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Module I: Introduction & Basic Concepts Introduction and Course Overview, Concept of Strategy and Strategic management, Nature

of International Strategic Management, Evolution of Strategic Management Strategic Management Process- strategic choices, strategy into action, Levels of Strategy Module II: Role of environment on strategy Value chain analysis External environment Macro & Micro environment Opportunities & threats Global business environment Internal Environment Strengths & weaknesses strategic gaps Present strategies, Capabilities & Core Competencies. Module III: Vision, Mission, Business Definition, Goals and Objectives of Global Companies Module IV: Evolution of Global Corporation Why do firms Internationalize /Globalize, Phases of Global strategy, Global Strategic Planning/ Management, Problems in IS Planning, Corporate Social Responsibility as strategy Module V: Global Strategic Analysis- Building strategic alternatives & choices Porters 5 Force Model, ETOP & SAP Profile, SWOT/TOWS Matrix, BCG, GE Nine Cell Matrix

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