TRAINING REPORT ON Consumer Behavior Of Genset users

Perfect Generators technology (P)Ltd

DELHI

Submitted To:
Submitted By:

DECLARATION

This project has been undertaken as a Internship trainee, after the completion of the second semester under the guidance of PROF S.K MITRA. Further I would like to declare that this project is our original work and has been prepared solely for academic purpose. This project has not been presented in any seminar or submitted elsewhere for the award of any degree or diploma.

Countersigned by

(Project guide) S.K.Mitra

ACKNOWLEDGEMENT
Behind every study there stands myriad of people whose help and contribution make it successful. It has been a remarkable experience of satisfaction and pleasure for me to work out my project under the supervision of the Mis.Swati Rastogi & PROF. Seema Mishra valuable guidance and co-operation during the project work. I had also benefited from discussions and would also take the opportunity to thank the persons of the company for their valuable support and assistance whenever and wherever needed. A cordial and encouraging environment made it very easier for me to complete the project. So this acknowledgement is a humble attempt to earnestly thank him and all those who were directly or indirectly involved in preparation of this project. I am really thankful to him for his

PREFACE
Internship training is a part of MBA curriculum, which a student has to undertake after the completion of II nd semester .Industrial Training during studies helps the students to expose themselves to the industrial environment, which cannot be simulated in the classroom. It helps students to make them aware of the rapid developments being made in the industry, as the needs of the industry are changing due to rapid change in technology, management practices, competitive quality & productivity etc. On job training has helped us to appreciate the theoretical knowledge gained by us in the class room. It has taught us the importance of teamwork, punctuality & the sense of responsibility. It has helped m to understand the psychology of the workers, their habits, attitude & their approach to the problems Apart from that it has given us good exposure to the current technological developments relevant to our subject of studies. This project is based on Preparation for Consumer Behavior. Eventually, it will discuss the sources from where the information has been gathered.

CONTENT
Introduction about myself Purpose of summer training and report Syllabus requirements Mahindra & Mahindra Introduction Corporate overview About company Key sectors Key product Profile,vice chairman & managing director Board of directors Mahindra Powerol Introduction chairman profile Mahindra powerol products Mission/Vission OEMs Perfect Generators Technology Introduction Board of directors Organisation structure Mission/Values Products Services Clientele Capabilities News / Events Statement of Objective Marketing Mix
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Research Methodology Research Design Corporate Mapping Graph of Corporate Mapping Remarks Methodology Conclusion Our Experience Achivement Bibliography Appendix Questionnaire

INTRODUCTION ABOUT US
We are Meera Singh , Saurabh Singh, Anurag Arya, Himanshu Awasthi student of MBA III SEM from International institute of Business Studies , Noida .

We are studying MBA with specialization Major Minor Marketing Marketing

After our MBA we want to join a reputed company so that we can serve the organisation according to our theoretical as well as our practical knowledge which we will get during Internship training .

PURPOSE OF SUMMER TRAINING AND REPORT

Winter training is the best way by which we can earn the practical of what we have learnt theoretical .Basically when we join MBA , initially we not aware about professional qualities .but during MBA studies , we learn and come on the track of professionalism. The experience gained in the winter training is fruitful in the future . After one yearof specialization study in any particular field in this MBA program we will get more knowledge and we are ready to set up our self in this competitive corporate sector. The main purpose of summer training is Enhancing the knowledge Introduction for business environment Developing personalities Enhancing the skills of professionalism Tackling the problem Behaving in the organisation Interaction with others To checks the practicability of the theory

PURPOSE OF MAKING REPORT

All the informations are summarized in the proper format. Learning the skills of report making Getting through knowledge of the organization Getting the practical knowledge of the theoretical aspect

DURATION OF SUMMER TRANING

02 Dec 2010 to 29 Jan 2011

MAHINDRA & MAHINDRA

CORPORATE PROFILE

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INTRODUCTION
Mahindra & Mahindra Limited

Type Industry Founded

: : :

Public (BSE: 500520) Automotive Farm Equipment 1945 Mumbai, Maharashtra, India Keshub Mahindra, Chairman; Anand Mahindra, Vice Chairman

Headquarters : Key people :

Revenue Net income .Employees Parent Website

: : : : :

31,957.83 crore (US$7.09 billion) (2010). 2,871.49 crore (US$637.47 million)(2010) 16,000+ Mahindra Group Mahindra.com

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ABOUT COMPANY
Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra Group based in Mumbai. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. After India gained independence and Pakistan was formed; Malik Ghulam Mohammed moved to Pakistan where he became the nation's first finance minister. Now, with the Mahindra brothers as the whole sole of the company, its name was changed to Mahindra & Mahindra in 1948.
Mahindra & Mohammed was originally incorporated in 1945 by KC Mahindra and Ghulam Mohammad in Ludhiana, Punjab as a manufacturer under license of the famous Willys Jeep. Following the Partition of India in 1947, Malik Ghulam Muhammad left the company and emigrated to Pakistan, becoming the first finance minister of the new state. In 1948, KC Mahindra changed the name to Mahindra & Mahindra, and building on his expertise in the steel industrybegan trading steel with UK suppliers. By 1956, the company was listed on the Bombay Stock Exchange, and by 1969 the company had entered the world market as an exporter of utility vehicles and spare parts. Due to the restrictions of the Licence Raj, Mahindra & Mahindra like many Indian companies was forced to expand into other businesses, creating a tractor division in 1982 and a tech division (now Tech Mahindra) in 1986. It has continued to diversify its operations ever since through both joint ventures and greenfield investments. The US-based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. As of 2007 it was also ranked one of Indias 40 largest companies.

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CHAIRMAN PROFILE

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Limited, is a B.Sc. graduate from Wharton, University of Pennsylvania, USA. After joining the Company in 1947, he became the Chairman in 1963. For over five decades, his continuous involvement has enabled the Mahindra Group to reach where it is today. He is a well-known philanthropist who redefined corporate governance by effectively channelising funds into the social sector. He has contributed immensely to the cause of building ethical corporations in India and is currently part of numerous prestigious organisations and committees. He was also appointed by the Government of India to serve on a number of Committees including the Sachar Commission on Company Law & MRTP, Central Advisory Council of Industries etc. Today, he is an icon, an inspiring business leader and a distinguished corporate citizen that everyone looks up to. Mr. Keshub Mahindra is on the Board of Directors of the following organisations: Chairman of Mahindra Ugine Steel Co. Limited Chairman of the Board of Governors of Mahindra United World College of India Vice-Chairman of Housing Development Finance Corp. Ltd. Chairman of Kema Services (International) Private Ltd. 13

Chairman, Tech Mahindra Foundation Chairman, Mahindra Holdings LImited Director in Bombay Burmah Trading Corporation Limited, The Bombay Dyeing & Manufacturing Co. Limited, United World Colleges (International), Ltd., UK., and Indian Institute for Human Settlements.

He is a member of the following organisations & committees: Prime Minister's Council on Trade & Industry, New Delhi Apex Advisory Council ASSOCHAM Founder Member - Indo-Hellenic Friendship League Founder Member of Governing Council, Integrated Research & Action for Development (IRADe) New Delhi

President of the Governing Council - University of Pennsylvania Institute for the Advanced Study of India, ew Delhi Hon. Fellow - All India Management Association, New Delhi

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THE GROUP HAS A LEADING PRESENCE IN KEY SECTORS

1.FINANCIAL SERVICES : MAHINDRA & MAHINDRA Financial Services Ltd. MAHINDRA Insurance Brokers Ltd. MAHINDRA Rural Housing Ltd. 2.TRADE & LOGISTICS:
MAHINDRA Intertrade Ltd. MAHINDRA Steel Service Ltd. MAHINDRA Middle East Electrical Steel Service Centre FZE. MAHINDRA Logistics.

