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Awareness and Affectivity Research
Group Assignment - CSR Campaigns of JKH
3 rd year - 1st Semester
Department of Marketing Management
University of Kelaniya
Page | 1
1. Sarachchandra R. J. L
2. Ranatunga L. H. S
3. M. G. B. S. Morawaliyadde
4. Premanayake P. G. G. G
5. Athauda J. M
6. W. L.A.R. Wijesundara
7. Madushani A. M. S
8. De Silva H. M. A. K
9. U. G.D.K.K. Jayasena
10. W. D. Wickramaarachchi
W. . S. Finally.Page | 2 Acknowledgement First of all we would like to give our greatest thanks to our Industrial Marketing lecturers Mr. Thank you for all. C. M. B Wanninayake and Mr. Sampath Who gave this grade opportunity to identify what is the CSR under Industrial Marketing. we thank our friends who encourage us in different way to get this report in accuracy and best level. And also we would like to give our heartiest thanks to respondents who gave us true and correct details about CSR of John Keels Holding Company without discouragement.
Page | 3 Contents 1) Introduction 04 2) Why CSR 05 3) Profile of JKH 06 4) CSR campaigns of JKH 09 5) Questionnaire Analysis 12 6) Suggestions and Recommendations 18 7) Conclusion 20 8) The Questionnaire 21 .
how they know about those programs. government employees. When distributing the questionnaires we target the people who are in Kiribathgoda area. So we have firstly got a brief knowledge about company background. as a leading company of the industrial market. We prepared 50 questionnaires and distributed those questionnaires among industry people. we analyze those answers and prepare our final report. to get a clear idea about the corporate social responsible (CSR) programs which are applying by many organizations in order to build a good community.Page | 4 Introduction The purpose of doing this assignment is. When conducting our survey we wanted to know whether those of our target audience know about the John Keels Holdings company and its CSR programs such as HIV / AIDS awareness campaign. So we prepare a questionnaire with 10 questions including 8 closes .end questions. So after getting the answers for those questions which we include in our questionnaire. what their image about the company and its CSR programs and what company can do to improve their social services. . we decided to follow survey method to collect information. In here we mainly focus ' John Keels Holdings ' company and their corporate social responsibility programs. So we include such kind of questions in our questionnaire to get answers from our target audience. private workers and also few of university students in order to collect information. In this area there are people who represent all the social classes.end questions and 2 open . After selecting the company and identifying the company background. because we identified that they have done a good job in terms of CSR.
it’s becoming a more concerned factor in consumers who’re practicing to search for products and services referring to CSR activities of the companies. Almost every business especially big corporate bodies used to have CSR activities in general. As we all know. Especially in western countries. there are many criticisms are on what drives CSR for an organization and why? As for the definition of The World Business Council for Sustainable Development (WBCSD). With no specific governance over CSR by rules and regulation .Page | 5 Why CSR? Corporate Social Responsibility or Corporate Citizenship or rather CSR are very often use words in the business world today. As the ethical business practices. which is not directly on profit or rather the advantage towards the company. reputation with CSR plays a bigger role. So CSR is being a point which makes a competitive advantage in the modern business environment. So as every business is highly related to this global issue. But practically. However. But in this term. And also most NGOs are trying to position these practices in consumers because the increasing energy costs and green environment pollution. it is also the company itself like its workforce. But in practical terms. the business should work on minimizing the impact through efficient and effective energy usage and also minimal impact for the green environment. it’s a very positive factor in sustainability of the world. these days the main focus is being on increasing energy costs and green environment. The other factor is it is not just for outside environment. Disaster Relief Programs and Health Improvement. For an example. CSR should be an integrated program in to entire business process which should firstly look at the negative impact of the business towards the outside environment and steps to minimize it. in marketing. their families and its own impact on the environment. Also it must be focuses on commitment by business. CSR is for sustainable development. the most business are focusing on outside CSR campaigns like Education Improvement. their families and the local community and society at large. continuing commitment which should not for short-term program. loyalty. this is not being the nature of common CSR activities of the business especially in Sri Lanka. Most business are conducting CSR campaigns focusing on investing to their brand image which is indirectly impacting on the profit in long terms and creating an advantage towards the brand in the long run. If we look at this definition. brand image. continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce.
