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Persuasión: 33 técnicas publicitarias de influencia psicológica
Persuasión: 33 técnicas publicitarias de influencia psicológica
Persuasión: 33 técnicas publicitarias de influencia psicológica
Libro electrónico265 páginas2 horas

Persuasión: 33 técnicas publicitarias de influencia psicológica

Calificación: 3 de 5 estrellas

3/5

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Información de este libro electrónico

Los mensajes visuales son omnipresentes en nuestra vida diaria. Nos bombardean constantemente, tratando de persuadirnos y de orientar nuestro comportamiento. La industria de la publicidad es un gigante que mueve la sorprendente cifra estimada de un trillón de dólares al año. Todo este gasto, ¿es solo un despilfarro o somos más susceptibles a los influjos de la publicidad de lo que creemos? ¿Cuál es el poder secreto de la publicidad? ¿De qué forma intenta influir en nuestro comportamiento?
Este libro analiza la publicidad más allá del poder de persuasión de las propias imágenes. En él se explican, describen, analizan y juzgan 33 técnicas psicológicas que se emplean habitualmente en publicidad. Algunas de ellas son fáciles de detectar, otras, más oscuras e insidiosas. Todas las técnicas están apoyadas en un rico catálogo de ejemplos de la mejor publicidad actual e información científica acerca de los principios psicológicos de su funcionamiento. Este no es sólo un libro idóneo para los profesionales y estudiantes de los campos de la comunicación y el diseño, sino una reflexión sobre la sociedad actual valiosa para cualquiera que quiera entender cómo la publicidad influye inconscientemente en nuestro comportamiento.

IdiomaEspañol
EditorialEditorial GG
Fecha de lanzamiento28 abr 2016
ISBN9788425229817
Persuasión: 33 técnicas publicitarias de influencia psicológica
Autor

Marc Andrews

Marc Andrews es psicólogo, director de arte y diseñador. Máster en Ciencias del Comportamiento y en Diseño gráfico y editorial, ha investigado las dimensiones retórica, semiótica y psicológica de la argumentación visual.

Comentarios para Persuasión

Calificación: 3.132275132275132 de 5 estrellas
3/5

189 clasificaciones11 comentarios

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  • Calificación: 5 de 5 estrellas
    5/5
    Gran libro... Sencillo... facil de entender los conceptos principales utilizados en la publicidad moderna...
  • Calificación: 4 de 5 estrellas
    4/5
    Show Your Work is an excellent little jump starter for making your work known and feeding the cycle of creativity in course. The tips include some well known concepts that are too seldom followed, e.g. "Teach What You Know." There are others that will be counter-intuitive to some, such as sharing a lot freely. I jotted down a page full of ideas to try, all from reading this book cover-to-cover on a single flight. h/t Tim Ferriss via Tools of Titans.
  • Calificación: 4 de 5 estrellas
    4/5
    Great ideas on how to be someone who shares art with the world as it's being made, without losing your MIND. :)
  • Calificación: 5 de 5 estrellas
    5/5
    This book should be adapted as the text for the introductory English class for all colleges and universities -- it makes the information that I have been trying to teach from outmoded books for 18 1/2 years easily accessible to ALL students, and teaches what they need to know to be successful in college and in life.Deceptively simple. Brilliant in its simplicity! Up to date in formatting -- it is a Workman publication, after all. Uses graphics, drawings, quotations, photographs as well as written examples.Was invited by a friend to hear Kleon give a talk last night -- went, listened, looked at the book, fell in love -- with the text.214 pages. $11.95.
  • Calificación: 4 de 5 estrellas
    4/5
    Nicely constructed and motivational to support creativity.
  • Calificación: 4 de 5 estrellas
    4/5
    ARC provided by NetGalleyBestselling author of Steal Like an Artist, Austin Kleon, brings back his unique writing style to Show Your Work! to explain why its more beneficial for you and your career to share you knowledge and skills, than hide it and keep it secret. Kleon shares his ten simple rules for being open and productive with short fantastic book, that is filled with illustrations, quotes, and stories to help make you better be able to share your story with the world. Kleon's main points to us is that you're not grandstanding or self-promoting yourself, but that you're being awesome and findable, and letting others learn from you. All of this helps you become more well known, as well giving back to the community. One of the first lessons that he shares is about living life to the fullest, look at those that have come before us and passed on, what was awesome about them? He shares the tale of George Lucas who had a near death experience at 18, which helped make him who he is today. Another important lesson, you need? Document what you do. Commander Hadfield, the Canadian astronaut that became known around the world, wanted.The most important thing that stuck out to with me was whenever you get a grade back, a project back ask yourself "so what?" You got an a or an attaboy, so what? Does it define you? Does it make you who you are? If yes great! If it doesn't, pick yourself up and move on, so that you don't feed the trolls, even the ones that live in your own head.There are so many stories that I could share from this great little book, because that's what its all about is sharing a story. I can't tell you that I'll reread this book every day, but it will live on my bookshelf as one to keep close by and pull out when I need inspiration. I give the book 4 out of 5 stars and would recommend it to everyone, for a bit of inspiration in their life.

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