One Million Followers: How I Built a Massive Social Following in 30 Days
By Brendan Kane
4/5
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About this ebook
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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Reviews for One Million Followers
36 ratings7 reviews
- Rating: 4 out of 5 stars4/5Good book so you can figure out not only basics of the topic but more than that. Good starting point for me. Now I am even more interested in this matter
- Rating: 5 out of 5 stars5/5Sensacional! Definitivamente o melhor livro que já li sobre redes sociais!
- Rating: 5 out of 5 stars5/5Great book, quick analytical approach. Checkout chapter 1 and chapter share shareable content.
- Rating: 5 out of 5 stars5/5I’ve certainly got a good idea of social growth strategies. However, i would appreciate some more “down to the earth” examples, most of the referenced stories were from Hollywood companies and super stars, which didn’t help me so much to visualize how to actually implement the marketing strategies to my “humble” startup. But in general, it was a nice and interesting book, well written, even for non-native English speakers.
- Rating: 2 out of 5 stars2/5I expected content of more value and something more readable.
- Rating: 5 out of 5 stars5/5Great book! I am going to use everything I have red in it because everything has its value. My brand is so much bigger now!
- Rating: 5 out of 5 stars5/5The book gave me some of the best insights about personal branding through social media.