. Edwin and George John. Present Under current Chairman is Susantha Ratnayake. E. food and beverage manufacture and distribution. John Keels Holdings John Keells Holdings PLC is the largest listed conglomerate on the Colombo Stock Exchange.Page | 6 except few ethical standards can follow. banking and information technology. in the early 1870s. now known as John Keells Ltd. Other measures tell a similar tale. own the country's largest privately-owned transportation business and hold leading positions in Sri Lanka's key industries: tea. 1. As Ceylon modernized. real estate. Keell & Waldock Ltd. becoming the Republic of Sri Lanka in 1972. 2. Director and President is Sumithra Gunesekera & Group Finance Director and President is Ronnie Peiris JKH is operating with the Corporate Vision of “Building businesses that are leaders in the region”. Bill Gates. our group companies manage the largest number of hotel rooms in Sri Lanka. John Keells Holding has five values Changing constantly. However we found out that the biggest corporate body in Sri Lanka. Striving to get things right the first time. became a public quoted company in 1974. re-inventing and evolving. Ceylon. mostly it has become a fashion to have a CSR foundation for most companies even for the persons like Madonna as celebrities and Melinda Gates Foundation which is doing by one of the richest persons in the world. JKH is practicing good CSR activities especially with itself focusing on the impact and outside CSR activities. been awarded for the Best Corporate Citizen Award – 2007 by Chamber of Commerce. History The origins of John Keells Holdings lie in a produce and exchange broking business started by two Englishmen. in 1960. Deputy Chairman is Ajit Gunewardene. the resulting entity being named John Keell Thompson White Ltd. was one of a handful of broking companies that helped build tea production and export into the mainstay of the colonial Ceylonese economy. The parent firm. The name that is now synonymous with Sri Lankan business leadership came into existence following the acquisition of another Colombo broking company. John & Co. (JKH) acquired a controlling stake in John Keells Limited and obtained a quotation on the Colombo Stock Exchange amidst a heavily over-subscribed public share issue. In October 1986 a newly incorporated John Keells Holdings Ltd. in Colombo. social and political change helped drive John Keells' expansion and diversification. Doing the right things always. logistics.
Walkers Tours Limited. Frozen Confectionary. They are dealing following areas. Lanka Marine Services Limited. along with two other tour-operating companies. Cinnamon Hotels & Resorts. and the "Keells" and "Krest" ranges of Processed Meats. Trans Asia Hotels PLC . Ex. Walkers Tours. DHL Keells (Pvt) Limited. JayKay Marketing Services (Pvt) Limited. Walkers Air Services Leisure Representing JKH's single largest net asset exposure. "Elephant House" Ice Creams. Fostering a great place to work. Building strong relationships based on openness and trust. John Keells Holding expands their business in several industries as market leader. John Keells Hotels PLC .Ports & Shipping. offering beaches. mountains and cultural splendour. Chaaya Hotels and Resorts IT & BPO . Ex. Integrated Logistics and Airline & Aviation services that offer a complete array of transportation related services in Sri Lanka and the region. the largest inbound tour operator in the country. is also owned by JKH. Transportation There are 3 business units . and Processed Meats categories which include "Elephant" carbonated soft drinks. Food & Beverages The Food & Beverage Sector Group is home to a portfolio of leading brands in the Beverage. Nexus. Hotel chain encompasses two city hotels that offer 40% of the five star room capacity in Colombo and nine resort hotels spread in prime tourist locations all over Sri Lanka and two located in the Maldives.Page | 7 Constantly raising the bar. Mack Air Limited. There are few well-known company belongs to JKH such as Ceylon Cold Stores PLC. Such as. Keells Food Products PLC.
