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Fictional television and American politics: From 9/11 to Donald Trump
Fictional television and American politics: From 9/11 to Donald Trump
Fictional television and American politics: From 9/11 to Donald Trump
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Fictional television and American politics: From 9/11 to Donald Trump

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We live in a golden age of fictional television, while our politics has never been so controversial. This book explores that relationship, asking what it is that some of America’s most popular TV shows have to say about its politics.

Perhaps, like the author, you have gasped at Game of Thrones and balked at Breaking Bad. This book illustrates how, far from being outside of politics, shows such as these are deeply political, helping to fill our world with meaning. To this end, the book analyses Game of Thrones, House of Cards, The West Wing, Homeland, 24, Veep, The Wire, The Walking Dead and Breaking Bad. These are all politically consequential shows that shape how we feel and think about world politics.
LanguageEnglish
Release dateJul 19, 2019
ISBN9781526134240
Fictional television and American politics: From 9/11 to Donald Trump

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    Fictional television and American politics - Jack Holland

    Introduction

    We live in a Golden Age of international relations programming on television.

    Dan Drezner¹

    Born to a family of trash haulers, Wayne Huizenga died a billionaire, having sold his business in 1994 for over eight billion dollars. That business was Blockbuster, which, at its peak, operated half of its nine thousand video rental stores in the US. Many readers will recall the membership card, the hours spent perusing shelves for new and old titles, and the threat of a fine for late return or forgetting to rewind your movie. Three years after Wayne cashed in on the ‘McDonald’s of video’, Netflix was founded, prefiguring a dramatic transformation in American television. At the turn of the millennium, huge sales of DVD players were driving the success of rental by mail, with the writing on the wall for video stores and VHS (Video Home System). In 2007, having delivered over one billion DVDs, Netflix introduced streaming. American television was about to be revolutionised by the advent of video on demand.

    New technology for the delivery of television into American homes paved the way for television’s most significant generator of change: an influx of money into production budgets. Like HBO (Home Box Office) before it, Netflix and other streaming services operate a business model premised upon subscriptions. This provides an impulse to create excellent and innovative original content, for which consumers are willing to pay. Greater resources help to attract leading scriptwriters, auteur directors, and star actors. Rising in line with money and talent, television’s production values have begun to resemble and surpass film. No longer its poor relation, television has become Hollywood A-List, with new shows now frequently described as ‘cinematic’. Quality has continued to rise, moreover, despite a huge increase in the amount being produced. In turn, this has extended television’s reach and impact, with today’s fictional shows serving as hugely important sites of political contestation. The vibrant role played by television, located at the centre of America’s political debates, is certainly not entirely new, but is now more prominent and consequential than ever previously. Alongside technology, money, and talent, today’s heightened influence has derived from the fact that television’s ascendancy has coincided with the politics of a particularly tumultuous twenty-first century.

    The new millennium did not begin smoothly. Following a contested and controversial presidential election, America’s national landscape at the turn of the century was bitterly divided. The events of 11 September 2001 and the ensuing War on Terror furthered the sense that this was a difficult, disordered, and dangerous period in the life of the US. Following the wars in Afghanistan and Iraq, George W. Bush’s tenure ended with global financial catastrophe and the election of America’s first black president. Despite significant policy achievements, Barack Obama cut a divisive figure in American political, media, and public debate. Disquiet surrounding his presidency, in part, created the context in which his successor’s candidacy was possible. In a few short months, the political rise of the reality TV star Donald Trump went from far-fetched speculation to omnipresent feature in the nation’s media. His inauguration posed a self-acknowledged and potentially fundamental challenge to America’s political norms and institutions. Controversies surrounding migration, gender equality, and race relations have been thrust front and centre. Yet Trump’s election and tenure are only two of the most testing elements of a post-9/11 era that has consistently proved controversial, and which has continually played out on American television screens.

