media m
on
Media
UPDATE
Education through information
MEDIA NEWS
T h e M e d i a
Development and
Diversity Agency
congratulated Coal City
News and the owner, Michelle Mashiane of Lola
Michelle Model Management Promotions and
Publishing, for being voted the best company run by
young people at the Emalahleni Mayoral Best
Achiever’s Awards 2008. Mashiane was also voted
the “Best Young Entrepreneur.”
The world’s media measurement organisations
have come together to increase acceptance of
cross-media audience measurements as a better
indicator of newspaper reach than print circulation
alone. At a recent meeting in New York of the Media
Measurement Integration Task Force,
participants acknowledged that advertisers and
agencies continue to rely on print circulation as a
measure of a newspaper’s audience, without
combining it with the vast audiences that newspapers
reach on their digital platforms. “These fusions are
not getting acceptance, no matter what anyone is
saying,” said one member of the task force from the
United States.
The World Association of
Newspapers presented a list of
abuses against press freedom and
freedom of expression on 15
December. WAN has also called on
authorities to immediately lift the
Defense Ministry’s order banning
foreign journalists from entering the
Gaza Strip. The ban prevents journalists from
covering military operations in Gaza and, to a certain
extent, in southern Israel.
Ibrahim Essa, Editor-in-Chief of Egypt`s Al
Dustour newspaper, has been awarded the 2008
Gebran Tueni Award, the annual prize of the
World Association of Newspapers that honours
an editor or publisher in the Arab region, while
Najaam Sethi, Editor-in-Chief of Friday Times and
Daily Times in Pakistan, has been awarded the 2009
Golden Pen of Freedom, the annual press freedom
prize of the World Association of Newspapers.
The World Association of
Newspapers has decided to
postpone its World Newspaper
Congress, World Editors Forum and
Info Services Expo, scheduled to be
held in Hyderabad, India from 22 to
25 March, until December. This is due to the impact of
the global financial downturn.
newsclip
itoring
managing media intelligently
January 2009
Wwww.mediaupdate.co.za
Following an SABC Board meeting held on 20
January, the corporation has announced that the
Board has taken a decision to part ways with
suspended Group Chief Executive Officer Adv. Dali
Mpofu, with immediate effect.
New Media Publishing has taken another step
in the realm of digital publishing by adding its
consumer titles to a virtual newsstand. As the biggest
www.mymag.co.za ,
consumer contributor to Lwww.mymag.co.za
produced by Electro-Mag, the site allows fans to
purchase their favourite South African magazines,
regardless of where they are in the world. Availability
of consumer titles Eat In, Eat Out and Woolworths
Taste will benefit both readers and advertisers.
Publishers of The
Zimbabwean, a
weekly newspaper distributed throughout South
Africa, have announced the return of The
Zimbabwean on Sunday. The newspaper, which
achieved record-breaking growth during its lifetime
before being prematurely cut short by the Mugabe
regime, is now back. The paper was first launched on
17 February 2008. Just before it ceased publishing in
mid-June, circulation had soared to 200 000 copies a
week throughout its distribution area.
Business Day
was published as
a single-section
newspaper until 22 January, after which it reverted
back to its usual two sections.
In mid-2008, PenQuin International obtained the
contract to host the inaugural The Star
Workplace Expo, which takes place from 20 to 22
March at the Coca Cola Dome in northern
www.workplaceexpo.co.za for
Johannesburg. Visit Lwww.workplaceexpo.co.za
more information.
In a joint statement issued on 28 January,
Media24 and Associated Magazines announced
that from April 2009, Cosmopolitan magazine will
be published in South Africa by a joint venture
between Hearst Magazines International and a new
company in the Associated Magazines stable.
Media24 will not form part of the joint venture, and
this terminates its involvement in Cosmopolitan.
Life After School magazine’s January 2009
issue has also been published in Zulu. The
magazine is currently read by approximately 150 000
grade 11 and 12 students, and is also available in
English and Afrikaans. “We believe that the Zulu
edition will provide further impetus to cementing our
position as one of the leading titles serving this
market”, says Editor Charles Burman.
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A Newsclip Media Monitoring Initiative
A new partnership between Soccer Laduma and
leading social photographic portal, Thunda.com,
has got soccer fans going wild before they even enter
the stadium – and advertisers will be able to cash in
on the party in yet another Soccer Laduma
innovation in the publishing industry. The partnership
sees the Soccer Laduma crew photographing fans at
the games and leading into the stadiums.
ComutaNet joined forces with Real Magazine to
host Tiger Brands’ media day, where new and
pioneering trends in the black mass market were
divulged. ComutaNet and Real Magazine provided
Tiger Brands and OMD Media Direction with a
backdrop to investigate the latest insights into this
market’s behaviour and spending patterns.
CAR magazine is proving to be a leader in the race
to establish brands in the new media arena. Last
year, RamsayMedia’s biggest title had significant
success across the online and mobile platforms,
showing that digital can contribute to the bottom line.
In a short space of time, CAR’s digital income has
grown to 5% of turnover, with projections that digital
income could be as much as 50% in five years. CAR’s
greatest new media success is its presence on MXit.
WIEL magazine has announced its 2009 class
winners in 16 different vehicle categories. The full
results - with a brief summary and technical
description of each category - appear in the January
issue of WIEL. According to WIEL’s Editor, François
Rabe, the results are based on the editorial team’s
extensive formal and informal evaluation of hundreds
of vehicles during the course of 2008. ClickLhere
here for
the full list of winners and runners up.
House and Leisure is moving
confidently into 2009 with an
updated look, bigger format and the