000 Tea Small Holders. Tea Small Holder Factories Ltd Property Development JKH own 43 acres of prime property in Colombo and over 280 acres in the rest of the country. quality. John Keells Stock Brokers (Pvt) Limited. and the Angsana City Club & Spa.Page | 8 Providing quality. Crescat City offers an unparalleled package of accessibility. facilities and prestige. the 30-storey luxury apartment complex The Monarch. John Keells PLC. Nations Trust Bank PLC . John Keells. Auxicogent International (Pvt) Ltd Financial Services Financial services sector operates in the banking.the owners and promoters of "Crescat City”. Ex. and information integration to office automation. InfoMate (Pvt) Ltd. Ex. leasing. With over 130 years of experience in the tea trade. Ex. John Keells Limited is the leading tea broker in the country. Office Automation (Pvt) Limited . software services. John Keells Warehousing (Pvt) Ltd. Asian Hotels & Properties PLC . which houses the five star hotel The Cinnamon Grand. They are the controlling shareholder of Asian Hotels & Properties Limited . To this end JKH pursuing consolidation opportunities and maximizing the synergies between the businesses. JKH offer end-to-end ICT services and solutions to customers in Sri Lanka Ex. John Keells Computer Services (Pvt) Limited. all of which are produced from green leaf supplied by 14. They also manage factories in the South of Sri Lanka on behalf of proprietors. insurance and stock brokering industries. world-class Information Communication Technology services from consultancy. Offer a total solutions package at attractive prices to customers. the up-market shopping mall The Crescat Boulevard. Located in a prime plot of land spanning 11. This sector has been identified as a key growth sector in JKH portfolio. Union Assurance PLC Plantation Services JKH produce the best CTC and orthodox low grown teas.5 acres.
In 2005 they John Keels Social Responsibility Foundation were established as a formal charity to handle the groups’ CSR initiatives and activities. Today we can do nothing without English. 1. Therefore the need of English is a crucial thing in today’s world.Page | 9 CSR campaigns of John Keells Holdings John Keells Holdings is very much keen on doing social services. But most of the children in rural areas in the country don’t have a sufficient knowledge in English. In the 2004 was the very important year for them. Being primary language of industry and commerce English plays a vital role to meet the future challenges for the children. More than 400 students are now following this English course at Gateway Centers across island. Under that they focus on several areas such as health. because in that year they have formulated a very fundamental CSR committee. This course consists with both foundation and diploma level. education and the environment. With the globalization of the world English plays a big role in the business market. Education English language scholarship program English is the universal language. In order to understand the CSR campaigns of that company clearly we have divided those campaigns in to different aspects. Having identified that problem John Keells Holdings launched English language scholarship program. . They have considered that it is a duty of them to do the CSR campaigns to the society because community is the vital spark of the organization. Through that program they have selected children from rural areas and give them a proper English knowledge. The main reason for that lack of English knowledge is they are not well exposed to the society.
They need . Through that program they have covered three schools named Al Ameen Muslim Vidyalaya. So government likes to give those projects to them because the government doesn’t want to any amount of money. Under that environment protection program they have launched a very vital program. Their main target for doing those Slave Island station program is to be friendly with the government.Page | 10 Neighborhood schools John Keells Holdings have identified that most of the schools in Sri Lanka don’t have their primary needs. They don’t meet at least very basic facilities such as water and sanitation. By doing these things they can build sustainable relationships with the society as well as with the government. They hope to support those schools in future also. computer labs. Government doesn’t have enough funds to maintain those things and if they try to do so it takes many times for them. They have established their TRI with the Tsunami disaster. They did that to protect the country’s resources for future generation. 3. They are always ready to provide facilities when somewhat tragedies happen to the Sri Lankans. In addition to that they have dedicated to the reconstruction of Tsunami damaged areas of Sri Lanka. Nation disaster response John Keells Tide Relief Initiative This company is providing responses to the natural disasters. Not only those things they have fulfilled other essential things such as science and home science rooms. better ventilation and much needed building repairs. Under that they always try to protect the environment from their business activities. Another thing is if the private organizations do those things the quality of the service is very high. That is to renovate and maintain the Slave Island railway station. Under that they immediately collect and distribute urgent relief items to the people. TRI donated fishing nets to 140 fishermen. Therefore they have identified three of their neighborhood schools and made steps to upgrade the water and sanitation facilities in them. Environment Refurbish and maintain the Slave Island railway station Not only about other aspects John Keells Holdings very much keen on the environment. Holy Rosary Sinhala School and Holy Rosary Tamil School. When the Tsunami happened many Sri Lankans who lived in causal areas became helpless. Hundreds of fishing boats and nets were destroyed as a result of Tsunami disaster. They have done a great job to renovate the affected Sri Lanka by Tsunami. 2.
