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Awareness and Affectivity Research
Group Assignment - CSR Campaigns of JKH
3 rd year - 1st Semester
Department of Marketing Management
University of Kelaniya
Page | 1
1. Sarachchandra R. J. L
2. Ranatunga L. H. S
3. M. G. B. S. Morawaliyadde
4. Premanayake P. G. G. G
5. Athauda J. M
6. W. L.A.R. Wijesundara
7. Madushani A. M. S
8. De Silva H. M. A. K
9. U. G.D.K.K. Jayasena
10. W. D. Wickramaarachchi
. W. Finally. S. C. M. Thank you for all. B Wanninayake and Mr. we thank our friends who encourage us in different way to get this report in accuracy and best level. And also we would like to give our heartiest thanks to respondents who gave us true and correct details about CSR of John Keels Holding Company without discouragement. Sampath Who gave this grade opportunity to identify what is the CSR under Industrial Marketing.Page | 2 Acknowledgement First of all we would like to give our greatest thanks to our Industrial Marketing lecturers Mr.
Page | 3 Contents 1) Introduction 04 2) Why CSR 05 3) Profile of JKH 06 4) CSR campaigns of JKH 09 5) Questionnaire Analysis 12 6) Suggestions and Recommendations 18 7) Conclusion 20 8) The Questionnaire 21 .
After selecting the company and identifying the company background. So we include such kind of questions in our questionnaire to get answers from our target audience. In here we mainly focus ' John Keels Holdings ' company and their corporate social responsibility programs. When distributing the questionnaires we target the people who are in Kiribathgoda area. because we identified that they have done a good job in terms of CSR.Page | 4 Introduction The purpose of doing this assignment is. to get a clear idea about the corporate social responsible (CSR) programs which are applying by many organizations in order to build a good community. In this area there are people who represent all the social classes. as a leading company of the industrial market.end questions and 2 open . So after getting the answers for those questions which we include in our questionnaire. . We prepared 50 questionnaires and distributed those questionnaires among industry people. So we prepare a questionnaire with 10 questions including 8 closes . how they know about those programs. government employees. So we have firstly got a brief knowledge about company background. private workers and also few of university students in order to collect information. we decided to follow survey method to collect information. When conducting our survey we wanted to know whether those of our target audience know about the John Keels Holdings company and its CSR programs such as HIV / AIDS awareness campaign. we analyze those answers and prepare our final report.end questions. what their image about the company and its CSR programs and what company can do to improve their social services.
Especially in western countries. Disaster Relief Programs and Health Improvement. continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce. So as every business is highly related to this global issue. For an example. CSR is for sustainable development. brand image. in marketing. Most business are conducting CSR campaigns focusing on investing to their brand image which is indirectly impacting on the profit in long terms and creating an advantage towards the brand in the long run. The other factor is it is not just for outside environment. this is not being the nature of common CSR activities of the business especially in Sri Lanka. reputation with CSR plays a bigger role. continuing commitment which should not for short-term program. So CSR is being a point which makes a competitive advantage in the modern business environment. their families and the local community and society at large. And also most NGOs are trying to position these practices in consumers because the increasing energy costs and green environment pollution. the business should work on minimizing the impact through efficient and effective energy usage and also minimal impact for the green environment. But in this term. With no specific governance over CSR by rules and regulation .Page | 5 Why CSR? Corporate Social Responsibility or Corporate Citizenship or rather CSR are very often use words in the business world today. it is also the company itself like its workforce. the most business are focusing on outside CSR campaigns like Education Improvement. As the ethical business practices. which is not directly on profit or rather the advantage towards the company. these days the main focus is being on increasing energy costs and green environment. But in practical terms. there are many criticisms are on what drives CSR for an organization and why? As for the definition of The World Business Council for Sustainable Development (WBCSD). If we look at this definition. Also it must be focuses on commitment by business. loyalty. their families and its own impact on the environment. However. But practically. CSR should be an integrated program in to entire business process which should firstly look at the negative impact of the business towards the outside environment and steps to minimize it. it’s a very positive factor in sustainability of the world. Almost every business especially big corporate bodies used to have CSR activities in general. it’s becoming a more concerned factor in consumers who’re practicing to search for products and services referring to CSR activities of the companies. As we all know.