addition of a February issue. The
new pay-off line, ‘Stylish SA at
home and play’, reflects the
magazine’s subtle make-over and
reinforces its status as the authority
on South African decor, design and
style. Lianne Burton, Editor of
House and Leisure magazine, adds: “... to top it, we
are increasing the number of issues per year to 12.”
The fourth edition of Wordsetc, South Africa’s
foremost literary journal, looks at the life of US
President-elect Barack Obama through the prism of
literature. Inside Obama the politician, there’s
Obama the writer. The edition also looks at what he
stands for and the unprecedented results of the 2008
US presidential election.
Ballyhoo Media has added
an exciting new title to its
burgeoning bouquet of
publications, by publishing
the summer edition of the
Oubaai Lifestyle Magazine,
the official publication of the
Oubaai Golf Resort, situated near George in the
southern Cape. The Oubaai Lifestyle Magazine
appears bi-annually, with a winter and summer
edition, and reflects the leisure and lifestyle choices
of a select group of visitors and home-owners.
Media
UPDATE
Getaway magazine has gone green in a big way,
adopting a strategy to minimise its impact on the
environment and achieve the goal of producing an
earth-friendly, carbon-neutral magazine. “We love
our magazine”, said Editor, Don Pinnock. “But how
could we continue to produce it with integrity to our
planet?” Out of the think-tank came interesting
answers. By reducing the size of the magazine
slightly, approximately 90 tons of paper is saved a
year, meaning fewer downed trees.
The December issue of Runner’s World took a
look at just how eco-friendly the sport of running
really is. The ‘Runner’s Footprint’ feature was based
on an in-depth investigation conducted in China and
the USA on the manufacturing of running shoes.
With a multitude of
publications available for
the young female population
of South Africa, Boyz Only Magazine is the first
publication aimed at young men. Boyz Only Magazine
was launched in October last year. Publisher Sharon
Wiggill, felt there was a definite gap in the market and
proceeded to do extensive research on the target
market before launching the magazine through
Republican News Distributors. Boyz Only magazine is
unique in that parents are happy to buy it for their
sons and the target market is actually reading and
enjoying the publication.
Best Life magazine partnered with the Oxbow
Big Bay Classic to present the most outstanding
windsurfing event in Africa, attracting top riders from
around the world to compete in two windsurfing
disciplines - the Slalom World Championships, and
the SA Open Wave Championships, which were held
at Big Bay from 5 to 10 January.
In its December issue, TIME magazine named
President-elect Barack Obama its 2008 Person of
the Year.
Sports Illustrated Group Editor, Terry McDonell,
announced on 18 December that Michael Phelps
was chosen as its 2008 Sports Illustrated Sportsman
of the Year.
The Sports Illustrated
Swimwear 2009
calendar is free with the
January issue of Sports
Illustrated. Steve Smith,
Editor of Sports Illustrated
comments: “We saved some
of the very best images from
our Maldives shoot just for this calendar. It’s got it all
going on – SA most beautiful women... shot on a
tropical island... by the best photographers in the
business. I can’t think of a better way to start 2009!”
The 2008/09 SAPOA Property Register is in
final production, and is set to be published later
this month. Its publishing will coincide with the
launch of the Property Register website, which will
allow you to update your contact details.
Purity magazine will be available in several new
areas, namely Pietermaritzburg; Bloemfontein;
Nelspruit; The South Coast; and Port Elizabeth.
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 A Newsclip Media Monitoring Initiative
Wrapped magazine’s December issue featured a
thoughtprovoking lead article in which Professor
Jaco Greef explained that genetic programming and
sexual orientation go hand-in-hand.
Marie Claire and eight prominent
South African couples are taking a
stand against domestic violence this
February. The annual Naked Issue of
Marie Claire features various celebrities
in the nude in support of People
Opposing Women Abuse (POWA). The
portraits of the celebrities are being
auctioned in the magazine, and all funds raised will be
donated to POWA.
ELLE, together with 30 sister editions around the
world, is teaming up with Project Red in the fight
against Aids in Africa. In just two years’, RED, has
raised over 120-million USD. ELLE, Gisele Bündchen
and Scarlett Johansson have joined Bono in this
unselfish battle.
Anytime Magazine has a new style, with a clean
and scrubbed look and feel. Its team has also
grown, and it has a new website,
www.itsanytime.co.za.
Lwww.itsanytime.co.za
A new community television station catering to
residents of the Tshwane area is expected to go on
air in February. Tshwane TV will aim to eradicate
discrimination based on race, gender and religion.
The broadcast date for SABC2’s brand new local
sitcom, Askies has been moved to 3 April - it was
originally scheduled for broadcast in mid-January.
SABC2 broadcast the
much-anticipated
inauguration of American
president, Barack Obama. SABC2 crossed live to the
inauguration which took place in Washington on
Tuesday, 20 January from 18:00 to 20:30.
SABC2 continued its general election reporting
with coverage of significant political events taking
place. Election 2009 Debates continued on Sunday,
18 January at 20:00 on SABC2, SAfm and
Lwww.sabcnews.com
www.sabcnews.com. The debate was facilitated by
Tim Modise, and was jointly hosted by the SABC and
the University of Johannesburg.
Programming on SABC3 will be affected on
Sunday, 15 February and Friday, 20 February, due
to screening of the Standard Bank Pro20 semi-final
and final respectively.
From Thursday, 1 January, lifestyle and issue-
driven talk show, 3 Talk with Noeleen, has
swapped time slots with internationally acclaimed-
talk show, Oprah. This move comes as part of the
SABC3 re-branding and repositioning campaign,
which started earlier in 2008.
The View is back on SABC3
following a short break. It airs
daily at 11:15. The show features five
dynamic women of different