    This book, therefore, explores the role that fictional television has played in the world politics of the US in the twenty-first century. It focuses on the second golden age of television, which has coincided with the presidencies of George W. Bush, Barack Obama, and Donald J. Trump. Indeed, Trump’s reign – like his predecessors’ – has been facilitated, sculpted, and resisted through the medium of America’s television screens. From farsighted imaginings in The Simpsons, via repeated firings on The Apprentice, to reportedly watching up to eight hours of television per day in the White House, Trump’s presidency and the conditions that have underpinned it are tied intimately to America’s relationship with the screen.² Arguably, however, it was ever thus. Under Bush, Obama, and Trump, superb television shows have helped not only to make meaning out of American politics, but moreover to shape the reality of American political life. The opening premise for the book, therefore, is very simple: fictional television matters. Perhaps you already agree with that, since you have picked it up and started reading. But, crucially, it is not a truth that is always readily accepted or understood in the academic disciplines charged with the study of America’s politics. That television’s influence is hard to quantify, or that research on television cannot comply with an objective regulative ideal, is a weak excuse for its downplaying or exclusion.³ In the current era, it is plainly ludicrous to deny the centrality of the screen, located as it is at the heart of American political life, for presidents and the people.

    Today, television is powerful in many senses, even – and especially – when the subject matter is fictional. Consider the affecting experience of watching key moments in your favourite show: in Game of Thrones, the fate of Ned Stark’s neck, perhaps, or Prince Oberyn’s face. Fictional television is remarkable for its narrative potential and depth of audience investment, as hooked viewers live plot twists and actually feel the fates of beloved characters. This investment impacts far beyond your living room. If you have ever had a conversation about one of this era’s truly great television shows, you will know that they do not stay fixed on the screen, but instead enter our lives as they shape our thinking about the world and its politics. Do you think Donald Trump is better or worse than Frank Underwood? How did Barack Obama compare to Jed Bartlet? If you had to, for your family, would you break the law (make crystal meth and become a drug lord) like Walter White? What does it mean to be human in a world of zombies? Are torture, pre-emption, and extra-judicial assassination warranted in a time of terrorism? Are all politicians essentially self-interested? Does everything, ultimately, always come down to a question of power? Is Brody a hero, an enemy, or both? Perhaps some of these questions are familiar. They are all political. This book, then, is about the political interventions of fictional television in our ongoing, troubling era. Its focus is the greatest superpower the world has ever known and some of the best television shows to have ever graced our screens.

    The book’s background, structure, and arguments

    Presidents and politicians draw on popular culture in a variety of ways. It could not be otherwise. But this is only part of the story. Popular culture saturates all of our lives with meaning, helping us to understand the world and its politics. Reading, theatre, music, fashion, sports, film, and television influence the general public as much as the President of the United States. In part, this is because popular culture does not need to be explicitly about politics in order to be political. As a growing body of work has shown, numerous seemingly apolitical films and television shows are deeply political.⁴ They help to make up the discursive battlefield that is world politics, competing ferociously and effectively to produce politically consequential meaning. This discursive battle encompasses all Americans, not just the President of the United States. This book, therefore, is as much about everyday power relations – the political – as it is about the formal politics of the White House, the Capitol, or the Supreme Court. Throughout, I argue that popular culture generally, and fictional television specifically, perform a fundamental political function, helping us to make sense of who we are, our place in the world, and how to interact with others. In short, fictional television helps to enable, shape, and constrain the possibility or impossibility of political action.

