The Guardian

Hong Kong protests: government fails to find PR firm to rescue battered image

Eight companies turned down opportunity because it would harm their reputations
The Hong Kong government has given up on plans to hire a PR firm to salvage its tarnished reputation. Photograph: Athit Perawongmetha/Reuters

The Hong Kong government has tried but failed to secure help from any of the global public relations firms it has approached to salvage the financial hub’s tarnished reputation, as anti-government protests continued to wreak havoc months into its deepest political crisis in decades.

Hong Kong leader told a group of business people in the city in late August that the government had approached eight global PR companies to help it relaunch Hong Kong, but four “immediately

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