backgrounds discussing everyday
issues and sharing their no-holds-barred opinions.
Media
UPDATE
Religions of the
World reflects issues
of faith of the world’s
traditions and beliefs
that shape global
religions today. The new 13-part series began on 28
December at 14:00 on SABC3.
Andy Barker P.I. graces our screens from
Thursday, 5 February at 21:30 on SABC3.
Cooking Magic, SABC3’s original and
invigorating cooking show for kids,
produced by Urban Brew Studios, is now
in its third season. Tune in every Tuesday
at 15:00, or catch the repeats on
Saturdays at 06:30.
SABC3 will no longer use continuity presenters
between shows, and will instead make use of
voice-over announcements. SABC3 did not renew
contracts with its stable of regular presenters - Thuli
Zulu; Jason Greer; Liezel van der Westhuizen; Dennis
Tau; and Zinzi Zungu.
Live coverage of
the inauguration of
President Barack
Obama was shown on
BBC One and the BBC News channel on Tuesday, 20
January from 16:00 to 18:00. The inauguration was
also shown in high definition on the BBC HD channel.
O n Tu e s d a y, 2 0
January at 19:00,
eNews Prime Time
crossed over to one of the
world’s most historic
m o m e n t s , t h e
inauguration of America’s first African-American
president, Barack Obama.
On Sunday, 18 January, M-Net
screened HBO’s star-studded event
We Are One: The Obama Inaugural
Celebration at 21:30, live from the
Lincoln Memorial in Washington D.C. M-
Net acquired the exclusive rights to
broadcast this major event only days
before, and it is a coup for the channel, according to
M-Net’s Content Director: Sales and Acquisitions, Jan
du Plessis.
A promo for M-Net’s
sitcom, The Coconuts,
which returned to the
channel on Wednesday,
21 January, has had many
subscribers hot under the
collar recently. M-Net
received hundreds of phone calls and emails from
unhappy viewers regarding a scene in the promo,
which suggests that the show’s characters cook a cat.
“Out of respect for our viewers, and to ensure that the
promo does not create the wrong perception about
the new season of this hit local show, we removed it
from circulation immediately after receiving the first
batch of complaints,” said Helen Smit, M-Net’s Head
of Local Content. The Coconuts is currently on air
every Wednesday at 19:30.
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A Newsclip Media Monitoring Initiative
The fifth local season of Idols kicks
off on M-Net on Sunday, 1
February at 17:30. Auditions have
taken place in Cape Town, Durban
and Johannesburg. Instruments
make an appearance this time around.
M-Net shows did not disappoint at this year’s
annual Golden Globe Awards, which were held in
Los Angeles on Sunday, 11 January and screened on
MM1 and M-Net. After securing more than half of the
nominations on offer, no fewer than six M-Net shows
Lblog
scooped awards.
On 8 December, Metro FM became
available on the DStv Audio
Bouquet, Channel 181, which
broadcasts to South Africa and its
neighbouring southern African
countries of Lesotho; Namibia;
Botswana; Zimbabwe; Mozambique; Swaziland;
Angola; Zambia; and Malawi, on a 24/7 basis.
Crime Line, the anonymous
tip-off service, has announced
its latest media partnership - with
Pretoria-based radio station,
Lwww.itch.co.za/submissions
Jacaranda 94.2. Crime Line was
launched by Primedia in June
2007, and since then, tip-offs from the public have
led to the arrests of 610 suspects. As part of its first
birthday celebrations last year, Crime Line entered
into a number of associations with prominent media
establishments to create more awareness of the tip-
off service.
Jacaranda 94.2’s Good Morning Angels (GMA)
feature was re-launched on Monday, 19 January,
in the form of a special Good Morning Angels New
Year Edition.
The world of extreme engines,
outrageous cars and daredevil
stunts returns this year, and 5FM was
there to bring listeners the inside track
on all the behind-the-scenes action as
well as crossings from the Coca-Cola
Dome, as the MPH Top Gear Live show raced into
Johannesburg from 29 January to 1 February.
Former Radiosondergrense
(RSG) presenter, Niekie van den
Berg, has been selected as a
candidate for the DA’s National
Assembly list. This was announced by party leader,
Helen Zille.
Good Hope FM broadcast live from
the J&B Met on Saturday, 31
January. The event has become one of
the most glamorous fashion and
horseracing events on South Africa’s
social calendar.
Good Hope FM and Rosebank College Cape Town
launched their annual bursary competition in the
Western Cape from 19 to 30 January. Entrants had to
detail their school’s community involvement, and
motivate why they should receive a full year’s tuition
bursary at Rosebank College Cape Town.
Media
UPDATE
SAMRO (The Southern
African Music Rights
Organisation) protects the
intellectual property of
composers and authors. As the primary
representative of music performing rights in
Southern Africa, SAMRO is part of a strong music
community. In an effort to facilitate the music
community’s conversation in the online space,
SAMRO have launched a strategic social media
marketing strategy. The launch of the new SAMRO
blog is the first part of this plan, and gives the
organisation a platform through which it can
communicate the latest news, announcements and
stories to a broader web audience.
Itch online is currently
accepting submissions for its
third issue, themed around the
dollar sign. Writers, poets,
essayists, filmmakers, visual and
audio artists are invited to speak
to, against, or through this theme
and interpret it in any way. Itch is a creative
submissions magazine, which features a variety of
writing, as well as visual and multimedia work. See
www.itch.co.za/submissions for guidelines on
formats and more. The deadline is 8 February.
A survey by Nielsen
Online has revealed
that Avusa`s online
newspapers continued
to dominate the fastest
growing brands in 2008. According to the survey,
Avusa`s Sunday World and Dispatch were the two
fastest growing online brands by unique browsers
across 2008. The survey also revealed that the local
internet population was dominated by males,
accounting for 58 percent in December 2008,
compared to 55 percent in December 2007.
South African actor, Brendan
Jack has just launched his
podcast, called The Brendan
JACKast. The podcast will
