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    Fundraising-from-Companies-&-Charitable-Trusts/Foundations +Through-The-Internet
    Fundraising-from-Companies-&-Charitable-Trusts/Foundations +Through-The-Internet
    Fundraising-from-Companies-&-Charitable-Trusts/Foundations +Through-The-Internet
    Ebook327 pages1 hour

    Fundraising-from-Companies-&-Charitable-Trusts/Foundations +Through-The-Internet

    By Gordon Owen

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    About this ebook

    Guide and reference to fundraising techniques, things to consider, and contacts for new, small, and emerging Groups/ Organisations in the Charity Section seeking to improve their engagement with potential funders in the Corporate and Charitable Trusts/Foundations Sectors.
    LanguageEnglish
    PublisherBookBaby
    Release dateNov 30, 2014
    ISBN9781291985160
    Fundraising-from-Companies-&-Charitable-Trusts/Foundations +Through-The-Internet

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      Book preview

      Fundraising-from-Companies-&-Charitable-Trusts/Foundations +Through-The-Internet - Gordon Owen

      • Trusts and Foundations - Trust Funding

      - start up costs

      - need right locality

      - need right theme

      - give £1.25 billion per year UK wide

      - organisational restrictions

      • Companies - Company Giving

      - sponsorship or PR potential

      - publicity materials

      - employee involvement

      - campaigns in schools

      - high profile projects

      - give £200 million per year

      • National Lottery - The Big Lottery

      highly specific criteria

      - organisational restrictions –

      - make grants worth £320 million per year

      • Government - Statutory

      - local authority grants and contracts

      • Europe

      - ESF

      - complex – Discuss with the EU Office in Central London

      • Individuals - Grants

      - Highly personalised – [Discuss with known sources of contact]

      Please also see iGO eBooks website page.

      • INVESTIGATE

      - RESEARCH

      • INFORM

      - INTRODUCE YOUR ORGANISATION AND PROJECT

      • INTEREST

      - DEMONSTRATING LINKS/MEETING CRITERIA

      • INVOLVE

      - ENGAGING

      ~ INTERACTING

      • INVEST

      - BUILDING RELATIONSHIPS

      Steps to work through:

      • in–depth research assessing:

      - locality (national or local remit & where) - size of grant (match their capacity to your needs)

      - timing (match frequency of grant making to your schedule)

      - interests (how much commonality is there?)

      • looking at the bigger picture:

      - degree of competition and likelihood of a grant - work required to submit an application - what relationship already exists

      - do you have any contacts or a lead in?

      • a list of prospects:

      - which you must check with fundraising before contacting

      • these are your potential donors!

      • Have they donated previously?

      - Check computer and paper records.

      • What are the objectives of the Trust/Foundation?

      - Are we eligible to apply?

      • What is the giving capacity of the Trust/Foundation?

      - Look at their income and expenditure - what are they capable of giving?

      • What are the types of grants they normally give?

      - capital projects, scholarships, fund over several years?

      • What are their conditions for a grant and what are their exclusions?

      - Do we have to raise some of the money before approaching them? Geographical constraints?

      • When do the trustees meet?

      - Monthly, quarterly, as necessary? How far in advance do they like proposals?

      • Do they have a formal application form or guidelines?

      - Do they require a summary of the project first?

      • Who are the Trustees/Settler/Administrator?

      - Do we know any of them?

      • Do we have any Trustee contacts?

      - Do any of our Trustees know any of theirs? How can we make use of this?

      • What kind of projects do they like to fund and which part of our work is most likely to find favour?

      - Look at previous giving history. If unsure, seek advice from the Administrator.

      • How much should we ask for?

      - Look at previous history. If unsure, ask the Administrator.

      • Who is the best person to submit the application?

      - Director, Chairperson, Secretary, Fundraiser

      • Who should the letter of application be addressed to?

      - The Chairman of the Trustees, the Secretary, Administrator

      • Would the Administrator/Trustees like to visit?