    Over the past two decades, television has excelled, revelling in a ‘golden age’. This phrase, however, requires a little qualification. Previously, it has been used to refer to an era of (live) television beginning in the late 1940s and lasting until the early 1960s. Perhaps, therefore, it is more accurate to speak of a second golden age of television. This period is broadly understood to have commenced around the turn of the millennium, intensifying through the early years of the new century, and we remain within it. Of course, this period’s roots extend back through the shows of the 1990s and 1980s, with this era’s auteur directors and showrunners taking direct inspiration from shows such as Twin Peaks that encouraged a rethinking of television’s scope. Today, however, the intertwining of creativity, funding, and technology has helped to propel and define a televisual era which is qualitatively and quantitively distinct – in volume and viewership, as well as quality – to the extent that ‘the idea that we are living through … a second period of key creativity is fairly non-controversial’.⁵ This has been enabled by the generation of space for television shows to explore narrow topics deeply – taking greater risks and challenging audiences – primarily as a result of new funding models at major US players, such as HBO, Showtime, and AMC (originally, American Movie Channel). In combination with the new technology of streaming – allowing market entrants such as Netflix, Hulu, and Amazon to release entire television series to an audience in one go – the way we watch television has been revolutionised during the small screen’s second golden age. Narrative and thematic depth, enabled by extended duration and the decreased necessity for stand-alone episodes, has helped this era’s television to stand out from film and achieve heightened political significance.

    To assess the political implications of this televisual revolution, the book is structured in three parts. Part I considers what is at stake in rethinking the act of watching television as a political and academic enterprise. Chapter 1 begins by considering the US’s relationship with the screen, with a particular focus on the idea of America and the history of Hollywood, in order to contextualise and theorise television’s second golden age. Chapter 2 considers the political importance of America’s relationship with television in the twenty-first century, assessing the screening of the US under three very different presidents. Despite this centrality, Chapter 3 is obliged to assess the historical and sociological reasons for the exclusion of popular culture from much of the study of world politics, as well as the impact of this arbitrary omission. Drawing on research that has taken popular culture seriously, the book makes the case for the inclusion of fictional television in political research, conceptualising its role and outlining a methodological approach that normalises its analysis as an important site of political contestation. In Chapter 4, the book advances an understanding of American politics as a ‘discursive battlefield’, on which arguments are won and lost. Television’s ‘weapons’ – targeting linguistic, aesthetic, and emotional resonance – make it formidable in this contest to produce meaning. This framework guides the empirical analysis of the relationship between fictional television and American politics in Parts II and III, which explore the ways in which popular culture sculpts the contours of political life.

    The shows selected for analysis in Parts II and III were chosen for a combination of popularity, critical acclaim, and subject coverage. All are ostensibly American shows (as determined by ownership), and all aired this millennium (in television’s second golden age). They can all claim to be great shows, albeit in quite different ways (see Chapter 4). Part II considers fictional television shows dealing explicitly with the subject matter of formal politics. Here, three chapters consider how it is that fictional television can amplify, complicate, or open up dominant political understandings. These cases demonstrate the ways in which fictional television can make direct interventions into politics, impacting upon political possibility or impossibility in a variety of important and consequential ways. First, Chapter 5 explores discourses of realpolitik in House of Cards and Game of Thrones, arguing that the shows reinforce dominant assumptions that power and strategy inevitably trump ethical considerations. Second, Chapter 6 analyses constructions of counterterrorism in Homeland, The West Wing, and 24, exploring the ways in which dominant narratives have been contested and reinforced since the onset of the War on Terror. Third, Chapter 7 investigates how the US president has been imagined and reimagined during television’s second golden age in The West Wing, 24, and Veep. The chapter argues that these imaginings furthered a televisual and filmic lineage which has been politically consequential in helping to pave the way for America’s first black president, if not yet its first female Commander in Chief.