John Keels Holdings John Keells Holdings PLC is the largest listed conglomerate on the Colombo Stock Exchange. As Ceylon modernized. became a public quoted company in 1974. E. food and beverage manufacture and distribution. JKH is practicing good CSR activities especially with itself focusing on the impact and outside CSR activities. Ceylon. Keell & Waldock Ltd. (JKH) acquired a controlling stake in John Keells Limited and obtained a quotation on the Colombo Stock Exchange amidst a heavily over-subscribed public share issue. Bill Gates. Striving to get things right the first time. banking and information technology. The name that is now synonymous with Sri Lankan business leadership came into existence following the acquisition of another Colombo broking company. logistics. the resulting entity being named John Keell Thompson White Ltd. re-inventing and evolving. mostly it has become a fashion to have a CSR foundation for most companies even for the persons like Madonna as celebrities and Melinda Gates Foundation which is doing by one of the richest persons in the world. social and political change helped drive John Keells' expansion and diversification. Deputy Chairman is Ajit Gunewardene. 1. In October 1986 a newly incorporated John Keells Holdings Ltd. Doing the right things always. Director and President is Sumithra Gunesekera & Group Finance Director and President is Ronnie Peiris JKH is operating with the Corporate Vision of “Building businesses that are leaders in the region”. Edwin and George John. real estate. now known as John Keells Ltd. our group companies manage the largest number of hotel rooms in Sri Lanka. Present Under current Chairman is Susantha Ratnayake. been awarded for the Best Corporate Citizen Award – 2007 by Chamber of Commerce. in Colombo. John Keells Holding has five values Changing constantly. The parent firm. 2. in 1960. in the early 1870s. John & Co. History The origins of John Keells Holdings lie in a produce and exchange broking business started by two Englishmen.Page | 6 except few ethical standards can follow. . own the country's largest privately-owned transportation business and hold leading positions in Sri Lanka's key industries: tea. However we found out that the biggest corporate body in Sri Lanka. becoming the Republic of Sri Lanka in 1972. was one of a handful of broking companies that helped build tea production and export into the mainstay of the colonial Ceylonese economy. Other measures tell a similar tale.
Walkers Tours Limited. Ex. "Elephant House" Ice Creams. Chaaya Hotels and Resorts IT & BPO . and the "Keells" and "Krest" ranges of Processed Meats. Frozen Confectionary. mountains and cultural splendour. JayKay Marketing Services (Pvt) Limited. Walkers Air Services Leisure Representing JKH's single largest net asset exposure.Page | 7 Constantly raising the bar. Lanka Marine Services Limited. Mack Air Limited. Such as. Integrated Logistics and Airline & Aviation services that offer a complete array of transportation related services in Sri Lanka and the region. John Keells Hotels PLC . the largest inbound tour operator in the country. Keells Food Products PLC. Transportation There are 3 business units . John Keells Holding expands their business in several industries as market leader.Ports & Shipping. offering beaches. Walkers Tours. Ex. Cinnamon Hotels & Resorts. They are dealing following areas. There are few well-known company belongs to JKH such as Ceylon Cold Stores PLC. DHL Keells (Pvt) Limited. along with two other tour-operating companies. Food & Beverages The Food & Beverage Sector Group is home to a portfolio of leading brands in the Beverage. Hotel chain encompasses two city hotels that offer 40% of the five star room capacity in Colombo and nine resort hotels spread in prime tourist locations all over Sri Lanka and two located in the Maldives. is also owned by JKH. Trans Asia Hotels PLC . Nexus. Fostering a great place to work. Building strong relationships based on openness and trust. and Processed Meats categories which include "Elephant" carbonated soft drinks.
