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II. London. recording or otherwise.openup. Title. or transmitted. PA 19106. Scarborough Printed and bound in Great Britain by Marston Book Services Limited.Open University Press Celtic Court 22 Ballmoor Buckingham MK181XW email: enquiries@openup. USA First Published 2000 Copyright © David Howarth. David. .uk world wide web: www.ISBN 0-335-20070-2 (pbk. without the prior written permission of the publisher or a licence from the Copyright Licensing Agency Limited. in any form or by any means. P302. A catalogue record of this book is available from the British Library ISBN 0 335 20070 2 (pb) 033520071 0 (hb) ForAletta and James Library of CongressCataloging-in-PublicationData Howarth.(Concepts in the social sciences) Includes bibliographical references and index.co. mechanical. em. Except for the quotation of short passages for the purpose of criticism and review.) 1. p.H67 2000 00-034658 401t . Details of such licences (for repro­ graphic reproduction) may be obtained from the Copyright Licensing Agency Ltd of 90 Tottenham Court Road. ISBN 0-335-20071-0 . stored in a retrieval system. Series. Oxford . 1963­ DiscourselDavid Howarth. no part of this publication may be reproduced. Discourse analysis. WIP OLP. photocopying. 2000 All rights reserved. I.co.41-dc21 Typeset by Type Study. electronic.uk and 325 Chestnut Street Philadelphia.

These include a growing dissatisfaction with mainstream positivist approaches to social science. Scholars in academic disciplines as diverse as anthropology. but also visible in the widening scope of its deployment. not to men­ tion linguistics and literary theory. attention ought to be focused on a series of connected factors. and the consequent rise of new approaches such .:alled 'linguistic tum' on the social sciences. public policy analysis. It is also a product of the belated impact of the so-c. have used the concept of dis­ course to define and explain problems in their respective fields of study. political theory and international relations. gender and post-colonial studies. Its growing prominence is not only evident in the increasing number of studies which use the concepts and methods of discourse analy­ sis. discourse analysis has been extended to many branches of the human and social sciences. and the weakening of its hegemony in disciplines such as political science and sociology. political science. psychoanalysis and social psychology. cultural. Neverthe­ less.Introduction: Defining the Concept of Discourse The concept of discourse plays an increasingly significant role in contemporary social science. Although originating in disciplines such as linguistics and semiotics. 1 The reasons for this explosion of interest are complex and it is not the aim of this book to explore them in any detail. his­ tory and sociology.

. and so on. The concept of discourse In the social sciences. scope and application of discourse is relative to the different theoretical systems in which it is embedded (Con­ nolly 1993: 10-44).. while accruing additional meanings and connotations. in which case 'the discursive is coterminous with the being of objects'. Stones 1996: 26-39). Others see discourse as synonymous with the entire social system. in which discourses literally constitute the social and political world. Bhaskar 1978. critical theory and post-structuralism following in its wake (Dallmayr and McCarthy 1977. Jacques Derrida (1978a: 280) argues that 'when language invaded the universal problematic . Thus. 1979. For some. Jaworski and Coupland 1999b. 1997b. in which case it is necessary for realists 'to focus on language as a structured system in its own right'. Moreover. have also contributed to a greater pluralization of the social sciences. it has acquired greater technical and theoretical sophistication. the emergence of a distinctive field of discourse analysis within the discipline of linguistics during the 19708. such as the state. This is especially pertinent given that there is some scepticism about the precise epistemological status and methodological suitability of discourse theory in the social sciences. by which they mean 'the conscious strategic efforts by groups of people to fashion shared understandings of the world and of them­ selves that legitimate and motivate collective action' (McAdam et al. Finlayson 1999: 47-68).2 Discourse Introduction 3 as hermeneutics. As with other complex and contested concepts in the social sci­ ences. it is important for discourse analysts to apply their abstract theories and concepts to empirical research questions so as to produce novel interpretations. 1997a. as well as the wider dissemi­ nation of psychoanalytic discourse in the social sciences. arguing that the 'study of the dynamics which structure texts has to be located in an account of the ways discourses reproduce and transform the material world' (Parker 1992: 1). as there are no general accounts of the way in which the theories and methods of discourse analysis can be applied to this domain of study and research. It is therefore crucial to show how the concepts and methods of discourse analysis can be 'operationalized' in meaningful ways. the meaning. one needs to be sensitive to the various theoretical contexts in which it functions. The contingent interaction of these objects with their 'generative mechanisms' causes events and processes in the real world (Harre and Madden 1975. 