3.COMPONENTS AUTOMOTIVE:
MAHINDRA Forging MAHINDRA Steel Products MAHINDRA Steel Products MAHINDRA Composites

4. POWER SECTOR: MAHINDRA powerol

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5.INFORMATION TECHNOLOGY:
Tech MAHINDRA Bristlecone

6.INFRASTRUCTURE DEVELOPMENT

MAHINDRA Life spaces MAHINDRA Holidays & Resorts India Ltd MAHINDRA World City

With over 62 years of manufacturing experience, the MAHINDRA Group has built a strong base in technology, engineering, marketing and distribution which are key to its evolution as a customer-centric organization. The Group employs over 50,000 people and has several state-of-the-art facilities in India and overseas.

VALUES OF MAHINDRA AND MAHINDRA

Core Values- The Thing That Drives Us

1. Good corporate citizenship 2. Professionalism 3. Customer first 4. Quality focus 5. Dignity of the individual

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KEY SECTORS OF MAHINDRA $ MAHINDRA

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THE COMPANY'S CURRENT BOARD OF DIRECTORS IS AS FOLLOWS:

NAME
1. 2 3. 4. 5. 6. Mr. Keshub Mahindra Mr. Anand G. Mahindra Deepak Shantilal Parekh Nadir Burjorji Godrej M. M. Murugappan Bharat Narotam Doshi : : : : : :

DESIGNATION
Chairman Vice Chairman and Managing Director Director Director Director Executive Director & Group Chief Financial Officer (Group CFO) Executive Director & Secretary Director Director Director Director Nominee of LIC

7. 8. 9. 10. 11. 12.

Arun Kumar Nanda Narayanan Vaghul

Dr. Ashok Sekhar Ganguly : R. K. Kulkarni Anupam Pradip Puri Thomas Mathew T. : : :

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Mahindra Powerol

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INTRODUCTION
Mahindra & Mahindra, launched its Mahindra Powerol brand in the India market in 2001. It now has a strong presence in the power sector and has grow its business to Rs1010 crore in 2009 from its earlier revenue of Rs51 crore in 2005. M & M holds 42% market share in Telecom segment and 21% market share in retail segment. In volume term, it had sold 52,000 DG sets in financial year 2008-09. Besides Telecom, DG sets are also powering customers from a diverse cross-section of industries such as banks, building & construction, public sector units, hospitals, hotels, homes and manufacturing units. Mahindra also launched B100 bio diesel generator sets for the Indian market. Mahindra Powerol engines and diesel generator sets are certified for the stringent noise and exhaust emission norms made mandatory by the Central Pollution Control Board, India. Mahindra & Mahindra Ltd., the tractor and utility vehicle major in India, entered the field of Power Generation in F-02. Today, the engines under the brand name Mahindra Powerol are powering Diesel Generating sets from rating 5kVA to 320 kva. Since F-02, Mahindra Powerol has sold over 100,000 DG Sets & Engines.

Mahindra Powerol has made rapid strides in the Indian genset industry in a very short span of time. Mahindra Powerol DG sets are the first choice of Telecom majors like Airtel, Tata Tele, Vodafone, Nokia, BSNL and MTNL who use the same to support their communication networks across India. Recently, Mahindra Powerol won the prestigious Frost & Sullivan Voice of Customer award for the most preferred Genset Brand in the telecom segment in India.

The award takes various parameters into account, including industry penetration, up-time, trouble free performance, overall satisfaction, likelihood of buying for future requirements and likely referrals to other customers.

Besides Telecom, Mahindra Powerol DG sets are attracting customers from a diverse cross-section of industries. These gensets are very popular in segments like Banks, Building & Construction, Public Sector Units, Hospitals, Hotels, Manufacturing units

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MAHINDRA POWEROL PRODUCTS

ENGINES

There are many reasons for Mahindra being no.1 both in the UV and the tractor markets of India. Probably the most significant is Mahindra's Direct Injection engine technology, which satisfies customers who are as conscious about fuel economy as they are about power. Direct Injection - the no compromise engine technology DI engines by design are much more fuel efficient than IDI engines. The best thing is that they deliver as much on the power front too. We have spent over two decades refining these engines and now have a patented engine technology that is generations ahead in DI technology. The Mahindra engine advantage Wet replaceable liners for extended engine life Easily serviceable and low on maintenance cost Structural cylinder block design to easily withstand heavy duty operations No oil top up required between two services Meets US EPA tier 2 emission norms; soon to be tier 3 & 4 compliant The process that won the Deming Prize At the heart of each Mahindra engine is technology you can count on. In fact everything that goes into making a Mahindra engine is world class. But it's not just us telling you. The Japanese Union of Scientists and Engineers will tell you the same. Our entire process, from manufacturing facilities and technology to sales and service received the highest rating for Total Quality Management and won the Deming Prize - one of the most coveted awards in the world. So when you buy a Mahindra engine you know you have world class technology working for you. FIXED SPEED>1500RPM ,1800RPM. VARIABLE SPEED.>BSIII EMISSIONS , TIER II EMISSIONS. 21

GENSET..>

While power cuts eat into your profits, an inefficient DG set will simply add to your losses. Powered by Powerol engines, Mahindra Powerol DG sets have been designed to ensure you an efficient power supply. This also assures you years of hassle free operations. Generates peace of mind Its recovery time, easily the best in its category, guarantees a seamless switchover to the back-up power. Moreover, its effective governing system controls the voltage fluctuations, thus ensuing complete safety of your equipments. Performance unmatched Its got one of the most preferred engines fitted inside - the Mahindra Powerol engine. Compact and low on vibration, this engine has the smallest footprint as compared to other engines of identical ratings. Making the DG set apt even for roof-mountings. Silence certified Each and every Powerol DG set complies with the most stringent noise and emission norms stipulated by the Central Pollution Control Board of India (CPCB). No Compromise technology Its got other advantages too. Like, its transported through the Mahindra Transport Solutions Group. It is installed and commissioned through a Mahindra authorized dealer. It even comes with an annual maintenance contract. It is most fuel efficient in its class It offers zero-leak engines Manual and AMF control panel options are also available Preferred by all A Powerol DG set can be used in the Telecom, Defence and Railway sectors. It can also be installed at places like petrol pumps, hospitals, super markets, banks and construction sites

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OEMS OF MAHINDRA POWEROL

OEM NAME
Recon Technologies Pvt ltd Joyshree Generators Concorde Perfect Power Pvt. Ltd. Sanjay Diesels G. S. P. POWER SYSTEMS PVT. LTD. Unique Power Solutions Perfect Generator Technologies Pvt. Ltd. Gangadhar Industries Usha International Ltd Rahim Engineering Works Sharda Diesel Pvt. Ltd. Sharda Diesel Pvt. Ltd. Southern Gensets United Genset M/s Shree Diesel Services Shree Diesel Services Rewale Engineering GSP power projects(Retail division Newtech India

CITY & STATE

HYDERABAD, ANDRA PRADESH. Guwahati, Assam. Chandigarh. New delhi , Delhi . New delhi , Delhi. New delhi , Delhi . New delhi , Delhi. Rajkot, Gujrat . Gurgaon, gurgaon. Srinagar, Jammu Kashmir. Rachi, Jharkhand. Bangalore, Karnataka. Malappuram, kerala. Aurangabad, Maharashtra. Mumbai, Maharashtra. pune , Maharashtra. pune, Maharashtra. Bhubaneshwar , Orrisa. Bhubaneshwar, Orissa.

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Tanwar Industries M/S.SAR ENERGY PVT LTD GSP Power Projects

Jaipur , Rajasthan. Coimbatore, Tamil nadu . Kolkata West bangol .

Rajdoot Trading Co.

Ghaziabad,UP.

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PERFECT GENERATORS (P) TECHNOLOGIES LTD.

PERFECT GENERATOR(P) TECHNOLOGY.LTD

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Perfect is a trusted name in the field of power generation. We are expert manufacturers and exporters of world class Silent Diesel Gensets all across the globe. The Company offers Silent Power Generating Sets ranging from 5 KVA to 320 KVA complying to the most stringent CPCB norms. Additionally we offer CNG/PNG Generating Sets ranging from 10 KVA to 50 KVA. We are the Authorized GOEM (Genset Original Equipment Manufacturers & exporters) of Mahindra & Mahindra Ltd. Our range of DG Sets is powered by Mahindra Powerol engines that ensure an efficient power supply anytime and anywhere. As an ISO 9001:2000 certified company, perfection in design & fuel efficiency is guaranteed in all the aspects of power generation. Having a rich expertise of more than two decades in the field of power generation, we are successfully manufacturing and exporting silent DG sets ranging from 5 KVA to 320 KVA. We are proud to be associated with a bank of more than 25,000 happy and loyal customers. The company caters to a wide spectrum of industrial segments including telecommunication, construction & real estate, healthcare, hospitality, retail and many others.