    As well as themes dealing explicitly with politics, television’s second golden age has produced a surfeit of ‘unpolitical political’ television.⁶ Part III therefore considers television shows dealing only implicitly with political themes. That is, they do not focus (primarily) on ‘official’ politics, but do deal with questions of power and meaning, which structure relationships between people and communities. These issues, such as race and gender, undergird the more formal mechanisms of politics ‘proper’, such as elections or legislative deliberation. This section explores three shows making profound interventions into the political underpinnings of American life. Chapter 8 investigates how The Wire addresses the reality, ethics, and structure of social and economic inequality. The chapter argues that television can urge viewers to confront the morality of systematic deprivation vis-à-vis their own socio-economic position. Chapter 9 analyses The Walking Dead, asking a fundamental philosophical and political question: what does it mean to be human, and what does that identity do? Chapter 10 analyses the portrayal of personal life as political life in Breaking Bad. We see how television can encourage viewers to consider the ethics of a character’s behaviour, in the shared context of a disempowering everyday experience of late capitalism and, in particular, in light of contemporary renegotiations of masculinity. In each of the three shows, the audience join the show’s characters in contemplating the choices they face in acutely testing circumstances.

    The empirical chapters progress in a manner that broadly speaks to the chronology of American politics in the twenty-first century. After wrestling with the philosophy of realism as a dominant guiding principle of world politics in Chapter 5, Chapter 6 deals with issues of war and terrorism that were at the heart of George W. Bush’s presidency. In turn, Chapter 7 assesses the political ascendancies of Barack Obama and Hillary Clinton, with Chapter 8 posing particularly difficult questions for Obama’s America. Next and crucially, Chapters 9 and 10 begin to map out the televisual landscape that helps us to make sense of Donald Trump’s rise to power, by focusing on the societal unease his tenure has stoked and relied upon. The Conclusion expands upon this analysis, exploring the legacies of The Sopranos and Mad Men, as well as the theme of resistance in The Handmaid’s Tale. In doing so, the Conclusion reiterates the growing importance of fictional television as a key feature of American democracy. The book argues that, during this controversial era, fictional television shows have made important political interventions that help to create the conditions of possibility underpinning the reality of life in the US.⁷

    Notes

    1D. Drezner, ‘You should watch the best show about international relations on television right now’, Washington Post (19 February 2016); see also R. Saunders, ‘Small Screen IR: A Tentative Typology of Geopolitical Television’, Geopolitics (2017), 1.

    2M. Haberman, G. Thrush, and P. Baker, ‘Inside Trump’s hour-by-hour battle for self-preservation’, New York Times (9 December 2017).

    3E. Hass, T. Christensen, and P. Hass, Projecting Politics: Political Messages in American Films , second edition (Abingdon: Routledge, 2015), p. 22; M. Shapiro, Cinematic Geopolitics (Abingdon: Routledge, 2008), p. 5; L. Shepherd, Gender, Violence and Popular Culture: Telling Stories (Abingdon: Routledge 2013), p. 2.

    4In Politics and International Relations, see, for example, K. Grayson, ‘How to Read Paddington Bear: Liberalism and the Foreign Subject in A Bear Called Paddington ’, British Journal of Politics and International Relations , 15:3 (2013), 378–393, as well as Hass, Christensen, and Hass, Projecting Politics and Shepherd, Gender, Violence and Popular Culture . In Film, Cultural, and American Studies, see, for example, G. Frame, The American President in Film and Television , second edition (Oxford: Peter Lang, 2014), and I. Scott, American Politics in Hollywood Film , second edition (Edinburgh: Edinburgh University Press, 2011).

    5M. Lawson, ‘Are we really in a second golden age for television?’, Guardian (23 May 2013).

    6Hass, Christensen, and Hass, Projecting Politics , p. 14.

    7Details of the shows discussed are as follows: 24 , Fox, 2001–10, 2014 (revival); Breaking Bad , AMC, 2008–13; Game of Thrones , HBO, 2011–; The Handmaid’s Tale , Hulu, 2017–; House of Cards , Netflix, 2013–; Homeland , Showtime, 2011–; Mad Men , AMC, 2007–15; The Sopranos , HBO, 1999–2007; Veep , HBO, 2012–; The Walking Dead , AMC, 2010–; The West Wing , NBC, 1999–2006; The Wire , HBO, 2002–08.