feature various locals and
visitors to our shores, mostly
from the comedy and
entertainment field. Topics are
varied and unpredictable,
including local goings-on; current world events; and
how they impact on South Africa - all discussed by
mostly opinionated and not-very-serious guests.
Computing SA will no longer release a printed
edition. As of January 2009, the publication went
online. This follows the trend of international
publications, which are cutting down on their printed
publications in favour of going digital.
R e a d W r i t e We b h a s
announced that Google
is to shut down a number of
services over the next few
months. These include:
Google Video; Google Catalog; mobile social
network, Dodgeball; and Mashup Editor, as well as
development of Google Notebook - which will still
function online.
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 A Newsclip Media Monitoring Initiative
According to The Naked News’ website, the
South African edition of this popular online news
overview will soon be broadcast from the service’s
headquarters in Canada, and available on the
internet - it is already available in mobile cell phone
format. For more information, visit
Lwww.nakednews.com
www.nakednews.com.
The Academy of Motion Picture Arts and Sciences
(Ampas) has revamped the “Oscars” website.
Now you can find out about all things Academy
Award-related, in preparation of the Oscars award
presentation, which is scheduled for 22 February. For
more information, visit the website at
Lwww.oscars.org
www.oscars.org.
The internet has significantly enhanced the
jobseeker’s job “search-ability”. It has also made
applying for jobs faster and much more convenient.
“An online CV, combined with a proactive search and
application approach, boosts the chances of a
meeting with the right recruiter and, finding the right
job,” says Angelique Robbertse, Job Mail General
Sales Manager.
The US Senate and House
of Representatives have
launched YouTube channels.
Members of the US Congress
will post videos directly from
their Washington offices, as well as clips of floor
speeches and committee hearings, additional
behind-the-scenes footage from Capitol Hill. YouTube
viewers can subscribe to particular channels, post
videos on the site or ask the legislators questions.
The Israeli military has launched a channel on
YouTube where it posts footage of air strikes and
other attacks on Hamas militants in the Gaza Strip.
The channel already boasts over 2 000 subscribers
and hosts 10 black and white videos featuring aerial
footage of Israeli Air Force attacks.
The Mobile Marketing Association (MMA)
announced on 15 December that 2008 has been
its most successful year yet; noting growth in
membership numbers to more than 700 at the year’s
close. ClickLhere
here for the MMA’s 2008 milestones.
On 19 December, Vodacom,
launched gridstar, a mobile
talent contest than can be
entered by anyone with a
cellphone and access to the Grid
- a location-based social
networking service. Monthly gridstar winners can win
cash and the grand prize - a professionally produced
music video.
On Inauguration Day, CNN.com provided special
coverage of the Presidential Inauguration and all
related events in their entirety through a wide variety
of elements, including: live streaming and on-
demand video; photo galleries; audio slideshows;
interactive maps; and in-depth articles. Throughout
the day, the site’s coverage showcased the sights and
sounds from the events captured by CNN reporters
and photographers, as well as various inauguration
attendees.
Media
UPDATE
Against the backdrop of growing workforce
mobility and smartphone sophistication; viruses,
worms and Trojans have gone mobile. Costin Raiu,
Chief Security Expert and head of Kaspersky’s virus
lab for Eastern Europe, the Middle East and Africa;
argues that current trends and the latest malware
samples suggest that it will not be long before the
present steady stream of threats turns into a flood.
South Africa’s top leaders in publishing,
advertising and marketing will convene on 11 and
12 February at The Next Step – Advancing Web
2.0 for Traditional Media. This conference
boasting a line-up of heavyweight local and
international ‘digital gurus’.
The Nelson Mandela Foundation’s 46664
campaign and Vodacom have launched a
nationwide appeal through Vodafone live! to promote
awareness and prevention of HIV/Aids and
compassion for people living with the virus.
Siemens South Africa will later this year honour
journalists reporting on information and
computer technologies through its Siemens Profile
Awards. The company has started receiving entries
for the accolades. “In an increasingly complex and
globalised world, science and its spin-off
technologies play an important role in the daily lives
of people across the planet. For more information,
visitLwww.itnewsafrica.com
www.itnewsafrica.com.
Kaizer Chiefs has introduced a full set of mobile
services in a move aimed at connecting with its
14-millions fans. The mobile portal is packed with
editorial content and news, as well as match
schedules, results, statistics, player profiles, quizzes
and fun downloads.
The 2009 Tabbies call for
entries is now available at the
www.tabpi.org),
TABPI website (Lwww.tabpi.org
allowing all business-to- business
publications Editors, Publishers and
Art Directors the opportunity to have
their best work recognised. The Tabbies, the editorial
and design awards programme run by Trade,
Association and Business Publications International
(TABPI), is again partnering with the U.S.’s American
Society of Business Publication Editors (ASBPE); New
Zealand’s Magazine Publishers Association (MPA);
South Africa’s SAFREA; Australia’s Society of Editors
NSW; and the Magazine Publishers Association of
South Africa (MPASA).
The search is on for the 34th Sanlam Financial
Journalist of the Year. The competition is open
to all financial journalists and freelancers for South
African media groups. The closing date for entries
was 31 January.
CNN International and
MultiChoice this month
officially launched the CNN
MultiChoice African
Journalist 2009 Awards. The
winners of these prestigious
annual Awards will be announced
at a gala ceremony to be held in Durban in July.
5
 A Newsclip Media Monitoring Initiative Media
UPDATE