1992. Viewed as frames. This book focuses on developments in the social sciences. realist accounts of discourse place much greater emphasis on what they call the ontological dimensions of discourse theory and analysis. discourse analysis is a very narrow enterprise that concentrates on a single utterance. Willing 1999). and the task of discourse analysis is to unravel 'the concep­ tual elisions and confusions by which language enjoys its power' (Parker 1992: 28). and the task of discourse analysis is to measure how effective they are in bringing about certain ends (Snow and Benford 1988). Generally speaking. These theoretical systems are laden with par­ ticular assumptions about the nature of the social world and the way that we attain knowledge of it. and to show the 'added value' of their studies in understanding and explaining the social world. 1996: 6). while Emesto Laclau and Chan­ tal Mouffe (1987: 84) use the concept of discourse to 'emphasize the fact that every social configuration is meaningful'. This means that if one is to provide a proper 'grammar' of the use of the concept. Finally. that is. as the concept of discourse has been employed in the social sciences. Rabinow and Sullivan 1979. discourses are regarded as particular objects with their own properties and powers. or at most a conversation between two people. in this conception. the proliferating 'discourse about discourse' has resulted in rapid changes to the commonsensical meanings of the word. In short. For example. Rorty 1992a. Crucial to this ontology is the idea that the social world consists of an independently existing set of objects with inherent properties and intrinsic causal powers. discourses are primarily instru­ mental devices that can foster common perceptions and under­ standings for specific purposes. and its subsequent take­ up by practitioners in disciplines such as cultural studies and liter­ ary theory. Fairclough 1989. Similarly. By contrast. In short. everything became discourse'. the resur­ gence of Marxist theory in the West. Harre 1979. this approach stresses the underlying 'material resources which make discourses possible'. in order to account for the specific causal impact of these objects they need to be placed in relation to other social objects. have led to a novel conception of discourse and a specific way of conducting discourse analysis (van Dijk 1985.. economic processes. positivists and empiricists argue that dis­ courses are best viewed as 'frames' or 'cognitive schemata'.

incomplete and contingent systems of meaning. post-structuralists and post-Marxists such as Jacques Derrida. Louis AIthusser. Michel Foucault. while Foucauldian discourse analysis is intent on showing the connection between 'discursive practices' and wider sets of 'non-discursive' activities and institutions (Foucault 1972. Mikhail Bakhtin. which is then progres­ sively broadened and deepened by the emergence and extension of structuralist thought. These include arguments that discourse theory con­ centrates simply on linguistic texts and practices. Zizek 1994). In this perspective. Pecheux 1982.4 Discourse Introduction 5 While sharing the underlying assumptions of realism. Fair­ clough and Ruth Wodak (1997: 259-60) use Giddens's theory of structuration to provide an overall sociological framework with which to conduct discourse analysis. to develop what they call critical discourse analysis (Fairclough 1989. especially his various methodological suggestions and strictures. Hence it does not include Paul Ricoeur's (1971. Finally. realist and Marxist accounts in that he stresses the centrality of human meaning and understanding in explaining the social world. The task of discourse analy­ sis is thus to examine this dialectical relationship and to expose the way in which language and meaning are used by the powerful to deceive and oppress the dominated.post-structuralism. Norman Fairclough and his school integrate a wide range of sociological and philosophical currents of thought. with the post-Marxist conception of discourse developed by Emesto Laclau and Chantal Mouffe. For instance. The approach developed in this book falls squarely into the post­ structuralist and post-Marxist traditions of analysis. In these perspectives. Second. To begin with. Aims and arguments of this book This book has five main aims. Third. which brings together three anti-positivistic tradi­ tions of intellectual inquiry . 1987a) theory of communi­ cative action. Emesto Laclau and Chantal Mouffe put forward much more comprehensive concepts of discourse. I articulate aspects of Michel Foucault's approach to discourse analysis. I examine a number of key criticisms levelled against this perspective. Derrida (1978a. His explicitly 'hermeneutically in­ formed social theory' thus places greater emphasis on the actions and reflexivity of human agents in reproducing and changing social relationships. 1991a). and that its conception of society gives free . For their part. I sketch out a movement that begins with a narrow and technical conception of discourse analysis. More specifically. This means that dis­ course analysis has the critical task of exposing the mechanisms by which this deception operates and of proposing emancipatory alternatives (Althusser 1969. Laclau and Mouffe (1985. For obvious reasons of time and space this genealogy is not exhaustive. although I will distinguish and defend it against the other perspectives. Giddens's (1984) theory of society differs from positivist. in which all human and social experience is structured according to the logic of differance. 