    Part I

    Watching television

    1

    America and the screen

    It has been our fate as a nation not to have ideologies but to be one.

    Richard Hofstadter¹

    Introduction

    This book focuses on American television and American politics. That is for good reason. The US is not only the world’s sole superpower; moreover it is history’s greatest hegemon: a modern Leviathan. Never before has one country amassed such an overwhelming preponderance of power. Contra Senator Arthur Vandenberg, American politics certainly does not stop at the water’s edge; America’s military reach is truly global, with its national interest knowing no earthly bounds. This immense relative material capability, however, is but one reason to study the US. America’s relationship with the screen – big and small – is especially noteworthy for three further and vital reasons.

    First, the US is a particularly and potentially uniquely scripted nation-state. In lieu of the usual ties that bind populations together in a mutually agreed upon sense of shared national history, Americans have – far more than most peoples – had to think about, decide upon, and construct themselves as such. All nation-states are imagined communities, but America had to collectively picture itself without the benefits of significant history or cultural commonality. The fact that America’s story therefore began on an unusually blank slate only heightened the need for a powerful set of intertextual and complementary national narratives, serving to forge deep and enduring affective commitments to the fledgling nation. Having taught American politics and foreign policy for many years, I know how easy it is for students to forget the impermanence of a nation that is so globally and irresistibly significant, intimately involved as it is in the domestic affairs of most other states and the lives of nearly all of us. Remembering that the US is relatively new is an important place to begin and a useful intellectual move to make in opening up the potential for rendering strange the concept of America. While this is today taken for granted as the prerequisite upon which the country is founded, we do well to realise and recall that the US, as an idea, has been relatively recently pieced together in a process of national storytelling.

    Second, as the home of Hollywood, the US is at the epicentre of world storytelling; film and television, more often than not, find their metaphorical and literal home in the US. That is of vital significance, biasing as it does the subject matter which appears on our national and global screens. In conjunction with the first point, the result has been an intriguing and unusual phenomenon: the US has been written into existence, with the myths of nationhood and identity etched in the words of the founding fathers and political elites, before being brought to life on America’s screens. Frequently, this process has been more symbiotic than sequential. Whether it is instrumentally coordinated or merely arrived at for mutual benefit, Hollywood has frequently and repeatedly been a means through which to get the (official) message out. Through the twentieth century, film, in particular, helped to depict, imagine, and construct America, adding colour, sound, and character to narratives which were previously the principal preserve of politicians. Moreover, in times of crisis and beyond, Hollywood’s efforts have been actively sought, helping elites to tap into and amplify widely understood national mythology. The result has been that the US, more than any other country, has been written, imagined, and constructed on the screen.

    Third, however, America is no autocracy. Dominant themes of American exceptionalism, militarism, and identity are rarely without contestation. Critique, resistance, and alternative are all in evidence, as part of a vibrant and functioning democracy with film and television at its heart. Therefore, after discussing America’s historical and more recent relationship with the screen, this chapter turns to consider the broad political role played by fictional shows as the US transitioned into a new television age at the start of the twenty-first century. The examples drawn upon to begin to unpick the interweaving of America’s politics and television are Friends – as a seemingly apolitical show that preceded television’s second golden age – and House of Cards – as an explicitly political show which helped to define the new era through its format, content, casting, release, and popularity. This introductory discussion of television and politics sets up Chapter 2’s more detailed overview of the televisual presidencies of George W. Bush, Barack Obama, and Donald J. Trump.

    Writing America

    As a country, the US is unusually and exceptionally written. Devoid of a long history and purged of a majority indigenous people, the US has had an especial need to construct the notions upon which a nation-state has been forged. The values, beliefs, and identity of Americans could not spring from a well of shared historical experiences or mutual religious affiliations as in many other states. Rather, America, perhaps more than any other country, necessarily came to fruition as an idea. And ideas, of course, are subjective. For an idea to become intersubjective – to have fellow citizens hear and buy into it – requires that it is packaged in a resonant narrative, which helps to answer questions about who we are and our place in the world. At the end of the day, as Laura Shepherd has pointed out, we are all stories; coherent narratives help us to sustain our cognitive architectures and to produce and reproduce our ontopolitical assumptions.² That is no different for the idea and story of America. It is just that, in this instance, narratives of American national identity are among the most powerful and influential in the world.