EXPORTS:
Perfect has acquired a position of true global leadership by offering unparalleled quality in products and services to its customers all across the globe. Over the years, the Company has developed excellent relationships with its global clients. Their trust in us has enabled the company to grow in revenue and reputation. Our manufactured low vibration and Zero leakage Gensets are highly appreciated and demanded by our clients all across the globe.

INFRASTRUCTURE:
We own a state-of-the-art infrastructure facility characterized by advanced technology and highly experienced workforce. Our manufacturing unit boasts an integrated facility for designing, assembly, testing and packaging of the products. Our in house independent unit for quality testing and research helps us to offer flawless range of generating sets to our clients globally. Moreover, our spacious and well guarded warehouse enables us to meet the contingency requirements of our clients within a short period of time. We cater to the demand, as and when it arises. Our manufacturing unit mirrors our engineering and technological excellence in production and performance of diesel engines.

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BOARD OF DIRECTORS
Mrs. Asshim Ahuja (owner) Mrs. Jeevan Ahuja

ORGANISATION STRUCTURE

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PERFECT MISSION:
Customer First Sustained Growth and expansion Supportive organizational culture Eco - Friendly power generation

PERFECT VALUES:
P - Passion to Excel E - Excellence in design and manufacture R - Responsive to change F - Focus on needs of our consumers E - Employees are our most important asset C - Customer Centric T - Timeliness and Transparency

PERFECT GENERATORS WORKING SYSTEM

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PRODUCTS OF PERFECT GENERATORS

1) MAHINDRA SILENT DIESEL GEN SETS 2) MAHINDRA ENGINES 3) CNG / PNG GENERATING SETS

1)

MAHINDRA SILENT DIESEL GEN SETS

Powered by Mahindra Powerol engines PERFECT offers you a complete range of Silent Diesel Generating Sets ranging from 5 KVA to 320 KVA for power generation. Designed in compliance with International quality standards, these generating sets are provided with option of AMF (Auto Mains Failure) Panels and are suitable for basement and roof top installation. These DG Sets are widely used and appreciated by our clients all across the globe for their rugged construction, superior performance and exceptionally low maintenance cost. PERFECT in association with MAHINDRA offers Super Silent and Eco Friendly Power Solutions. Mahindra Powerol Gensets are Soundproof, Weatherproof and Environment Friendly. These are compact in design and comply with the most stringent CPCB norms. We have successfully installed these Gensets at diverse applications like: MNC's, Industries, Petrol Pumps & Gas Stations, Hospitals, Banks, Construction Sites, Hotels &Resorts and at many others.

SALIENT FEATURES
"A1 CLASS" Governing. Smallest in size, Lowest in weight. Least vibration. Easy maintenance and repair. Low "Noise Level". Suits "Roof-top installations". Central Pollution Control Board of India (CPCB) approved.

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32

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2)

MAHINDRA ENGINES:

Mahindra Powerol won the prestigious Frost & Sullivan "Voice of Customer" award for the most preferred Genset Brand in the telecom segment. All Mahindra Engines meet the stringent CPCB norms for Noise and Exhaust Emission. More than 1,75,000 Gensets powered with Mahindra Engines are already being used. These engines are manufactured as per IS-10000, BS-5514 at state of art Plants in Kandivli-Mumbai which are ISO 9001-14000 certified & follow the best manufacturing practices like Total Quality Management (TQM). All this ensure a world class quality product for our customers. The engines are assembled in HiTech plant with Poke Yoke system in conditioned, dust and humidity & pollution free environment.

SALIENT FEATURES:

The engines ore fitted with highest quality EPDM hoses with a huge life span. These are leakage free ensuring that there are no ugly spots on the floor where the DG sets are kept. The water pump comes with imported unitized seal, which ensures no leakage from the pump. In case of any fault the entire engine repair/assembly can be completed within two hours at the site. The ceramic coated piston rings ensure no top up of engine oil in between two services. The engines have a high bock up torque with very low/no duration effect. The air filter is three stage - Pre Cleaner + Oil Both + Dry type. This ensures dust free air to the engine even in dusty conditions thereby ensuring longer periods between overhauls. The engine is highly efficient leading to much lesser wear & tear of critical parts.

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3.CNG / PNG GENERATING SETS:

Our exclusive range of gass generators are available from 15 KVA to 50 KVA. Along with being compact and sleek these Generating Sets are available in Manual as well as Automatic mode. Mahindra offers worldclass environment friendly CNG/PNG Generating Set with sound proofing of enclosure done with high quality rock foam. The Enclosure is of modular construction with the provision to assemble and dismantle easily. Doors are fitted with high quality EPDN gaskets to avoid leakage of sound.The silencer provided is very efficient in controlling exhaust noise. The layout of the equipment makes the servicing of the various parts very conveninent. To make the system vibration free, engine and alternator (Single Bearing) are mounted on specially designed anti-vibration pads mounted on base frame. Adequate ventilation is provided to meet air requirement for combustion & heat removal.

SALIENT FEATURES

Eco - Friendly Fuel. Low Vibrations. Low Emissions & low noise. Saves operating cost.

SAFETY FEATURES

Gas leak detector (optional). High water temperature. Low lube oil pressure. Over Speed. Under Speed. Emergency stop push button outside the Enclosure. Control panel is mounted inside Enclosure itself. All parameters are visible from outside. Noise level is 75 dB (A) at distance of 1 mtr. in open environment.

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SERVICES PROVIDED BY PERFECT TECHNOLOGY

GENERATORS

The Company has a strong network of 148 dedicated Service Dealers , who are ready to provide prompt and efficient after - sale service to our esteemed clients. All dealerships have strong infrastructure in terms of Spare Parts Availability, Trained and Efficient Manpower to take care of the needs of our customers and offer you the Best of the Services at Competitive Prices to see the Customer Delight. The Company also provides a comprehensive range of services for its customers. From transportation of the DG sets to unloading to installation & commissioning, all these can be availed at one stop. We also provide Annual and Comprehensive Maintenance Contract services for the convenience of our customers.

SILENT DG SETS - INSTALLATION AND COMMISSIONING:

We offer Gensets Installation and Commissioning solutions for our complete range. The site may vary from a roof top to a basement installation. These services are extensively availed and appreciated by our customers. Our Service engineers are periodically trained at our principal works to update them with the latest developments.

ANNUAL MAINTENANCE CONTRACT (AMC) FOR GENSETS

We are undertaking Annual Maintenance Contract for Mahindra Powerol Gensets ranging from capacity of 5 KVA to 320 KVA.

GENSETS ON HIRE/RENTAL
Whether it's an emergency power requirement or planned projects, Perfect has always been able to delight its customers with its reliable power generating sets and offering custom built power wherever and whenever required. We offer Gensets on hire basis ranging from capacity of 10 KVA to 320 KVA. We take complete care of the temporary power requirements of our clients in an efficient and cost effective manner. Our endeavors facilitate us in offering excellent service in the field of rental power solutions coupled with eminent experience by successfully meeting the demands of almost all sections of the industry. This has enabled us to win the reliance of various reputed clients for the prestigious projects in the face of stiff competition.

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POWER ON WHEELS
\

Diesel Generator sets mounted on the Mahindra pick-up to bring power to outdoor & remotest areas.

EVENT OR CONSTRUCTION RENTAL GENERATORS

We also provide gensets when required for a limited time or for an event or construction site. Perfect towable generators can be rented and simply towed to the job or event site. Easily providing light in a work area, or making a crowded event safer at night.

