BUSINESS PLAN

ON NATURALS ICE CREAM OUTLET

GROUP MEMBERS
VANGARI POOJA KAMURTHI VINAYAK RAPOL SHWETHA GUNDETI SANDHYA KATLA MAHESH

GUIDED BY PROF: MAHESH SIR

WHY ONLY ICE CREAM?

Everyone loves ice-creams and prefer to enjoy them in all seasons. But, in the summer season, the demand of different flavors of ice creams is increased to a great level. The ice-cream lovers believe that it is something that make their minds fresh and cool in hot days and therefore, they never loose any opportunity to have ice-creams such as fresh fruit ice-cream, dry fruit ice-cream, chocolate ice-cream and so on any time

INTRODUCTION
Mr.Raghunand a young

entrepreneur with a passion for a quality came up with the vision for creating a finest ice cream. He added silvers of whichever fruit the customer asked for ,to his traditional natural ice cream kulfi+fruit. Thus the brand natural was born.

BUSINESS DESCRIPTION
An upscale business selling healthy and

premium ice cream.

Our outlet will provide service from 11 a.m

to 12 p.m everyday.

VISION
It will grow into demanding ice cream. The vision trigger will emphasis the

premium quality of its products.

MISSION
Its mission is to be the first choice for the ice

cream lovers and to create top position.

To provide them with the highest quality with

affordable ranges

VALUES
Excellence Integrity Passion Teamwork Commitment

OUR OUTLET OBJECTIVE

The strategic objective of

our outlet is to achieve prominence by earning faith and trust of customers . Customer should be able to differentiate NATURAL ICE CREAM from other competitors in terms of :
Service and product quality Dedication and variety

VAREITY
Wide range of ice creams. Seasonal fruits like

mango ,sitaphal, watermelon , guava etc. Dry fruits ice cream like apricot , anjeer , kajukismis , kesar nuts etc
Chocolate ice creams like

dark chocolate,choconuts etc.

LOCATION
We have selected

Dhamankar naka as our location.shop consisting of 200sq.ft,because it is the center place which is surrounded by schools,colleges, coaching classes,banks and snacks centers which make it to a good point .

CAPITAL INVESTMENT
Total capital investment required

Rs.3000000. Borrowed capital (loan from Saraswat cooperative bank) Rs.1000000

Total partners investment Rs.3000000 Each partners capital Rs. 600000 All the five partners will be equal in profit

sharing ratio.

LEGAL ASPECTS FOR SHOP

Traffic licence Rs.2000 Shop licence Rs.4000 Fire brigade licence Rs.2000 Food licence Rs.10000 Frenchise deposit Rs.10-15 lakhs

START UP EXPENSES
Particulars Rent shop Shop license fee stationery Air condition furniture Interior design Computer system Refrigerator Employee salary Music system Total Amount 35,000 4,000 1,000 1,00,000 1,00,000 2,00,000 25,000 2,50,000 5,000 30,000 3,00,0000

ORGANISATION AND EMPLOYEE MANAGEMENT

Grade/ Employment Partners Manager Employees Guard Cleaner No.of person 5 1 5 1 2

FLAVOURS
Wide range of ice creams. Seasonal fruits like mango,

sitaphal, watermelon, guava etc. Dry fruits ice cream like apricot, anjeer , kajukismis , kesar nuts etc Chocolate ice creams like dark chocolate,choconuts etc.

SEGMENTATION
Children, Teenagers .

Upper middle to Upper

class.

TOUGH COMPETITORS
Differentiated brand . Tough competitors are Amul. Vadilal. Baskin Robbins. Quality walls.

COMPETITIVE ADVANTAGES
High quality ice creams & chocolates . Quick service . Wide range of variety.

RISK FACTORS AND MINIMISATIO OF THE FACTORS

Customer acceptance.

Few promotional

activities .

SWOT ANALYSIS
STRENGTHS
Less fixed cost required Tasty with health No side effects Useful for health consious people

WEAKNESS
Slightly high in price due to use of fresh fruits

(cont.)
OPPORTUNITIES
Introduction of new flavours easy in acheveing break even point .

THREATS Lot of competition from existing ice cream parlours.

PRICE
The ice cream price starts from Rs.30-300. Price will vary on the extra addition of the

scoop.

SERVICE
Friendly service. Happening ambience. Special storage boxes

for trips and parties .

PROMOTION
A grand opening will be held T-shirts, and other clothing bearing the stores logo

and the phrase wore by store employees. Newspapers, to create awareness among the target customers. Our outlet is targeting to spend 5% of their total sales for promotion every year. We are planning to give special offers during special events

SOCIAL RESPONSIBILITY
We treat our employees with respect. We

work hard to create fair salary,employees mental satisfaction. Of course we love to support non-profit organization. At this point we are not doing any kind of charity or help because we are starting a new business and no profit yet. We will definitely do it in future

CONCLUSION
This business plan has documented that the

establishment of the ice-cream parlor is feasible. All of the critical factors such as industry trends, marketing analysis, competitive analysis,management expertise, and financial analysis support this conclusion. We promise that we will make the experience exciting and memorable, so grab, bite & lick !!!