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    Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.
    Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.
    Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.
    Ebook181 pages2 hours

    Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.

    By Gary Clarke

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    About this ebook

    Do you dream of becoming an influencer of millions around the world?

    Are you looking for new ways for your business to reach its customers?

    Social media marketing is something that more and more businesses are turning to, in the sure knowledge that they have a reach unlike any other medium available. Any business can benefit from this explosion of opportunity and all that is required is a little knowledge of how it can work for you.

    In this book, Social Media Marketing 2019, you will discover the secret strategies that will promote your business to these millions, with advice and tips on:

    • Choosing the social media platforms best suited to you
    • Getting started with LinkedIn
    • Facebook basics
    • Preparing for Twitter marketing
    • How to be found on Instagram
    • YouTube and what you can do with it
    • And much more…

    As digital marketing continues to evolve at a rapid pace, it is imperative that you and your business learn how to keep up. By reading Social Media Marketing 2019, you will be able to do just that and stay one step ahead of the competition at the same time.

    Get a copy today and make sure you are ready to keep your business at the top of its game!

    LanguageEnglish
    PublisherSocial Media Academy
    Release dateFeb 16, 2019
    ISBN9781386924050
    Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.

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    • 5/5
      It is very important to understand the nuances of digital applications if you consider it as a marketing tool for your business. This book has the grasp of hundreds of fundamentals about social media. This book will help you bring people to your chosen social media pages.

    Book preview

    Social Media Marketing - Gary Clarke

    Social Media Marketing 2019

    Instagram, Facebook, Youtube, and Twitter

    Advertising Guide for Influencers in 2019 Through 2020

    Table of Contents

    Chapter 1

    1.0 Determining The Best Direction To Take

    1.1 How to Choose The Right Platform

    1.2 Learning About Your Customers

    1.5 Addressing Your Industry Influence

    Chapter 2

    Linkedin

    2.0 Introduction

    2.1 Setting Up Shop on LinkedIn

    2.2 What's in the premium subscription?

    2.3 Creating a new LinkedIn profile

    2.4 Preparing a Content Strategy

    2.5 Covering What Matters First

    2.6.1 Finding connections

    2.6.2 Choosing to Advertise

    2.6.3 Participating in LinkedIn Groups

    2.6.4 Benefits of Joining Groups

    2.6.5 Starting your own group

    2.6.6 Leading a successful group

    2.6.7 Using Linkedln to answer questions

    2.6.8 Finding A Job

    Chapter 3

    Facebook

    3.0 Introduction

    3.1 Looking at Facebook Basics

    3.2 Starting With Search

    3.3 Facebook Pages

    3.4 Facebook Groups

    3.5 Facebook Events

    3.6 Facebook Applications

    3.7 Facebook Connect/Login with Facebook

    3.8 The Use of Ads on Facebook

    Chapter 4

    Twitter

    4.0 Introduction

    4.1 Figuring Out Twitter

    4.2 A Twitter handle

    4.3 Preparing for Twitter Marketing

    4.3.1 Twitter searches

    4.3.2 Responding to tweets

    4.3.3 Following and followers

    4.3.4 Marketing via Twitter

    4.3.5 Promoted accounts on Twitter

    4.3.6 Making use of promoted tweets

    4.3.7 Using promoted trends

    4.3.8 Working with sponsored tweets

    4.4 Tips and tricks

    Chapter 5

    Instagram

    5.0 Introduction

    5.1 Instagram for The Uninitiated

    5.1.1 Signing up

    5.1.2 Exploring the app

    5.1.3 Using filters

    5.1.4 Getting Found on Instagram

    5.1.5 Structuring Instagram for Business Goals

    5.1.6 Creating Content For Your Business

    5.1.7 Curating and Sharing

    5.2 Instagram stories

    5.2.1 Instagram highlights

    5.2.2 IGTV

    Chapter 6

    YouTube

    6.0 Introduction

    6.2 Why Social Media Marketing on YouTube?

    6.3 Getting People to Subscribe to Your Channel

    6.4 Promoting on YouTube

    6.5 Modify your YouTube content

    6.6 Tag and categorize everything you upload

    6.7 Make response videos

    6.8 Include a call to action

    6.9 Important Note: Have fun, too!

    6.10 Creating a Viral Campaign

    Chapter 7

    Pinterest

    7.0 Introduction

    7.1 Recognizing Pinterest Users

    7.2 Exploring the Interests of Users

    7.3 Pinning As A Social Activity

    7.4 Becoming a Business Pinner

    7.4.1 Setting up your profile

    7.4.2 Example profile: Martha Stewart (MS)

    7.4.3 Example profile: LL Bean

    7.4.4 Starting a group board

    7.4.5 Creating secret boards

    7.5 Developing credibility for your profile

    7.6 Narrowing down with guided search

    7.7 Tracking your results

    Chapter 8

    Tumblr

    8.0 Introduction

    8.2 Setting Up Shop on Tumblr

    8.2.1 Creating an account

    8.2.2 Creating the good stuff

    8.2.3 Finding and sharing the good stuff

    8.3 Understanding your Tumblr activity

    Chapter 9

    Google+

    9.0 Introduction

    9.1 Looking at Google's Social Strategy

    9.2 Grasping the Google+ Fundamentals

    9.3 Google Brand Pages

    9.4 Tips and Tricks For Google+

    9.5 Learning from the examples of others

    9.6 Listening to Google and Music

    Conclusion

    Chapter 1

    1.0 Determining The Best Direction To Take

    You may or may not be aware that the most popular social media platforms in this day and age were not the first to exist on the internet. Even the ones that we are dealing with in this book aren’t the oldest. In fact, many platforms that came out before Facebook, Instagram, or Twitter and were equally successful in those eras. For example, SixDegrees.com launched in 1997 and has been considered the first social media website to be created. In the 90s, instant messaging became a fad and blogging started to gain traction as well.