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PERFECT GENERATORS SERVES

We are associated with a huge client base across the globe. All our activities are directed towards complete satisfaction of our clients and thereby living up to their specific needs. We have established proficiency in our business conducts and are capable of offering powering solutions to each and every segment. Our clients have vested trust and confidence in us which has helped us to built relationship with them based on reliability, innovation and excellence. We have always carefully measured the critical requirements of our clients and have thus designed the DG Sets that efficiently match their diverse needs.

APPLICATION AREAS

Banking Industry Finance & distilleries Hotel & Resorts Health Care & Engineering Petrol Pumps & Gas Stations Airlines & Railways Religious Institutions

Educational Institutes Entertainment & Media Telecommunication Cement Industry IT Industry Construction & Real Estate FMCG

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APPLICATION AREAS

CLIENTELE
Our endeavors have always made constant efforts to keep our customers pleased and contended. We have carved a niche in the global arena for our range of DG Sets through our customer centric approach. Our customer support cell resolves the smallest query of our clients and facilitates perfect functioning of our products. We undertake to deal each issue with utmost promptness and provide reliable solutions. Our clients are offered excellent pre-sales and after sales services through qualified and trained service engineers. PERFECT along with Service Dealers of M&M as a team, provide unmatched service excellence to Mahindra engine users all round the clock. It is so because we want to provide superior value to our customer to have an edge over our competitors. We take pride in serving the leading and the most prestigious clients across the globe. Some of our highly regarded patrons are:

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OUR ESTEEMED CORPORATE CLIENT

VODA FONE BSNL NOKIA AIRTEL RELIANCE HUAWEI IDEA GODREJ RELIGARE SAHARA INDIA PARIWAR MTC GTL LEVIS AIRCEL MAX GROUP MAX NEWYORK LIFE ITC LTD OBC BANK RAYMOND PNB BANK IDBI BANK STATE BANK OF INDIA ICICI BANK AVIVA TATA BHARAT PETROLEUM KOTAK MAHINDRA BANK CITI BANK

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SPECIAL FEATURES OF MAHINDRA DG SETS

1) 2) 3) 4) The only Indian Industrial Engine manufacturer with Deming Award. Engine assembled in Hi- Tech Air conditioned ,dust proof and Humidity controlled assembly plant with Poke Yoke system & computerized controls. Gasket with Nit rile beading makes it Zero Leakage Engine ( Like C & D class cars).

5)

Use of Ceramic coated top if piston ring & plateau honed wet liners ensures no top up between two services. Use of plateau honed wet liners ensures that the engine repair / assembly to be completed with 2 hours on site. Chrome flashing of Valves for increased life. Case hardened valve locks for increasing life. Radiator with built in expansion tank Frequent topping up not required. Deck lifted with two O rings prevent water mixing with Oil. High Quality EPDM hoses. A1 class governing safe guards expensive equipment. First fill of lube oil & coolant. Single window service. Bare engine vibration varying between 2.5 microns to 80 microns Lowest in its category. Two year engine Warranty which includes rubber components also

6)

7) 8) 9) 10) 11) 12) 13) 14) 15) 16)

INSTALLATION OF DG SET
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1. 2. 3. 4. 5. 6. 7.

Bed of suitable size. Positioning of DG set on bed. Change over switch (Manual or AMF). Cabling from DG set control switch to changeover switch. Body Earthling & Neutral Earthling. Lube oil, coolant ,water & Diesel to be filled up. CEIG approval (Chief Electrical Inspector to Government).

INSTALLATION & COMMISIONING

Scope of work Unloading the set at site ,shifting to platform,( dismantling & reassembling if necessary ) Positioning the set at platform Commissioning Battery charging ,First Lube Fill. 1st Diesel filling ( 30lts) including Diesel Transportation cost.

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Applicable for installation in the below prices are for anywhere in India except North East , Kerala, HP, J& K and Law & Order disturbed states and hilly terrain where separate rates are applicable. Sr , no, 1 2 Parameters Transportation from warehouse to site Installation Includes uploading, Shifting & positioning on platform, battery charging ,commissioning.. GBT 1st to 4th floor above 4th floor First Diesel Fill ( 30 Ltrs including its transportation) First Fill of Lubricant Battery Charging Charges At actual

Rs. Rs. Rs.

7000 11000 2500 floor

Rs. Rs. Rs.

2500/2000/1000/-

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WARRANTY POLICY
Mahindra Engine 2 years or 2500 hours whichever is earlier from date of commissioning. Warranty includes rubber component also. Alternator 1 year from date of commissioning. Control panel 1 year from date of commissioning. Battery 1 year from date of commissioning. the

FREE SERVICE POLICY

1. Installation. 2. 1st free service on 250 hours or 3 months whichever is earlier. 3. 2nd free service on 500 hours or 6 months whichever is earlier. 4. 3rd paid service on 750 hours. 5. 4th paid service on 1000 hours. 6. 5th paid service on 12500 hours. 7. 6th paid service on 1500 hours. 8. 7th paid service on 1750 hours. 9. 8th paid service on 2000 hours. 10. 9th paid service on 2250 hours. 11. 10th paid service on 2500 hours.

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FINANCE FOR DG SET PURCHASE

Finance company tie-up has been done with M/s.ICICI Bank Ltd. SCHEME DETAILS 1. Finance available for DG sets up to 125 KVA. 2. DG set finance processed by construction equipment finance division or professional equipment finance division. 3. Loan period of 12 months to 36 months. 4. Rate of interest:7-8 % PA flat on loan amount.

DOCUMENT REQUIRED:
1. Income Validation: Copy of IT returns filled. P & L statement for Pvt. Ltd.& Limited Companies. Minimum 3 months back statement to be issued from the same bank copy PDCs

2.

Bank Validation:

3.

Identity proof:

Voters ID/Passport/Ration Card/ Driving License/Pan Card/Photo Credit Card. Electricity bill/Phone bill/ Credit card bill/Driving License/Passport/ Ration Card/ LIC receipt.

4.

Residence Proof:

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MAHINDRA POWEROL DG OUTPUT IN AMPS

SL NO

DG RATING (KVA)

DG S ET OUTPUT SINGLE PHASE CURRENT (AMPS)

IN AMPS THREE PHASE CURRENT PER PHASE(AMPS)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

5 7.5 10 12.5 15 20 25 30 35 40 45 50 62.5 82.5 100 125 140

17 26 35 44 52 70 87 104 122 139

5.5 8 11 14 17 22 28 33 39 45 50 56 70 92 111 139 156

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OFFER LETTER FOR KVA MAHINDRA DG SETS

To, SUBJECT: INTRODUCING SILENT GENSETS BY MAHINDRA & MAHINDRA-MAHINDRA POWEROL Dear Sir/Maam We are pleased to introduce ourselves as the manufacturer of Silent Diesel Gensets. We are the Authorized GOEM (Genset Original Equipment Manufacturer) of Mahindra & Mahindra engines for the area of Delhi, Haryana Western U.P. and Uttaranchal. Our organization has a rich experience of two decades in the field of power generation. During which we have created a bank of more than 150,000 happy and loyal customers. Along with our principles Mahindra & Mahindra we have registered an exponential growth during last five years. All this has come after rugged product testing of a quality product produced by us, after honoring our commitments of timely deliveries and round the clock after-sales-service support given to our esteemed customers. The Company's unequivocal commitment for automation and adoption to the latest technology, stringent quality control, custom care, are a few traits which are synonyms to its name "PERFECT". The company is equipped with the state-of-the-art facilities manned by a highly experienced, motivated and dedicated team to produce a high quality product as per ISO 9001: 2000 standard. Some of the unique features of Mahindra Engines for Genset application are: a) Only engine with A1 CLASS Governing. electronic equipment connected with it and Electronic Governor. Performance wise safest for only a shade below that of

b) Best SFC not only at 100% load but also at part load of 75% and 50%. c) Lowest cost of operation (5-10% over others), which compensates for initial investment in fastest manner with minimum Lifetime cost. d) Smallest in size, Lowest in weight and with very less vibration thus to suit Roof-top installations- anytime anywhere. e) RTU (Ready to Use) Type Canopy with No Hidden Costs in installations and service warranty. No ifs and buts as all including rubber hoses of engine hoses covered under warranty.

