Rating: 4 out of 5 stars
4/5
Unavailable
Unavailable
Unavailable
Ebook363 pages6 hours
Upside: Profiting from the Profound Demographic Shifts Ahead
By Kenneth W. Gronbach, M.J. Moye and John Zogby
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population boom stalls?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
- What each age cohort is likely to buy now and in coming decades
- How profits dovetail with consumer numbers
- What sectors are likely to grow or lag
- How to make sense of the numbers to chart your own path
- And more
As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
Unavailable
Author
Kenneth W. Gronbach
Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.
Related to Upside
Related ebooks
Upside: Profiting from the Profound Demographic Shifts Ahead The Fourth Turning Is Here: What the Seasons of History Tell Us about How and When This Crisis Will End Rating: 4 out of 5 stars4/5Anthropologies of Unemployment: New Perspectives on Work and Its Absence Rating: 0 out of 5 stars0 ratingsThe Millennial's Guide to Changing the World: A New Generation's Handbook to Being Yourself and Living with Purpose Rating: 0 out of 5 stars0 ratingsThe Revolution Generation: How Millennials Can Save America and the World (Before It's Too Late) Rating: 5 out of 5 stars5/5The Long Baby Boom: An Optimistic Vision for a Graying Generation Rating: 0 out of 5 stars0 ratingsThe Making of an Elder Culture: Reflections on the Future of America's Most Audacious Generation Rating: 0 out of 5 stars0 ratingsSummary of The Fourth Turning Is Here By Neil Howe: What the Seasons of History Tell Us about How and When This Crisis Will End Rating: 0 out of 5 stars0 ratingsMillennials: Boom'er Bust or How Gen Y Will Save the World Rating: 0 out of 5 stars0 ratingsMarketing to Generation X Rating: 2 out of 5 stars2/5Autopsy of a Superpower Rating: 0 out of 5 stars0 ratingsDefending the Free Market: The Moral Case for a Free Economy Rating: 0 out of 5 stars0 ratingsThe Beltway Beast: Stealing from Future Generations and Destroying the Middle Class: Abridged Version Rating: 0 out of 5 stars0 ratingsThe Mind Is Just Like A Muscle: A Self-Help Books For Teens On Growing Up in Modern America Rating: 0 out of 5 stars0 ratingsSic Semper Res Publica: The Political Ramblings of a Disgruntled Midwestern Teenager Rating: 0 out of 5 stars0 ratingsHuman Ignorance: From A to Z Rating: 0 out of 5 stars0 ratingsZero Hour for Gen X: How the Last Adult Generation Can Save America from Millennials Rating: 0 out of 5 stars0 ratingsBoomer Spirituality: Seven Values for the Second Half of Life Rating: 0 out of 5 stars0 ratingsFalling from Grace: Downward Mobility in the Age of Affluence Rating: 0 out of 5 stars0 ratingsUnretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life Rating: 4 out of 5 stars4/5Young, Broke, and Educated Rating: 0 out of 5 stars0 ratings1960s War on Poverty:: United States History of Fifty-Seven Years Towards Economic Freedom Rating: 0 out of 5 stars0 ratingsPoverty is a Choice: How and Why Millions Turn Their Backs on the American Dream Rating: 0 out of 5 stars0 ratingsThe No-Nonsense Guide to World Population Rating: 0 out of 5 stars0 ratingsThe Super Age: Decoding Our Demographic Destiny Rating: 0 out of 5 stars0 ratingsVisions for a Compassionate America Rating: 0 out of 5 stars0 ratingsBeyond Age Rage: How the Boomers and Seniors Are Solving the War of the Generations Rating: 0 out of 5 stars0 ratingsThe Anti-Education Era: Creating Smarter Students through Digital Learning Rating: 0 out of 5 stars0 ratingsTwilight of the Idols: An American Story Rating: 0 out of 5 stars0 ratingsWhat Future 2018: The Year's Best Writing on What's Next for People, Technology & the Planet Rating: 0 out of 5 stars0 ratings
Social Science For You
