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Awareness and Affectivity Research
Group Assignment - CSR Campaigns of JKH
3 rd year - 1st Semester
Department of Marketing Management
University of Kelaniya
Page | 1
1. Sarachchandra R. J. L
2. Ranatunga L. H. S
3. M. G. B. S. Morawaliyadde
4. Premanayake P. G. G. G
5. Athauda J. M
6. W. L.A.R. Wijesundara
7. Madushani A. M. S
8. De Silva H. M. A. K
9. U. G.D.K.K. Jayasena
10. W. D. Wickramaarachchi
Sampath Who gave this grade opportunity to identify what is the CSR under Industrial Marketing. Thank you for all. we thank our friends who encourage us in different way to get this report in accuracy and best level. C. S. M. And also we would like to give our heartiest thanks to respondents who gave us true and correct details about CSR of John Keels Holding Company without discouragement. . B Wanninayake and Mr. W. Finally.Page | 2 Acknowledgement First of all we would like to give our greatest thanks to our Industrial Marketing lecturers Mr.
Page | 3 Contents 1) Introduction 04 2) Why CSR 05 3) Profile of JKH 06 4) CSR campaigns of JKH 09 5) Questionnaire Analysis 12 6) Suggestions and Recommendations 18 7) Conclusion 20 8) The Questionnaire 21 .
private workers and also few of university students in order to collect information.end questions and 2 open . We prepared 50 questionnaires and distributed those questionnaires among industry people. . what their image about the company and its CSR programs and what company can do to improve their social services. So we have firstly got a brief knowledge about company background. So we prepare a questionnaire with 10 questions including 8 closes . In here we mainly focus ' John Keels Holdings ' company and their corporate social responsibility programs.end questions. In this area there are people who represent all the social classes. as a leading company of the industrial market. So after getting the answers for those questions which we include in our questionnaire. we decided to follow survey method to collect information. how they know about those programs. government employees. we analyze those answers and prepare our final report. When conducting our survey we wanted to know whether those of our target audience know about the John Keels Holdings company and its CSR programs such as HIV / AIDS awareness campaign. When distributing the questionnaires we target the people who are in Kiribathgoda area.Page | 4 Introduction The purpose of doing this assignment is. So we include such kind of questions in our questionnaire to get answers from our target audience. After selecting the company and identifying the company background. because we identified that they have done a good job in terms of CSR. to get a clear idea about the corporate social responsible (CSR) programs which are applying by many organizations in order to build a good community.
continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce. it is also the company itself like its workforce. If we look at this definition. Also it must be focuses on commitment by business. Especially in western countries. Disaster Relief Programs and Health Improvement. which is not directly on profit or rather the advantage towards the company. For an example. it’s a very positive factor in sustainability of the world. their families and its own impact on the environment.Page | 5 Why CSR? Corporate Social Responsibility or Corporate Citizenship or rather CSR are very often use words in the business world today. But in practical terms. their families and the local community and society at large. But in this term. With no specific governance over CSR by rules and regulation . it’s becoming a more concerned factor in consumers who’re practicing to search for products and services referring to CSR activities of the companies. brand image. Most business are conducting CSR campaigns focusing on investing to their brand image which is indirectly impacting on the profit in long terms and creating an advantage towards the brand in the long run. So as every business is highly related to this global issue. The other factor is it is not just for outside environment. CSR should be an integrated program in to entire business process which should firstly look at the negative impact of the business towards the outside environment and steps to minimize it. And also most NGOs are trying to position these practices in consumers because the increasing energy costs and green environment pollution. However. loyalty. reputation with CSR plays a bigger role. As the ethical business practices. But practically. continuing commitment which should not for short-term program. CSR is for sustainable development. So CSR is being a point which makes a competitive advantage in the modern business environment. there are many criticisms are on what drives CSR for an organization and why? As for the definition of The World Business Council for Sustainable Development (WBCSD). these days the main focus is being on increasing energy costs and green environment. this is not being the nature of common CSR activities of the business especially in Sri Lanka. the business should work on minimizing the impact through efficient and effective energy usage and also minimal impact for the green environment. As we all know. Almost every business especially big corporate bodies used to have CSR activities in general. in marketing. the most business are focusing on outside CSR campaigns like Education Improvement.