MEDIA REVISITED
Showbiz
Showbiz is a local monthly
Promotions & Events Manager
entertainment magazine that hit
Promotions &
shelves in March 2008. The title
Events Manager,
offers an in-depth behind-thescenes
published by IHS SA,
look at the entertainment industry,
is distributed to a
with a particular focus on films and
cross-section of businesses throughout southern
music. It features profiles,
Africa. Its circulation includes the entire Business
interviews and tips from key
Blue-Book of South Africa mailing list, which means it
members of both the local and
reaches the country’s top decision-makers. A proven
international entertainment industry. The magazine
business source, the Business Blue-Book of South
is sold at CNA and Exclusive Books, and retails for
Africa is distributed to the who’s who of southern
R20. It has a print run of 15 000. For more
African business. Furthermore, Promotions & Events
information, contact publisher Zethu Jafta on
Manager’s association with Introye guarantees an
Lzethujaftaproductions@gmail.co m or
om
unparalleled circulation database. Introye, a large
Zethu.jafta@yahoo.com.
Lzethu.jafta@yahoo.com
prominent corporate information bureau, renowned
for its database management, provides well-targeted
SUSTAIN (monitored)
markets; superior sorting criteria; and accurate data.
In November each year, Brooke Pattrick
For more information, contact Pamela Hunter on
Publications produces the SUSTAIN yearbook - a
pamela.hunter@ihs.co.za.
Lpamela.hunter@ihs.co.za showcase of sustainable development projects in the
fields of mining; quarrying; energy; civil
Awards (monitored)
engineering; building; architecture; water;
Awards is an annual consumer read, published by
urban/environmental planning; and facilities
the South African Institute of Architects. Focused on
management. The publication provides industry
local industry exhibitions, events and awards; the A5
leaders with insight into the achievement of business
publication retails for R230. For more information,
efficiencies so as to increase profitability, while
contact the Institute on 011 782 1315.
safeguarding social and environmental interests.
Extensively researched articles illustrate how
3D Paper Magic
resources such as water and energy can be used
3D Paper Magic is a monthly consumer title
more efficiently, pollution minimised, and recycled
published by SCD Creations. It is edited by Sue Musto
materials used for building projects. For more
and retails for R195. For more information, contact
information, contact the Publishing Director at
012 654 5996. Lggarner@brookepattrick.co.za
Ggarner@brookepattrick.co.za.