48

f) Simplest maintenance and repair ability. Engine need not to leave the side for any type of repair. g) Lowest Noise Level with least vibration of the machine. h) No stock of parts by customer, offer of AMC and execution through largest network of dealers both within and outside warranty. i) July 2004 Emission certified engines manufactured in most modern Only Air Conditioned engine assembly plant with Poke-Yoke system. Seeing the manufacturing is the Believing. We are the OEMs (Original Equipment Manufacturers) and suppliers of gensets of world-class quality as per your specifications at a very competitive price. We could also supply engines to you to be used in Fire Fighting Equipments. Our offer includes: Appendix A : Technical Specifications. Appendix B : Terms & Conditions. Appendix C : Price Sheet. We are sure you will be find our offer interesting and would due weight age to the distinct advantage of owing Mahindra Powered Genset. Should you require any clarifications or further details we would be glad to call on you in this connection. Thanking You, Yours Truly Mahindra & Mahindra Ltd.

49

Appendix A
Technical Specification
For KVA DG Sets I. Diesel engine 1500 RPM,complete as per Companoes supply having a) b) c) d) e) f) Model Application BHP Cylinder Cooling Starting

: : : : :

Genset

Water cooled Electric

2.

A.C.alternator,1500 rpm,50 cycle, continuously rated, Screen protected, Drip proof, self exited, self-regulated:a) b) c) d) Make KVA Phase Voltage : : : : : : : : CG/Stamford/Leroy Sumer

3.

Acoustic enclosure a) Length (mm) b) Width (mm) c) Height (mm)

As per type approved design

4.

Components: M.S.Channel Base Frame, Fuel Tank ,Silencer, Battery leads Standard Control Panel. AVM Pad & other accessories as supplied by the manufacturer .

50

Appendix B
COMMERCIAL TERMS AND CONDITIONS:
1) VALIDITY: Our offer shall remain valid for your acceptance for a period of 30 days from the date of offer.The offer, thereafter,shall be subject to our written confirmation. 2) PRICE BASIS: Ex 3) EXCISE DUTY: Inclusive @14.42% on existing rate. 4) CST/VAT: Extra as applicable. 5) TERMS OF PAYMENT:% advance with order and balance against Performa invoice before dispatch of DG set. 6) DISPATCH:We wil be able to dispatch the DG set within 2-3 weeks from the receipt of your firm and accepted order subject to standard force majeure conditions .The delivery time is given in good faith.

7) STATUTORY VARIATIONS: In the event of any upwards or down wards revisions in the rates of taxes and duties and imposition of any other taxes and duties same will be livable from you at the time of supply. 8) INSPECTION: You may inspect the Genset at our work before the dispatch of the same;the cost of third party inspection will be borne by you.

9) PACKING,FORWARDING & TRANSIT INSURANCE: Our price is inclusive of packing ,forwarding charges. Transit Insurance charge will be borne by purchaser. 10) INSPECTION/ COMMISSIONING/TESTING: Buyers scope.

11) WARRANTY: 2 year of 2500 hours on engine which ever earlier ,and one year for alternator, control panel and acoustic enclosure.

51

Appendix C
Price Bid SL Item No. 1. KVA phase CPCB certified silent DG sets coupled with BHP engine and with acoustic enclosure Unit Price Rs.

Scope of Supply would remain limited to our techno-commercial offer.

Yours truly,

Mahindra &Mahindra Ltd.

52

CAPABILITIES
QUALITY:
The entire process followed by Mahindra, right from manufacturing facilities and technology to sales and service, has received the highest rating for Total Quality Management. In addition to this, Mahindra has received one of the most coveted awards in the world- the Deming Prize. All these measures ensure that the engines thus manufactured rate very high on performance and quality. Mahindra Powerol is certified with ISO 9001 2000.

MANUFACTURING PROCESS : At the heart of every Mahindra is technology

that the customer can count on. Everything that goes into making of a Mahindra, whether it's the engine or the genset is world class. The entire process, from manufacturing facilities and technology to sales and services has received the highest rating for Total Quality Management and also won the Deming Prize- one of the most coveted awards in the world.

53

NEWS AND EVENTS

NEWS: 1) Mahindra powerol wins two frost & Sullivan voice of customer award 12/01/2010
Mahindra Powerol has won two prestigious VOICE OF CUSTOMER award for the most preferred Genset Brand .

2) Mahindra Powerol in Home UPS segment 04/22/2010

Mahindra Powerol has added yet another feather to its crown by the recent launch of Inverter & Home UPS (H-UPS) showroom in the nation.

3) Launch of Six Cylinder Engines

11/11/2009

Mahindra & Mahindra Ltd., FES has developed Six Cylinder 5.9 Litre TCI (Turbo Charge Intercooler) Engine for Genset Applications.

4) Mahindra Powerol is certified with ISO 9001 2000 5) Marine & Rice Mill Engines 01/01/2009

04/01/2009

Mahindra Powerol is certified with ISO 9001 2000 for its Genset business.

Recently Powerol has launched Rice Mill & Marine Engines. For details please see the product specification under Application Icon.

6) Tele-Infra Management

01/01/2009

Recently Mahindra Powerol has transformed into a truly service solution providing company by foraying into tele infra management.

54

EVENTS 1) Mahindra Powerol announces its presence in the Sultanate of Oman 09/28/2010
Mahindra Powerol, along with its local distributor Bin Salim Enterprises LLC participated in the 3rd INDEXPO MUSCAT 2010 held at Muscat (Sultanate of Oman) from 28th September, 2010 to 30th September, 2010

2) Launch of Mahindra Powerol Plaza 04/08/2010

The 2nd Mahindra Powerol Plaza (MPP) was inaugurated at Lucknow on 8th of April10.

3) Powergen the premiere exhibition for Power generation 04/02/2009

Powergen the premiere exhibition for Power generation product were commenced in Delhi on 2nd to 4th April2008 in Pragati Maidan Delhi.

4) Powerol Participated in Exhibitions 02/17/2009

During Oct-Dec08: Powerol has participated in 3 exhibitions. Build Arch in Bangalore, Agrotech in Chandigarh & Kisan in Pune.

5) Mahindra Powerol at Dubai Exhibition

02/08/2009

Mahindra Powerol recently participated in an exhibition titled Middle East Electricity at the Dubai Exhibition Centre, Dubai, UAE from 8th to 10th Feb09 to boost our engine & DG Sets export to GCC.

55

MARKRTETING MIX

56

MARKET RESEARCH PROCESS

Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis, and report generation and presentation Stages of marketing research process STEP 1: PROBLEM DEFINITION The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups. Once the problem has been precisely defined, the research can be designed and conducted properly. STEP 2: DEVELOPMENT OF AN APPROACH TO THE PROBLEM Development of an approach to the problem includes formulating an objective or theoretical framework, analytical models, research questions, hypotheses, and identifying characteristics or factors that can influence the research design. This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] 'STEP 3: RESEARCH DESIGN FORMULATION' A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the required information, and its purpose is to design a study that will test the hypotheses of interest, determine possible answers to the research questions, and provide the information needed for decision making. Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are also a part of the research design. The issue of how the data should be obtained from the respondents (for example, by conducting a survey or an experiment) must be addressed. It is also necessary to design a questionnaire and a sampling plan to select respondents for the study. More formally, formulating the research design involves the following steps : Secondary data analysis Qualitative research Methods of collecting quantitative data (survey, observation, and experimentation) Definition of the information needed Measurement and scaling procedures Questionnaire design Sampling process and sample size Plan of data analysis 57

STEP 4: FIELD WORK OR DATA COLLECTION Data collection involves a field force or staff that operates either in the field, as in the case of personal interviewing (in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing), or through mail (traditional mail and mail panel surveys with prerecruited households). Proper selection, training, supervision, and evaluation of the field force helps minimize data-collection errors. STEP 5: DATA PREPARATION AND ANALYSIS Data preparation includes the editing, coding, transcription, and verification of data. Each questionnaire or observation form is inspected, or edited, and, if necessary, corrected. Number or letter codes are assigned to represent each response to each question in the questionnaire. The data from the questionnaires are transcribed or key-punched on to magnetic tape, or disks or input directly into the computer. Verification ensures that the data from the original questionnaires have been accurately transcribed, while data analysis, guided by the plan of data analysis, gives meaning to the data that have been collected. Univariate techniques are used for analyzing data when there is a single measurement of each element or unit in the sample, or, if there are several measurements of each element, each RCH variable is analyzed in isolation. On the other hand, multivariate techniques are used for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously. STEP 6: REPORT PREPARATION AND PRESENTATION The entire project should be documented in a written report which addresses the specific research questions identified, describes the approach, the research design, data collection, and data analysis procedures adopted, and presents the results and the major findings. The findings should be presented in a comprehensible format so that they can be readily used in the decision making process. In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact. For these reasons, interviews with experts are more useful in conducting marketing research for industrial firms and for products of a technical nature, where it is relatively easy to identify and approach the experts. This method is also helpful in situations where little information is available from other sources, as in the case of radically new products.

