Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives
By Mark Nelson
()
About this ebook
Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role, in this course the author helps you understand your new position, your team, and your resources, and build a strategy to accomplish your organization's marketing objectives. He also shows how to get your team moving in the right direction and recruit new talent. Plus, get tips for running the day-to-day business and continually developing your management skills.
Mark Nelson
Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.
Read more from Mark Nelson
Understanding Consumer Behavior: Cracking the Code of Consumer Psychology Rating: 4 out of 5 stars4/5Sales Management Fundamentals: Your Company's Revenue Strategy Rating: 5 out of 5 stars5/5Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan Rating: 5 out of 5 stars5/5Branding Fundamentals: Framework of Branding Rating: 5 out of 5 stars5/5Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base Rating: 4 out of 5 stars4/5Advanced Branding: Effective Ways To Elevate Your Brand Rating: 4 out of 5 stars4/5Filipino Culture 101 Rating: 0 out of 5 stars0 ratingsIdentify Sales Growth Opportunities: Primary ways to grow sales. Rating: 0 out of 5 stars0 ratingsMeasure Salesforce Effectiveness: Successful Sales Strategy Rating: 5 out of 5 stars5/5Writing A Marketing Plan: A Solid Roadmap Makes Any Marketing Effort More Successful Rating: 3 out of 5 stars3/5Shamanism: Your Personal Journey to Healing and Self-Discovery Rating: 0 out of 5 stars0 ratingsLife Under Glass Rating: 0 out of 5 stars0 ratingsThe Wastewater Gardener: Preserving the Planet One Flush at a Time Rating: 4 out of 5 stars4/5Top 10 Marketing Challenges: Solutions For Overcoming Them You Rating: 0 out of 5 stars0 ratingsJackspeak of the Royal Canadian Navy: A Glossary of Naval Terminology Rating: 5 out of 5 stars5/5Fantasy World-Building: A Guide to Developing Mythic Worlds and Legendary Creatures Rating: 4 out of 5 stars4/5Postcards From The Philippines Rating: 0 out of 5 stars0 ratingsBusiness innovation: Your Company's growing strategy Rating: 4 out of 5 stars4/5Oracle BPM Suite 11g: Advanced BPMN Topics Rating: 0 out of 5 stars0 ratingsProjecting Intelligence Rating: 0 out of 5 stars0 ratingsImproving Your Judgment: Make Good Decisions And Exercise More Balanced, Sound Judgment Rating: 0 out of 5 stars0 ratings
Related to Leading A Marketing Team
Related ebooks
3 Strategies For Small Business Success: Business Strategies, #1 Rating: 0 out of 5 stars0 ratingsThe Marketing Century: How Marketing Drives Business and Shapes Society Rating: 0 out of 5 stars0 ratingsUnique Selling Proposition A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsAccount-Based Marketing ABM Third Edition Rating: 0 out of 5 stars0 ratingsMarketing Plan A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Equity A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsContent Marketing for Technical and Manufacturing Companies Rating: 1 out of 5 stars1/5Target Audience A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsThe Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Rating: 5 out of 5 stars5/5A Comprehensive Guide to Digital Marketing Strategy Rating: 0 out of 5 stars0 ratingsMarketing Plans Simplified Rating: 0 out of 5 stars0 ratingsMulti Brand Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsValue-based Marketing Strategy: Pricing and Costs for Relationship Marketing Rating: 0 out of 5 stars0 ratingsCommunications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging Rating: 0 out of 5 stars0 ratingsPublicity for Marketing Business to Business Rating: 0 out of 5 stars0 ratingsMarketing operations management A Complete Guide Rating: 0 out of 5 stars0 ratingsDigital Marketing Strategies A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsMarketing Plan A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsMarketing Campaign Handbook: Volume One: Instructions For Operating A Successful Marketing Campaign Rating: 0 out of 5 stars0 ratingsCustomer Insight A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsThe Advertising Agency Business Rating: 3 out of 5 stars3/5The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Rating: 0 out of 5 stars0 ratingsDigital Marketing Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsCommunication Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Operations A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBusiness Marketing Strategies | Rapid Business And Marketing Growth Strategies Rating: 0 out of 5 stars0 ratingsThe One-Day Marketing Plan: Organizing and Completing a Plan that Works Rating: 3 out of 5 stars3/5Digital Marketing Planning: 2020 Edition Rating: 0 out of 5 stars0 ratingsTrade marketing Second Edition Rating: 0 out of 5 stars0 ratings
Marketing For You
Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsThe Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe Millionaire Next Door Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5
Reviews for Leading A Marketing Team
0 ratings0 reviews
Book preview
Leading A Marketing Team - Mark Nelson
Leading a Marketing Team
strategy to accomplish your organization's marketing objectives
By: Mark Nelson
Copyright
Copyright © 2016 by [buysoak]. All Rights Reserved
No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.
buysoak@gmail.com
www.buysoak.co.uk
Disclaimer
This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this eBook.
Contents
Leading a Marketing Team
Disclaimer
Introduction
Welcome
What you should know
1. Understanding Your Situation
Understand your boss's expectations
Build relationships with your peers
Meeting your new team
Understand your market conditions
Examine your resources
2. Building Your Strategy
Define marketing objectives
Leading the planning process
3. Building a Competent Team
Assess your team's capabilities
Build the right structure
Recruit the best talent
Training and development for your team
4. Running the Business
Create key performance indicators
Manage unexpected events
Leading marketing initiatives
Conclusion
Next steps
Introduction
Welcome
- Congratulations on your new role, leading a marketing team. I consider marketing the most challenging part of a business. It's a world of constant change and ambiguity. Strong leadership of a marketing team is critical to the success of an organization. In this course, I'll share with you what you need to do right away to get a grip on your new situation.
Then we'll look at what you need to do to get the team moving in the right direction. Hey, speaking of team, we'll spend a lot of time on how you create an amazing group of A players. And finally, I'll share my advice on how you need to run your business day to day. This is a big step for