John Keells Stock Brokers (Pvt) Limited. Offer a total solutions package at attractive prices to customers. They also manage factories in the South of Sri Lanka on behalf of proprietors. Ex. This sector has been identified as a key growth sector in JKH portfolio. Located in a prime plot of land spanning 11. John Keells Computer Services (Pvt) Limited. facilities and prestige. They are the controlling shareholder of Asian Hotels & Properties Limited . quality. Crescat City offers an unparalleled package of accessibility. Ex. the 30-storey luxury apartment complex The Monarch. Asian Hotels & Properties PLC . John Keells PLC. leasing. insurance and stock brokering industries. the up-market shopping mall The Crescat Boulevard. software services.000 Tea Small Holders. With over 130 years of experience in the tea trade.Page | 8 Providing quality. Union Assurance PLC Plantation Services JKH produce the best CTC and orthodox low grown teas. world-class Information Communication Technology services from consultancy. Auxicogent International (Pvt) Ltd Financial Services Financial services sector operates in the banking. John Keells.5 acres. Tea Small Holder Factories Ltd Property Development JKH own 43 acres of prime property in Colombo and over 280 acres in the rest of the country.the owners and promoters of "Crescat City”. and the Angsana City Club & Spa. and information integration to office automation. all of which are produced from green leaf supplied by 14. John Keells Warehousing (Pvt) Ltd. Office Automation (Pvt) Limited . John Keells Limited is the leading tea broker in the country. InfoMate (Pvt) Ltd. Ex. which houses the five star hotel The Cinnamon Grand. Nations Trust Bank PLC . JKH offer end-to-end ICT services and solutions to customers in Sri Lanka Ex. To this end JKH pursuing consolidation opportunities and maximizing the synergies between the businesses.
education and the environment. 1. Under that they focus on several areas such as health. In order to understand the CSR campaigns of that company clearly we have divided those campaigns in to different aspects. But most of the children in rural areas in the country don’t have a sufficient knowledge in English. Through that program they have selected children from rural areas and give them a proper English knowledge. Today we can do nothing without English. Being primary language of industry and commerce English plays a vital role to meet the future challenges for the children.Page | 9 CSR campaigns of John Keells Holdings John Keells Holdings is very much keen on doing social services. This course consists with both foundation and diploma level. Therefore the need of English is a crucial thing in today’s world. because in that year they have formulated a very fundamental CSR committee. More than 400 students are now following this English course at Gateway Centers across island. With the globalization of the world English plays a big role in the business market. . Education English language scholarship program English is the universal language. In the 2004 was the very important year for them. Having identified that problem John Keells Holdings launched English language scholarship program. The main reason for that lack of English knowledge is they are not well exposed to the society. They have considered that it is a duty of them to do the CSR campaigns to the society because community is the vital spark of the organization. In 2005 they John Keels Social Responsibility Foundation were established as a formal charity to handle the groups’ CSR initiatives and activities.
They have done a great job to renovate the affected Sri Lanka by Tsunami. Government doesn’t have enough funds to maintain those things and if they try to do so it takes many times for them. Holy Rosary Sinhala School and Holy Rosary Tamil School. They hope to support those schools in future also. Another thing is if the private organizations do those things the quality of the service is very high. They have established their TRI with the Tsunami disaster. That is to renovate and maintain the Slave Island railway station. Environment Refurbish and maintain the Slave Island railway station Not only about other aspects John Keells Holdings very much keen on the environment. 2. Under that environment protection program they have launched a very vital program. So government likes to give those projects to them because the government doesn’t want to any amount of money. TRI donated fishing nets to 140 fishermen. better ventilation and much needed building repairs. They need . Under that they immediately collect and distribute urgent relief items to the people. When the Tsunami happened many Sri Lankans who lived in causal areas became helpless. Under that they always try to protect the environment from their business activities. Therefore they have identified three of their neighborhood schools and made steps to upgrade the water and sanitation facilities in them. computer labs. Not only those things they have fulfilled other essential things such as science and home science rooms. They did that to protect the country’s resources for future generation. Through that program they have covered three schools named Al Ameen Muslim Vidyalaya. Hundreds of fishing boats and nets were destroyed as a result of Tsunami disaster. In addition to that they have dedicated to the reconstruction of Tsunami damaged areas of Sri Lanka.Page | 10 Neighborhood schools John Keells Holdings have identified that most of the schools in Sri Lanka don’t have their primary needs. They don’t meet at least very basic facilities such as water and sanitation. By doing these things they can build sustainable relationships with the society as well as with the government. 3. Their main target for doing those Slave Island station program is to be friendly with the government. Nation disaster response John Keells Tide Relief Initiative This company is providing responses to the natural disasters. They are always ready to provide facilities when somewhat tragedies happen to the Sri Lankans.
