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    Business innovation: Your Company's growing strategy
    Business innovation: Your Company's growing strategy
    Business innovation: Your Company's growing strategy
    Ebook113 pages2 hours

    Business innovation: Your Company's growing strategy

    By Mark Nelson

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    About this ebook

    Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand.

    LanguageEnglish
    PublisherMark Nelson
    Release dateDec 20, 2016
    ISBN9781370175536
    Business innovation: Your Company's growing strategy
    Author

    Mark Nelson

    Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.

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      Book preview

      Business innovation - Mark Nelson

      Business Innovation

      Your Company’s growing strategy

      By: Mark Nelson

      Copyright

      Copyright © 2016 by [buysoak]. All Rights Reserved

      No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

      buysoak@gmail.com

      www.buysoak.co.uk

      Disclaimer

      This ebook has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this ebook provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

      The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this ebook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.

      Contents

      Business Innovation

      Disclaimer

      Introduction

      1: Understanding How Innovation Occurs

      What is innovation? Introducing Systematic Inventive Thinking

      The principle of function follows form

      The closed-world principle

      Characteristics of innovative products and services

      Challenging the myth of thinking outside the box

      Challenging the myth of serendipity

      2: Using the subtraction Technique

      Functional fixedeness

      The subtraction technique

      Subtraction in action

      Addressing common challenges

      3: Using the Division Technique

      Structural fixedness

      The division technique

      Division in action

      Addressing common challenges

      4: Using the Multiplication Technique

      The multiplication technique

      Multiplication in action

      Zooming in and Zooming out

      Addressing common challenges

      5: Using the Task-Unification Technique

      The task-unification technique

      Task unification in action

      Using task unification for busiess issues

      Addressing common challenges

      6. Using the Attribute Dependency

      The attribute dependency technique

      Creating an attribute dependency matrix

      Types of dependencies

      Attribute dependency in action

      Addressing common challenges

      7.Innovating at work

      Running ideation workshops

      Which technique to use

      Creating new service and process

      Creating digital innovations

      Involving customers

      Evaluating ideas

      8.Mastering Innovation

      Mastering innovative thinking

      Building a pilot program

      Addressing organizational challenges with innovation

      Next steps

      Introduction

      - One of my favorite quotes about innovation comes from Harold McAlindon, who said, The world leaders in innovation and creativity will also be the world leaders in everything else." I believe this. Organizations today have to work very hard to stay competitive and survive in the marketplace, but just surviving is not good enough. Companies want to grow in size and ultimately grow in value to their shareholders, but the ways of doing that are pretty limited.

      The only true, sustainable and virtually unlimited source of new growth for any organization is innovation. I'm going to share with you a method of generating ideas called Systematic Inventive Thinking, or SIT. It's based on research by my friend and colleague, Doctor Jacob Goldenberg, who discovered that innovation follows a set of patterns. These patterns can be reapplied to invent new products and services.

      Innovation is about making the world a better place, and through the concepts I'll share with you in this course, you'll begin to develop the skills that will help you do just that.

      1: Understanding How Innovation Occurs

      What is innovation? Introducing Systematic Inventive Thinking

      - Are you a trustworthy person? Who says so? Okay, so you have friends and colleagues that say you're trustworthy, but why do these people say so? I'm willing to bet it's because you told them you were going to do something, and you did, over and over. You made, and kept, your promises. And because of that, you now have a brand reputation as someone people can count on. You may not have realized it, but you've understood the basics of branding all along.

      Simply put, a brand is a promise. It's a promise you make to consumers when they do business with you. Now that definition may surprise you because most people think of a brand as a logo or a product's name. It's neither. Let's do an experiment. I'm going to show you just two lines on the screen, and when you see them, I want you to say the first word that comes to mind. Ready? Now if you're like most people, these two curved lines reminded you of the golden arches of McDonald's.

      Even people who don't go to McDonald's will instantly associate this logo with the company. How can just two hand-drawn lines, that aren't even the right color, by the way, cause you to recall a global billion-dollar fast food chain? Let's take the experiment one more step. Close your eyes and think about a McDonald's restaurant. Can you just taste those marvelous french fries? Can you see a Big Mac and other food items? Do you sense what's going on inside the restaurant, with all the families, the parents playing with their kids, enjoying the time together? This is McDonald's brand promise, those emotional feelings and cravings that are triggered when you think about McDonald's.

      The brand logo and the brand name are not the brand itself. Rather, they are the visual cues to trigger that locus of emotions that the brand promises you. Let me share with you Four Keys to Building Successful Brands. First, your brand must be authentic, in that it's truly tied to who you are as a company, meaning your values and core purpose. If these aren't tightly linked, your promise is less believable. Your brand must be relevant, meaning that it promises something that's important to consumers, and that they perceive your brand delivering that promise better than the competition.

      You must keep your brand promise consistent across every touchpoint you have with your customers. Why do people see you as trustworthy? Because you're consistent. It's the same for brands. If you lack consistency, you won't build true loyalty. And finally, you and your organization must have a total commitment to keeping the brand promise. Your leadership and all of your employees, the ones who deliver your brand experience to consumers, must live the brand, support it, and continue to invest in it.

      If you're working to create a brand, start by thinking of the brand promise. What experience do you want your customers to have when they encounter your brand? As you think about the brands you currently work with, ask yourself, is the promise you're making the right one? Because once you make

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