58

RESEARCH METHODOLOGY
All Process is born of inquiry doubt letter than overconfidence for it leads to inquiry & inquiry leads invention
........... HUDSON MAXIM The above maxim clearly brings out the significances of research for any development growth to take place. The research under taken for this project is both descriptive ans analytical in nature. It is descriptive because it attempts to describe the state of affairs, as it exists in DG sets market at present. It is analytical for it user available facts information for analysis to made a critical evaluation of material. Further this report is a result of both qualitative and quantitative researches. For qualitative research Projective techniques like open ended have been put to use quantitative research has helped to quantity data into information.

RESEARCH DESIGN
A research design is the arrangement of the conditions for collecting, analysis of data in manner that aim to combined relevance to the research purpose with economy in processor that is to save the time and cost. In this particular project we have to find out the potential corporate clients and to analyze the market scenario of Mahindra Generators. Research Technique To start working upon the project, we adopted the following research techniques. 1. Survey of potential dealers and Corporate clients through questionnaire. 2. Daily visit to the prospective corporate. Method used in Processing the Data: We surveyed different Banks ,Broking company ,Fitness centers, pas ,Saloons, Builders, Architects and Restaurant.

59

We have used comparative study method to analyze the information that gathers from the questionnaire and informal meetings.

1.

DATA SOURCES:

(A) PRIMARY DATA: The primary data was collected through questionnaire administration.

(B)

SECONDRY DATA:

ANNUAL BOOK OF MAHINDRA POWEROL.

2.

RESEARCH APPROACH: The survey approach was used to collect the primary data from the
potential Dealers.

3. 4.

RESEARCH INSTRUMENT: Copy of questionnaire which has been provided in appendix. CONTACT METHOD: Market study- Visit the Mahindra dealers and Market at various area
.

RESPONDENT PROFILE:
(A) GEOGRAPHICS: a. City ............................ Delhi b. City type ............................ A Class (B) PSYCHOGRAPHICS: 1. Social Class 2. Lifestyle 3. Personality

(C) BEHAVIOUAL:
1. Occasions 2. Benefits 3. User Status

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RESEARCH OBJECTIVE
The purpose of our research was to know the market size of the dealers of Mahindra DG sets and to find out the potential market for Mahindra powerol. The purpose of the company to allotting these objectives to us that are as follows:1) To create the awareness of new range of DG sets related to dealers. To help in sale of Mahindra DG sets by observing their needs. 2) To know the views Dealer s and Corporate clients of Mahindra product. 3) Find out the satisfaction level from the Dealers and Corporate clients that are already using Mahindra DG sets. 4) To estimate the success percentage of Mahindra Powerol.

CORPORATE MAPPING
Corporate Mapping is the process by which we map the corporate on the basis of certain parameters. These parameters like by the questionnaire, general data, secondary sources etc. Another aim of the corporate mapping is to collect the data and try to get the knowledge of the present company. In this training we did the corporate mapping on the basis of questionnaire of all the company . In this corporate mapping we took the data around 650 corporate ,on the behave of this we got the response of 370 companies. We segmented these 370 companies on the following parameters-------------Overall Mapping, Broking company ,Fitness centers, pas ,Saloons, Builders, Architects and Restaurant We mainly focuses on certain things---------- company name ( who provided facility) Satisfaction level of The DG sets users. The following Graph and Results are as follows of the corporate mapping-------------

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GRAPH OF OVERALL MAPPING

BANK BROKING COMPANY RESTAURANT SPA & SALOONS FITNESS CENTRES BUILDERS/INFRASTRUCTURE ARCHITECT LOGISTIC COMPANY 36 28 28 35 15 120 68 30

62

COMPANY NAME
MAHINDRA KIRLOSLAR CUMMINS SUDHIR ASHOKE LEYLAND 150 89 50 120 30

63

SATISFACTION LEVEL

EXCELLENT V.GOOD GOOD AVERAGE POOR

175 93 65 30 7

64

SATISFACTION LEVEL OF MAHINDRA DG SETS USERS

EXCELLENT V.GOOD GOOD AVERAGE POOR 87 58 28 5 2

65

SERVICE NETWORK OF DIFFERENT COMPANIES

MAHINDRA CUMMINS KIRLOSKAR ASHOK LEYLAND SUDHIR 148 25 176 170 128

66

GRAPH OF BANKS
PRIVATE BANK GOVERNMENT BANK 12 24

67

COMPANY NAME
MAHINDRA CUMMINS ASHOK LEYLAND JACKSON SUDHIR 12 2 3 10 9

68

SATISFACTION LEVEL
EXCELLENT V.GOOD GOOD AVERAGE POOR 18 7 6 3 2

69

GRAPH OF BUILDERS & INFRASTRUCTURE COMPANIES

BUILDERS INFRASTRUCTURE COMPANY 68 52

70

COMPANY NAME
MAHINDRA CUMMINS KIRLOSKAR ASHOK LEYLAND SUDHIR 60 7 20 8 25

71

SATISFACTION LEVEL
EXCELLENT V.GOOD GOOD AVERAGE POOR 60 25 20 10 5

72

GRAPH OF SPAS & SALOONS

SPAS SALOONS 15 20

73

COMPANY NAME
MAHINDRA KIRLOSLAR CUMMINS SUDHIR ASHOKE LEYLAND 12 9 2 8 4

74

SATISFACTION LEVEL
EXCELLENT V.GOOD GOOD AVERAGE POOR 15 9 6 2 1

75

GRAPH OF BROKING COMPANIES & ARCHITECTS

BROKING COMPANY ARCHITECTS 28 68

76

COMPANY NAME
MAHINDRA KIRLOSKAR CUMMINS SUDHIR ASHOKE LEYLAND 48 36 2 8 2

77

SATISFACTION LEVEL
EXCELLENT V.GOOD GOOD AVERAGE POOR 69 25 15 6 1

78

GRAPH OF LOGISTIC COMPANIES & RESTAURANTS

RESTAURANT LOGISTIC COMPANIES 28 30

79

COMPANY NAME
MAHINDRA KIRLOSLAR CUMMINS SUDHIR ASHOKE LEYLAND 25 17 1 12 3

80

METHODOLOGY
First we make the questionnaire which is related to the product. The questionnaire is in the form of close and pen ended both. Then we take out the data base of the companies which includes all the corporate clients. 4) This data base is the data if past two years. 5) Then we filter data area & days wise. 6) The data base contain all the information of the company like phone no., address, concerned person name etc. 7) According to that we took the appointment of the concerned person of the particular company. 8) Then we met to that concerned person on that day and filled the questionnaire by him 9) We ask all the possible question which is related to the company, questionnaire and to the product. 10) After finishing of the questionnaire in a day we came back to the office and discuss with our mentor. 11) After the approval of the questionnaire by the mentor we do entry of data in the laptop.
1) 2) 3)

81

CONCLUSION
Task Ahead of cananught be greater than force behind you For this project report we understand about the Corporate Mapping and Consumer Behavior of Mahindra DG sets users. The project work has given up deep insight of Corporate Sector. From this project we are able to understand that there is no Consideration Between theort and practical which we have learned while preparing this project report. We all worked on MARKETING. We learned lots of thing during our training how people work hard to achieve their targets and how to mix up with others. We also learned how to lead the team, how to Motivate the team members and most important time management.