and educational facilities. 6. This HIV/AIDS is an ongoing matter in Sri Lanka. Matale. The reason for that is this is the very latest program that they have done to the society. This is a long term program and their objective is to make the village stronger economically and socially. Health Vision 1000 program Other campaign under health is “John Keells vision 1000” program.Page | 11 the support from the others to rebuild their lives. Chamber of Commerce. Batticaloa and Vasgamuwa. Through that their ultimate objective is to upgrade the living condition of people in that village. This has launched in 2004. The program is being executed via the Base Hospitals in each province. Having identified that problem the John Keells Holdings Responsibility Foundation have launched a three year program with the collaboration of Ministry of Health. They said that most of the blind patients in Sri Lanka have the potentiality to get their eyesight back via surgical operations. It is a remote village situated in the North Central Province. HIV/AIDS awareness campaign Under the health sector HIV/AIDS awareness program gets a very important place. ILO and UNAIDS. provision of electricity agricultural training and development and access to market at a fair price. 5. The first village adopted under this program is Halmillawa. So in here their aim was to provide the eyesight for 1000 needy patients in 09 provinces. Under that they have selected 1000 patients who are suffering from blindness from 09 provinces of the country. Under this 3year program they hoped to cover all the aspects relating to the community. But the problem is they don’t have enough financial facilities to get medicines for that. With the real understanding of that problem JKH is doing their national disaster response programs. This program was launched in the year of 2005. Community Adopt a village program Under adopt a village program they focus to construct the villages in the country. So they tried to improve the irrigation facilities. Those campaigns were successfully held in the areas such as Awissawella. Hambantota. cottage industries. Kantale. By that program they tried to make the people aware . This program aligned with the World Health Organization’s vision 2020 program. livestock farming. 4.
In the first year they tried to make the awareness of the people who are working in companies as a group.52% . Because of that 2200 employees were benefited per a day.Page | 12 regarding the HIV viruses. Since this is the latest program is doing by John Keells we hope to talk further about this. Questionnaire Analysis 1. how it spreads and how it is prevented. In the second and third years they extended their service to the society and they find the most potential groups who expose to the HIV virus and made them aware.48% 6. Then they have gone beyond the country boundaries and introduced it to the overseas also.82% 2. Willing to purchase products of JKH Yes No Amount 43 3 % 93.18% 2. This is the first campaign launched by a corporate in Sri Lanka in the area of HIV/AIDS. Knowing about John Keels Holding Yes No Amount 45 1 % 97.
53% . CSR campaigns Campaign Tsunami relief programs English language scholarship programs John Keels vision 1000 program Adopt a village program .94% 8. Awareness about JKH. Knowing about HIV/AIDS awareness programs Yes No Amount 11 35 % 23.33% 27.Page | 13 3.82% 7.35% 23.Halmillawa Maintain the slave island railway station Amount 22 19 6 5 16 % 32.09 4.91% 70.
However according to our research we identified that 28% our respondents have good awareness about Tsunami relief programs.Halmillawa. The sample we selected not included the people who live in that area. Therefore. John Keels Holdings visit few universities and held conference with engaging lot of students. we think it because the sample we selected includes some university students. So every company implemented several charity & CSR programs to help those affected people. maintain the slave island railway station which had lower awareness among our respondents.Halmillawa. English language scholarships program are better campaigns .Page | 14 According to this research we can see some co-operated social responsibility projects which are implemented by John Keels Holdings such as Tsunami relief programs. Specially media gave big publicity on those companies and appreciate the effort they done. But very few respondents had aware about other CSR projects. adopt a village. This program conducted aim on developing the soft skills in under graduates. And at that time media co operations & general public also pay more attention on who conduct those programs. Through our questionnaire we aim to know whether our respondent aware about those above CSR programs conducted by John keels holdings. we identified that it because those programs conducted on specific areas & it knows only those who lived in that area & only those who had involved to those projects. The Tsunami relief programs project which had good awareness. Also we can see that John Keels Holdings not gave publicity on those projects to know other people. Normally CSR projects are not doing as a promotional campaign. we think it because Tsunami was a huge tragedy happened in all Sri Lankan at that time. maintain the slave island railway station & HIV/AIDS awareness program. However according to our research result more respondents said that Tsunami relief programs. the people who involving & had experience. Also our respondent had good awareness about the English language scholarships program. John keels vision 1000 program. The projects adopt a village. they know what is CSR. English language scholarships program. English language scholarships program.
