It's a Wired, Wired World (Review and Analysis of Stauffer's Book)
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About this ebook
This complete summary of the ideas from David Stauffer's book "It's a Wired, Wired World" shows that AOL has been able to achieve impressive preeminence in such a highly competitive marketplace, despite not being created until 1985. The company’s longevity and ability to move forward in the face of intense competition is unmatched. In his book, the author identifies the six elements of the AOL business model that have led to its success. This summary is a great template for success and is a must-read for anyone who wants to follow the principles of AOL to ensure success in their own business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "It's a Wired, Wired World" and discover the secrets behind the success of this world-class company.
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It's a Wired, Wired World (Review and Analysis of Stauffer's Book) - BusinessNews Publishing
Book Presentation
It’s A Wired, Wired World by David Stauffer
Summary of It’s A Wired, Wired World (David Stauffer)
Book Abstract
MAIN IDEA
AOL is the world’s most successful Internet company and the most valuable brand name of the digital business era by whatever criteria is chosen:
The number of customers served.
Annual revenues generated.
Profitability.
The fact the company has been able to achieve preeminence in such a highly competitive marketplace is impressive, considering it didn’t even exist until 1985. But one other fact about AOL is equally notable – almost every online business expert and commentator has at one time or another forecasted the imminent demise of AOL. The company’s longevity and ability to move forward in the face of intense competition is unmatched.
Clearly, something about the AOL business model works. Exactly what the secret sauce
is may be subject to speculation and further analysis, but the integral elements of the business model are easy to identify:
A capable, smart business leader (Steve Case) who personifies the business and articulates the direction the company should move in clear, uncomplicated yet consistent language.
A simple, concise and compelling vision.
Staff (especially a management team) who are passionate about the achievement of the company’s vision.
The willingness to try new things and abandon what doesn’t work in favor of what does again and again without becoming disillusioned or dispirited.
A product which is simple to use yet enticing enough to appeal to almost every consumer in America and elsewhere.
The ability to ignore what the world is saying and focus instead on what customers are saying.
In short, AOL is a great template for how to succeed. The only