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    SaaS Startups for Beginners
    SaaS Startups for Beginners
    SaaS Startups for Beginners
    Ebook68 pages1 hour

    SaaS Startups for Beginners

    By Vardhane Harsh

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    About this ebook

    Software as a service (or SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.A good way to understand the SaaS model is by thinking of a bank, which protects the privacy of each customer while providing service that is reliable and secure—on a massive scale. A bank’s customers all use the same financial systems and technology without worrying about anyone accessing their personal information without authorization.Anyone familiar with Amazon.com or My Yahoo! will be familiar with the Web interface of typical SaaS applications. With the SaaS model, you can customise with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old fashioned.
    This book provides the basics of SaaS alongwith giving you some basic insights into how to integrate it into your current startup model.

    LanguageEnglish
    PublisherVardhane Harsh Studios
    Release dateMar 17, 2016
    ISBN9781310429026
    SaaS Startups for Beginners
    Author

    Vardhane Harsh

    Be it writing a Marketing book at 19 or Opening a Publishing company at 20,Vardhane Harsh is a man of Entrepreneurial Excellence.As a Consultant Marketer for Start ups,He Designs and manages Product based Campaign Strategies , Leads Marketing Teams to their targets and Plays key roles in Client Procurements and Brand Induction and Management. His recent new role as a Capital Adviser has already made him popular among mid level Venture Capitalists and Investors.

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      Book preview

      SaaS Startups for Beginners - Vardhane Harsh

      Startups and SaaS

      The most easiest Startup integration for getting Funding

      Vardhane Harsh

      www.vardhaneharsh.com

      email- consulting@vardhaneharsh.com

      This book is a compilation of what I’ve learned about managing SaaS Startups - particularly about how dealing with subscription metrics can mean the difference between the success and failure for your business.

      Smashwords edition

      © 2016 Vardhane Harsh

      This book has been published under the Creative Commons Attribution 3.0 License. That means you are free to use it’s content verbatim or edited, but you must release new versions under the same license and you also have to give appropriate credit to Vardhane Harsh

      Index

      Chapter 1 Introduction

      Chapter 2 Data Driven

      Chapter 3 SaaS Metrics

      Chapter 4 Terms and Conditions

      Introduction

      Day and Night you guys work on your innovative ideas to give them a shape of a successful Startup. Of Course the main hurdle you would be facing is funding.SaaS integration can help you a lot for getting that seed you think you deserve.Let me enlighten you on SaaS.

      There’s an interesting fact behind business metrics: the more you use them, the more data-driven you become. I’m not saying you shouldn’t listen to your heart and distrust your intuitions as an entrepreneur or manager, but one thing is true – once you truly tame your numbers you’ll never want to play without them again.

      Entrepreneurs have no trouble on building awesome products, many however don’t know how to take their business to the next level. Clearly one of the ways of doing that is to have the skills and the discipline necessary to collect and analyze the relevant business data.

      Running a subscription business radically changes your focus to monetizing long-term customer relationships. Businesses need to recognize that pricing, order management, metrics, financials and revenue all need to be handled differently in this new business model.

      If you're just looking at today's revenues, you're in for some nasty surprises. Churn, lifetime value, monthly recurring revenue (MRR), and Customer Acquisition Cost are leading indicators of later revenues and core metrics at the subscription economy.

      Welcome to the subscription economy

      The term subscription economy refers to the business of offering subscriptions to consumers. For some startups, their entire business relies on a subscription business model. Examples of these include Netflix, Spotify, Zipcar, and all SaaS startups such as Salesforce and HubSpot.

      It’s actually not that new: the subscription business model has been around since our great-grandparents had their milk delivered to their door, but over the last two decades it has been increasingly adopted by technology and media startups. Businesses have been selling monthly subscriptions for all sorts of goods and services, offering anything from online software to food for a flat monthly fee.

      Subscription is rapidly becoming the default business model for any company looking to accelerate growth, maximize cash, and increase its value. Currently, there is an increase in subscription startups as part of a larger shift from the product economy to the subscription economy. Businesses need to handle customer loyalty, pricing, and selling differently.

      Why subscription business is different?

      Running a subscription company means there is a continuing relationship with the customer. No longer does the business-customer relationship end with the swipe of a credit card

      Once you acquire a new customer you have recurring revenue,

      which means you don’t have to worry about one-off sales every month. Different from traditional sales, it gives you new challenges such as retention and churn.

      Complexity

      On a subscription business there are more moving parts to every transaction. You’re looking for long-term contracts and commitments. You can’t just persuade a customer to buy something, knowing that we’ll get upset or feel betrayed and leave you the next day. Complexity perpetuates and builds.

      Visibility

      Internally, you can see far into the future – and external readers can’t see as much as they’d like. P&L is also more indicative of fundamental structure than of quarterly performance.

      Speed

      Business builds slowly – and sometimes expensively – over time.

      Subscription business demands patience, no fix is quick. Actions you take today will have effect months or years later.

      Measurement

      Subscription business brings additional stress on finance teams and financial systems to

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