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American Advertising Cookbooks: How Corporations Taught Us to Love Bananas, Spam, and Jell-O
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About this ebook
American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth century American food. Connecting cultural, social, and geopolitical aspects, author Christina Ward (Preservation: The Art & Science of Canning , Fermentation, and Dehydration, Process 2017) uses her expertise to tell the fascinating and often infuriating story of American culinary culture.
Readers will learn of the role bananas played in the Iran-Contra scandal, how Sigmund Freud's nephew decided Carmen Miranda would wear fruit on her head, and how Puritans built an empire on pineapples. American food history is rife with crackpots, do-gooders, con men, and scientists all trying to build a better America-while some were getting rich in the process.
Loaded with full-color images, Ward pulls recipes and images from her vast collection of cookbooks and a wide swath of historical advertisements to show the influence of corporations on our food trends. Though easy to mock, once you learn the true history, you will never look at Jell-O the same way again!
American Advertising Cookbooks, How Corporations Taught Us To Love Bananas, Spam, and Jell&ndashO features full-color images and essays uncovering the origins of popular foods.Author
Christina Ward
Christina Ward is an author and editor with experience writing compelling books, articles, and reviews who can trace her Milwaukee and Wisconsin roots to the early 1800s. Her love of history comes from her father, who instilled the idea that we are all manifestations of our ancestors. Her love of cooking comes from her mother, who was a terrible cook, which inspired her to learn how to cook.
Read more from Christina Ward
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Reviews for American Advertising Cookbooks
Rating: 5 out of 5 stars
5/5
1 rating1 review
- Rating: 5 out of 5 stars5/5This was amazing and unexpected.
Came for the weird jello salads, was enticed by how entangled public relations and food choices are and left with a healthy, well-research dose of history.
Very good book.
The only thing I would change would be to upload as an actual digital edition, because it is probably a pdf format. I had to zoom into the text using the trackpad. It was a minor inconvenience, though, because the content was absolutely worth it.
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American Advertising Cookbooks - Christina Ward
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