82

TRAINING EXPERIENCE
On the job training means whatever we learn and implement day by day in the organization. During the past 45 days in the company we learnt many things. we have done practical as well as theoretical analysis . Our Company Guide assigned us tasks. Oquiry for Mahindra DG set. After gathering information from from different sources we prepared the database with the help of our project guide. I got very good experience there.

We can say that the things we are doing practically in the organization, all that we have studied theoretically in my course. 0ur training programmed went very good and we think we can learn here much more. At last we can say that summer training gives us the real picture of practical world.

We learned something new and if ever we faced some problem we discussed that problem with our team members and gained something new because as we meet more and more person we gain more and more knowledge. As it is true that practice makes man perfect.

OBJECTIVE: The objective of on-the-job-training is to get the practical experience of

corporate world. To know about the culture of the company, and how to implement our theoretical part of study in practical life

83

ACHIEVEMENT
As per our assigned task achievements are as; From the training we have developed our communication skills. From the training we have got corporate exposure. Learn about future and option (F & O) in finance. Convincing skills.
From this training we have got real corporate experience.

84

APPENDIX
LIST OF CORPORATES:
STATE BANK UNDER CONSTRUCTION SITE(PANTALOONS) COMPLEX LEVI'S SHOWROOM UNDER CONSTRUCTION SHOWROOM(TITAN) IN& OUT (OUTLET)PETROL PUMP H.P MISHRA X RAY & ULTRASOUND CLINIC VAN HEUSEN VELLI DOSABHI &SONS PVT .LTD ANGEL BROKER A.T.S APPARTMENT BAJAJ CAPITAL SRI SHYAM RESIDENY P.LTD ANAND RATHI SECURITIES PVT LTD NIRMAL PROPERTIES IDEAL HOMES ELITE HOMES RISHABH PROPERTIES BATRA PROPERTIES K.B TEXTILE LAKSHMI KANT BUILDERS UNITECH CONSTUCTION CO DURGA MAYA DEVELOPERS PVT.LTD PRITHVI PROPERTIES HIMGIRI PROPERTIES PVT.LTD ABC BUILDERS VISCON INFRA CONTRACTS PVT.LTD ARORA PROPERTIES JAGAN NATH BUILDCON PVT.LTD TARUN PROPERTIES EXOTICA HOTEL INDUS R.V. PROPERTIES E-CITY PROPERTY MANAGEMENT&SERVICES P.V.T LTD JAI DURGA PROPERTIES SHANESHWARE PROPERTIES PVT.LTD 85

 LANDMARK (DALMIA GROUP) VATIKA REAL EATATE INFRASTRUCTURES ADITYA BUILDWELL PVT ADVANCE INDIA PROJECTS AERENS BUILDWELL LTD AHAAN BUILDERS PVT LTD. CATHOLIC SERIAN BANK RELIGARE THE LEELA KEMPINSKI GO-ATTITUDE OZONE SPA PRIVATE LIMITED TATTVA SPA ROUGE SPA /SALON FORTUNE INN GRAZIA IPAN IBIS GURGAON TODAY'S CROWNE PLAZA BLUE TERRA SPA NIRULAS THE SAMAVAR LAKME BEAUTY SALON KEUNE THE SALON VOGUE BEAUTY SALOON

86

 COOL CUT- L'OREAL CLUB SALON ADAM AND EVE HEALTHCARE AND FITNESS CENTER IN NOIDA, DELHI VLCC HEALTH CARE LIMITED YOGA AROGYA OZONE FITNESS 'N' SPA FITHO - WEIGHT LOSS & FITNESS CENTER REEBOK NIRVANA FITNESS STUDIO JEEWAN DEEP YOGA CENTER FITNESS FREAKS GEETANJALI FITNESS STUDIO BUBBLES AND WAVES DOMINO`S PIZZA HUT MCDONALDS KFC APSARA RESTRURENT BARISTA HOTEL BARISTA COFFEE CAFE COFFEE DAY MANRE NIRULAS BIKANERWALA LEMON TWIST BASKIN ROBBINS BUKHARA RESTAURANT KARIM'S TGI FRIDAY'S RESTAURANT SWAGAT HOTEL PIZZA TIME HALDIRAM YO CHINA SLICE OF ITALY PAPA JOHN'S SAGAR HI MIRCHEE MOCHAS THE BIG CHILL COSTA COFFEE BENNIGAN'S - TAVERN & GRILL 87

SUBVEY BABA GROUP BAGAI CONSTRUCTION PVT LTD BAHL BUILDERS PVT LTD BALAJ INFRASTRUCTURE BANARAS HOUSE LTD BHANDARI CONSTRUCTIONS BHANDARI ENGINEERS & BUILDERS PVT LTD BHANOT CONSTRUCTION & HOUSING LTD BHANOT CONSTRUCTION & HOUSING LTD BIGJOS ESTATES LTD BIRLA GTM-ENYTREPOSE LTD BL GUPTA CONSTRUCTION PVT LTD BL KASHYAP AND SONS LTD BOMBAY BUILDERS (INDIA) PVT LTD BRAHMPUTRA CONSORTIUM LTD C M DEVELOPERS & INFRASTRUCTURE CAPITAL BUILDERS CAPITAL HOTELS & DEVELOPERS LTD CAPITAL HOTELS AND DEVELOPERS LTD CENTRAL HIMALAYAN LAND DEVELOPMENT CO LTD CENTRAL PARK ESTATES PVT LTD CHANDRALEKHA CONSTRUCTION PVT LTD CHATTAR SINGH CONSTRUCTIONS CO CHINAR PROJECTS & CONSTRUCTION CO CHOKHANI BUSINESS LTD CHOPRA CONSTRUCTION CLARION PROPERTIES LTD COMPLIANCE CONSTRUCTION CONTRACTS CONFOSS CONSTRUCTIONS CONSOLIDATED CONSTRUCTIONS CONSORTIUM LTD CONTINENTAL REALTORS CORE BUILDERS PVT LTD COSMOS BUILDERS & PROMOTERS LTD COSMOS BUILDERS & PROMOTERS LTD COSMOS BUILDERS & PROMOTERS LTD COSMOS DEVELOPERS PVT LTD D S CONSTRUTIONS LTD DD GROUP DEV BHOOMI AWAS LTD DEVSONS CONSTRUCTION PVT LTD DEWAN CHAND BUILDERS AND CONTRACTORS DIVINE DEVELOPERS LTD DOHIL CONSTRUCTION CO PVT LTD 88

DREAMLAND PROMOTERS & CONSULTANTS PVT LTD E C CONSTRUCTIONS LTD ECODEL CONSTRUCTION LTD ELDECO PROJECTS PVT LTD ENKAY CONSTRUCTION PVT LTD ERA CONSTRUCTION INDIA LTD ERA INFRASTRUCTURE INDIA LTD EROS CITY DEVELOPERS PVT LTD EXPRESS PROPERTIES (P) LTD FARGO ESTATES PVT LTD FERROUS INFRASTRUCTURE & DEVELOPERS PVT LTD GALLON BUILDERS INDIA PVT LTD GAMMON INDIA LTD GANNON DUNKERLEY & CO GANNON DUNKERLEY & CO LTD GANNON DUNKERLEY & CO LTD GATI INFRASTRUCTURE LTD GAURAV CONSTRUCTIONS GEE CITY BUILDERS PVT LTD GEOTECH CONSULTANTS PVT LTD GLOBAL CONTRACTS PVT LTD GRASS FIELD FARMS & RESORTS PVT LTD GREATER DELHI PLANNERS PVT LTD GREEN MAX ESTATE PVT LTD GURBAKHSH SINGH BA BUILDERS PVT LTD HIMALAYAN BUILDWELL INDIA PVT LTD IL & FS INFRASTRUCTURE DEVELOPMENT CORPORATION LTD INDERJIT MEHTA CONSTRUCTION PVT LTD INDIAN ROAD CONSTRUCTION CORPORATION LTD INDTEK BUILDERS INDUS INFRASTRUCTURE LTD IRCON INTERNATIONAL LTD J V D BUILDERS PVT LTD JAGDEMBEY BUILDERS (P) LTD JKM INFRA PROJECTS PVT LTD JMD REALTORS PVT LTD JNK & CO JOHARI CONSTRUCTION CO PVT LTD JRK CONSTRUCTIONS PVT LTD JYOTI SARUP MITTAL BUILDERS & CONTRACTORS KAJARIA HOUSING & INFRASTRUCTURE LTD KAJARIA INFRASTRUCTURE KAMAL ENTERPRISES KAMAL ENTERPRISES 89