    It is ironic, then, that it is not possible to definitively state what the American national identity is. That is because it is fluid, contested, and in motion. However, recurrent tropes are important in binding together narrative threads telling and retelling the country’s mutually agreed version of its national history. Two in particular have been notably productive as enduring constants in this process of national storytelling: the identification of threatening Others and the exceptionalisation of fortitude.

    First, a key cornerstone of America’s story and national identity is its various Others: those who the US is not. Since independence, the US has made use of many outsiders in order to better define and construct its sense of national identity and a sense of Self.³ Foremost among these have historically been the perceived and escaped corruptions of the rulers of the Old World, not least by embracing and emphasising the right to practise religion freely and without persecution. However, if religious tolerance has been a unifying rallying cry, it has not always been universally extended in the face of perceived racial difference. During westward expansion, racialised narratives juxtaposed US citizens and Native Americans, with the former considered enlightened and civilised in contrast to the continent’s original inhabitants, who were seen to be mired in nature and tethered to primitive false gods. This drive to identify and produce Otherness remained an insatiable constant of US foreign policy and political life. In the twentieth century, Nazi Germany, communist Russia, and enemies on the battlefield in Korea and Vietnam fulfilled the role of outsider and Other. As America’s Other evolved, so too did the dominant markers of a US identity, from civilised (not primitive) to democratic (not fascist) and to capitalist (not socialist). Throughout, race, religion, and military pre-eminence remained important formative constants. Indeed, a recurrent feature is violent and racialised warfare, which has helped to cement the affective lure of binary and exclusivist identities. This has been seen most recently as America’s Other has taken the form of Islamic extremism, manifested most clearly in the figure of the terrorist.

    Second, America’s national story and identity have repeatedly drawn upon and reinvigorated exceptionalist sentiments. The notion of American exceptionalism runs deep, furthering the idea that the US is unique and superior, defined through the pursuit of freedom (in a variety of senses), and unencumbered by the interference of authority.⁴ It was this idea – and its sustaining narratives – that enabled Madeleine Albright to declare that America, as the world’s indispensable country, stands taller and sees further than any other nation. It is a key part of the ‘great American scaffolding’ that holds up and supports American political discourse.⁵ It enables Americans to overcome the diversity of the melting pot to declare, in one voice, ‘e pluribus unum’: out of many, one. This people, the story claims, has been blessed by God with vast lands and riches, as divine providence has placed it securely between two vast and protective oceans. Exceptionalism, as the belief that America is qualitatively superior to anywhere else on earth, unites Americans around the idea of the US. It is this broad dream of America that helps to construct a single, encompassing, and coherent whole. Although the impulse from exceptionalism varies widely in foreign policy – it can inspire muscular interventionism or staunch isolationism – its domestic effect is consistent in its binding together of the American people.

    Inevitably, selective omissions are necessary. America’s national story, for instance, tends to vastly downplay the spectacular but mundane evils of slavery. Here, emancipation, civil war, and Abraham Lincoln are generally favoured synecdochical components of a narrative whole more focused on progress than on previous wrongdoings. Likewise, the option to build national mythology upon the burning embers of genocidal apocalypse has proven unsurprisingly controversial. The story of America’s ‘settling’ is important but often remains only implicit, where it has not received wholesale sanitisation to fit it for inoffensive consumption. Here, Manifest Destiny, divine Virginia’s spread of civilisation, and the heroism of the cowboy or the sheriff are more likely motifs to feature in imaginings of the nation, over and above the systematic wiping-out of a people. That America’s historical Others – aborigine, slave, socialist, Muslim – often are Americans brings to the fore the politics of identity and national storytelling. The opening argument of this chapter, therefore, is that America can and perhaps should be thought of as a relatively recent political project, centred on its narrative construction, in a process of national storytelling. And that project continues today to significant political effect.