Community Adopt a village program Under adopt a village program they focus to construct the villages in the country. So in here their aim was to provide the eyesight for 1000 needy patients in 09 provinces. It is a remote village situated in the North Central Province. Under this 3year program they hoped to cover all the aspects relating to the community. 4. This has launched in 2004.Page | 11 the support from the others to rebuild their lives. Having identified that problem the John Keells Holdings Responsibility Foundation have launched a three year program with the collaboration of Ministry of Health. This is a long term program and their objective is to make the village stronger economically and socially. Batticaloa and Vasgamuwa. Through that their ultimate objective is to upgrade the living condition of people in that village. 5. livestock farming. But the problem is they don’t have enough financial facilities to get medicines for that. provision of electricity agricultural training and development and access to market at a fair price. This program aligned with the World Health Organization’s vision 2020 program. By that program they tried to make the people aware . ILO and UNAIDS. This program was launched in the year of 2005. The first village adopted under this program is Halmillawa. Kantale. The program is being executed via the Base Hospitals in each province. This HIV/AIDS is an ongoing matter in Sri Lanka. cottage industries. 6. The reason for that is this is the very latest program that they have done to the society. With the real understanding of that problem JKH is doing their national disaster response programs. Under that they have selected 1000 patients who are suffering from blindness from 09 provinces of the country. and educational facilities. Those campaigns were successfully held in the areas such as Awissawella. Hambantota. They said that most of the blind patients in Sri Lanka have the potentiality to get their eyesight back via surgical operations. Matale. Chamber of Commerce. Health Vision 1000 program Other campaign under health is “John Keells vision 1000” program. So they tried to improve the irrigation facilities. HIV/AIDS awareness campaign Under the health sector HIV/AIDS awareness program gets a very important place.
Questionnaire Analysis 1. how it spreads and how it is prevented.Page | 12 regarding the HIV viruses. Then they have gone beyond the country boundaries and introduced it to the overseas also.82% 2. In the first year they tried to make the awareness of the people who are working in companies as a group. Knowing about John Keels Holding Yes No Amount 45 1 % 97.52% . In the second and third years they extended their service to the society and they find the most potential groups who expose to the HIV virus and made them aware.48% 6. This is the first campaign launched by a corporate in Sri Lanka in the area of HIV/AIDS. Because of that 2200 employees were benefited per a day.18% 2. Willing to purchase products of JKH Yes No Amount 43 3 % 93. Since this is the latest program is doing by John Keells we hope to talk further about this.
53% .94% 8.09 4.33% 27.Page | 13 3. CSR campaigns Campaign Tsunami relief programs English language scholarship programs John Keels vision 1000 program Adopt a village program . Awareness about JKH. Knowing about HIV/AIDS awareness programs Yes No Amount 11 35 % 23.Halmillawa Maintain the slave island railway station Amount 22 19 6 5 16 % 32.82% 7.35% 23.91% 70.
we think it because Tsunami was a huge tragedy happened in all Sri Lankan at that time. Also we can see that John Keels Holdings not gave publicity on those projects to know other people. they know what is CSR. the people who involving & had experience. So every company implemented several charity & CSR programs to help those affected people. The sample we selected not included the people who live in that area. This program conducted aim on developing the soft skills in under graduates. John keels vision 1000 program. However according to our research we identified that 28% our respondents have good awareness about Tsunami relief programs. English language scholarships program. Also our respondent had good awareness about the English language scholarships program.Page | 14 According to this research we can see some co-operated social responsibility projects which are implemented by John Keels Holdings such as Tsunami relief programs. John Keels Holdings visit few universities and held conference with engaging lot of students. English language scholarships program are better campaigns . Through our questionnaire we aim to know whether our respondent aware about those above CSR programs conducted by John keels holdings. However according to our research result more respondents said that Tsunami relief programs. we identified that it because those programs conducted on specific areas & it knows only those who lived in that area & only those who had involved to those projects. maintain the slave island railway station & HIV/AIDS awareness program.Halmillawa.Halmillawa. Normally CSR projects are not doing as a promotional campaign. English language scholarships program. Specially media gave big publicity on those companies and appreciate the effort they done. But very few respondents had aware about other CSR projects. The projects adopt a village. And at that time media co operations & general public also pay more attention on who conduct those programs. The Tsunami relief programs project which had good awareness. Therefore. adopt a village. maintain the slave island railway station which had lower awareness among our respondents. we think it because the sample we selected includes some university students.
Word of mouth is very effective and important method for every organization. We think it because. newspapers. According to our questionnaire 34% from our sample. Way of knowing JKH CSR programs TV & Radio News papers Annual reports Word of mouth through internet Amount 14 12 5 17 1 % 28% 24% 10% 34% 2% People get to know about CSR campaigns of organizations in many ways. So 28% people get to know about them via newspapers. even world pay more attention on HIV its not much affected in Sri Lankan society toughly. Through the word of mouth method they target the general public. Mostly they get to know about them via TV. 24% of people got to know about them via annual reports and internet. Mostly matured people read them. Sunday Times. But we identify that people not much aware about this. because they add these things in newspapers like Sunday Observer. Other method is annual reports and the internet. but also those who not affected. The HIV/AIDS awareness program is the recent CSR project conducted by JKH. Silumina and so on. That is the ultimate thing that JKH wanted to do. it’s better if this program has good publicity & good awareness among people all around the country. annual reports and word of mouth. So anyone can search them and read them.Page | 15 among all CSR programs conducted by John Keels Holdings. people get to know about them via word of mouth. The persons who are somewhat professional and matured persons get to know it via newspapers. this project helps to keep good society & healthy people. They include these things in their sites. It gives the overall knowledge about HIV. So. The other method is newspapers. That is why many of them got to know via word of mouth. That’s why they are aware of them. The persons who really have interest about these things will go . They wanted make them popular among people. In here we can decide that these campaigns are very much popular among the people. Then only they can increase the popularity of their company and they can increase the goodwill. radio. This program conducts not only to the people who affected. When they launch a CSR campaign they publish it in the newspapers. However. 5. The attitudes among people will highly affect to the success of the organization.
In addition to that the persons like university students will browse the internet and read these stuffs. The cost is very high to put advertisements in TV and radios. That is why they don’t advertise them. By looking at the above factors we can clearly see that the most effective method is word of mouth method and most of people get to know about those programs via that word of mouth method. its brand beyond the societal development. To reduce tax To develop society No idea Amount 14 35 2 11 12 1 % 18. But by doing CSR campaigns they can’t directly increase their sales and it doesn’t directly increase their profitability.Page | 16 through the annual reports. 6. So very less people get to know about them via these media. Therefore if they put these advertisements on these media they have to bear a big cost. JKH hardly advertise their CSR campaigns on TV and Radio. This is a critical factor for business where CSR adding values to the company. Purpose of doing CSR campaigns To increase the profits indirectly To build a good image To be friendly with the gov. So most .67% 16% 1.67% 46.67% 2. Ultimately people know about these campaigns through TV and Radio. Those can be professional personalities.67% 14. The fact that how is people responds and feels on CSR activities doing by companies.32% This is one of main factors we wanted find out. According to our questionnaire it’s around 10%.