      - Do they ever visit applicants' projects? Would they like to visit a project as an introduction to our work?

      This section gives basic information for putting together applications to companies.

      To make an effective appeal to industry you must have a basic understanding of why firms give. This enables you to put forward good reasons why they should support your work. Some companies in this guide receive up to 100 applications each week. You need to make a good case for yours to be successful. A company will not be particularly impressed with a general plea to 'put something back into the community'. They want something more substantial. You should be able to demonstrate a clear link with the company, be it geographical, product, employee contact, or some other connection.

      Some basic do not's when applying to companies

      Do not write indiscriminate 'Dear Sir/Madam' circular letters to any company you come across.

      Do not use any guide you may have access to as a simple mailing list.

      Do not write to a company which specifically says it does not support your kind of work. Do not write to a company unless at least one of the following applies:-

      • The company has a declared policy indicating a specific interest in your group's area of work.

      • The company operates in the same locality as your group and a clear product link exists between your needs and their supplies.

      • You have a strong personal link with a senior company officer, or a member of their staff is actively involved in your work.

      Why companies give?

      The main reason for company giving is often said to be enlightened self-interest, rather than pure altruism and they see their giving as 'community involvement' or' community investment'. The following are some of the reasons why companies give:-

      • To create goodwill. Companies like to be seen as good citizens and good neighbours, so they support local charities. They also like to create goodwill amongst employees.

      • To be associated with certain causes that relate to their business. Mining companies often like to support environmental projects, pharmaceutical companies health projects, banks economic development projects and so on.

      Key factors In approaching companies

      Because they are asked and it is expected of them. They know that other companies also receive appeals and give their support. They will often support trade charities such as a benevolent fund or an industry research organisation; beyond that they will probably pitch their level of giving more or less at that of their rivals.

      Because the Chairperson or other senior managers have a personal interest in that cause, this is particularly the case for smaller companies.

      Even where a company has well-established criteria for giving, if you can get a friend of the Managing Director to ask on your behalf, you are more likely to get a donation, even when your cause does not exactly fit those criteria.

      Generally it is worth emphasising the sheer chaos of company giving. Few companies have any real policy for their charitable giving. Mostly they cover a wide range of good causes or attempt to deal with each appeal on its merits.

      However, some companies do have a clear policy. Where policies are printed please respect them; dealing with a mass of clearly inappropriately applications is the single biggest headache in corporate giving and has caused some to consider winding-up their charitable support programmes altogether.

      What companies give?

      There are a variety of ways in which companies can support charities:-

      • cash donations;

      • sponsorship of an event or activity;

      • sponsorship of promotional and educational materials;

      • sponsorship of an award scheme;

      • joint promotions, where the company contributes a donation to the charity in return for each product sold in order to encourage sales;

      • making company facilities available;

      secondment of a member of staff, where a member of the company's staff helps on an agreed basis whilst remaining employed (and paid) by the company;

      • contributing a senior member of staff to the charity's Management Board;

      • providing expertise and advice;

      • encouraging employees to volunteer;

      • organising a fundraising campaign amongst employees;

      • advertising in charity brochures and publications.

      Research

      • One of your trustees/members may be on the board of directors or have contacts there - it will prove useful for them to write or sign the appeal letter.

      • One of your volunteers or supporters may be an

      • employee of the company.

      • Your clients/users (or their parents) may work for the company.

      Alternatively, you might be able to tie your appeal in to a known personal interest of a director.

      Getting in touch

      Generally an appeal through a personal contact will work the best. But if you haven't got a contact and can see no way of developing one, then you will have to come up with another link.

      As a first step you might contact the company to find out the following:-

      • who is responsible for dealing with charitable appeals

      • their name and job title

      • what information they can send regarding their company

      • any procedure or timetable for submitting applications

      • whether they might be interested in coming to see your organisation at work.

      Visits are

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