For a fresh perspective on the

Media Industry,
Lvisit the new Media Update website!

lwww.mediaupdate.co.za
6
A Newsclip Media Monitoring Initiative
NEW ON THE SHELF
Ditsem Vrystaat
Anulus Marketing, the
Bloemfontein-based
publishers of the Free State Business Bulletin, a
monthly newspaper for business and development in
the Free State for the past 14 years, published the
first edition of a new Afrikaans newspaper called
Ditsem Vrystaat in December 2008. In tabloid format
and full colour throughout, Ditsem Vrystaat appears
monthly and retails for R5 in Bloemfontein, Welkom
and 24 towns in the Free State at various
supermarkets, café’s and selling points. Aiming to
promote the interests of the white Afrikaans-
speaking community in a balanced way, Ditsem
Vrystaat covers topics such as politics; business; the
economy; education; arts; culture; religion and
sport. One can also read the current edition of the
publication in digital format on the Ditsem Vrystaat
www.ditsem.net. While focussing
website, at Lwww.ditsem.net
primarily on the Free State province, Ditsem Vrystaat
also carries national and international news, thus
keeping the South African diaspora abroad in its
sight. Ditsem Vrystaat also issues a twice-weekly
electronic newsletter, DitsemBlits. For more
information call 051 430 5444, or visit
www.ditsem.net.
lwww.ditsem.net
NEW ON AIR
Monate Feela
A different kind of programme is being broadcast
every week on 15 community radio stations. It’s
upbeat, edgy and positive. Titled Monate Feela –
which means feeling good – the programme gives
around 3.5-million community radio listeners
information and content to make them feel good
about themselves and about South Africa. It features
only local music, and messages from South African
sport and entertainment celebrities and heroes. The
stations love their new programme - some of them
have even attributed recent increased listener
numbers to Monate Feela. The programme is
produced by PEP and is part of the retailer’s intent to
get right into the heart of South African communities
in a relevant way, and give them something that they
want. PEP’s marketing director, Marcus Banga, says
that there’s too much negative news spread by South
African media. “The fact that community radio
stations and their listeners are responding so well to
the Monate Feela show indicates that South Africans
are hungry for some good news, they want to move
away from the doom and gloom and actually
celebrate what is good about our country. PEP seeks
to make everyone look and feel good, and we believe
through the positive, professional, entertaining and
engaging nature of Monate Feela Radio, we can meet
the needs of our customers and fulfil our promise to
them.” The show rewards its listeners too - with at
least two product and cash prizes per station every
week. “This is part of our long term investment in
community radio”, adds Banga. “After the first
successful three months’ pilot, the show will now be
extended throughout the country to more community
radio stations. The plan... is to broadcast...transmit
the show live by satellite to each station, as well as to
give specific and tailored training and development
for station personnel so that their own programming
and station management may be uplifted.”
Media
UPDATE
Getaway to Africa
Already acknowledged
as an award-winning travel
magazine and website, the
Getaway brand moves to
the small screen this
month when the TV series
Getaway to Africa launches on M-Net on 29 January.
The 13-part series will look at affordable travel in
southern Africa, taking in the people and cultures of
South Africa and its neighbouring countries as it
explores the game parks, forests, deserts, mountain
retreats and beaches of southern Africa in an
entertaining and informative account of travel on the
sub-continent. “We are recognised as an authority on
travel in Africa, so a TV series was a natural addition
to our mix,” commented Publisher, Jacqueline
Lahoud. Recognising the broad local and
international appeal of southern Africa as a travel
destination, particularly ahead of the 2010 World
Soccer Cup, the series was filmed in High Definition to
enhance its marketability to overseas channels, said
Jacqueline, who added that Getaway would look at
selling the series under licence in Europe and the
USA. Getaway teamed up with Cooked in Africa Films
- producers of the popular series of that name, which
flighted on BBC Food - to produce Getaway to Africa.
That show’s engaging and quirky presenter, Justin
Bonello, will be the face of the travel series. Closing
the loop on its multi-platform exposure, Getaway
magazine will highlight background information on
the shoots and environmental concerns that arose in
keeping with Getaway’s strong green focus, while the
website will feature behind-the-scenes footage;
bloopers; additional photos and blogs. Getaway to
Africa is sponsored by Tiger Wheel & Tyre, Schick and
Energizer. It flights on M-Net’s channel 101 on
Thursdays at 17:00 with repeats on Tuesdays at
10:00, and M-Net HD channel 170 on Mondays at
19:00, with repeats on Thursdays at 17:00.
PUBLICATIONS IN THE PIPELINE
JUIG!
The publisher of JOY!
Magazine, South Africa’s
largest selling mainstream
Christian magazine, has
decided to launch an
Afrikaans edition during April
2009, called JUIG! The
growing interest in
Christianity and related
activities that is developing
among South Africans, and
the large percentage of
Afrikaans-speaking people
of all race groups who are Christians, highlights the
potential for a new Afrikaans Christian family
magazine that will cover important aspects of its
readers’ spiritual needs and wants. JUIG! will go on
sale on 27 April at a cover price of R24.95, and will
initially be published bi-monthly. It aims to have a
circulation of 22 000 to 25 000 counter sales, and
3 000 subscribers. JUIG! will offer all Afrikaans
church members a special ”Founder Subscriber
Offer”. The Dutch Reformed Church alone has over
1.1-million members. For more information, contact
Pieter Joubert on 021 852 4061 or email
Lpieterj@juig.co.za
pieterj@juig.co.za.
7
A Newsclip Media Monitoring Initiative
ViaMobile – News on the go
Newsclip Media Monitoring is excited to announce the
launch of an innovative new division - ViaMobile - to
keep clients in the know when they’re on the go.
“Now, you can have all the news you want delivered
promptly to your cellphone, Blackberry or computer
as it happens, wherever you are”, explains Newsclip
MD, Simon Dabbs.
“ViaMobile offers an information subscription service.
This makes use of keyword-based filtering, which
provides clients with instant SMS access to the latest
news directly from various sources, as well as a
selection of print, broadcast and online media and
information received from our News Reviews network
of journalists”, says Dabbs. This means that clients
are able to receive news that is distinctively relevant,
and will have access to breaking news from multiple
sources. Once subscribed to ViaMobile, users are able
to make use of the Loopback feature – a news-on-
demand service. This allows clients to search for
specific terms within Newsclip’s existing News
Reviews database, which summarises each day’s
breaking news stories for easy reading.
ViaMobile is Newsclip’s publishing company, which
provides quality content sourced from its daily in-
house publishing and monitoring divisions. It’s
cutting-edge industry news on the go! For more
information, please contact Newsclip’s Marketing
Department on 011 288 6600 and ask for Debbi, or
email us onLmarketing@newsclip.co.za
marketing@newsclip.co.za.
PEOPLE ON THE MOVE
The new year brings with it a fresh direction for
the Citizen’s popular weekly biking supplement,
CitiBike, by introducing a new Editor, Ian Els, as well
as a new partnership with Magnetic North Publishing.
Els has nearly a decade’s worth of experience in the
motoring and biking industry. He has consulted motor
manufacturers on the PR side of things for many
years, and has for the last year-and-a-half edited
magazines within the New Media Publishing group,
including Dunhill; Privé; and Mercedes- Benz
Transport. Prior to that, he worked as Editor of
Topbike for four years, and Features Editor of Topcar
for three years.
Naomi Larkin is the new Editor of House and
Leisure magazine. In February 2009, Larkin will
take over from Lianne Burton, who will be pursuing
various creative projects. New Zealand-born Larkin
brings with her over 19 years’ experience in the
media industry. “We are really excited to have Naomi
on board at this time, as House and Leisure has just
begun a fresh repositioning,” says Julia Raphaely,
Managing Director of Associated Magazines. “Naomi’s
experience in the style, decor and lifestyle industries
will prove invaluable as House and Leisure embarks
on a journey to position itself as the authority on
‘Stylish SA at Home and Play’.”
Media
UPDATE
General Manager: Strategic Marketing and
Communications within Content Enterprises at
the SABC, Peter Kwele, has been appointed as the
new head of the SABC 2010 project unit. The
announcement was made by the Group Executive:
SABC Content Enterprises on Wednesday, 14
January. “Having worked with Mr Kwele for the past
18 months, I am confident that he is the right man for
the job. SABC’s delivery of the 2010 FIFA World Cup is
of critical importance, and I am positive that his
experience within the corporation, as well as his
strategic approach, will ensure that the SABC fulfills
its mandate with regards to the World Cup,” said
Mvuzo Mbebe, Group Executive: SABC Content
Enterprises.
Associated Magazines has appointed Andreline
van Tonder as Associate Publisher for all titles in
the group, including Cosmopolitan; Marie Claire;
House and Leisure; and O, The Oprah Magazine. van
Tonder will rejoin the company in February, having
spent over two years as Brand Manager for Creative
Living Magazines at Media24. Van Tonder previously
worked at Associated Magazines as Circulation and
Marketing Manager.
Dow Jones & Company, a News Corporation
company has announced that Kevin Noblet,
former Editor at the Associated Press, will join the
Dow Jones Newswires editorial team as Deputy
Managing Editor for Wealth Management. Mr. Noblet
will start in his new role on 1 February, and will focus
on guiding coverage in the personal finance and
wealth management group.
Tyrone August, Editor of the Cape Times, resigned
on 15 December.
Bona Magazine has appointed Sbu Mpungose as
Editor.
Get It has appointed Dominique Speirs as
National Advertising Director.
Anytime Magazine has appointed Denise Lloyd as
Editor; Thavi Padiyachee as CEO; Brandon van
Rensburg as Designer; Anel du Toit to cover events;
and Geniene Preston as Creative Director.
Clinton van der Berg was appointed as
SuperSport’s Communications Manager.
Karen Meiring has been appointed as the new
Head of KykNET.
CNBC Africa has appointed Amanda Bouwer as
Sales Manager for its Cape Town office, and
Quinton Scholes as National Sales Manager, based at
CNBC Africa’s Johannesburg head office.
Thobeka Buswana has been appointed as Station
Manager of Trufm.
Anthony Duke, Station Manager at Good Hope
FM, resigned with effect 31 December 2008.
Rian van Heerden will rejoin OFM as an afternoon
presenter.
8
 A Newsclip Media Monitoring Initiative Media
UPDATE