    Consider Obama’s appointment of his deputy national security advisor Ben Rhodes, alongside his chief speechwriter Jon Favreau. Rhodes embodied the centrality of national storytelling clearly and explicitly. He is a New Yorker and novelist, who strove to work in politics following the events of 9/11.

    Like Obama, Rhodes is a storyteller who uses a writer’s tools to advance an agenda that is packaged as politics but is often quite personal. He is adept at constructing overarching plotlines with heroes and villains, their conflicts and motivations supported by flurries of carefully chosen adjectives, quotations and leaks from named and unnamed senior officials. He is the master shaper and retailer of Obama’s foreign-policy narratives, at a time when the killer wave of social media has washed away the sand castles of the traditional press. His ability to navigate and shape this new environment makes him a more effective and powerful extension of the president’s will than any number of policy advisers or diplomats or spies. His lack of conventional real-world experience of the kind that normally precedes responsibility for the fate of nations – like military or diplomatic service, or even a master’s degree in international relations, rather than creative writing – is still startling.

    Tasked with a national security role, Rhodes was nonetheless ‘still, chiefly, a writer’, employing the ‘traditional arts of narrative and spin’ to tell a story and communicate a ‘vision about who Americans are and where we are going’.⁷ When Jon Favreau was asked whether he, Rhodes, and Obama saw their speeches as part of a ‘larger restructuring of the American narrative’, he replied, ‘we saw that as our entire job’.⁸ While remarkable, this was not new. Presidents and their advisors have long understood the importance of national storytelling; it was just that Obama elevated its importance, often retelling America’s history through the story of his own upbringing.

    Long before Obama’s efforts to create ‘a more perfect union’, or Trump’s promise to ‘Make America Great Again’, stories of American greatness and renewal were key to unlocking the White House. Yet, with improved polling technology, this political storytelling has become ever more sophisticated and targeted, enabling politicians to identify, isolate, and reach key voters. On the precipice of television’s second golden era, this process of targeted political communication reached something of an apogee under Bill Clinton, who mastered the art of telling affective stories that combined personal and national history. You may remember the advertisement that promised he still believed ‘in a place called Hope’ (the name of the town he grew up in). The line was already a good one – informing his nomination acceptance speech and inaugural address – but its combination with moving soundtrack, patriotic imagery, and soft focus created an exceptionally resonant narrative and rallying cry. A vote for Bill Clinton became a vote for both romanticised nostalgia and an optimistic future – for hope. Through a political advertisement, Clinton was no longer asking citizens to vote for him; he was asking them to vote for America. This was certainly a mastery of emotional intelligence, but it was also a nod to the power of the screen in writing affective characters (a politician) and stories (the nation).⁹ Indeed, in the US, far from remaining the exclusive preserve of political elites, the vital role of national storytelling has been rendered a quintessentially televisual enterprise.

    We can see this in the juxtaposed introductions of two of Aaron Sorkin’s lead characters: The West Wing’s Jed Bartlet and The Newsroom’s Will McAvoy. Bartlet’s entrance as president is compelling, dramatic, and broadly in keeping with the conceptual underpinnings of the US. Citing the first commandment, he declares: ‘I am the Lord, your God; thou shalt worship no other God before me.’¹⁰ Not only does Bartlet immediately become the smartest person in the room, but moreover America is seen to be working within the remit of God’s plan, as the president understands the pseudodivinity of his position, while remaining a respectful and practising Christian. McAvoy in contrast is not asked what the first commandment is: he is asked what makes America the greatest country in the world and greets viewers by tearing into the

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