We think it because. So anyone can search them and read them. Mostly they get to know about them via TV. This program conducts not only to the people who affected. The HIV/AIDS awareness program is the recent CSR project conducted by JKH. Mostly matured people read them. radio. In here we can decide that these campaigns are very much popular among the people. However. According to our questionnaire 34% from our sample. Word of mouth is very effective and important method for every organization. even world pay more attention on HIV its not much affected in Sri Lankan society toughly. 24% of people got to know about them via annual reports and internet. annual reports and word of mouth. Then only they can increase the popularity of their company and they can increase the goodwill. because they add these things in newspapers like Sunday Observer. The persons who really have interest about these things will go . The other method is newspapers.Page | 15 among all CSR programs conducted by John Keels Holdings. Other method is annual reports and the internet. The attitudes among people will highly affect to the success of the organization. That’s why they are aware of them. When they launch a CSR campaign they publish it in the newspapers. So. They wanted make them popular among people. but also those who not affected. Silumina and so on. this project helps to keep good society & healthy people. They include these things in their sites. Way of knowing JKH CSR programs TV & Radio News papers Annual reports Word of mouth through internet Amount 14 12 5 17 1 % 28% 24% 10% 34% 2% People get to know about CSR campaigns of organizations in many ways. people get to know about them via word of mouth. Through the word of mouth method they target the general public. It gives the overall knowledge about HIV. That is why many of them got to know via word of mouth. So 28% people get to know about them via newspapers. it’s better if this program has good publicity & good awareness among people all around the country. newspapers. The persons who are somewhat professional and matured persons get to know it via newspapers. Sunday Times. 5. That is the ultimate thing that JKH wanted to do. But we identify that people not much aware about this.
Therefore if they put these advertisements on these media they have to bear a big cost.32% This is one of main factors we wanted find out. In addition to that the persons like university students will browse the internet and read these stuffs.67% 16% 1.67% 2. Purpose of doing CSR campaigns To increase the profits indirectly To build a good image To be friendly with the gov.67% 46. By looking at the above factors we can clearly see that the most effective method is word of mouth method and most of people get to know about those programs via that word of mouth method. But by doing CSR campaigns they can’t directly increase their sales and it doesn’t directly increase their profitability.Page | 16 through the annual reports. This is a critical factor for business where CSR adding values to the company. So most . JKH hardly advertise their CSR campaigns on TV and Radio. 6.67% 14. The fact that how is people responds and feels on CSR activities doing by companies. To reduce tax To develop society No idea Amount 14 35 2 11 12 1 % 18. its brand beyond the societal development. So very less people get to know about them via these media. That is why they don’t advertise them. Ultimately people know about these campaigns through TV and Radio. Those can be professional personalities. According to our questionnaire it’s around 10%. The cost is very high to put advertisements in TV and radios.