EDITOR’S CLIP - 29 January

The dust has now settled after the historic

inauguration of America’s first African-American
president, Barack Obama. Now, the serious work
starts – economic, political and social issues need to
be addressed. In the lead-up to the elections, and
indeed during and surrounding the inauguration
events, social media and media in general played a Last week, the day after Obama’s inauguration, my
crucial part. In November, before all the serious colleague Leigh Andrews wrote a blog focusing on the
d e v e l o p m e n t s t o o k p l a c e , ‘morning after’ effect of the event. The blog can be
Lsearchmarketinggurus.com
searchmarketinggurus.com said, “Barack Obama is viewedLhere
here.
the first Social Media President in history.”

He’s the first one to understand and harness the

power of sharing and communicating through social
media platforms to not only get out his message, but
to energise a group of Americans into action. Of
course it wasn’t Barack alone - it was his campaign
team that focused on and realised the power and
reach that different web technologies could bring
them. It wasn’t just one social media site used either.
It was a case of everything working together,
complementing each other, and promoting the same
singular message of the ‘change’ that could take
place if people on these sites helped elect Barack
Obama as President of the United States of America.
The Obama inauguration was everywhere. All the
groups that were set up to support Obama and his
presidential campaign pulled their weight and
achieved history, in terms of garnering support from
the youth and the digitally savvy ‘next generation’.
His top groups were on Facebook; LinkedIn;
YouTube; Flicker; Twitter; Myspace; and many
others. His official Facebook group, excluding the
other groups individuals set up to support him, ran up
close to nearly four-million members, and some 500
000 wall posts. His ‘connections’ on LinkedIn and his
image views on Flicker run into unfathomable figures
when it comes to social networking presence. He is,
inarguably, the first Social Media President.

9
 Media
UPDATE
A Newsclip Media Monitoring Initiative

Now, will this be replicated in South Africa over the

next couple of months? We have already seen the
emergence of some social media aspects, such as
Facebook groups for the Democratic Alliance and
Helen Zille posting her video clips on YouTube... while
the other political parties seem to have, well, not come
to the party. Several DA Facebook groups have popped
up, with the official group having some
11 000 members. The ANC launched a new website to
entice voters and share its party manifesto, as well as
recent videos; discussion forums; SMS updates; email
updates; and some serious issues as well. Not bad
going. COPE also seems to have asserted its social
media presence with a very comprehensive Wikipedia
page, which sums the party’s manifesto up well.
However, its Facebook group has only 160 members
(as of 21 January), which is not all that positive. I am
not convinced we will hit the figures we saw in
America, proportionally measured of course- but we
are moving in the right direction. We are seeing
examples of South African political parties that are
following in the digital media direction, and attempting
to captivate the minds of a new generation of voters.
That was, after all, a large contributor to Obama’s
landslide win.

10
A Newsclip Media Monitoring Initiative Media
UPDATE

EDITOR’S CLIP - 22 January There is no doubt that the opportunities of mobile

Social media advertising and online advertising is
likely to take centre-stage in 2009, as companies and
ad agencies look for new ways to improve the level of
engagement with consumers. The end goal of any
advertising campaign is to reach the highest number
of people within their audience profile, and thereby
generate positive feedback and action. Many people
are now talking about the value of advertising online
and specifically with social networking sites, like
Facebook. In reality, this is a double-edged sword, as
social networking sites have the ability to customise
the placement of specific ads so as to display on
pages relevant to individual profiles; but this also
lacks the reach and frequency that traditional media
can offer. It also puts a great deal of pressure on
creatives, as advertising needs to be increasingly
more attractive to ensure people pay attention to it,
and that it stands out from the massive thud-factor
that is currently seen in the media space – both in
new and traditional media.
It is also folly to see new media and advertising
through this medium as the holy grail. It is not. In
reality, it is another medium that has become more
attractive to advertise on, but not a replacement for
traditional advertising. We have a very nice situation
developing here, whereby advertisers are spoilt for
choice in terms of the media that is available to
convey their clients’ messages – each with their own
pros and cons. Selecting the right media mix will also
afford companies greater exposure in the markets
that are most relevant to them.
advertising, as a method of segmenting the market,
are increasing. Various studies have been conducted
overseas that estimate the future value of mobile
advertising at different levels. Emarketer forecasts
that worldwide mobile marketing and advertising will
reach $19 billion by 2012; the Mobile Entertainment
Forum (MEF) expects the U.S. market for ad-funded
mobile entertainment will grow to $336.35 million by
2013; ABI Research reckons the global mobile
marketing industry was worth $1.8 billion in 2007,
and is expected to grow to $24 billion by 2013. There
are, of course, many other figures and statistics that
show the expected value of mobile advertising, and
while they are all slightly different, they all display
huge increases.
Next week we will
look back at the
O b a m a
inauguration and
the road that has
to the first ‘social
media president’
being elected to
the White House.
It is of course
also highly
relevant locally
as we head
towards our own elections in a few months time, and
whether we can expect to see any digital
developments on that front.

