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    Concise Guide to Internet Marketing for the Entrepreneur
    Concise Guide to Internet Marketing for the Entrepreneur
    Concise Guide to Internet Marketing for the Entrepreneur
    Ebook30 pages22 minutes

    Concise Guide to Internet Marketing for the Entrepreneur

    By alasdair gilchrist

    ()

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    About this ebook

    Marketing pre-internet days left most of us cold it required serious relationships with the main stream media and vague adverts aimed at the mass market. TV and Radio advertisements were horrible to watch or listen too. However the internet has changed all that. Now we have niche targeted advertisements that focus on our real customers. Internet Marketing has come a long way from the old days, so sit back and wait to see what internet marketing can deliver. You may be astonished.

    LanguageEnglish
    Publisheralasdair gilchrist
    Release dateApr 14, 2015
    ISBN9781513067179
    Concise Guide to Internet Marketing for the Entrepreneur

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      Book preview

      Concise Guide to Internet Marketing for the Entrepreneur - alasdair gilchrist

      Internet Marketing for the Entrepreneur

      An Introduction to Marketing

      Traditional Marketing Vs. Internet Marketing

      The permanence of content

      Websites and webpages

      Blogs and articles

      Social media sites

      Articles in directories

      Videos and video blogs

      Podcasts

      Forums

      The Five P’s of Marketing

      Product

      People

      Price

      Promotion

      Placement

      Planning your internet presence

      Contact Info

      Appearance

      Navigation & Functionality

      Monitoring & Analytics

      Search Engine Optimization (SEO)

      Placing your keywords

      Meta Tags

      Alt Tags

      File Name

      Page Title

      Page Headings

      First sentence

      Text Inside Links

      Keyword Rich Content

      Internet Marketing Tactics

      Write quality articles for web directories

      Using Blogs and forums

      Using Social media sites

      Using video sites

      Writing press releases

      Professional Internet Marketing Strategies

      (PPC) Pay Per Click Advertising

      Affiliate Marketing

      Email Advertising

      Getting the Email Read

      Public Relations (P.R.)

      Falling in Love with your Product

      Google Link Building

      Getting Incoming Links

      The Art of Reciprocity

      Landing Pages

      Test, Test & Test Some More

      An Introduction to Marketing

      Marketing for the internet differs from traditional marketing in several ways. The most obvious is the scope of the marketing campaign. Where once a company might market locally and have only a handful of competitors now the market space is global as the internet has no real geographical boundaries. This is a good thing as now your potential customer base has soared beyond your wildest expectations. However so have the amount of competitors, now they might count in the millions.

      That may not be such a bad thing though for if you are able to harness the power of internet marketing you could still come out ahead.

      Traditional Marketing Vs. Internet Marketing

      When we consider what is traditional marketing we can look at it as being related to advertising, promotion, PR and sales. Indeed marketing encompasses all those disciplines as it is the full range of activities we undertake to ensure we are meeting

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