instead of making a positive image. 7. in order to build a long lasting strong brand image. friendliness with government and so on the respondents may think that JKH is as a good company. and other public accept the JKH as a good company.78% 2. Here we found out 47% of people believes that companies are doing CSR to build their image while secondly 19% believes that they are doing CSR to increase profits indirectly and 16% believes that it’s purely for social development.22% According to the above chart 01.Page | 17 companies are trying to promote in their business though CSR campaigns and trying to achieve and advantage rather doing pure community services. the retailers. But still. So companies have to promote their CSR activities in a way that consumer don’t feel that there is a catch inside. This is a factor to be considered because in marketing terms. Thus it is increasing the affectivity on CSR towards the company. Also in marketing terms. also 15% believes it’s for reducing taxes and the rest divided into small portions of various ideas. If a person feels like this. . Because when people see that company is expecting something back by doing social activities. While only 16% believes it is for pure social development. making a negative feeling in the consumers mind. But it is being not a big issue in countries like Sri Lanka where every company are like this because none of companies are really on pure CSR. the respondents have considered the JKH is as a good company. the main issue here is that secondly 19% of the sample believes that CSR for increasing profits indirectly also 16% believes it is for reducing tax. Due to its good image quality of their products. it is about 97 % recently John Keels Holdings faced a problem with LMSL (Lanka Marine Services Limited) regarding the land ownership. the companies should position their CSR activities as purely for social development as the meaning it should be. their CSR campaigns. Goodness of JKH Company considering all the factors Yes No Amount 44 2 % 97. After that crisis their shares were going down. here almost half of the sample believe it is for building a good image for the company. The idea is. it is contributing to feel negative about the company in consumer’s mind.
it is about 97% . the main reason is '' unawareness about CSR campaigns '' other than that 32% respondents may not satisfy with the JKH’s CSR campaigns which they have done. 8. Whether CSR affect to the image of the JKH Yes No Amount 31 14 % 68. majority of respondents have accept that the JKH PLC is a good company. When considering the '' chart 02 '' out of all 68% respondents have said that the JKH's CSR campaigns. adopt a village program . Those respondents may be not favor with JKH’s product and their services. such as Tsunami relief programs. When analyzing the above two pie charts. JKH can build a good image specially. According to their views. JKH should make aware about their CSR campaigns and they should do what the public exactly wants through their CSR campaigns. because they have been doing a valuable campaigns. English language scholarship program.11% Suggestions and Recommendations . it is implied that considerable percentage is there who not much aware about CSR campaigns and not consider it when evaluating the goodness of the company.89% 31. maintain the slave Island railway station and HIV/AIDS awareness program. the respondents accept JKH is as a good company due to its CSR campaigns. though the JKH is in a crisis regarding the land ownership with LMSL. Because they may think that JKH van do more valuable CSR campaigns than what they have done. And those are highly affected to develop the society too. Especially through this analyzing.Page | 18 But there are still 3% of respondents who not consider the JKH is a good company. it is clearly indicated that majority of respondents are considering the JKH is a good company and most of respondents have concerned about JKH ' s CSR campaigns when proclaiming JKH is a good company.Halmillawa. Or they may not customers of JKH or they may have a bad image of JKH due to respondents faced to unfavorable situations or sometimes that 3% of respondents may not know much interest about John Keels Holdings but anyhow. CSR campaigns are done for public so. But there are still 32 % of respondents who not consider the JKH’s CSR campaigns to evaluate the goodness of the JKH. So. John Keels vision 1000 program.
That is not enough for the society. Therefore they should concern about that and they should take necessary steps to minimize the environmental pollution by following green concepts. English language scholarship program and adopt a village program are some of these programs. They already have such a fund. But through that they help to very small number of schools and they are their neighborhood schools. Most of the university students don’t have the practical knowledge to suit with the business environment. The ethnic war in Sri Lanka is another major issue. In today’s world the major issue is environmental pollution. Some of these suggestions are as follows.Page | 19 As mentioned earlier there are number of CSR campaigns which are conducted by the JKH like Tsunami relief program. So many people believe that it is effective to hold medical clinic center at the rural areas. The problem is people don’t have the enough skills and knowledge to suit with that. In addition to that nowadays there is a program called HIV/AIDS awareness campaign. Especially health and medical services in those rural areas are in a poor condition. Other thing is they should create a fund to help to the rural school children. They should consider more on environmental programs. Therefore they should allocate more money for schools and universities to increase the quality of the education. So it is better if they can help to them also by providing facilities to fulfill their basic needs such as providing houses and lands and etc. So it is better if JKH get them as groups and train them for a certain time period. As a result of this war many people have became victims. Then they will have the good practical knowledge such as how to deal with the business environment. They have to develop rural areas too. In addition to those programs we found that people expect more benefits and also the social and environmental programs. In our country there are many jobs. Next suggestion is to help to . This will be a good solution for the employment problem in the country. Hold medical clinics in the rural areas. Under the environment program their major program is to maintain the Slave Island railway station. Other suggestion is to get the university children and train them. That is why JKH should consider about that problem as well. This is to create awareness and give the knowledge and effects of HIV/AIDS.
