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    Trade-Off (Review and Analysis of Maney's Book)
    Trade-Off (Review and Analysis of Maney's Book)
    Trade-Off (Review and Analysis of Maney's Book)
    Ebook40 pages57 minutes

    Trade-Off (Review and Analysis of Maney's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".

    This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of new products and services. This summary demonstrates how you can position yourself at either end of the spectrum in order to develop a successful product.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Trade-Off" and discover the key to offering the best products that consumers will love.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511022009
    Trade-Off (Review and Analysis of Maney's Book)

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      Book preview

      Trade-Off (Review and Analysis of Maney's Book) - BusinessNews Publishing

      Book Presentation

      Trade-Off by Kevin Maney

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Trade-Off (Kevin Maney)

      1. The Fidelity vs. Convenience Trade-Off

      2. Winners and Losers in the Trade-Off

      3. How to Use the Fidelity Trade-Off

      Book Abstract

      MAIN IDEA

      All of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. It is this trade-off between conflicting forces which determines the success or failure of new products and services.

      Take the music industry for example. Going to a live concert is inconvenient but the experience is very high in fidelity – it can’t be duplicated any other way. Therefore, rock stars will sell out their live concerts. At the other end of the spectrum, MP3 recordings are very low in fidelity – they offer only ten percent of the quality of a home sound system – yet people like them because they are super convenient. MP3s can be purchased online and loaded into portable playing devices.

      If you want to develop a successful product, position yourself at either end of the spectrum. Make your product either extremely high in fidelity or exceptionally convenient. You can’t do both successfully. Products which have moderate fidelity and convenience will fail to win an enthusiastic audience. Go to one end of the spectrum or the other to prosper.

      About the Author

      KEVIN MANEY was a technology columnist and senior technology reporter at USA Today for more than 20 years. He then became a contributing editor for Conde Nast Portfolio magazine from 2007 until 2009. He also writes for Fortune, The Atlantic, Fast Company and other magazines. He is the author of two other books, Megamedia Shakeout and The

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