in the early 1870s. been awarded for the Best Corporate Citizen Award – 2007 by Chamber of Commerce. became a public quoted company in 1974. Doing the right things always. . in 1960. John Keells Holding has five values Changing constantly. The name that is now synonymous with Sri Lankan business leadership came into existence following the acquisition of another Colombo broking company. However we found out that the biggest corporate body in Sri Lanka. Other measures tell a similar tale. Striving to get things right the first time. Ceylon. In October 1986 a newly incorporated John Keells Holdings Ltd. becoming the Republic of Sri Lanka in 1972.Page | 6 except few ethical standards can follow. Keell & Waldock Ltd. social and political change helped drive John Keells' expansion and diversification. Director and President is Sumithra Gunesekera & Group Finance Director and President is Ronnie Peiris JKH is operating with the Corporate Vision of “Building businesses that are leaders in the region”. banking and information technology. real estate. the resulting entity being named John Keell Thompson White Ltd. food and beverage manufacture and distribution. now known as John Keells Ltd. As Ceylon modernized. Present Under current Chairman is Susantha Ratnayake. mostly it has become a fashion to have a CSR foundation for most companies even for the persons like Madonna as celebrities and Melinda Gates Foundation which is doing by one of the richest persons in the world. E. 2. in Colombo. History The origins of John Keells Holdings lie in a produce and exchange broking business started by two Englishmen. Deputy Chairman is Ajit Gunewardene. was one of a handful of broking companies that helped build tea production and export into the mainstay of the colonial Ceylonese economy. John Keels Holdings John Keells Holdings PLC is the largest listed conglomerate on the Colombo Stock Exchange. John & Co. re-inventing and evolving. Edwin and George John. JKH is practicing good CSR activities especially with itself focusing on the impact and outside CSR activities. Bill Gates. 1. logistics. own the country's largest privately-owned transportation business and hold leading positions in Sri Lanka's key industries: tea. (JKH) acquired a controlling stake in John Keells Limited and obtained a quotation on the Colombo Stock Exchange amidst a heavily over-subscribed public share issue. our group companies manage the largest number of hotel rooms in Sri Lanka. The parent firm.
John Keells Hotels PLC . Frozen Confectionary. Such as. Chaaya Hotels and Resorts IT & BPO . Hotel chain encompasses two city hotels that offer 40% of the five star room capacity in Colombo and nine resort hotels spread in prime tourist locations all over Sri Lanka and two located in the Maldives. Cinnamon Hotels & Resorts. along with two other tour-operating companies. Walkers Air Services Leisure Representing JKH's single largest net asset exposure. and the "Keells" and "Krest" ranges of Processed Meats. They are dealing following areas. Nexus. Walkers Tours Limited. the largest inbound tour operator in the country. is also owned by JKH. Ex. Building strong relationships based on openness and trust. Trans Asia Hotels PLC . Food & Beverages The Food & Beverage Sector Group is home to a portfolio of leading brands in the Beverage. Lanka Marine Services Limited. Fostering a great place to work. mountains and cultural splendour. Transportation There are 3 business units . and Processed Meats categories which include "Elephant" carbonated soft drinks. "Elephant House" Ice Creams.Page | 7 Constantly raising the bar. John Keells Holding expands their business in several industries as market leader. Mack Air Limited. offering beaches. Keells Food Products PLC. There are few well-known company belongs to JKH such as Ceylon Cold Stores PLC. DHL Keells (Pvt) Limited. Ex.Ports & Shipping. Integrated Logistics and Airline & Aviation services that offer a complete array of transportation related services in Sri Lanka and the region. Walkers Tours. JayKay Marketing Services (Pvt) Limited.