Especially they have mentioned our national heritage like Sinharajaya. As well as the sanctuaries like Yala. Sigiriya should be protected. less sanitation and poor infrastructure facilities when comparing to the urban areas. Most of the people have suggested that these programs should aimed on the people who living in rural areas. The reason for that is they are suffering from many problems like poverty. By looking at the above suggestions we can clearly see that most of the people are expecting social well being programs.Page | 20 the farmers to do their farming activities. Most of the time farmers are very poor people and they need help to do their works. As well as they think JKH should consider about the environmental friendly programs and have to give solutions for the environmental pollutions to protect the environment. So if JKH help to the farmers they will cultivate more and it will help to increase the production of the country also. They should coordinate with the social service companies and NGOs to give a better and quality service. Currently they have a separate foundation to do the CSR activities. However ultimately we can suggest that these programs should focus on the poor people. lack of education. Conclusion . Willpattu should be taken in to consider under that.
John Keels vision 1000 program. Most of the people gave suggestion to improve the CSR activities of John Keels Holding Company. John Keels Holding Company is doing these campaigns mainly for their image increases (46.67%) and to increase the profits indirectly. Adopting a village program-Halmillava.Page | 21 We selected John Keels Holding Company in order to understand the CSR (Corporate Social Responsibility) campaigns. Word of mouth is better method out of those ways. The reason for selecting the John Keels Holding company is the well reputed company in the Sri Lanka. Here most of the people get to know about these programs through word of mouth (34%) and also TV & radio. to develop society and to reduce tax. We realized that they have done 4 campaigns: Tsunami relief program. And most of the people accept that Tsunami relief program (28%) and English language scholarship programs (28%) are best for the society out of above programs. English language scholarship programs and Maintain the slave island railway station. So considering the all factors we know that John Keels Holding Company is good company in the Sri Lanka and most of the people suggested that CSR activities of JKH is affected to build a good image for the John Keels Holding Company (68. In here most of the people aware about the Tsunami relief program (32. universities and hospital.89%). English language scholarship program. Therefore majority of the peoples are aware about the JKH Company. According to respondent’s knowledge. develop facilities of schools. and should be aimed for poor people. For that purpose we used 46 respondents in order to gather necessary information regarding the CSR activities of JKH by giving questioners for each respondent and include 10 questions in that questioner. And majority of the people gave suggestion like train the university student for job environment. maintain the slave island railway station and the currently doing AIV/AIDS program as their social service. .33%).
Page | 22 Social Service Awareness Survey of John Keels Holdings The Questionnaire .
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Page | 24 1) Do you know about John Keels Holdings? Yes No 2) Do you like to purchase of products of JKH? Yes No 3) JKH is doing a HIV/AIDS awareness program these days.Halmillawa English language scholarship program Maintain the Slave Island railway station John Keels vision 1000 program 5) How do you know about those programs? TV & Radio Newspapers Annual reports Word of mouth 6) Which campaign is better? ……………………………………………………………………………………………………………………………………… … 7) According to your knowledge why they do these campaigns? To increase the profits indirectly To build a good image To reduce tax To develop society . Do you know about that? Yes No 4) In addition to that do you know about these programs? Tsunami relief programs Adopt a village program.
are those social services affected to your above answer? Yes No 10) Do you have any suggestions to improve the social services of that company? …………………………………………………………………………………………………………………………………………… … 11) Gender Male Female 12) Age group 18-25 26-35 Above 35 13) Profession Government Private Business . is JKH a good company? Yes No 9) If so.Page | 25 To be friendly with the government No idea Other: …………………………………………………………………………………………………………………………………………… … 8) Considering all the factors.
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