Family Child Care Business Planning Guide
By Tom Copeland
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Family Child Care Business Planning Guide - Tom Copeland
Family Child Care
Business Planning
Guide
Tom Copeland, JD
Published by Redleaf Press
10 Yorkton Court
St. Paul, MN 55117
www.redleafpress.org
© 2009 by Tom Copeland
All rights reserved. Unless otherwise noted on a specific page, no portion of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or capturing on any information storage and retrieval system, without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a critical article or review to be printed in a magazine or newspaper, or electronically transmitted on radio, television, or the Internet.
Library of Congress Cataloging-in-Publication Data
Copeland, Tom.
Family child care business planning guide / Tom Copeland.
p. cm.
ISBN 978-1-60554-168-6 (e-book)
1. Family day care—United States.2. Family day care—United States—Management.3. Family day care—United States—Finance.I. Title.
HQ778.63.C649 2008
362.71'2068—dc22
2008033979
Disclaimer
We are selling this publication with the understanding that neither Redleaf Press nor the author is engaged in rendering legal, accounting, or financial advice or any other professional services. If you require expert legal, financial, or investment assistance, obtain the services of a qualified professional. Because each individual has unique circumstances, neither the author nor Redleaf Press guarantess that following the instructions in this publication will ensure business success.
Contents
Acknowledgments
Chapter One: How This Book Can Help You
Treat Your Business Like a Business
Why Do You Need a Business Plan?
How to Get Your Plan Done
What’s in a Business Plan?
Chapter Two: Is Family Child Care for You?
Is This Business for You?
Can You Afford to Work at Home?
Providing Exempt Child Care
Providing Illegal Child Care
Remodeling Your Home for Your New Business
Understanding Your Business Tax Deductions
Chapter Three: Write a Start-Up Plan
Legal and Regulatory Issues
Start-Up Costs
Business Tax Issues
Your Contract and Policies
Chapter Four: Write a Business Plan
Your Hopes and Goals
Your Marketing Plan
Your Insurance Plan
Your Program Plan
Your Professional Development Plan
Your Record-Keeping Plan
Your Financial Plan (Budget)
Chapter Five: Prepare a Budget
The Sample Budget
Estimating Your Income
Estimating Your Expenses
Should Your Budget Show a Loss?
Chapter Six: Manage Your Business Finances
Help Parents Understand Your Business
Calculate Your Hourly Wage
Find Your Break-Even Point
Prepare a Cash Flow Projection
Appendixes
Appendix A: Start-Up Plans
Blank Start-Up Plan
Sample Start-Up Plan
Appendix B: Business Plans
Blank Business Plan
Sample Business Plan
Appendix C: Financial Tools
Sample Cash Flow Projection
Blank Budget Form
Acknowledgments
Many people have contributed to this book, including thousands of family child care providers who have shared their stories in my training sessions over the past 26 years and over 500 providers who responded to the online money management survey discussed in this book. Thanks to all of them.
Thanks also to the following people, who reviewed this book and offered valuable suggestions that made it better:
•Tax and financial planning professionals: Benjamin Cohen, Barbara Delbene, Tom Jemison, Shaun McHale, Jeff Robinson, Sandy Schroeder, Al Wroblewski, and Pinghau Yin.
•Family child care providers: Olga Anderson, Sarah Beck, Kalissa Braga, Laurie De Martini, Pat Goor, Traci Heilman, Roxanne Johnson, Patty Kelly, Bonna Lake, Patricia Lee, Debbie Moore, Linda Powell, Tiffany Sartin, Pamela Schmitz, Loretta Spindler, Lorna Tall, Michelle Thole, and Reva Wywadis.
Others who have contributed to this book include Jan Stokley, Diane Copeland, Kathy Modigliani, and Paul Bloomer. Thanks to David Heath for project management; Laurie Herrmann, Carla Valadez, Douglas Schmitz, and Jim Handrigan for production assistance; and Jan Grover and Beth Wright for proofreading.
I want to give special thanks to my editor, Rose Brandt. Rose has been my editor for seven previous books, and her work has greatly contributed to their success. She is a painstakingly thorough editor who has improved the clarity of all my books. Her work on this book is especially noteworthy, and her numerous suggestions have improved every section. I cannot thank her enough for many years of excellent work.
CHAPTER ONE
How This Book Can Help You
Chapter Summary
This chapter explains how business planning can help you manage your family child care business more effectively, whether you have an ongoing business or are thinking of opening a new family child care business.
Most family child care providers have experience caring for children before they begin offering care to other families. However, few providers have experience starting and managing their own business. For this reason, over the years many providers have asked me for a resource that would help them get their business properly organized right from the start.
This book meets that need. It is organized around the resources in the appendixes—two blank plans that you can fill out to set up your business properly and two financial tools that you can use to budget and plan your business finances:
•Start-Up Plan (Appendix A). Completing a start-up plan will help you to handle the issues that must be addressed before your business begins, identify the costs involved in starting your business, and set up the key terms of your contract and policies.
•Business Plan (Appendix B). Completing a business plan will help you to plan how to market your business, protect yourself with insurance, set up your program, and keep the necessary business records.
•Financial Tools (Appendix C). Preparing a budget and cash flow projection will make it easier for you to meet your financial goals, whether you are a new or an experienced provider.
This book outlines a clear path that will help you to either get a new business started in a businesslike way or manage an existing business more effectively. I hope that the information in this book will help you learn new skills so you can enjoy the work you love most—caring for children. However, this book doesn’t include all the resources you’ll need to run a successful family child care business; it’s intended to be used with the other books in the Redleaf Press business series:
•The Redleaf Calendar-Keeper
•Family Child Care Record-Keeping Guide
•Family Child Care Tax Workbook and Organizer
•Family Child Care Tax Companion
•Family Child Care Contracts and Policies
•Family Child Care Marketing Guide
•Family Child Care Legal and Insurance Guide
•Family Child Care Money Management and Retirement Guide
The books in this series offer a depth of information that will answer all your questions about operating a family child care business. However, you don’t need to read all of these books before you open your business—you’ll be ready to go after you complete the plans and budget explained in this book. You can add the other books to your library as needed to help manage your business and make it more successful.
Tax note: This book refers to tax laws that are subject to change. For the latest tax rules and information, consult the current edition of the Tax Workbook and Organizer.
A Note about Gender
Studies show that over 95% of family child care providers are female. In this book I will use female pronouns to describe family child care providers and male pronouns to describe their spouses. I’ve made this choice to avoid the awkward use of she or he
; however, I don’t mean to slight any male family child care providers or female spouses who may be reading this book.
Treat Your Business Like a Business
In 2007 we posted a money management survey on our Web site, and over 500 family child care providers responded. (You can view the results at www.redleafpress.org—enter Business Planning Guide
into the search field, and follow the links.) The responses showed us that many providers would like to learn how to manage their business more effectively. For example, one experienced provider wrote:
I feel that we older providers—and maybe the younger ones, too—went into this business thinking it was just something to do while our children were young—we didn’t really view it as a business at first. We were just so grateful to be at home with our children, and we didn’t lay down a solid business plan. When we finally started thinking about how to secure our future, we realized that it would take a lot of courage and drastic changes to the way we do business. Even now, that’s one of the most difficult parts of the business for me.
In other words, it’s important to treat your business as a business, rather than a hobby,
as another provider told me. A hobby is something that you do just for fun. The work that