Documentos de Académico
Documentos de Profesional
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Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
#1 CARBONATED
WATER, HIGH #1 FRUCTOSE CARBONATED CORN SYRUP WATER, HIGH AND/OR FRUCTOSE CORN SYRUP SUCROSE, AND/OR CITRIC ACID, SUCROSE, NATURAL CITRIC ACID, FLAVORS, NATURAL FLAVORS, SODIUM SODIUM CITRATE, CITRATE, SODIUNM SODIUM BENZOATE BENZOATE
#1
#3 CARBONATED
CARMEL CARBONATED COLOR, WATER, CARMEL ASPARTAME, COLOR, PHOSPHORIC ASPARTAME, ACID, PHOSPHORIC ACID, POTASSIUM POTASSIUM BENZOATE, BENZOATE, NATURAL NATURAL FLAVORS, FLAVORS, CITRIC ACID, CITRIC ACID, CAFFEINE CAFFINE WATER, #3
#3
#2 #2 CARBONATED WATER, HIGH #2 FRUCTOSE CARBONATED WATER, HIGH CORN SYRUP FRUCTOSE CARMEL CORN SYRUP COLOR, CARMEL COLOR, PHOSPHORIC PHOSPHORIC ACID, ACID, NATURAL NATURAL FLAVORS, FLAVORS, CAFFEINE CAFFINE
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Previously
Premium + 35% SSA-2 + 27.4 lb/sk Hi-Dense + 5.4 lb/sk FDP-C665 + 0.8 % Halad 413 + 0.4 % Halad 344 + 0.5 % CFR-3 + 1.2 % HR12 + 6.8 gal/sk water + 1.54 ft3/sk + 18.2 lb/gal
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Historically
Today
65% Cement 35% Poz 6% Gel
Halliburton Light Cement 7.7 gal/sk water 1.54 ft3/sk 13.6 lb/gal 0.3 % HR-5
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Today
Today
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Aditivos
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Coke
Diet
MidCon III.
Local names often have no meaning Can be confusing When customers move EconoCem
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Customer Benefits
Environmentally friendly Economic solution High temperature Increased elasticity
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Suffix
+ + + +
= = =
Unique Name
[Benefit and Family] Diet Coke
Elasti
[Elastic]
Cem
[Non-foamed slurry]
ElastiCem
[Elastic non-foam slurry]
Therma
[High Temperature]
Seal
[Foamed slurry]
ThermaSeal
[High temp foamed slurry]
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Cem
Non-Foam Solutions Suffix Designation:
Seal
Foam Solutions Suffix Designation:
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Summary
Issues
Systems vs recipes Correct product names
Benefits
Simple Deliver solutions
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.
Confidential Internal Halliburton Use Only. 2007 Halliburton. All Rights Reserved.