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    Managing Global Business Strategies: A Twenty-First-Century Perspective
    Managing Global Business Strategies: A Twenty-First-Century Perspective
    Managing Global Business Strategies: A Twenty-First-Century Perspective
    Ebook189 pages3 hours

    Managing Global Business Strategies: A Twenty-First-Century Perspective

    By John T McManus, Don White and Neil Botten

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    About this ebook

    Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.
    • Written by highly knowledgeable and well-respected practitioners and academics in their field
    • Provides practical insight and realistic answers to global and strategic problems
    • Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
    LanguageEnglish
    PublisherElsevier Science
    Release dateAug 30, 2008
    ISBN9781780631578
    Managing Global Business Strategies: A Twenty-First-Century Perspective
    Author

    John T McManus

    John McManus, PhD is based at the University of Lincoln (UK).

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