AMERICA MARKETING ASSOCIATION

Meeting Minutes: 2/11/2013 Time and location: Franke College of Business, 7:00pm Proceedings: Meeting called to order at 7:08pm

7:07: New executive board 7:07: Agenda: Relay For life: April 19th 2013 from 6pm to 9pm Awards certificates last meting April 22nd 7:09: What Lenoard, Cassondra and Michelle learned at AMA Confrence S.W.A.G o School Sponsored Events o Worthwhile Speakers o Attention Juniors and Seniors o Gadgets: Websites, social Media, etc. Community Service o Freshmen move in Transition Binders o Individual Officer Goals Alum Networking Social to get to know each other Membership and Retention o Recruit outside of business college o Freshmen Movie-In o Posters Mixers o Single mix and mingle o T-shirt exchange o Human Bingo o Cross Fire networking Session o Career fair/Lunch in o Dinner Banquet and Awards Keys from Nacy Constopulous- Chief Marketing Officer AMA o Be Courageous o Own it, Measure it, Improve it o Be a Critical Thinker o Be Ahead of the Curve Great brand Narrative What is your Brand Saying o Great Brand Narrative o Marketing needs to tell a story

o Emotional Connection is Important o Emotion leads to action while reason leads to conclusions how to Foster Emotion o Stories Social Media and Orchestrating an ambush o Social media o Keys to Social Media o Look at the Audience Rather than the Events o Know your Brand o Nike Cut TV and Print advertising by 40% yet marketing budgeting up to a record 2.4 Billion o Nike goes where its customers are. Key Note Speakers o Jeffery Hayzlett o Change your attitude o Nate Riggs o Embrace Disruption What we wish we had known! o Tshirt Exchange o Competitions

Meeting adjourned at 7:40 Meeting Notes Submitted by: Roxanne. M