SOUTHERN CONNECTION
Mar 24, 2019
3 minutes
When was Scope Media founded and how has it evolved since then?
Crosbie: I had been working as a journalist for ten years in New Zealand and in London prior to setting up Scope Media in 2013. I wanted to apply a journalistic approach to PR and communications content for our clients. Not just to press releases written as news articles or media relations, but also ensuring we would apply an objective lens to any strategic communications work.
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