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  • Marketing

    Cargado por

    Senthilmurugan Paramasivan
    13 vistas1 página
    Core marketing concepts are interconnected and include the 4 P's of marketing (Product, Price, Place, Distribution), as well as promotion. Macro environmental forces beyond a company's control such as economic, technological, political/legal, sociocultural, and environmental factors can both provide opportunities for and pose threats to a company through their impacts on customer demand and the competitive landscape. For example, a recession may threaten sales but also allow a company to gain market share if competitors struggle more during an economic downturn.

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    mark

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    Core marketing concepts are interconnected and include the 4 P's of marketing (Product, Price, Place, Distribution), as well as promotion. Macro environmental forces beyond a company's control such as economic, technological, political/legal, sociocultural, and environmental factors can both provide opportunities for and pose threats to a company through their impacts on customer demand and the competitive landscape. For example, a recession may threaten sales but also allow a company to gain market share if competitors struggle more during an economic downturn.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    13 vistas1 página

    Marketing

    Cargado por

    Senthilmurugan Paramasivan
    Core marketing concepts are interconnected and include the 4 P's of marketing (Product, Price, Place, Distribution), as well as promotion. Macro environmental forces beyond a company's control such as economic, technological, political/legal, sociocultural, and environmental factors can both provide opportunities for and pose threats to a company through their impacts on customer demand and the competitive landscape. For example, a recession may threaten sales but also allow a company to gain market share if competitors struggle more during an economic downturn.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 1

    Explain core marketing concept and its linkage to one another.

    Give Example How do macro environmental forces forces provide opportunities and pose threats to a company?

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