John Keells Limited is the leading tea broker in the country. This sector has been identified as a key growth sector in JKH portfolio. the 30-storey luxury apartment complex The Monarch. JKH offer end-to-end ICT services and solutions to customers in Sri Lanka Ex. Ex. leasing.the owners and promoters of "Crescat City”. Ex. They are the controlling shareholder of Asian Hotels & Properties Limited . John Keells PLC. insurance and stock brokering industries. Union Assurance PLC Plantation Services JKH produce the best CTC and orthodox low grown teas. Offer a total solutions package at attractive prices to customers. John Keells Stock Brokers (Pvt) Limited.000 Tea Small Holders. John Keells Computer Services (Pvt) Limited. They also manage factories in the South of Sri Lanka on behalf of proprietors. and the Angsana City Club & Spa. and information integration to office automation. Ex. To this end JKH pursuing consolidation opportunities and maximizing the synergies between the businesses. Nations Trust Bank PLC . software services. Auxicogent International (Pvt) Ltd Financial Services Financial services sector operates in the banking. John Keells Warehousing (Pvt) Ltd. InfoMate (Pvt) Ltd. all of which are produced from green leaf supplied by 14.5 acres. which houses the five star hotel The Cinnamon Grand. Asian Hotels & Properties PLC . the up-market shopping mall The Crescat Boulevard. Crescat City offers an unparalleled package of accessibility. facilities and prestige. Located in a prime plot of land spanning 11. Tea Small Holder Factories Ltd Property Development JKH own 43 acres of prime property in Colombo and over 280 acres in the rest of the country. world-class Information Communication Technology services from consultancy.Page | 8 Providing quality. Office Automation (Pvt) Limited . John Keells. quality. With over 130 years of experience in the tea trade.
Through that program they have selected children from rural areas and give them a proper English knowledge. They have considered that it is a duty of them to do the CSR campaigns to the society because community is the vital spark of the organization. Education English language scholarship program English is the universal language. In order to understand the CSR campaigns of that company clearly we have divided those campaigns in to different aspects. education and the environment. This course consists with both foundation and diploma level. Therefore the need of English is a crucial thing in today’s world. Under that they focus on several areas such as health. Having identified that problem John Keells Holdings launched English language scholarship program. In 2005 they John Keels Social Responsibility Foundation were established as a formal charity to handle the groups’ CSR initiatives and activities. Being primary language of industry and commerce English plays a vital role to meet the future challenges for the children.Page | 9 CSR campaigns of John Keells Holdings John Keells Holdings is very much keen on doing social services. But most of the children in rural areas in the country don’t have a sufficient knowledge in English. . Today we can do nothing without English. The main reason for that lack of English knowledge is they are not well exposed to the society. More than 400 students are now following this English course at Gateway Centers across island. In the 2004 was the very important year for them. With the globalization of the world English plays a big role in the business market. 1. because in that year they have formulated a very fundamental CSR committee.
Under that they always try to protect the environment from their business activities. Therefore they have identified three of their neighborhood schools and made steps to upgrade the water and sanitation facilities in them. In addition to that they have dedicated to the reconstruction of Tsunami damaged areas of Sri Lanka. So government likes to give those projects to them because the government doesn’t want to any amount of money. Not only those things they have fulfilled other essential things such as science and home science rooms. 3. They need . By doing these things they can build sustainable relationships with the society as well as with the government. That is to renovate and maintain the Slave Island railway station. Nation disaster response John Keells Tide Relief Initiative This company is providing responses to the natural disasters.Page | 10 Neighborhood schools John Keells Holdings have identified that most of the schools in Sri Lanka don’t have their primary needs. They are always ready to provide facilities when somewhat tragedies happen to the Sri Lankans. Environment Refurbish and maintain the Slave Island railway station Not only about other aspects John Keells Holdings very much keen on the environment. computer labs. Government doesn’t have enough funds to maintain those things and if they try to do so it takes many times for them. 2. Through that program they have covered three schools named Al Ameen Muslim Vidyalaya. Their main target for doing those Slave Island station program is to be friendly with the government. Under that they immediately collect and distribute urgent relief items to the people. Hundreds of fishing boats and nets were destroyed as a result of Tsunami disaster. They have done a great job to renovate the affected Sri Lanka by Tsunami. Holy Rosary Sinhala School and Holy Rosary Tamil School. When the Tsunami happened many Sri Lankans who lived in causal areas became helpless. Under that environment protection program they have launched a very vital program. They don’t meet at least very basic facilities such as water and sanitation. They hope to support those schools in future also. They have established their TRI with the Tsunami disaster. better ventilation and much needed building repairs. They did that to protect the country’s resources for future generation. Another thing is if the private organizations do those things the quality of the service is very high. TRI donated fishing nets to 140 fishermen.