Mobile marketing and advertising on

cellular phones is also picking up
pace, albeit slower than in some
other global markets. Some
examples of such advertising caught
my attention of CNNMobile.com,
when I was subscribing to news
alerts ahead of the Obama
inauguration earlier this week.
Firstly, there was a small banner
advertising another of CNN’s
products, followed by an ad for a
prominent retailer. Some of the
obstacles that have been
encountered so far, are no doubt
linked to the technical and business issues that
companies are grappling with at present. The market
is clearly poised for significant growth, but only if all
the relevant parties, specifically advertisers and
publishers, can get on board.

Consumers are becoming increasingly empowered -

the advance of so-called digital natives. These are
individuals who have grown up with the internet –
and the applications designed to give consumers
more of a say in how they connect and access the
web. These changes and developments have
transformed publishing and advertising over the past
five years. Many mobile media analysts have argued
that mobile is the way to connect with the next billion
and the growing middle-class of the world. In several
editorial columns in Media Update and totallyMAd last
year, we highlighted that in many African countries,
mobile is the first interactive screen.
11
A Newsclip Media Monitoring Initiative Media
UPDATE

EDITOR’S CLIP - 15 January For more media news,

watch out for our
As we welcome you back to 2009, with anticipation of vodcasts, which are
a strong, but difficult year ahead, we are reminded of loaded each Friday onto
the exciting challenges that are ahead. The industry the Media Update
is going through a tough time, along with the global w e b s i t e , a t
and local economy - we saw several high profile lwww.mediaupdate.co.za
www.mediaupdate.co.za.
retrenchments towards the end of 2008, as media
houses looked at cost-cutting and streamlining; we Please keep in touch by sending us your
saw publications close down and the circulation of news and views for editorial consideration
some cut back. in the newsletter and on the website, to
Lupdates@newsclip.co.za
updates@newsclip.co.za.
We also witnessed the births of several new
magazines, as well as the increase in the use of From all of us here at Newsclip and the Updates team
digital technologies within existing publications. It of Pat, Leigh and Bronwyn, allow me to take this
was also a record year in terms of the number of opportunity to wish all of you a prosperous and
entries into the annual MPASA PICA Awards - over successful 2009.
500. This will hopefully be a predictor of things to
come, as publications raise the bar and lead the
industry through innovation, commitment and,
above all, passion. 2009 also sees the MPASA
Conference scheduled for either October or
November, bringing publishers together to address
these and other industry challenges. 2009 is also
going to be an interesting year for digital terrestrial
television and the conversion process South Africa is
undergoing in the road to becoming a fully digital
broadcaster. As the process has already started,
June is a milestone in the developments, as a date by
which consumers will be able to start benefiting from
the changes. At this stage, it is still in trial phase.

While there is little doubting that irrespective of

interest rate cuts this year, 2009 is going to be an
economically challenging and socio-politically
charged year. The elections are taking place in only a
few months’ time, and the media is already in full
swing for that momentous event. Newsclip will of
course be monitoring the media output of the
GET TO KNOW THE TEAM
elections and will report back on that through the
media, as well as in Media Update. We will be looking
at media exposure, reporting volumes, values, and EDITOR Daniel Munslow
much more. DEPUTY EDITOR Pat McClelland
EDITORIAL ASSISTANT Leigh Andrews
Speaking of Newsclip, we are also in for an exciting EDITORIAL ASSISTANT Bronwyn Raitt
year. The company has launched its new ViaMobile
Publishing system, whereby clients are able to
receive SMS alerts of articles that have appeared in Media Update is published by Newsclip.
the top financial press within minutes; as well as
news items that are obtained by our network of Daniel is a member of the MPASA PICA Awards
journalists. In a nutshell, we publish news extracts, Committee.
media content, current affairs news, and media and
marketing summaries. The mobile solution GET IN TOUCH
Want to make a contribution? Want to share your opinions
accommodates users’ hectic lifestyles by informing
and stories about the media industry? We want to hear
them of the latest news anytime, anywhere. Clients from you.
have a choice of on-demand or instant messaging
and will receive alerts to news as things happen and You can email us at updates@newsclip.co.za or call
watch events unfold. We have also expanded the us on (011) 288-6600.
Target Media offering, making it the definitive media
database, with access to no less than 1 900 print WE’RE ONLINE...
media, including publication sections; as well as Media Update -Wwww.mediaupdate.co.za
broadcast and online listings. This is impressive Publicity Update -Wwww.publicityupdate.co.za
when one considers the vast amount of ‘untapped’ TotallyMAd - Wwww.totallymad.co.za
media that is available in South Africa, especially in Data is provided for information purposes only. Newsclip shall not be responsible for any
the business-to-business and emerging customer direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
magazine sectors. So, here’s to an exciting year, Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
filled with developments, challenges, and micro- and
macro-economic influences that will change the face MEDIA UPDATE IS A
of the industry forever. NEWSCLIP MEDIA MONITORING INITIATIVE
12