My Secret Garden: Women's Sexual Fantasies Rating: 4 out of 5 stars4/5All About Love: New Visions Rating: 4 out of 5 stars4/5Come As You Are: Revised and Updated: The Surprising New Science That Will Transform Your Sex Life Rating: 4 out of 5 stars4/5The Art of Witty Banter: Be Clever, Quick, & Magnetic Rating: 4 out of 5 stars4/5You're Not Listening: What You're Missing and Why It Matters Rating: 4 out of 5 stars4/5The Great Reset: And the War for the World Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over Rating: 4 out of 5 stars4/5Prisoners of Geography: Ten Maps That Explain Everything About the World Rating: 4 out of 5 stars4/5A People's History of the United States Rating: 4 out of 5 stars4/5Fervent: A Woman's Battle Plan to Serious, Specific, and Strategic Prayer Rating: 5 out of 5 stars5/5The Body Is Not an Apology, Second Edition: The Power of Radical Self-Love Rating: 4 out of 5 stars4/5Rage Becomes Her: The Power of Women's Anger Rating: 4 out of 5 stars4/5The Denial of Death Rating: 4 out of 5 stars4/5Just Mercy: a story of justice and redemption Rating: 5 out of 5 stars5/5South to America: A Journey Below the Mason-Dixon to Understand the Soul of a Nation Rating: 4 out of 5 stars4/5The Human Condition Rating: 4 out of 5 stars4/5Dreamland: The True Tale of America's Opiate Epidemic Rating: 4 out of 5 stars4/5King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine Rating: 4 out of 5 stars4/5The Sun Does Shine: How I Found Life and Freedom on Death Row (Oprah's Book Club Selection) Rating: 4 out of 5 stars4/5Homicide: A Year on the Killing Streets Rating: 4 out of 5 stars4/5The January 6th Report Rating: 4 out of 5 stars4/5
Related podcast episodes
Observations about the Hard-Won Wisdom of Old Age: A Conversation with David Troyansky 0% found this document usefulOlivia Nuzzi On Covering Trump 0% found this document useful#59 - Prof Cass Sunstein on how change happens, and why it's so often abrupt & unpredictable 0% found this document usefulSecond-Wave Millennials [audio] With Warren Wright: Tapping the Potential of America’s Youth with Warren Wright 0% found this document usefulTomorrow's America 0% found this document usefulHow The IMF Is Weaponized Against The People | Alex Gladstein 0% found this document usefulThe Celestial Encounters: Aliens, Angels & Demons & the Rise of the Cargo Cults 0% found this document useful1561: When Crack Was King Author Donovan X. Ramsey 0% found this document useful1913: The Year America's Fate Was Sealed? 0% found this document useful
Related articles
Generational Pixie Dust? NZ MarketingArticle
Generational Pixie Dust?
Dec 8, 2023
Marketers love market segments. The more we can wrap a bow around a group of consumers and stick a label on them, the easier our jobs seem to be. But every approach to segmentation raises the possibility of two fundamental errors. The first is that w
3 min readA Surprising Reason to Worry About Low Birth Rates The AtlanticArticle
A Surprising Reason to Worry About Low Birth Rates
May 26, 2018
4 min readOh No, They’ve Come Up With Another Generation Label The AtlanticArticle
Oh No, They’ve Come Up With Another Generation Label
Feb 21, 2020
6 min readThe Doom Loop of Modern Liberalism The AtlanticArticle
The Doom Loop of Modern Liberalism
Oct 24, 2017
3 min readNate Hagens Works With Energy Dumbo FeatherArticle
Nate Hagens Works With Energy
Apr 5, 2023
15 min readThe Influencer Economy Is Warping the American Dream The AtlanticArticle
The Influencer Economy Is Warping the American Dream
Apr 18, 2023
5 min readNatural Orders: On Hilary Leichter’s ‘Temporary’ The MillionsArticle
Natural Orders: On Hilary Leichter’s ‘Temporary’
Mar 5, 2021
To be a temp, in other words, is to be an interim human being. It means having almost no rights and begging for scraps to survive. It means hearing, from comfortable superiors, that the world is reasonable and fair, that all you have to do to earn yo
11 min readNO, THEY’RE NOT AND HERE’S WHY OK, Millennials NewsweekArticle
NO, THEY’RE NOT AND HERE’S WHY OK, Millennials
Mar 6, 2020
14 min readThe Atlantic Daily: Patience and Pain The AtlanticArticle