    However, social media is indeed a fickle thing. SixDegrees.com became defunct in 2001, only 4 years after it launched. Vine, a popular short video sharing app, was acquired and launched by Twitter in 2013 - only to shut down in 2016. Some platforms get bought out by bigger companies, forcing changes to be enforced (like when Facebook bought Instagram, or Microsoft bought Skype).

    The point here is, change will always occur when it comes to social media. For the most part, there is a huge growth as people’s curiosities are piqued and everyone wants to give it a try. And then the popularity plateaus as interest wanes and some customers decide that a particular website isn’t really up their alley. In some cases, there’s then a slow decline.

    This definitely makes it difficult for marketers to reach their customers in the best way possible for them. How do you plan your campaign and budget when you have no idea whether this social media platform will still be active over the next few years? How do you keep up with the changes and ongoing trends in the current platforms? Having this kind of foresight is a rare thing in marketing. Nevertheless, you must try to answer those questions if you really want to up your game in reaching potential customers.

    Before you even think about marketing on any social media platform, you need to figure out your social voice. This chapter aims to help guide you on where to start in determining the right combination of social platforms on which to launch, sustain, and promote your brand. If you are ready, here we go!

    1.1 How to Choose The Right Platform

    First of all, you need to understand that as a marketer, you cannot and should not limit yourself to using only one platform. That’s the biggest marketing faux pas! You will not be able to maximize your reach with a single platform, as not all your customers use the exact same ones - nor do they use only one. Your customers will have at least two social media profiles and you must ensure you reach them on as many as possible. Furthermore, you have to assume that your consumers will invariably gravitate from one social platform to another as time passes. For example, whereas Facebook may have the greatest scale, the sharp rise in usage of Instagram, Pinterest, Tumblr, and WhatsApp shows how fickle consumers can be.

    Additionally, you’ll notice that it doesn’t cost that much more to market on more than one social media platform. What is important is for you to have a clear focus and strategy across your entire marketing campaign - even if the execution is different for each platform. Using more than one undoubtedly makes sense if doing so allows you to reach a different demographic in different ways at different points in the marketing funnel.

    You’re probably still wondering where you should then focus your efforts. Given the vast number of platforms out there, it’s not really possible (or advisable) to market all of them. Trying to do so may negatively impact your efforts as you may end up neglecting and that will look bad for your brand. Though it may be cheap, you’re still going to have to expend time and money to maintain dozens of social media accounts. This can also come with some confusion and dissatisfaction to customers.

    The solution here is to focus your marketing efforts on just the few that you know your customers use the most. Then you can have a lighter presence on others that you think might supplement your main marketing campaign.

    To start off picking the right platforms to use, you need to take a closer look at your audience. See how you can interact with them and where they are making their purchasing decisions related to your company. For purposes of this discussion, you can break your audience down into the following three groups:

    1.  Customers: Obviously, this is your main target. You want to connect, interact, and prompt them to buy from you. You need to understand why they buy, where they buy, and what influences their purchasing process.

    2.  Industry: These are the people who may be competitors, vendors, governing bodies, and so on. In the social media world, this group helps to support your visibility and influence with media outlets and customers directly, too.

    3.  Employees: They can be either your greatest strength or weakness, depending on how you prepare them to participate in social media. If you don't have staff to dedicate to a project, you have a different kind of problem to solve.

    Below is a look at how to work through the issues of picking platforms that support each group.

    1.2 Learning About Your Customers

    Choose where to practice social media marketing by researching and understanding where your customers are spending most of their time. This does not mean identifying where most of your customers have registered profiles, but instead researching where the customers have the highest levels of engagement. This means the following:

    ●  Finding out what amount of time they spend on the social platform, what they specifically do, and how they use it to interact with other people.

    Tools like Quantcast (www.quantcast.com) can help you understand engagement, but you may need to reach out to the social platforms themselves to understand the details of the engagement. Keep in mind that with Quantcast, only if the site has been Quantified (which means that the site owner has added Quantcast code to his site) are the statistics the most accurate. comScore (www.comscore.com), on the other hand, is a paid solution that can provide more accurate numbers for non-Quantified sites.

    You may also want take a survey of your customers directly to understand their social media usage. There are several good survey tools, including SurveyMonkey (https://www.surveymonkey.com/) and Zoho Survey (https://www.zoho.com/survey/).

    ●  Understanding the user behaviors on the social platform.

    For example, let’s say that you're a business-to-business (B2B) solutions provider. You see that your customers use Linkedln to ask

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