Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Think Digital Ecosystems!
    Think Digital Ecosystems!
    Think Digital Ecosystems!
    Ebook193 pages2 hours

    Think Digital Ecosystems!

    By Veronique Germaine Boudaud

    ()

    Read preview

    About this ebook

    Attention every Marketing Manager, IT Manager, start-up founders and all innovation leaders!

    Are you dealing with limited knowledge of international business due to a limited experience?

    Could you be missing business opportunities and making plans that could be made obsolete overnight?

    Do you realise the future impact of emerging technologies on your business and your job?

    Are you scared of looking like a geek or Techie?

    Introducing "Think Digital Ecosystems!"

    This book helps you:

    • Gain a better understanding of the digital world to design an innovative strategy for your company, department and function
    • Gain a perspective on the digital ecosystems that will make you question what you read, listen to and watch and will grow your own personal view and empower you in the digital world.
    • Feel knowledgeable and empowered to start mapping the digital ecosystem of your own enterprise,  so you can grow your business
    LanguageEnglish
    PublisherVeronique Germaine Boudaud
    Release dateJul 21, 2019
    ISBN9781393637011
    Think Digital Ecosystems!

    Related to Think Digital Ecosystems!

    Related ebooks

    Economics For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Behavioural Issue

      May 1, 2017

      AT ITS CORE, every organization is in the same business: changing behaviour. For-profit companies try to sway consumers to buy their products; governments try to convince citizens to pay their taxes on time; and an NGO might want to encourage familie

      2 min read

    • Article

      Creating Your Digital Business Model

      Jan 1, 2019

      You have said that digital transformation is actually not about technology. Please explain. It’s really about change — and technology is just one aspect of that change. Before the internet, businesses operated primarily in a physical world of place,

      7 min read

    • Article

      How to Educate Yourself on DeFi

      Mar 26, 2022

      Decentralized finance, more commonly known as DeFi, presents a fundamental shift in the way we’ve built our financial system. It’s the building block of the world’s No. 2 cryptocurrency, Ethereum. If you don’t have a solid understanding of it yet, it

      3 min read

    • Article

      The Future Of Martech

      Dec 8, 2021

      ACCESSING ACCURATE CUSTOMER DATA HAS BECOME A POWERFUL TOOL FOR MARKETERS AS THEY ENGAGE CUSTOMERS AT A MORE PERSONAL LEVEL. HOW ARE YOU ANTICIPATING THIS NEED FOR DATA WILL GROW IN THE NEXT FIVE YEARS? AND WHAT’S THE CORRELATION WITH OVERALL ROI? Br

      2 min read

    • Article

      The Innovation Revolution

      Jun 26, 2019

      The Innovation Revolution
      1 min read

    Related categories

    Reviews for Think Digital Ecosystems!

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Think Digital Ecosystems! - Veronique Germaine Boudaud

      Think Digital Ecosystems!

      9 Questions To Build The Future Of Your Business

      ––––––––

      A personal journey through the global digital ecosystem

      Veronique Germaine Boudaud

      DEDICATION

      To Gilles, earliest fan and supporter

      Thanks to the inspiring community of women in Tech, to Vincent who helped me reinvent myself, to the Christine’s, Sarah, for providing a home, to Emma for designing a fun cover, to all the amazing people from the various ecosystems across the world who took time to share their knowledge and passion.

      I am grateful.

      Table of Contents

      INTRODUCTION

      1.WHY WRITE ABOUT THE DIGITAL ECOSYSTEM?

      Organization

      The age of platforms

      Human interactions

      2.HOW IS THE DIGITAL ECOSYSTEM UNIQUE?

      Speed

      The 3 key values of the ecosystem

      Generosity - How can I contribute? Which value do I bring

      Togetherness – Humans belong to communities

      It is a tough world - the challenges of the ecosystem

      Dream big and rush

      Dream big - fail hard

      3.WHO ARE THE TRIBES OF THE DIGITAL ECOSYSTEM?

      1. The Core Builders

      2. The Knowledge Feeders

      3. The Money Feeders

      4.The Shapers

      5. The Futurists/Visionaries

      6. The Activists

      7. The Passive Consumers

      8. The Disenfranchised

      4.WHAT IS THE IMPACT OF THE DIGITAL ECOSYSTEM? THE CASE OF THE RADIO INDUSTRY

      The big disruption

      How did it change?

      Access

      Broadcasting content

      Other disruptions of the radio ecosystem down the lane

      5.WHO IS WINNING THE TALENT WAR OF THE DIGITAL ECOSYSTEM?

      Asia, centre of the world?

      Southeast Asia

      India

      Challenges for Southeast Asia and India

      By the number - who is winning the talent war?

      6.WILL EUROPE SERVE OR SHINE?

      Is the European digital ecosystem unique ?

      Strengths of Europe

      The tale of two digital cities

      Smart and sustainable Cities

      Hurdles in the EU

      Fragmented markets

      Capital and funding - the tribe of the money feeders

      Demography makes a whole region pessimistic

      E-government

      Will Europe serve or shine?

      7.IS GERMANY THE INNOVATION POWERHOUSE IT SHOULD BE?

      Incremental innovation vs disruption

      The tribe of the money feeders is weak

      The tribe of the core builders needs to be groomed

      The knowledge feeders need to engage with the digital ecosystem

      Gaps in the value system of the German digital ecosystem

      Connectedness

      Data hyper privacy

      Was 2018 the German innovation tipping point?

      Climbing up the Global Innovation Index in 2018

      8.WHERE ARE THE WOMEN?

      Why are there so few women?

      Not enough women at the source

      The invisibility of women

      The white male with a hoodie is the hero

      Lack of self-confidence

      Social pressure

      The bias of the tribe of money feeders

      Reluctance of risk taking

      Is it all doom and gloom for women in the digital ecosystem? Some hopeful stories

      Is a Hit a Tech4good start-up with a woman CEO

      What will it take to achieve gender balance in the digital ecosystem?

      Breaking the technology ghetto

      Changing the culture: the responsibility of high tech companies

      Policy making: quota or no quota?

      9.IS THERE A GOOD AND A BAD GUY?

      China

      The digital great firewall creates a parallel digital ecosystem

      China spreads its wings in the greater Asia

      The two worldwide heavyweights have more in common than meets the eye

      The geography of their digital ecosystem first concentrated on the coasts

      Both super powers tap into masses of data - the new oil

      New generation of microchips to meet AI requirements and possibly quantum computing

      Call to action

      Veronique G. BOUDAUD is a trail blazer, a digital explorer and builder of innovative digital ecosystems.

      Born in a small town in the West of France and a language student Veronique was not meant to become a leader of Technical Services in a major tech company. Yet an early passion for innovation and technology blended with serendipity paved the way of an exciting life and career.

      She joined Apple when the young enterprise was opening up its European HQ and pursued her career with Lotus/IBM and Cisco. She held international executive roles for the networking giant in Sydney, Singapore and San Francisco. Veronique decided to leave the rigid corporate world and reinvent herself. She packed her household in a container to sail back to Europe and in 2017 Veronique elected Brussels as her residence. She became a business angel and startup mentor. As she had experienced firsthand and numerous times the challenge of being the only woman in the room, Veronique champions diversity and gives a special focus to women entrepreneur and investors.

      Over the past two years she investigated the various digital ecosystems in the continents where she lived and worked. In this world tour Veronique observed that regardless of cultures, the digital ecosystems share universal values, common challenges. The tribes of the ecosystem are similar everywhere. This book shares these findings with the readers avid to understand how our new digital world operates, compared with what they know. The observations are blended with personal stories and anecdotes. The author also brings her perspective on the key questions that many ask in the current context of the battle between the Tech super powers, the talent shortage and much more.

      In her consulting practice Veronique helps the startups and enterprises to map their ecosystem using the design thinking sprint. They will reshape it, morph it based on their objectives that can range from going to market with a new product, finding new customers outside of their traditional customer base.

      INTRODUCTION

      There are only two ways to influence human behavior: you can manipulate it or you can inspire it. Simon Sinek

      Technology throughout my life and career has been my passion. To be exact it started when I joined Apple Computer in 1986. 

      Before that date the only changes and transformations that I was interested in were the political upheavals of the 70’s and most particularly feminism. As a young woman I had opportunities my mother and previous generations of women could not even think of. Technology and sciences did play their part but we had the feeling that we, the new generation, (let’s not forget we were the majority in the age pyramid) owned and led the change. We had to kick the old world out and rebuild it from scratch.

      I went to University in the West of France happily enjoying the opportunities and the great freedom of those days. TVs, contraception, driving a car were probably the only scientific progresses that impacted my daily life most.  I was passionate, focusing on philosophy, grand ideas, demonstrating and marching for them, not too seriously, at least in my case. Baby boomers of the Western World may have been the last carefree generation.

      My vision of life and the world was all going to change with a job interview. I feel very ashamed today when I meet younger women who design and follow a clear career plan, who hire coaches to achieve their goals. I had studied languages, lived in the UK and Germany to perfect them. I felt I was privileged to live as I wished and follow my aspirations. I was not ambitious in terms of money or title.  I wanted to explore, learn continuously and meet extraordinary people.  For the post-war, middle class kid born in a small dull French town, this was the dream life.

      After the UK and German exciting immersion experiences and a painful break-up with a German student, I decided to live in Paris. Several jobs later in Marketing, Banking, Media, interrupted by a stay in Florence to learn Italian, (art and culture ranked first on my priority list) I realised it was time to grab an interesting, well paid job in an exciting company. I wanted to find a strong sense of purpose. I was interviewing in a Parisian Art Gallery but out of curiosity I decided to try this new Californian Company carrying a fruit name.  At the time Apple Computer was setting up its European Headquarters to grow its business in the old continent. I went through a whole day of interviews with basket cases totally passionate about their funny computer that looked like a toy. Their enthusiasm and madness were infectious. The last interview with the HR Director sealed the deal. He welcomed me in his fishbowl, sandwich in one hand (did not have time for lunch), half-smoked cigarette in the other (those were the days). He pitched the company. I have never heard such a compelling story to this day even from the most talented start-up CEO. I was certainly less knowledgeable and more gullible than today. I remember the final climax when he banged a MAC SE on the desk and emphatically asked me: who would not want to work for a company that invented such a sexy machine? Indeed.

      After asking where I should sign, I remember standing in front of the Arc de Triomphe in Paris, wondering why they would hire me?  Apple in those days was not well known in Europe except by the fans. The serious engineers were more interested in joining companies like IBM. Apple hunted a certain profile of people: the passionate learners. I joined. I did not work there - I lived an adventure. I had fun and met extraordinary people. I worked for seven wonderful years in this company. I was based in Paris, travelled in Europe. I remember the day when I boarded the plane for my first trip to California for an international meeting in Cupertino. While I tend to be blasé today, being used to flying from one continent to the other, I remember my childish joy to discover the Silicon Valley lifestyle.  I combined my curiosity in social changes with the newly found love of technology. In 1986 it changed my life.

      A long career behind me, about 30 years later I did it again! After the fun and crazy Apple

      Enjoying the preview?
      Page 1 of 1