Note: you can listen to this episode above or load it up in iTunes.
How to Use Your Writing to Build Relationships and Build Your Brand
Today's episode is all about using your writing to build relationships and your brand. It's a special interview with Beth Dunn, Product Editor-in-Chief at HubSpot. In today's podcast episode, Beth shares really practical tips and strategies you can use for helping you sound more human in the way you write your blog content.

In This Episode
You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode:

Why every word you choose affects how you are perceived by others
10 things you can do to make sure your writing portrays exactly what you want it to say
How to write to show that you are human
How to write to show that you are honest and trustworthy
How to make your readers excited
How to approach acronyms and formal language
How to make sure mistakes don't slip through
Why a style guide can be so powerful in improving your writing
How to find an editor
How to tap into the power of pronouns
The power of imagining your reader in a really bad mood
How to convey humour without accidentally coming across as snarky or sarcastic

Further Reading and Resources for How to Use Your Writing to Build Relationships and Build Your Brand
How to be a writing god:

https://youtu.be/S8Q3vnPM6kk

How to fix your writing:

https://www.youtube.com/watch?v=TzkXcZcayA0

More writing tips and resources from Beth:

Conversational Contractions
Lay Off The Exclamation Marks, Buddy
Hubspot’s style guide
The User Is The Hero

You can connect with Beth and more of her writing at:

bethdunn.com
twitter.com/bethdunn
instagram.com/therealbethdunn

How did you go with today's episode?
What did you learn from today's episode? Are you already using some of Beth's strategies? Which ones will you try next? I'd love to hear from you in the comments below.

Finally, if you have a moment we’d love to get your feedback on the ProBlogger Podcast with this short survey which will help us plan future episodes.

 

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