Under that they have selected 1000 patients who are suffering from blindness from 09 provinces of the country. Batticaloa and Vasgamuwa. and educational facilities. It is a remote village situated in the North Central Province. Matale. This program aligned with the World Health Organization’s vision 2020 program. ILO and UNAIDS. provision of electricity agricultural training and development and access to market at a fair price. Health Vision 1000 program Other campaign under health is “John Keells vision 1000” program. Kantale. Community Adopt a village program Under adopt a village program they focus to construct the villages in the country. 4. With the real understanding of that problem JKH is doing their national disaster response programs. Through that their ultimate objective is to upgrade the living condition of people in that village.Page | 11 the support from the others to rebuild their lives. The reason for that is this is the very latest program that they have done to the society. cottage industries. By that program they tried to make the people aware . Hambantota. The program is being executed via the Base Hospitals in each province. So in here their aim was to provide the eyesight for 1000 needy patients in 09 provinces. 5. The first village adopted under this program is Halmillawa. livestock farming. Under this 3year program they hoped to cover all the aspects relating to the community. HIV/AIDS awareness campaign Under the health sector HIV/AIDS awareness program gets a very important place. This program was launched in the year of 2005. This HIV/AIDS is an ongoing matter in Sri Lanka. 6. This is a long term program and their objective is to make the village stronger economically and socially. Chamber of Commerce. Those campaigns were successfully held in the areas such as Awissawella. This has launched in 2004. So they tried to improve the irrigation facilities. But the problem is they don’t have enough financial facilities to get medicines for that. They said that most of the blind patients in Sri Lanka have the potentiality to get their eyesight back via surgical operations. Having identified that problem the John Keells Holdings Responsibility Foundation have launched a three year program with the collaboration of Ministry of Health.
52% . Knowing about John Keels Holding Yes No Amount 45 1 % 97.48% 6. Then they have gone beyond the country boundaries and introduced it to the overseas also.Page | 12 regarding the HIV viruses. how it spreads and how it is prevented. Since this is the latest program is doing by John Keells we hope to talk further about this. This is the first campaign launched by a corporate in Sri Lanka in the area of HIV/AIDS. In the first year they tried to make the awareness of the people who are working in companies as a group. Because of that 2200 employees were benefited per a day. Willing to purchase products of JKH Yes No Amount 43 3 % 93. In the second and third years they extended their service to the society and they find the most potential groups who expose to the HIV virus and made them aware. Questionnaire Analysis 1.82% 2.18% 2.
94% 8.Page | 13 3. Knowing about HIV/AIDS awareness programs Yes No Amount 11 35 % 23. Awareness about JKH.Halmillawa Maintain the slave island railway station Amount 22 19 6 5 16 % 32.35% 23.82% 7. CSR campaigns Campaign Tsunami relief programs English language scholarship programs John Keels vision 1000 program Adopt a village program .09 4.53% .91% 70.33% 27.
Also our respondent had good awareness about the English language scholarships program. And at that time media co operations & general public also pay more attention on who conduct those programs. Normally CSR projects are not doing as a promotional campaign.Halmillawa.Page | 14 According to this research we can see some co-operated social responsibility projects which are implemented by John Keels Holdings such as Tsunami relief programs.Halmillawa. The sample we selected not included the people who live in that area. English language scholarships program are better campaigns . So every company implemented several charity & CSR programs to help those affected people. we identified that it because those programs conducted on specific areas & it knows only those who lived in that area & only those who had involved to those projects. John keels vision 1000 program. maintain the slave island railway station which had lower awareness among our respondents. The projects adopt a village. English language scholarships program. the people who involving & had experience. we think it because Tsunami was a huge tragedy happened in all Sri Lankan at that time. maintain the slave island railway station & HIV/AIDS awareness program. This program conducted aim on developing the soft skills in under graduates. Therefore. However according to our research result more respondents said that Tsunami relief programs. Also we can see that John Keels Holdings not gave publicity on those projects to know other people. Through our questionnaire we aim to know whether our respondent aware about those above CSR programs conducted by John keels holdings. John Keels Holdings visit few universities and held conference with engaging lot of students. adopt a village. they know what is CSR. Specially media gave big publicity on those companies and appreciate the effort they done. we think it because the sample we selected includes some university students. But very few respondents had aware about other CSR projects. The Tsunami relief programs project which had good awareness. English language scholarships program. However according to our research we identified that 28% our respondents have good awareness about Tsunami relief programs.