The Atlantic Daily: Patience and Pain
Feb 14, 2018
4 min readCommentary: OK, Boomers, You Have The Time, Money And Skills To Work For The Common Good Los Angeles TimesArticle
Commentary: OK, Boomers, You Have The Time, Money And Skills To Work For The Common Good
Oct 18, 2021
3 min readGoodbye, For Now, To A Vital Source For Native American News NPRArticle
Goodbye, For Now, To A Vital Source For Native American News
Sep 24, 2017
5 min readThe Decline of Teen Hangouts The AtlanticArticle
The Decline of Teen Hangouts
Dec 7, 2023
6 min readOK, Millennials Newsweek InternationalArticle
OK, Millennials
Mar 6, 2020
14 min readAmericans Are Determined to Believe in Black Progress The AtlanticArticle
Americans Are Determined to Believe in Black Progress
Jul 27, 2020
7 min readAtossa Araxia Abrahamian Travels with the Stateless ‘Cosmopolites’ Literary HubArticle
Atossa Araxia Abrahamian Travels with the Stateless ‘Cosmopolites’
Aug 24, 2020
3 min read'Useful Delusions' Examines How Beliefs Can Be Powerful In Positive And Negative Ways NPRArticle
'Useful Delusions' Examines How Beliefs Can Be Powerful In Positive And Negative Ways
Mar 12, 2021
4 min readListen: People Are Panic-Moving The AtlanticArticle
Listen: People Are Panic-Moving
Jun 26, 2020
5 min readBy The Num83r5 Esquire SingaporeArticle
By The Num83r5
Dec 20, 2022
If the success of a species might be measured by its numbers, humankind seemingly has much to celebrate. Remarkably, two millennia ago, there were just 300 million of us. Within your grandparents’ lifetime, that figure exploded to 2.5 billion. Now we
12 min readHopepunk and Solarpunk: On Climate Narratives That Go Beyond the Apocalypse Literary HubArticle
Hopepunk and Solarpunk: On Climate Narratives That Go Beyond the Apocalypse
Nov 22, 2019
6 min readHas Extinction Rebellion Got The Right Tactics? New InternationalistArticle
Has Extinction Rebellion Got The Right Tactics?
Dec 18, 2019
CHAY: Our tactics are controversial. Our weapon of choice is disruption and it is not something we deploy lightly. People may be surprised to hear that I find protesting an extremely uncomfortable and anxiety-ridden experience. I hate inconveniencing
5 min readFormer U.N. 'Relief Chief' Shares His Secret For Coping With Crises: A 'Sunny Gene' NPRArticle
Former U.N. 'Relief Chief' Shares His Secret For Coping With Crises: A 'Sunny Gene'
Jul 21, 2022
5 min readThe Atlantic Daily: 'Freedom From Want, Freedom From Fear' The AtlanticArticle
The Atlantic Daily: 'Freedom From Want, Freedom From Fear'
Nov 1, 2017
4 min readFrom The Archives ReasonArticle
From The Archives
Apr 26, 2019
2 min readAlpha THE GAY GENERATION? Gay PagesArticle
Alpha THE GAY GENERATION?
Oct 25, 2021
5 min readWho Pays The Piper? North & SouthArticle
Who Pays The Piper?
Oct 13, 2019
11 min readThe Reinvention of America The AtlanticArticle
The Reinvention of America
Apr 23, 2018
21 min readThe Conversation The AtlanticArticle
The Conversation
Aug 14, 2018
10 min readTax And Spend New Zealand ListenerArticle
Tax And Spend
Jul 16, 2023
“Coalition of the willing” (Hardship & Hope Part 1, July 15) is an excellent starting point for an informed and justice-focused discussion of a taxation policy that serves the common good in New Zealand. Quite simply, the needs of the poor need to ta
7 min readThe 9.9 Percent Is the New American Aristocracy The AtlanticArticle
The 9.9 Percent Is the New American Aristocracy
May 16, 2018
49 min readRespect Your Elders? Why The Generation Wars Feel Worse Than Ever The IndependentArticle
Respect Your Elders? Why The Generation Wars Feel Worse Than Ever
Mar 31, 2021
“They think they know everything, and are always quite sure about it.” No, these are not the words of a disapproving baby boomer bemoaning snowflake millennials on social media or breakfast television, but a quote from ancient Greek philosopher Arist
6 min read
Reviews for Upside
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews