Ansoff Matrix:

Googlepedia lies in the New Product Development Stage The major target market for googlepedia will be the same group of people using Google But Googlepedia will be just an enhanced version as a result of research & development and innovation The development of the product is the result of the need of the customer to get an updated version of details of any topic, which Wikipedia is not able to provide to its customers. The strategy adopted by Google is growth strategy where a business aims to introduce new products into existing markets. Googlepedia is a product with new competencies and modified products which can appeal to existing markets. Googlepedia is a differentiated product produced to remain competitive in that particular business