1982) argues for a conception of discourse as text or writing. I then examine how the critique of structural­ ism gives way to post-structuralist and post-Marxist approaches to discourse analysis. that it divorces ideas from social reality. Michel Foucault. For instance. Wodak 1996. Fairclough takes up this theme of 'the duality of social structure and human agency' by insisting that there is a mutually constituting relationship between discourses and the social systems in which they function. discourses constitute symbolic systems and social orders. though it does consider the latter's critiques of post­ structuralist models and does endeavour to clarify the relationship between post-structuralist and hermeneutical approaches. discourses are normally viewed as ideological systems of meaning that obfuscate and naturalize uneven distributions of power and resources. I put forward a particular approach to discourse theory and analysis. Fairclough and Wodak 1997). I examine a number of different meanings and uses of the concept of discourse by concen­ trating on-its deployment to ever wider aspects of the social world. Marxists stress the way in which discourses have to be explained by refer­ ence to the contradictory processes of economic production and reproduction. including the work of Antonio Gramsci. and the task of discourse analysis is to examine their historical and political construction and functioning. hermeneutics and post-Marxism. 1971. Anthony Giddens and Jurgen Habermas. 1981. 1976) hermeneutic account of discourse. 1987) decon­ struct the Marxist theory of ideology and draw upon post-struc­ turalist philosophy to develop a concept of discourse that includes all the practices and meanings shaping a particular community of social actors. still evident in mainstream posi­ tivist and empiricist research programmes. They go further than the hermeneutical emphasis on social meaning by regarding social structures as inherently ambiguous. nor does it examine Jurgen Habermas's (1984.

tone and certain ritualized words. These include theorizing the relationship between structure. theories of discourse have undergone three sig­ nificant transformations. and they consist of historically specific 'rules of formation' that determine the difference between grammatically well-formed statements and 'what is actually said' at particular times and places (Foucault 1991a: 63). realist and Marxist conceptions. discourse analysis is rather narrowly construed and focuses primarily on the rules governing connected sets of sen­ tences in speech or writing. In this regard. In his earlier 'archaeological' writings. these insights enable us to understand 'patterns of indi­ vidual relations between interactants. I present a series of empirical examples and cases designed to illustrate some of the advantages of employing discourse theory. I draw upon styles of research gleaned from the writings of Jacques Derrida. in the wake of the growing centrality of structuralism. Discourse analysts working in this tradition have elaborated complex typolo­ gies of different sorts of speech act and have tried to explain differ­ ent aspects of communication. According to this particular form of discourse analysis. Foucault (1970. by trying to identify the intended meanings of a speaker's utterance and the responses of hearers (Labov and FansheI1977). the work of Michel Foucault is particularly perti­ nent. when applying discourse theory to empirical research objects. as well as to indi­ cate areas of possible future research. A further aspect of this research has concentrated on the accepted principles that usually govern the logic of 'tum-taking' in conversations. relativists and 'armchair theorizers'. endeavour to deduce from observation what speakers are doing and how they are doing it (Trask 1999:57). When someone utters a statement such as 'I promise' or 'I name this ship the Queen Mary'. In particu­ lar. and the connection between the role of identities and interests in the social sciences. and meets their requisite 'felicity con­ ditions' . we speak' (Foucault 1972: 49).1973) stresses the way discursive practices form the objects and subjects of discursive formations. As against empiricist. Traditionally. Fourth. discourse analysts such as Schegloff and Sacks (1973) have examined the organization and logic of 'tum-taking' in con­ versations. However. L. the production of subjectivity and the logic of decision making. gaze. the complexities of political identity and difference. Michel Foucault and Ferdinand de Saussure in order to counter the charge that discourse theorists and analysts are no more than methodological anarchists. their research shows that a key principle that structures conversations is the avoidance of 'holes' and 'inter­ sections' between speakers. such as psychiatric interviews. speech act theory focuses on the fact that by saying something we are also doing something. I do argue that there are certain aspects of discourse theory which are in need of further refinement and development. conversation analysts drawing largely on Garfinkel's (1967) sociological method of ethnomethodology. I also examine some import­ ant theoretical questions that can fruitfully be addressed from a discursive approach. In the language of analytical philosophers such as J. discourse analysis is con­ cerned with the investigation of 'language in use' and attention is focused on the analysis of 'talk and text in context' (van Dijk 1997b: 3). and I offer ways of extending the research pro­ gramme. I consider some of the methodological devices that dis­ course theorists have developed. in which speakers adopt certain 'speaker roles' and are encouraged to speak by con­ ventional markers such as body language. For instance. they do intend to keep their promises or are authorized to name ships . Foucault argues that . which is the study of the way in which individuals experience their everyday activities. In