e-Strategy Pure & Simple (Review and Analysis of Robert and Racine's Book)
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About this ebook
This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that’s roughly equivalent to having a plumber design a new house – you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn’t quite mesh with the strategy the rest of the business is following. To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this summary presents basic imperatives to develop a coherent Internet strategy.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "e-Strategy Pure & Simple" and develop an efficient Internet strategy!
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e-Strategy Pure & Simple (Review and Analysis of Robert and Racine's Book) - BusinessNews Publishing
Book Presentation:
E-Strategy Pure & Simple by Michel Robert and Bernard Racine
Book Abstract
About the Author
Important Note About This Ebook
Summary of E-Strategy Pure & Simple
(Michel Robert and Bernard Racine)
Imperative #1: Demystify the Internet
Imperative #2: Clarify Your Current Business Strategy
Imperative #3: Construct an e-Strategy Blueprint
Imperative #4: Integrate Business and e-Strategy Processes
Book Abstract
Main idea
Many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that’s roughly equivalent to having a plumber design a new house – you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn’t quite mesh with the strategy the rest of the business is following.
To overcome this mismatch, the CEO and Executive Team should become the architects of their own Internet strategy which not only connects to the business strategy of the entire enterprise but helps further execute that strategy rather than working at cross purposes. Achieving that requires four basic imperatives to be followed:
Only when CEOs and key executives are able to design their own Internet strategy are they in control of their own destiny.
About the Author
MICHEL ROBERT is founder and president of Decision Processes International Inc., a consulting firm with 60 partners in 15 countries. Since coining the phrase strategic thinking
in 1980, Mr. Robert has had a number of articles published in business