We think it because. Sunday Times. It gives the overall knowledge about HIV. even world pay more attention on HIV its not much affected in Sri Lankan society toughly. When they launch a CSR campaign they publish it in the newspapers. This program conducts not only to the people who affected. 24% of people got to know about them via annual reports and internet. people get to know about them via word of mouth. That’s why they are aware of them. So anyone can search them and read them. The HIV/AIDS awareness program is the recent CSR project conducted by JKH. 5. Silumina and so on. The other method is newspapers. In here we can decide that these campaigns are very much popular among the people. Through the word of mouth method they target the general public. this project helps to keep good society & healthy people. So. Mostly matured people read them. They include these things in their sites. Way of knowing JKH CSR programs TV & Radio News papers Annual reports Word of mouth through internet Amount 14 12 5 17 1 % 28% 24% 10% 34% 2% People get to know about CSR campaigns of organizations in many ways. Then only they can increase the popularity of their company and they can increase the goodwill. The persons who really have interest about these things will go . That is the ultimate thing that JKH wanted to do. newspapers. The persons who are somewhat professional and matured persons get to know it via newspapers. Mostly they get to know about them via TV. They wanted make them popular among people. But we identify that people not much aware about this. Word of mouth is very effective and important method for every organization. annual reports and word of mouth.Page | 15 among all CSR programs conducted by John Keels Holdings. That is why many of them got to know via word of mouth. it’s better if this program has good publicity & good awareness among people all around the country. However. radio. The attitudes among people will highly affect to the success of the organization. According to our questionnaire 34% from our sample. Other method is annual reports and the internet. So 28% people get to know about them via newspapers. because they add these things in newspapers like Sunday Observer. but also those who not affected.
In addition to that the persons like university students will browse the internet and read these stuffs. By looking at the above factors we can clearly see that the most effective method is word of mouth method and most of people get to know about those programs via that word of mouth method. Ultimately people know about these campaigns through TV and Radio. The cost is very high to put advertisements in TV and radios. According to our questionnaire it’s around 10%. To reduce tax To develop society No idea Amount 14 35 2 11 12 1 % 18. JKH hardly advertise their CSR campaigns on TV and Radio. The fact that how is people responds and feels on CSR activities doing by companies. This is a critical factor for business where CSR adding values to the company.Page | 16 through the annual reports. So very less people get to know about them via these media. So most . That is why they don’t advertise them. But by doing CSR campaigns they can’t directly increase their sales and it doesn’t directly increase their profitability.67% 16% 1. Those can be professional personalities.67% 2. its brand beyond the societal development.67% 46.32% This is one of main factors we wanted find out. Therefore if they put these advertisements on these media they have to bear a big cost. Purpose of doing CSR campaigns To increase the profits indirectly To build a good image To be friendly with the gov. 6.67% 14.