a related vein. post-structuralism. hermeneutics and Marxism in the social sci­ ences during the 1960s and 1970s. Discourses are thus 'practices that sys­ tematically form the objects of which. and need to develop further.they are also performing an act. in the course of developing these arguments.6 Discourse Introduction 7 rein to the idea that there are no constraints on social and political action to the extent that 'anything goes'. they are performing speech acts. Austin (1975) and John Searle (1969). the concept of discourse has been extended to a wider set of social practices and phenomena.in other words. More concretely. For example. the construction of hegemonic formations. In this view. Finally. individuals' positions within larger institutional structures. in which the nature of the objective world determines the character and veracity of discourses. A briefgenealogy of discourse Very schematically. Let us consider each of these objectives in more depth. agency and power. and overall societal organisation' (Jaworski and Coupland 1999a: 21). While I show that these criticisms are wide of the mark.

The construction of discourses thus involves the exercise of power and a consequent structuring of the relations between different social agents (see Dyrberg 1997). and that their meaning is a product of his­ torically specific systems of rules. Laclau and Mouffe 1985: 108. In his later 'genealogical' writings. depending on the horizon of classificatory rules and differences that confers meaning to it. tradition and patriotism. and classical liberal ideas about the free market and homo economi­ cus on the other. By the discursive I mean that all objects are objects of dis­ course. 'Eng­ lishness'. as well as between those who supported the crisis-ridden . and it is this world that enables them to identify and engage with the objects they encounter (Heidegger 1962: 91-148. At this lower level of abstraction. which are always vulnerable to those political forces excluded in their production. Marxist and post-Marxist insights. he shows how these elements were linked together by establishing a clear set of political frontiers between the so-called 'Wets' and 'Drys' within the Conservative Party. These are the categories of the discursive. It thus inquires into the way in which social practices construct and contest the discourses that constitute social reality. Discourse theory begins with the assumption that all objects and actions are meaningful. Rather than describing the historical rules that make possible sets of state­ ments. or a unique ecosystem. Laclau and Mouffe's approach. Moreover. Fairclough's (1989: 25. in that a condition of their meaning depends upon a socially constructed system of rules and significant differences Stuart Hall's discussion of 'Thatcherism' in the UK constitutes a fine example of what I mean by a political discourse (Hall 1983. This idea of the discursive as a horizon of meaningful practices and significant differences does not reduce everything to language or entail scep­ ticism about the existence of the world. Foucault (1987) modifies his quasi-structuralist conception of discourse. it avoids the charges of scepticism and idealism by arguing that we are always within a world of signifying practices and objects. state­ ments. human beings are 'thrown into' a world of meaningful discourses and practices. the family. discourses are concrete systems of social relations and practices that are intrinsically political. which develops partly out of Foucault's various contributions. discourses are con­ tingent and historical constructions. such that discourses and discursive practices are synonymous with systems of social relations. I will take the category of discourse to refer to historically specific systems of meaning which form the identities of subjects and objects (Foucault 1972: 49). an obstacle to the building of a motorway. Moreover. Foucault's approach to discourse analysis emphasizes the methodological requirements of such an enterprise. On the contrary. discourses are still understood as the semiotic dimension of social practice.-Q). considerably expands the scope of discourse analysis. Foucault is now concerned with the way in which discourses are shaped by social practices and the way they in turn shape social relationships and institutions. concepts and strategies. discourse and discourse analy­ sis. on the one hand. using Heidegger's terminology. and partly from Derridean. By contrast. so as to include non-discursive practices and elements. as well as the dislocatory effects of events beyond their control (Laclau 1990: 31. such that its denial is logically impossible (Wittgenstein 1953. Discourse theory (Laclau and Mouffe 1985: 107). and he is at pains to think critically about the different strategies and techniques of conducting research. as well as the contexts in which they are pro­ duced. Three basic categories are needed to unpack and elaborate upon this complex set of statements. 1985: 246).8 Discourse Introduction 9 certain discursive rules enable subjects to produce objects. The third phase of discourse analysis. Barrett 1991: 76-7). 1988). A forest might be an object of intrinsic natural beauty. enlarges the scope of dis­ course analysis to include all social practices. Throughout. In other words. Heidegger 1962. which together constitute dis­ courses. These practices are possible because sys­ tems of meaning are contingent and can never completely exhaust a social field of meaning. which I shall simply call discourse theory. 2000) critical discourse analysis widens the focus of discourse theory to include the analysis of politi­ cal texts and speeches. as their formation is an act of radical institution which involves the construction of antagonisms and the drawing of political frontiers between 'insiders' and 'outsiders'. These included values traditionally associated with the British Conservative Party about law and order. However. and thus remain a distinct level of the overall social system. Hall demonstrates how the construction of Thatcherite ideology involved the articulation of a number of disparate dis­ cursive elements. and it is to its basic contours that I shall now tum. In this book I argue for the latter perspective.