KAMINI CONSTRUCTIONS KAUSHLAYA CONTRACTORS DEVELOPERS PVT LTD KAUTILYA PROMOTERS AND DEVELOPERS KONARK CONSTRUCTIONS KRISHAN KUMAR MADHOK PVT LTD LANDMARK BUILDWELL PVT LTD LIFESTYLE BUILDCON PVT LTD MVL M-TECH DEVELOPERS PVT LTD MACFIED PROMOTERS PVT LTD MACFIELD PROMOTERS' PVT LTD MADHOK CONSTRUCTION CO PVT LTD MADHUCON PROJECTS LTD MANASHI INTERIORS MANCHANDA & MANCHANDA BUILDERS PVT LTD MATRIX BUILDWELL PVT LTD MEGHA CONSTRUCTION CO MEHTA CONSTRUCTION PVT LTD MIRAG HOMES PVT LTD MODERN CONSTRUCTION CO DELHI MP HOUSING BOARD NEW AGE BUILDCON PVT LTD NIDHI BUILDER NIHO CONSTRUCTION LTD NIRMAN INDIA CONSTRUCTIONS PVT LTD NISHTHA BUILDERS PVT LTD NR BUILDCON PVT LTD NUCOM ENGINEERS OMAXE CONSTRUCTION LTD OMAXE CONSTRUCTION LTD OMAXE CONSTRUCTION LTD OMNI INFRASTRUCTURE OMWAY BUILDTECH PVT LTD PACT CONSTRUCTIONS PVT LTD PAHWA BUILDERS PVT LTD PARAGON CONSTRUCTION PVT LTD PAWHA BUILDERS PVT LTD PIYUSH GROUP PRAGATI BUILDERS & PROMOTERS PRAGATI BUILDERS & PROMOTERS PROMISE DEVELOPERS & BUILDERS (P) LTD PSG DEVELOPERS & ENGINEERS PVT LTD PUNJ LLOYD LTD PURVANCHAL CONSTRUCTION WORKS PVT LTD 90

PUSHPA BUILDER R B BUILDER R C SOOD & CO DEVELOPERS PVT LTD RAHEJA DESIGN & CONTRACT LTD RAHEJA DEVELOPERS PVT LTD RAHEJA DEVELOPERS PVT LTD RAJ HANS TOWERS PVT LTD RAJA TOWERS PVT LTD RAJNI CONSTRUCTION RATTAN SINGH BUILDERS PVT LTD RP LOHIA CONSTRUCTIONS PVT LTD RPS INFRASTRUCTURE LTD RSB PROJECTS LTD S G CONSTRUCTIONS S G ESTATES LTD S J DEVELOPERS S K B BUILDERS & FABRIICATORS S S GROUP OF COMPANIES SALCON SALUJA CONSTRUCTIONS SAM BUILDWELL PVT LTD SAMAK LANDSCAPE PVT LTD SENIOR BUILDERS LTD SEW CONSTRUCTION LTD SHAKTI ESTATE & CONSTRUCTION CO SHARMA CONSTRUCTIONS SHIVALIK GANGA ESTATES PVT LTD SKYLINE CONTRACTORS PVT LTD SKYLINE ENGINEERING CONTRACTS INDIA PVT LTD SKYLINE ENGINEERING CONTRACTS INDIA PVT LTD SLIPCO CONSTRUCTIONS PVT LTD SM CONSTRUCTIONS SNEH DEVELOPERS PVT LTD SOBTIS BUILDWELL LTD SOBTIS BUILDWELL LTD SOMDUTT BUILDERS SPIRIT GLOBAL CONSTRUCTIONS PVT LTD SPLENDOR LANDBASE LTD SUNEJA TOWERS PVT LTD SYNDICATE ESTATE DEVELOPERS BUILDES & PROMOTERS TANIAYA CIVIL PROJECTS PVT LTD TC CONSTRUCTIONS TECHMAN BUILDWELL PVT LTD TOPLINE BUILD-TECH PVT LTD 91

TOPLINE BUILD-TECH PVT LTD TREHAN INFRASTRUCTURE DEVELOPERS PVT LTD TRI AXIS DEVELOPERS TRIVENI INFRASTRUCTURE DEVELOPMENT CO LTD TRIVENI INFRASTRUCTURE DEVELOPMENT CO LTD TSM CONSTRUCTIONS PVT LTD TYCOON PROMOTERS PVT LTD U C C BUILDERS PVT LTD U-TURN HOUSING PVT LTD UNIBILD ENGINEERING & CONSTRUCTION CO PVT LTD UNIMODEX CONSTRUCTIONS (P) LTD UNITECH LTD UNITECH LTD UP TOWNSHIP PVT LTD UPPAL CHADHA HI-TECH DEVELOPERS PVT LTD UPPAL HOUSING PVT LTD VADHERA BUILDERS PVT LTD VARDHMAN BUILDING SYSTEMS VARDHMAN PROPERTIES LTD VEERA BUILDERS VENUS INFRACON PVT LTD VIGNESHWARA DEVELOPERS PVT LTD VIJ CONSTRUCTIONS LTD VISAGE PROPERTIES PVT LTD VRM GLOBAL INFRASTRUCTURE PVT LTD VXL REALTORS PVT LTD WIG BROTHERS CONSTRUCTION BANK OF BARODA BANK OF MAHARASHTRA BANK OF INDIA CENTRAL BANK OF INDIA CORPORATION BANK PUNJAB NATIONAL BANK SYNDICATE BANK UCO BANK UNION BANK OF INDIA STATE BANK OF HYDERABAD STATE BANK OF INDORE STATE BANK OF PATIALA STATE BANK OF TRAVANCORE TOTAL CARE LOGISTICS INDIA PVT. LTD. SOUTH EASTERN ROADWAYS SA WORLD SERVICES KARMA LOGISTICS LTD 92

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CORPORATE ANALYSIS
Dear Ma am/Sir, It is our honour to serve you as an our esteemed customer . In order to please you in a better way ,we request Name : Age : Company name : Branches (if any) : Designation : Contact no : Address : 1. Are you using DG sets :Yes No

2. Which Brand :-

Mahindra Sudhir

Cummins Ashoke Leyland

Kirloskar

3. 4. 5. 6.

How Long you r using DG sets :- ______________ Category of genset :Capacity of the Genset:Disel LKVA Gass HKVA

How do you first hear about product:Television/radio newspaper/magazines

word of mouth others.

Internet

7.

Which Factor Influence you most when you go for purchase :Price Brand Features Best Services

Discount

8.. )Please rate the features of Gensets that you fell is most important for you: Rate from(1- 5)i.e. Brand Price References Looks 9. Satisfaction Level : 94 Any Others

1- Most Impo

Not Satisfied Very satisfied

Slightly satisfied Extremly satisfied

Moderately satisfied

10. How has your experience with the Sales Dealer : Excellent Average 11. Which feature of Genset you like the most : Fuel consumption (best in class) Easy maintenance Least in vibration Service network Zero leak engines Very good Poor good

12. Would you like to purchase our Genset if we offer you discount : Yes No 13. Would you like to refer our product to others : Yes 14. Do you have any future plans or project : Yes

No

NO

15. Please give your feed back : Thanks for Cooperating with us. We assure you that your suggestions will be taken into consideration. Customer`s signature..

Date ..

95

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