their CSR campaigns.Page | 17 companies are trying to promote in their business though CSR campaigns and trying to achieve and advantage rather doing pure community services. Here we found out 47% of people believes that companies are doing CSR to build their image while secondly 19% believes that they are doing CSR to increase profits indirectly and 16% believes that it’s purely for social development. the respondents have considered the JKH is as a good company.78% 2. While only 16% believes it is for pure social development. Due to its good image quality of their products. 7. making a negative feeling in the consumers mind. it is contributing to feel negative about the company in consumer’s mind. the retailers. After that crisis their shares were going down. The idea is. also 15% believes it’s for reducing taxes and the rest divided into small portions of various ideas. in order to build a long lasting strong brand image. Because when people see that company is expecting something back by doing social activities. But still. So companies have to promote their CSR activities in a way that consumer don’t feel that there is a catch inside. This is a factor to be considered because in marketing terms. But it is being not a big issue in countries like Sri Lanka where every company are like this because none of companies are really on pure CSR. Thus it is increasing the affectivity on CSR towards the company. the main issue here is that secondly 19% of the sample believes that CSR for increasing profits indirectly also 16% believes it is for reducing tax. Goodness of JKH Company considering all the factors Yes No Amount 44 2 % 97. it is about 97 % recently John Keels Holdings faced a problem with LMSL (Lanka Marine Services Limited) regarding the land ownership. Also in marketing terms. friendliness with government and so on the respondents may think that JKH is as a good company. . If a person feels like this. and other public accept the JKH as a good company. instead of making a positive image. here almost half of the sample believe it is for building a good image for the company. the companies should position their CSR activities as purely for social development as the meaning it should be.22% According to the above chart 01.
But there are still 32 % of respondents who not consider the JKH’s CSR campaigns to evaluate the goodness of the JKH. Or they may not customers of JKH or they may have a bad image of JKH due to respondents faced to unfavorable situations or sometimes that 3% of respondents may not know much interest about John Keels Holdings but anyhow. And those are highly affected to develop the society too. Whether CSR affect to the image of the JKH Yes No Amount 31 14 % 68. majority of respondents have accept that the JKH PLC is a good company. because they have been doing a valuable campaigns. When analyzing the above two pie charts. Those respondents may be not favor with JKH’s product and their services. JKH should make aware about their CSR campaigns and they should do what the public exactly wants through their CSR campaigns.11% Suggestions and Recommendations . 8.Halmillawa.Page | 18 But there are still 3% of respondents who not consider the JKH is a good company. CSR campaigns are done for public so. According to their views. John Keels vision 1000 program. Especially through this analyzing. Because they may think that JKH van do more valuable CSR campaigns than what they have done. English language scholarship program. such as Tsunami relief programs. the respondents accept JKH is as a good company due to its CSR campaigns. it is clearly indicated that majority of respondents are considering the JKH is a good company and most of respondents have concerned about JKH ' s CSR campaigns when proclaiming JKH is a good company. adopt a village program . When considering the '' chart 02 '' out of all 68% respondents have said that the JKH's CSR campaigns. though the JKH is in a crisis regarding the land ownership with LMSL. JKH can build a good image specially. it is implied that considerable percentage is there who not much aware about CSR campaigns and not consider it when evaluating the goodness of the company. the main reason is '' unawareness about CSR campaigns '' other than that 32% respondents may not satisfy with the JKH’s CSR campaigns which they have done. So. it is about 97% . maintain the slave Island railway station and HIV/AIDS awareness program.89% 31.
They already have such a fund. Under the environment program their major program is to maintain the Slave Island railway station. So it is better if they can help to them also by providing facilities to fulfill their basic needs such as providing houses and lands and etc. In addition to those programs we found that people expect more benefits and also the social and environmental programs. Therefore they should concern about that and they should take necessary steps to minimize the environmental pollution by following green concepts. Then they will have the good practical knowledge such as how to deal with the business environment. Especially health and medical services in those rural areas are in a poor condition. In our country there are many jobs. Some of these suggestions are as follows. That is why JKH should consider about that problem as well. Other suggestion is to get the university children and train them.Page | 19 As mentioned earlier there are number of CSR campaigns which are conducted by the JKH like Tsunami relief program. English language scholarship program and adopt a village program are some of these programs. Next suggestion is to help to . This is to create awareness and give the knowledge and effects of HIV/AIDS. But through that they help to very small number of schools and they are their neighborhood schools. As a result of this war many people have became victims. Therefore they should allocate more money for schools and universities to increase the quality of the education. In today’s world the major issue is environmental pollution. So it is better if JKH get them as groups and train them for a certain time period. They have to develop rural areas too. So many people believe that it is effective to hold medical clinic center at the rural areas. The ethnic war in Sri Lanka is another major issue. Most of the university students don’t have the practical knowledge to suit with the business environment. They should consider more on environmental programs. The problem is people don’t have the enough skills and knowledge to suit with that. Hold medical clinics in the rural areas. Other thing is they should create a fund to help to the rural school children. That is not enough for the society. This will be a good solution for the employment problem in the country. In addition to that nowadays there is a program called HIV/AIDS awareness campaign.
