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50 Shades of Start-up

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50 Shades of Start-up

Longitud: 152 página28 minutos

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Starting out in business for the first time? Just keep in mind that time and money are your most precious resources. With the exception of relatively few big investment, high growth projects taking on full time costly ‘entrepreneurial’ education will quite possibly do little to move your venture forward. Wouldn’t it be wiser to invest your valuable time and precious cash in your fledgling business? But first, to avoid some deadly pitfalls, you need to become aware of some really important stuff and that’s the purpose of this book.
It is essential to learn the ‘tricks of the trade’, and the best place to do that is within your own enterprise. But before jumping in at the deep end there’s some fundamental matters you need to be aware of. 50 Shades of Start-up is not another ‘how to start a business’ book; there’s plenty of these around. Its purpose is to awaken you to the fundamentals underpinning any business, think about them in the context of your planned venture, the environment in which you find yourself and your personal situation. For any kind of business getting these fundamentals right will help set you on the road to success.
Business start-up is a 24 x 7 occupation leaving little time for entrepreneurs to toil their way through conventional business books, in contrast to 50 Shades of Start-up, which sets out 50 short thought provoking, critically important, topics for you to reflect and act upon.

oWE ARE UNIQUE
oLISTEN TO YOUR HEART
oYOUR PERSONAL SITUATION
oYOUR ENVIRONMENT
oIS THERE A NEED?
oIS YOUR BUSINESS IDEA PRACTICAL?
oADDING VALUE
oHOW WILL YOU COMPETE?
oMARKET FOCUS
oTHINK OF THE FUTURE
oWHAT SORT OF CUSTOMER?
oTHE COMPLEX SALE
oCHANNELS TO MARKET
oEASIER STUFF TO SELL
oHARD STUFF TO SELL
oREALLY TOUGH STUFF TO SELL
oMISSION CRITICAL
oA QUESTION OF INTEGRATION
oSIZE MATTERS
oGIVE ME A DEMONSTRATION
oSCALE-ABILITY
oSOFT OR HARD START
oFINANCING / OWNERSHIP CHALLENGE
oFOUNDER CONSIDERATIONS
oGROWING YOUR BUSINESS VALUE
oTHE FATE OF YOUR BUSINESS
oYOU AND THE BUSINESS
oBUSINESS LEGAL STATUS
oBUSINESS PLANNING
oCASH-FLOW FORECASTING
oWHERE DOES THE CASH GO?
oCASH IS KING
oSTART-UP MONEY AND CONTROL
oINVESTMENT REALITY
oBANK LENDING
oDEBT AND SECURITY
oWORKING ON YOUR BUSINESS
oHOLD CLOSE COMPETITIVE STRENGTHS
oREGULATORY HURDLES
oINTELLECTUAL PROPERTY
oTECHNOLOGY DEVELOPMENT
oKEEPING TRACK OF THE BUSINESS
oTAXATION COMPLIANCE
oBUILDING A TEAM
oVALUES AND CULTURE
oDUE DILIGENCE
oBE VERY AWARE
oBEWARE, PREDATORS
oMIND YOUR DISTANCE
oMANAGING YOUR TIME
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