Wittgenstein's concep­ tion of rule following. thus making possible what have become known as post-structuralist ways of thinking. Louis Althusser and Roland Barthes to use the structural model of language to eluci­ date a greater range of social phenomena. one must understand related terms like 'father'. the discursive approach advocated in this book borrows selectively from the hermeneutical tradition of inquiry. In particu­ lar. This sug­ gests that meanings reside in social practices waiting to be retrieved or discovered by the interpreter and that once discerned can be communicated transparently from one subject to the next.as 'texts' or 'writings' that enable subjects to experience the world of objects. Roman Jakobson and Louis Hjelmslev. expressions and sentences. or which disregard everyday social meanings in favour of unconscious struc­ tural laws. Meaning is thus an effect of the formal differences between terms. 'daughter'. so other writers began to identify weak­ nesses in the key assumptions of structuralist thinking. manifestos. objects or practices. On the one hand. drawing on post-structuralist theories of language. eating and playing sport. In endeavouring to resolve difficulties of this sort. By contrast. Charles Taylor and Peter Winch in order to interpret the meanings and self-understandings of actions. behaviouralist and structuralist accounts of social life that concentrate simply on observable facts and actions. Instead. nor do they simply seek to recover the interpretations actors give to their practices. These include Derrida's 'method' of deconstruction. and Laclau and Mouffe's logics of equivalence and difference (Howarth 1998: 284-8. words and prac­ tices. Stavrakakis 1999: 57-9. As developed by thinkers such as Ferdinand de Saussure. the fixed relations between elements of systems. For instance. phrases. In the second place. social practices that are somehow concealed from actors. hermeneutical and Marxist traditions of thinking. they did not provide the resources to carry out such a project. the analysis of different modes of production and social formations. Ludwig Wittgenstein. Saussure's linguistic distinctions. structuralists focus on the way in which meaning and signification are a product of a system of signs. interviews. Foucault's archaeological and genealogical approaches to discourse analysis. Discourse analysis refers to the process of analysing signifying practices as discursive forms.76-8). . the theory of rhetoric and tropes. In opposition to theories of lan­ guage which assert that words and language refer to a world of objects. Michel Foucault and Ernesto Laclau and Chantal Mouffe were to question some of the underlying assumptions of structuralism. writers such as Jacques Derrida. discourse theorists draw upon hermeneutical philosophers such as Martin Heidegger. reports. such as cooking. discourse theory stands against those positivist. even organizations and institutions . \ Introduction II Three traditions Discourse theory critically engages with the structuralist. historical events. rather than pinpointing their causal mechanisms. words. This precluded the emergence of dis­ course analysis as the original linguistic model could' only be applied to the analysis of signifiers. Jacques Lacan. or an inherent characteristic of texts. and the exclusion of human subjectivity and agency from the social world. This allows discourse theorists to draw upon and develop a number of concepts and methods in linguistic and literary theory commensurate with its ontological assumptions. On the other hand. discourse theorists do not endeavour to uncover the underlying meanings of. .10 Discourse discourse of social democracy and those who wanted its radical restructuring. policies. the formation of human subjectivity in language. 'son' and so on (Laclau 1993: 432). to understand the meaning of the word 'mother'. questions were raised about the historical construction of systems. and not the result of any correlation between words and things. ideas. as well as the exploration of various symbolic codes. These included the explanation of the role of myths in society. the structuralist tradition of thought is the major influence on the development of discourse theory. While originators of the structuralist model of language such as Saussure were convinced that it could be extended to all signify­ ing systems and practices. Moreover. It was thus left to later structuralist theorists such as Claude Levi-Strauss. This means that one of the major goals of dis­ cursive social inquiry is to discover the historically specific rules and conventions that structure the production of meaning in a particu­ lar social context. as the original model was extended to cover a greater range of social phenomena. To begin with. structuralists argue that meaning depends on relations between different elements of a system. that give meaning to everyday life in society. This means that discourse analysts treat a wide range of linguistic and non-linguistic material ­ speeches.

there are some important theoretical and conceptual issues that need further clarification if discourse theory is to make a meaningful contri­ bution to our analysis of the social and political world. Wood 1998). I argue that existing critiques are unsatisfactory because they concentrate their attacks on the ontical rather than ontological levels of analysis.Mouffe 1996. I show that discourse theory does not reduce the social world to language understood narrowly as text or speech. Marxist and pos­ itivist critiques concentrate on the alleged idealism and textualism of. post-structuralist and hermeneutical traditions of thinking. 1988. rather than its purely mental or (mis)representational qualities. For them. I put forward styles of research that can 'operationalize' its overarch­ ing assumptions about society and politics.12 Discourse Introduction 13 discourse theorists understand meaning as an effect of 'the play of signifiers'. It is also concerned with the role of social agents in criticizing and contesting relations of exploitation and domi­ nation. As against charges of 'methodologicalanarchism' or 'epistemological ir­ rationalism'. they remain imprisoned within the overarching assumptions of Marxist theory. and argue that the very conditions that make possible the transmission of meaning -language as a pre-existing system of differences . post-Marxists have begun to elaborate a relational and anti-essentialist approach to the study of discourse by pursuing possibilities foreclosed in the Marxist tradition. behaviouralists argue that discourse theorists' concern with meanings and language precludes a value-free inquiry into social and political behaviour. I also argue that discourse theory's underlying ontological and epistemological assumptions circumvent the charge of relativism which has been brought by a number of commentators. However. I do not present discourse theory as a complete and wholly unproblematic approach to social and political analysis. Applying discourse theory The theory of discourse that I have begun to outline is strongly con­ tested and has provoked considerable debate (cf Geras 1987. Similarly. Critique and evaluation material conditions. despite these advances. language and consciousness are regarded as ideological phenomena that have to be explained by reference to underlying economic and political processes. Dallmayr 1989. 1990. the models of ideology in classical Marxism reduced ideologies to more determinate social processes such as economic production and class struggle. Positivists accuse discourse theorists of abandoning the systematic collection of objective facts. rather than locating interpretations at either the surface or depth levels of society.also render it problematical. Louis Althusser and Michel Pecheux to try and develop non-reductionist and anti­ essentialist accounts of society and historical change. However. institutions and natural constraints on the pro­ duction and transformation of social meanings. and/or of making objective value judgements about the objects they study. Instead. Mouzelis 1990. It was thus left to later Marxist theoreticians such as Antonio Gramsci.Sim 1998. arguing that it reduces social systems to ideas and language. and entails an over-exaggeration of ideological and subjective factors. In evaluating discourse theory. These writers stress the material and practical characteristics of ideology. Although it opens up powerful new ways of interpreting and evaluating empirical evidence. this has the consequence of neglecting the An important aim of this book concerns the application of discourse theory to specific empirical cases showing how this approach can be used to study different aspects of society and politics. Critics also allege that discourse theorists fall prey to conceptual and moral relativism which renders them incapable of making claims to truth and valid­ ity. it makes a useful analogy between linguistic and social systems. which have sometimes been levelled at the approach. Aronowitz 1992. By drawing upon structuralist. I also tackle the question of applying discourse theory to empirical cases without subsuming . though it is far from uncontroversial. discourse theory. Osborne 1991. Moreover. Amongst these are a series of methodological queries about the strategies and styles of carrying out discourse analysis. thus providing a powerful means to conduct social and political analysis. they seek to provide new interpretations of social practices by situating their meanings in broader historical and structural contexts. Marxism constitutes the third major influence on the emergence and development of discourse theory. Never­ theless. Realist. The distinctive aspect of the Marxist approach to discourse is the way in which ideas. It is this synthesis that constitutes the main focus of this book. and of substituting subjec­ tivist and methodological anarchistic accounts of social phenomena.

the appropriate methods and styles of discourse analysis. Munslow 1992. gender and post-colonial studies (Hall 1997.Clifford 1988. Thus it is the community of scholars that forms the ultimate tribunal of judgement in the social sciences and it is the production of paradigm studies that determines the progressive or degenerate status of the discourse theory research programme. 1997. I argue that this audacious attempt to develop an autonomous and critical account of discursive practice runs aground because it contradicts Foucault's stated aim of providing a purely historical description of meaningless statements. Chapters 3 and 4 evaluate Foucault's different accounts of dis­ course theory and analysis. for anthropology. Chapter 6 introduces and evaluates Laclau and Mouffe's post-Marxist theory of discourse. and issues surrounding the generation and evaluation of evidence. I explore Laclau and Mouffe's post-Marxist theory of discourse. Milliken 1999. Jenkins 1991. It con­ cludes with a deconstructive account of the Marxist approach to ideology and politics. Chapter 4 . Williams and Chrisman 1993). thus making possible the development of a post-structuralist theory of discourse understood as writing or text. Althusser and Pecheux were able to transcend the limitations of the Marxist approach. I begin by introducing Saussure's structural­ ist theory of language. political theory and international relations (Apter 1987. history and sociology (White 1978. I argue that within discourse theory there is a set of yard­ sticks with which to measure and evaluate the plausibility and ade­ quacy of the empirical accounts made in its name. Chapter 5 examines the classical Marxist theory of ideology and politics.Burman and Parker 1993). . Torfing 1999). Dant 1991. These include questions pertaining to the definition of objects of study. In Chapters 5 and 6. Chapter 2 draws upon Derrida's deconstruction of the structural model of language to argue that Saussure and Levi­ Strauss are unable to develop a coherent conception of discourse.14 Discourse Introduction 15 them under its abstract categories or giving in to naive positivism. Instead. The chapter concludes with a set of methodological guidelines for applying discourse theory. and evaluates the degree to which Western Marxists such as Gramsci. Fowler 1981. Derrida's deconstructive methodology uncovers possi­ bilities that are foreclosed by Saussure and the structuralist tra­ dition. 1997. I begin by considering Foucault's archaeological account of discourse as elaborated in his earlier writ­ ings. Williams 1999). George 1994.1987. Moreover. It concludes by raising and addressing a series of questions in need of further clarification and investigation. Hajer 1995. By drawing on a range of existing discursive studies. and for linguistics and literary theory (Coulthard 1977. and critically explores the approach to social and political analysis that follows from this conception. I show how these difficulties can be overcome. Note 1 See. manifest in his methods of genealogy and problematization. Hall 1998).Jaworski and Coupland 1999b. provides a much more secure basis for analysing the relationship between discursive and non-discursive practices. for political science. after which I consider the way in which Levi­ Strauss deploys this model of language to analyse social relations as symbolic systems. It raises and addresses a number of epistemological and methodological diffi­ culties encountered in conducting discourse-theoretical research. Chapter 7 concludes the book by discussing the application of discourse theory to actual empirical research. for cultural. Plan of the book The chapters and structure of the book reflect its principal aims and arguments.shows how Foucault's later approach to the study of discourse. Dryzek 1994. I argue for a complex theory of truth in which the truth and falsity of cases is relative to a frame­ work of meaning (or paradigm) within which problems are identi­ fied and analysed. Drawing on the philosophy of Heidegger and Foucault. Chapter 1 examines the structuralist model of language and its implications for developing a discursive approach to social and political analysis. for psycho­ analysis and social psychology (Potter and Wetherell 1987. the so-called application problem raised above. public policy analysis. thus paving the way for a consideration of the post-Marxist alternative.