They should coordinate with the social service companies and NGOs to give a better and quality service. By looking at the above suggestions we can clearly see that most of the people are expecting social well being programs. As well as they think JKH should consider about the environmental friendly programs and have to give solutions for the environmental pollutions to protect the environment. Most of the people have suggested that these programs should aimed on the people who living in rural areas. Especially they have mentioned our national heritage like Sinharajaya. Sigiriya should be protected. So if JKH help to the farmers they will cultivate more and it will help to increase the production of the country also.Page | 20 the farmers to do their farming activities. Willpattu should be taken in to consider under that. However ultimately we can suggest that these programs should focus on the poor people. As well as the sanctuaries like Yala. Most of the time farmers are very poor people and they need help to do their works. less sanitation and poor infrastructure facilities when comparing to the urban areas. The reason for that is they are suffering from many problems like poverty. lack of education. Currently they have a separate foundation to do the CSR activities. Conclusion .
89%). John Keels vision 1000 program.Page | 21 We selected John Keels Holding Company in order to understand the CSR (Corporate Social Responsibility) campaigns. universities and hospital. English language scholarship programs and Maintain the slave island railway station. So considering the all factors we know that John Keels Holding Company is good company in the Sri Lanka and most of the people suggested that CSR activities of JKH is affected to build a good image for the John Keels Holding Company (68. And most of the people accept that Tsunami relief program (28%) and English language scholarship programs (28%) are best for the society out of above programs. John Keels Holding Company is doing these campaigns mainly for their image increases (46. We realized that they have done 4 campaigns: Tsunami relief program. English language scholarship program. Word of mouth is better method out of those ways. . And majority of the people gave suggestion like train the university student for job environment. Here most of the people get to know about these programs through word of mouth (34%) and also TV & radio. and should be aimed for poor people. maintain the slave island railway station and the currently doing AIV/AIDS program as their social service. The reason for selecting the John Keels Holding company is the well reputed company in the Sri Lanka. According to respondent’s knowledge. Therefore majority of the peoples are aware about the JKH Company. For that purpose we used 46 respondents in order to gather necessary information regarding the CSR activities of JKH by giving questioners for each respondent and include 10 questions in that questioner. Adopting a village program-Halmillava. develop facilities of schools. In here most of the people aware about the Tsunami relief program (32.33%). Most of the people gave suggestion to improve the CSR activities of John Keels Holding Company. to develop society and to reduce tax.67%) and to increase the profits indirectly.
Page | 22 Social Service Awareness Survey of John Keels Holdings The Questionnaire .
Page | 23 .
Do you know about that? Yes No 4) In addition to that do you know about these programs? Tsunami relief programs Adopt a village program.Halmillawa English language scholarship program Maintain the Slave Island railway station John Keels vision 1000 program 5) How do you know about those programs? TV & Radio Newspapers Annual reports Word of mouth 6) Which campaign is better? ……………………………………………………………………………………………………………………………………… … 7) According to your knowledge why they do these campaigns? To increase the profits indirectly To build a good image To reduce tax To develop society .Page | 24 1) Do you know about John Keels Holdings? Yes No 2) Do you like to purchase of products of JKH? Yes No 3) JKH is doing a HIV/AIDS awareness program these days.
are those social services affected to your above answer? Yes No 10) Do you have any suggestions to improve the social services of that company? …………………………………………………………………………………………………………………………………………… … 11) Gender Male Female 12) Age group 18-25 26-35 Above 35 13) Profession Government Private Business . is JKH a good company? Yes No 9) If so.Page | 25 To be friendly with the government No idea Other: …………………………………………………………………………………………………………………………………………… … 8) Considering all the factors.
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