Thus it is increasing the affectivity on CSR towards the company. the companies should position their CSR activities as purely for social development as the meaning it should be. Because when people see that company is expecting something back by doing social activities. the retailers. Due to its good image quality of their products. Goodness of JKH Company considering all the factors Yes No Amount 44 2 % 97. making a negative feeling in the consumers mind.78% 2. in order to build a long lasting strong brand image.Page | 17 companies are trying to promote in their business though CSR campaigns and trying to achieve and advantage rather doing pure community services. This is a factor to be considered because in marketing terms. it is about 97 % recently John Keels Holdings faced a problem with LMSL (Lanka Marine Services Limited) regarding the land ownership. also 15% believes it’s for reducing taxes and the rest divided into small portions of various ideas. the main issue here is that secondly 19% of the sample believes that CSR for increasing profits indirectly also 16% believes it is for reducing tax. the respondents have considered the JKH is as a good company. The idea is. So companies have to promote their CSR activities in a way that consumer don’t feel that there is a catch inside. their CSR campaigns. But still. . But it is being not a big issue in countries like Sri Lanka where every company are like this because none of companies are really on pure CSR. Here we found out 47% of people believes that companies are doing CSR to build their image while secondly 19% believes that they are doing CSR to increase profits indirectly and 16% believes that it’s purely for social development. Also in marketing terms. here almost half of the sample believe it is for building a good image for the company. friendliness with government and so on the respondents may think that JKH is as a good company. While only 16% believes it is for pure social development. instead of making a positive image. 7. If a person feels like this.22% According to the above chart 01. and other public accept the JKH as a good company. it is contributing to feel negative about the company in consumer’s mind. After that crisis their shares were going down.
John Keels vision 1000 program. JKH can build a good image specially.11% Suggestions and Recommendations . majority of respondents have accept that the JKH PLC is a good company. Because they may think that JKH van do more valuable CSR campaigns than what they have done. Or they may not customers of JKH or they may have a bad image of JKH due to respondents faced to unfavorable situations or sometimes that 3% of respondents may not know much interest about John Keels Holdings but anyhow. maintain the slave Island railway station and HIV/AIDS awareness program. CSR campaigns are done for public so. adopt a village program . Whether CSR affect to the image of the JKH Yes No Amount 31 14 % 68. According to their views. such as Tsunami relief programs. the respondents accept JKH is as a good company due to its CSR campaigns. When considering the '' chart 02 '' out of all 68% respondents have said that the JKH's CSR campaigns. though the JKH is in a crisis regarding the land ownership with LMSL.Halmillawa. it is implied that considerable percentage is there who not much aware about CSR campaigns and not consider it when evaluating the goodness of the company. Those respondents may be not favor with JKH’s product and their services. When analyzing the above two pie charts. the main reason is '' unawareness about CSR campaigns '' other than that 32% respondents may not satisfy with the JKH’s CSR campaigns which they have done.Page | 18 But there are still 3% of respondents who not consider the JKH is a good company. because they have been doing a valuable campaigns. JKH should make aware about their CSR campaigns and they should do what the public exactly wants through their CSR campaigns. And those are highly affected to develop the society too. English language scholarship program. 8. So. it is clearly indicated that majority of respondents are considering the JKH is a good company and most of respondents have concerned about JKH ' s CSR campaigns when proclaiming JKH is a good company. Especially through this analyzing.89% 31. But there are still 32 % of respondents who not consider the JKH’s CSR campaigns to evaluate the goodness of the JKH. it is about 97% .
They already have such a fund. They should consider more on environmental programs. Hold medical clinics in the rural areas. Other thing is they should create a fund to help to the rural school children. English language scholarship program and adopt a village program are some of these programs. The ethnic war in Sri Lanka is another major issue. That is why JKH should consider about that problem as well. This is to create awareness and give the knowledge and effects of HIV/AIDS. But through that they help to very small number of schools and they are their neighborhood schools. In today’s world the major issue is environmental pollution. In addition to that nowadays there is a program called HIV/AIDS awareness campaign. Therefore they should allocate more money for schools and universities to increase the quality of the education. Therefore they should concern about that and they should take necessary steps to minimize the environmental pollution by following green concepts.Page | 19 As mentioned earlier there are number of CSR campaigns which are conducted by the JKH like Tsunami relief program. This will be a good solution for the employment problem in the country. Other suggestion is to get the university children and train them. As a result of this war many people have became victims. So it is better if they can help to them also by providing facilities to fulfill their basic needs such as providing houses and lands and etc. So many people believe that it is effective to hold medical clinic center at the rural areas. Some of these suggestions are as follows. Then they will have the good practical knowledge such as how to deal with the business environment. They have to develop rural areas too. Especially health and medical services in those rural areas are in a poor condition. Next suggestion is to help to . Most of the university students don’t have the practical knowledge to suit with the business environment. Under the environment program their major program is to maintain the Slave Island railway station. So it is better if JKH get them as groups and train them for a certain time period. That is not enough for the society. In addition to those programs we found that people expect more benefits and also the social and environmental programs. In our country there are many jobs. The problem is people don’t have the enough skills and knowledge to suit with that.
