HEALTH CARE INDUSTRY

MEMBERS
Yagyati chauhan-1169 Amol pandharkar-1195 Rahul dani-1172 Rehan kazi-1184 Aleemuddin khan-1186

HEALTHCARE OVERVIEW
Health care industry contributes about 5% of GDP Current turnover is $30 billion Expected revenue $40 billion by 2012 Rising incomes, greater health awareness, lifestyle diseases, and increasing insurance penetration will contribute to growth

GROWTH IN HEALTHCARE REVENUES

Healthcare sector sales have been rising at an impressive 17 per cent CAGR over the period 2005-10 Total industry size is expected to touch USD79 billion by 2012 and USD280 billion by 2020

Growth in healthcare industry

37.6 41.4 45.5

50

34.2

22.8

2005 2006 2007 2008 2009 2010

MARKET BREAK EVEN

Market break- even revenue
4% 3% hospitals

9% 13%
71% pharmaceuticals medical equipments and supplies medical insurance diagnostics

COMPETITORS IN HEATHCARE

BIFERCATION OF HEALTHCARE INDUSTRY

Government Hospitals includes healthcare centres, district hospitals and general hospitals Private Hospitals includes nursing homes, mid-tier, and top-tier private hospitals

Hospitals

Includes the manufacture, extraction, processing, purification, and packaging of chemical materials to be used as medications for humans or animals Pharmaceuticals DUE TO Comprises businesses and laboratories that offer analytic or diagnostic services including body fluid analysis

Diagnostics

Includes establishments primarily engaged in manufacturing medical equipment and supplies, such as surgical, dental, orthopaedic, ophthalmologic, and laboratory instruments, Medical equipments and etc supplies

Includes health insurance and covers an individuals hospitalisation expenses and medical reimbursement facility incurred due to sickness Medical insurance

HEALTHCARE SERVICE LIFECYCLE

ADVERTISING & PROMOTIONAL STRATEGIES USED IN HEALTHCARE INDUSTRY ADVERTISING Mass advertising Television & magazines Internet advertising Newspaper Direct mail

PROMOTIONAL Gifts/discount coupons Sponsorships of conferences & educational events Social Awareness Programs

THANK YOU