination URL overrides. 83. QS is calculated as measure of: Relevance to users search 84. If Advertiser improves the QS of keyword , this keyword may: Earn the ad a higher average position. 85. Highest level of ace access in Adwords. Admin 86. Click like to see clicks & Impression is: Read only 87. An advertiser wants top position in Paid SERP. Which Recommendations would improve this Improve QS and increase CPC 88. Advertiser prominently in natural search result should consider also running paid Google Search ads: Ensure the site frequently 89. Advertiser on Google search accrue cost in Adwords when: Users click on their ads.

90. A client with flower delivery business servicing only one state is intimated. Uses: Daily budget, Location targeting 91. Seasonal Adwords campaign would be helpful for:Farce to sell skis and snowboards 92. Advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal the advertise should create: A campaign with daily budget 93. During campaign creation, advertiser can choose to place their ads on: Search and Display network 94. CPM option not available for campaign the most likely reason is that the campaign: Is only opted into Google Search and the search network 95. Main goal of Automatic CPC bidding into: Generate as many clicks as possible within an advertiser budget 96. One reason to set a CPC bid limit when using automatic bidding is to ensure that Adword system does not bid more than advertiser. 97. Advertiser using manual CPC bidding. Which factors important when keywords bids are decided. Cost of bid 98. CPC and CPM complete on GDN, the Adwords system, converts the CPC ads bid to: an effective CPM 99. An advertiser what to do for a new website Manual CPC 100. Maximum CPC bid is: Most an advertiser willing to pay for a click on his add 101. Formula how Ad Rank is determined on Google search

Maximum CPC multiplied by QS 102. In order to see what ads have on GDN: Ans: - Run on Google DN 103. Benefit of Adwords for search marketing? Acquire potential qualified customers

104. Important to identify special offers: Create compelling test Show rich media & display ads alongside the Google SR 106. Why is it Important that Adwords ads relevant to a : Adwords ads will appear with every relevant search query 107. Google Adwords system Rewards good QS by: Placing the associated ad in a higher position 108. E.g. of establishing Adverting goals: Target market 109. When resetting a password in Adwords. What should a user keep in mind? 110. Benefit of MCC is that it allows: Management of Multiple Adword account 111. Advertiser displays wide variety of books. Ans:- A page listing gardening book offering 112. How closely-related keyword list express: Ads placed on relevant sites 113. Best practice for optimizing ad text is to: Include keywords from landing page meta tags.