So if JKH help to the farmers they will cultivate more and it will help to increase the production of the country also. Most of the people have suggested that these programs should aimed on the people who living in rural areas. less sanitation and poor infrastructure facilities when comparing to the urban areas. They should coordinate with the social service companies and NGOs to give a better and quality service.Page | 20 the farmers to do their farming activities. Conclusion . Currently they have a separate foundation to do the CSR activities. As well as the sanctuaries like Yala. As well as they think JKH should consider about the environmental friendly programs and have to give solutions for the environmental pollutions to protect the environment. However ultimately we can suggest that these programs should focus on the poor people. Especially they have mentioned our national heritage like Sinharajaya. lack of education. Sigiriya should be protected. The reason for that is they are suffering from many problems like poverty. Willpattu should be taken in to consider under that. By looking at the above suggestions we can clearly see that most of the people are expecting social well being programs. Most of the time farmers are very poor people and they need help to do their works.
The reason for selecting the John Keels Holding company is the well reputed company in the Sri Lanka. Most of the people gave suggestion to improve the CSR activities of John Keels Holding Company. And most of the people accept that Tsunami relief program (28%) and English language scholarship programs (28%) are best for the society out of above programs. Therefore majority of the peoples are aware about the JKH Company. . We realized that they have done 4 campaigns: Tsunami relief program. Here most of the people get to know about these programs through word of mouth (34%) and also TV & radio. And majority of the people gave suggestion like train the university student for job environment. John Keels vision 1000 program.67%) and to increase the profits indirectly. Word of mouth is better method out of those ways. English language scholarship program. English language scholarship programs and Maintain the slave island railway station. and should be aimed for poor people. According to respondent’s knowledge. develop facilities of schools. So considering the all factors we know that John Keels Holding Company is good company in the Sri Lanka and most of the people suggested that CSR activities of JKH is affected to build a good image for the John Keels Holding Company (68. In here most of the people aware about the Tsunami relief program (32. to develop society and to reduce tax. For that purpose we used 46 respondents in order to gather necessary information regarding the CSR activities of JKH by giving questioners for each respondent and include 10 questions in that questioner.89%).Page | 21 We selected John Keels Holding Company in order to understand the CSR (Corporate Social Responsibility) campaigns. maintain the slave island railway station and the currently doing AIV/AIDS program as their social service. John Keels Holding Company is doing these campaigns mainly for their image increases (46. universities and hospital. Adopting a village program-Halmillava.33%).
Page | 22 Social Service Awareness Survey of John Keels Holdings The Questionnaire .
Page | 23 .
Halmillawa English language scholarship program Maintain the Slave Island railway station John Keels vision 1000 program 5) How do you know about those programs? TV & Radio Newspapers Annual reports Word of mouth 6) Which campaign is better? ……………………………………………………………………………………………………………………………………… … 7) According to your knowledge why they do these campaigns? To increase the profits indirectly To build a good image To reduce tax To develop society . Do you know about that? Yes No 4) In addition to that do you know about these programs? Tsunami relief programs Adopt a village program.Page | 24 1) Do you know about John Keels Holdings? Yes No 2) Do you like to purchase of products of JKH? Yes No 3) JKH is doing a HIV/AIDS awareness program these days.
Page | 25 To be friendly with the government No idea Other: …………………………………………………………………………………………………………………………………………… … 8) Considering all the factors. are those social services affected to your above answer? Yes No 10) Do you have any suggestions to improve the social services of that company? …………………………………………………………………………………………………………………………………………… … 11) Gender Male Female 12) Age group 18-25 26-35 Above 35 13) Profession Government Private Business . is JKH a good company? Yes No 9) If so.
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